SINGAPORE, July 22, 2026 /PRNewswire/ -- If you have dry, sensitive, or eczema-prone skin, you already know the struggle: finding a moisturiser that actually works without being greasy in Singapore's heat, and a cleanser that doesn't leave your skin feeling stripped and tight, can be tough.
"The issue is that most sensitive skincare formulas on the market today were engineered for dry, temperate climates, not our local humidity and skin types," said Dr. John O'Shea, Co-Founder of Vytle. "When you use a product designed for a Western audience, it can feel uncomfortably sticky on the skin here. But if you switch to something thinner, it may not be moisturising enough. The real challenge has always been finding that exact balance."
Enter Vytle, the sassy and menthol-free sister brand to Suu Balm. Vytle offers the perfect answer in just two simple steps: the Vytle Gentle Moisturising Cleanser and the Vytle Daily Ceramide Moisturiser. Both were designed to create a clean, straightforward daily routine that genuinely works for sensitive skin in the Southeast Asian climate.
The Gentle Moisturising Cleanser replaces traditional soapy washes with a creamy, non-foaming, and sulfate-free formula that lifts away daily sweat and dirt without stripping the skin's natural moisture. Rather than simply cleansing, it goes a step further – using three specific moisturising agents to actively condition and soften the skin with every wash.
Following the cleanse, the Daily Ceramide Moisturiser is what a moisturiser in Singapore should feel like – lightweight, fast-absorbing, and breathable. Free from silicones and petroleum, it disappears into the skin quickly, hydrating effortlessly even on a hot 33°C day. While many sensitive skincare products on the market claim to include ceramides, Vytle utilises a high concentration of five types of skin-identical ceramides – an elite-tier ingredient that costs thousands of dollars per kilogram. This uncompromising investment in quality ensures the formula effectively strengthens skin and locks in moisture, with clinical studies showing an 87% improvement in skin moisture on first use.
Despite their gentle nature, the duo is a formulation powerhouse. When used together, the routine is proven to immediately double the skin's moisture, and restore the skin barrier in just one week. Both formulas are built on an intentionally lean ingredient list, free from preservatives, parabens, fragrances, and unnecessary additives that sensitive skin does not need, ensuring every ingredient serves a direct purpose. The result is high-performance skincare safe for the whole family, from adults to newborns, and practical enough for use on both face and body.
At the heart of it all, Vytle was formulated by the National Skin Centre, Singapore, the country's leading institution for skin health. This brings the kind of trusted medical expertise that sets it apart from mass market alternatives and shapes the brand's transparent approach to skincare. And while Vytle is a newer player in the market, it is already a fast-growing homegrown brand proudly built with locals in mind.
"We know how overwhelming the search for the right products can get, and how much money is wasted on endless trial and error," reflected Jason Humphries, Co-Founder of Vytle. "Formulating our products alongside the National Skin Centre ensures scientific integrity behind everything we do. With Vytle, you aren't paying for marketing; you are paying for the quality of what is actually in the bottle, and we let those results speak for themselves."
For those managing itchy, eczema-prone skin, Vytle pairs seamlessly with sister brand, Suu Balm. While Suu Balm soothes active itch and irritation directly with its signature cooling menthol, Vytle complements it as the everyday cleansing and moisturising step for calmer days. Together, the two brands offer a comprehensive system to manage sensitive skin.
The Vytle Gentle Moisturising Cleanser and Vytle Daily Ceramide Moisturiser are available in 100ml and 450ml sizes, with the Vytle Cleanse and Moisturise Bundle retailing at a promotional price of $63.80 (U.P. $79.80). Products are available at www.vytle.com, selected Guardian, Watsons and Unity stores across Singapore, as well as Vytle's official Shopee, Lazada and TikTok Shop.
ABOUT VYTLE
Vytle is a homegrown skincare brand launched by award-winning sensitive skincare brand Suu Balm, known for providing unparalleled relief for eczema-prone, dry, itchy, and sensitive skin. Vytle combines the best of dermatological science, nature, and practicality, with its products formulated by the National Skin Centre, Singapore, consisting of up to 98% natural origin ingredients. Vytle products are suitable for the whole family, from newborns to adults, and versatile enough for use on both face and body.
