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Junfa–New Luosiwan and SF International Form Strategic Partnership to Strengthen Yunnan's Role as China's Gateway to South and Southeast Asia

Asia Pacific

Junfa–New Luosiwan and SF International Form Strategic Partnership to Strengthen Yunnan's Role as China's Gateway to South and Southeast Asia
Asia Pacific

Asia Pacific

Junfa–New Luosiwan and SF International Form Strategic Partnership to Strengthen Yunnan's Role as China's Gateway to South and Southeast Asia

2026-07-21 17:45 Last Updated At:18:02

Actively Integrating into China's Dual Circulation Development Strategy:Junfa–New Luosiwan and SF International Form Strategic Partnership to Strengthen Yunnan's Role as China's Gateway to South and Southeast Asia

KUNMING, CHINA - Media OutReach Newswire - 21 July 2026 - On July 20, 2026, Junfa–New Luosiwan and SF International have officially entered into a strategic partnership to jointly develop an Integrated Trade and Logistics Service Platform, marking an important step toward enhancing cross-border trade services and supporting Yunnan's development as China's gateway to South and Southeast Asia.

Junfa–New Luosiwan and SF International Form Strategic Partnership to Strengthen Yunnan's Role as China's Gateway to South and Southeast Asia

Junfa–New Luosiwan and SF International Form Strategic Partnership to Strengthen Yunnan's Role as China's Gateway to South and Southeast Asia

The signing ceremony, themed "Integrated Trade and Logistics, Connecting the World," was held at the Conference Hall on the second floor of the Central Lake Building of New Luosiwan Commercial Group.

Officials from the Yunnan Provincial Department of Commerce, the Yunnan Provincial Postal Administration, the Kunming Municipal Bureau of Commerce, the Kunming Port and Logistics Office, the Guandu District People's Government, and other relevant government agencies attended the event. Also present were Mao Zhenwei, Head of the International Business Group of SF Express Group; Li Jun, Founder of Junfa Group; Li Zhenting, Executive Vice President of Junfa Group; as well as representatives of the New Luosiwan Chamber of Commerce and members of the media, who witnessed the signing of the strategic cooperation agreement.

Through the partnership, the two companies will leverage their respective strengths in commercial resources, logistics networks, supply chain services, and digital capabilities to jointly build an integrated trade and logistics service platform. The platform will support merchants in expanding into international markets while extending services to local communities, creating a new commercial ecosystem that integrates domestic and international trade.

Building an Integrated Service Platform to Empower Global Business Expansion

At the ceremony, Shi Fei, Deputy District Governor and Member of the Leading Party Members Group of the Guandu District People's Government, highlighted the significance of the partnership, describing it as an important example of collaboration between a major commercial marketplace and a global logistics leader. He noted that the cooperation will contribute to the high-quality development of Guandu District's commercial sector.

Shi said the Guandu District Government will continue providing proactive support and efficient public services to facilitate platform development, industrial growth, market operations, and enterprise development.

Mao Zhenwei, Head of the International Business Group of SF Express Group, said that SF International will leverage its global logistics infrastructure, including 69 international air routes, customs clearance resources across 94 international gateways, freight forwarding and supply chain services covering 95 countries and regions, and an overseas warehouse network totaling 2.55 million square meters, to provide Junfa–New Luosiwan merchants with integrated supply chain solutions.

These services will cover domestic pickup, international transportation, customs clearance, overseas warehousing, and international delivery, helping merchants reduce logistics costs, improve cross-border circulation efficiency, and accelerate global market expansion.

Li Zhenting, Executive Vice President of Junfa Group, said that Yunnan is continuously advancing its role as China's gateway to South and Southeast Asia, while the China–Laos Railway continues to strengthen regional connectivity and trade cooperation.

As Junfa–New Luosiwan accelerates its transformation from a traditional commercial marketplace into a comprehensive trade service platform, the partnership with SF International will further enhance its cross-border service capabilities and provide merchants with more efficient and convenient one-stop solutions for expanding into international markets.

Developing a Comprehensive Platform Through a Phased Strategy

Witnessed by government officials, business representatives, and industry partners, Junfa–New Luosiwan and SF International officially signed their strategic cooperation agreement.

Centered on merchants' cross-border business needs, the two parties will adopt a phased implementation approach to continuously enhance the platform's supply chain service capabilities.

Phase One: Building a Digital Logistics Service Platform

The first phase will focus on establishing a digital logistics service platform featuring online quotations, intelligent rate comparison, transportation capacity matching, real-time shipment visibility, and unified cargo insurance services.

The platform will improve logistics resource allocation, enhance shipping efficiency, increase supply chain transparency, and gradually develop return cargo matching capabilities to improve logistics resource utilization.

Through digital solutions, merchants will gain access to more efficient logistics coordination, greater shipment visibility, and optimized cross-border transportation services.

Phase Two: Creating an End-to-End Cross-Border Trade Service Platform

The second phase will further integrate key services, including product trading, customs declaration and inspection, cross-border payments, overseas warehousing, and international fulfillment.

By building a comprehensive platform covering the entire cross-border trade process, Junfa–New Luosiwan will provide merchants with more convenient and efficient one-stop services, enabling businesses to connect with global markets more effectively through digital solutions.

The platform will help merchants enhance their international operational capabilities and strengthen their competitiveness in global markets.

Expanding Platform Services to Local Communities

While continuing to strengthen cross-border trade services, the platform will further expand into local consumer markets.

During the event, Junfa Qicai Services Group and SF Yunnan signed a separate cooperation agreement.

Having operated in Yunnan for 28 years, Junfa has established an extensive community ecosystem covering more than 100 residential communities. By leveraging Qicai Services' community resources and SF's efficient delivery network, the two companies will jointly improve last-mile delivery capabilities and explore a new service model that delivers quality products directly from suppliers to communities.

The initiative will provide merchants with more stable local sales channels while offering residents more convenient and efficient consumption experiences, further enriching the platform's service ecosystem.

Building a Sustainable Platform Ecosystem to Support Yunnan's Opening-Up

The strategic cooperation represents an important practice for Junfa–New Luosiwan in improving its modern commercial service system, while also reflecting SF International's continued commitment to developing cross-border supply chain services in Yunnan.

Moving forward, the two parties will continue deepening cooperation by enhancing the Integrated Trade and Logistics Service Platform, strengthening cross-border trade service capabilities, expanding merchandise circulation channels, and promoting deeper integration of commercial flows, logistics flows, and information flows.

By leveraging Yunnan's strategic geographic advantages and actively integrating into China's Dual Circulation development strategy, the partnership will promote two-way connectivity between domestic and international markets, supporting both global expansion and international business cooperation.

The collaboration will further enhance merchants' ability to access domestic and overseas markets, contribute to Yunnan's development as China's gateway to South and Southeast Asia, and support the establishment of a modern commercial circulation system.

Hashtag: #JunfaNewLuosiwan

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

New Video Showcases the Younger Generation’s Journey from Campus into the World of TCM

To learn more about the students' journey of discovery, please click the link below to watch the programme video on BTRT's YouTube: https://youtu.be/6LRyk_DLucA

HONG KONG SAR - Media OutReach Newswire - 21 July 2026 - Beijing Tong Ren Tang Chinese Medicine Company Limited ("BTRT") (3613.HK) has released a new video showcasing its Hong Kong "Student Ambassador Programme for Chinese Medicine and Health Care", a youth engagement initiative designed to fuel young people's interest in Traditional Chinese Medicine (TCM) through fresh, hands-on, and inspiring experiences.


Rooted in BTRT's long-standing values and supported by the brand's more than 350 years of history, the programme reflects the company's commitment to promoting Chinese medicine culture while embracing innovation to connect with the next generation. Through immersive learning, 5G technology exploration and community activities, BTRT aims to make TCM more accessible, relevant and inspiring for primary and secondary school students in Hong Kong.

In the video, students share how they learned about the TCM principle of "preventive treatment of disease", discovered how herbs can support daily wellness, and gained first-hand insight into the use of Chinese medicine therapies in sports recovery.

From classroom knowledge to real-world experience One of the programme's key strengths is its ability to shape how students perceive TCM by showing its relevance to daily life, sparking curiosity, and encouraging continued conversations with peers and elders. During the visits to BTRT's Hong Kong production and R&D base, students toured the Tong Ren Tang Museum, production plant, observed the production line, and joined a hands-on workshop to experience traditional pharmaceutical craftsmanship first-hand. Students also visited BTRT's Chinese herbal garden, where they learned about the connection between Chinese medicine, nature and wellness.

Where Heritage meets Innovation and Technology The programme also introduces students to the role of innovation in modern Chinese medicine. During the visit to China Mobile 5G Innovation Centre Hong Kong Open Lab, students explored how 5G, AIoT and AI can support smarter health and wellness scenarios. Back on campus, they learned how connected sensors, communications technology and AI can be applied to Chinese herbal planting, from monitoring growth to collecting, analysing and presenting data.

Turning learning into community impact Student ambassadors also step into the community to serve as health mentors for the elderly, sharing wellness knowledge and supporting simple therapeutic activities such as Ba Duan Jin and acupoint-based care. They transform classroom learning into empathy, service and social responsibility.

Building a long-term platform for youth engagement As BTRT continues to grow in the region, the company sees youth education and cultural engagement as an important part of its long-term vision. The Student Ambassador Programme has now been extended into a long-term initiative, with this year marking its second year of rollout to nurture youngsters' interest in Chinese medicine and health care.

Following the strong response to last year's programme, it returns this year with its signature content, enhanced by the new "Campus Herbal Medicine Baizi Cabinet" initiative and visits to BTRT's herbal garden, where students can learn about the link between Chinese medicine and nature, as well as the wisdom of seasonal wellness and balance. Together, these additions extend the programme's impact, promote broader knowledge-sharing, and support the passing on of Chinese medicine culture across the campus community.

Guided by the vision of "Inheriting Traditional Chinese Medicine, Inspiring a Smarter Future," BTRT remains committed to passing on the wisdom of Chinese medicine in ways that resonate with younger generations, while contributing its unique strengths to global health development.

Hashtag: #beijingtongrentang, #studentambassador, #TCM #traditionalChineseMedicine #BTRT


The issuer is solely responsible for the content of this announcement.

About Beijing Tong Ren Tang

Tong Ren Tang was founded in 1669 and has a 356-years history. The company has always adhered to its corporate motto of "No compromise on cost and labour despite the complexity of processing herbal medicine. No compromise on quality and standard despite the scarcity of medicine ingredients." This commitment has led Beijing Tong Ren Tang to steady development, lasting through every generation, achieving excellence, and becoming a national treasure while expanding globally.

At the same time, Beijing Tong Ren Tang has taken on the mission of promoting traditional Chinese medicine culture, actively participating in domestic and international traditional Chinese medicine promotion activities, facilitating cultural exchanges around the world, and striving to expand the international influence of traditional Chinese medicine. To date, it has been operating over 160 retail branches in 26 countries and regions overseas, making it one of the most recognized traditional Chinese medicine brands internationally.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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