For more information on Vytle's products, kindly visit www.vytle.com
Facebook page - https://www.facebook.com/Vytleskincare
Instagram account - https://www.instagram.com/vytleskincare
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Homegrown and Science-Backed: Vytle Re-Imagines Sensitive Skincare for Singapore's Hot and Humid Climate
Reforms coincide with record-high assets under management, with net inflows up 193% in 2025
HONG KONG, July 22, 2026 /PRNewswire/ -- Hong Kong's long-awaited reforms to its fund exemption rules and carried interest regime are expected to prompt a significant influx of regional and global asset managers to the city, according to KPMG's latest Hong Kong Asset Management and Private Equity Outlook, published today.
The reforms arrive at a moment of renewed momentum for Hong Kong's asset management industry. According to the SFC's latest Asset and Wealth Management Activities Survey, total AUM rose 20% to a record high in 2025, and net fund inflows nearly tripled during the year (up 193%). Critically, 56% of assets managed in Hong Kong are invested beyond the Chinese Mainland and Hong Kong SAR, demonstrating the city's enduring role as a genuinely global allocation centre.
KPMG notes that the reformed Unified Fund Exemption (UFE) regime – described in the report as the most consequential tax development in a generation – directly resolve the legal certainty gap that had previously driven parts of the alternatives business to other hubs. Under the new framework, qualifying carried interest and performance fees will attract a 0% effective tax rate at both the corporate entity level and in the hands of Hong Kong-based employees. Uniquely, this incentive will apply retrospectively from the 2025 assessment year – a competitive advantage that no rival jurisdiction currently offers.
Darren Bowdern, Head of Alternative Investments, Hong Kong SAR, KPMG China, said:
"The government's intent with this landmark tax package is unambiguous: it wants this incentive utilised to its fullest extent. By offering a retrospective 0% effective tax rate on both carry and performance fees, Hong Kong has eliminated the operational ambiguities that historically hindered private equity, credit, and hedge fund structures locally. We anticipate strong immediate interest from global asset managers looking to build permanent investment teams and oversee high-value Asian portfolios from Hong Kong."
Hong Kong's capital markets are also gaining significant momentum. The city regained its position as the world's leading market for IPO fundraising in 2025 and has maintained this strong performance into 2026, currently ranking among the top two globally, with KPMG forecasting full-year IPO fundraising of around HKD 350 billion.
Vivian Chui, Head of Securities and Asset Management, Hong Kong SAR, KPMG China, said: "Markets are showing renewed momentum, capital is returning, and policymakers are taking deliberate steps to strengthen Hong Kong's position in an increasingly competitive global landscape. From the deepest IPO pipeline in a decade to an expanding ETF product shelf, the foundations for sustained growth are firmly in place. The challenge for the industry now is to invest in the people and skills needed to capture these opportunities."
The report identifies exchange-traded funds (ETFs) as a significant growth opportunity for Hong Kong's asset management industry. The average daily turnover of ETFs for the first six months of 2026 was HKD 39.6 billion, an increase of 17% when compared with the same period last year [1].
KPMG expects the market to expand further as investor demand moves beyond traditional passive index products towards active strategies, income generation, thematic exposure, virtual assets and tactical trading products. This changing product mix could strengthen market liquidity, broaden investor choice and create new distribution opportunities for global and regional asset managers.
Arion Yiu, Audit Partner, Financial Services, Asset Management, Hong Kong SAR, KPMG China, said: "This next phase of growth must, however, be built on investor trust. As products become more sophisticated, particularly in areas such as leveraged, inverse and single-stock ETFs, managers and distributors will need to ensure that governance, disclosure and investor education keep pace. Firms that can combine innovation with strong product oversight will be best placed to capture this opportunity."
[1] https://www.hkex.com.hk/Market-Data/Statistics/Consolidated-Reports/HKEX-Monthly-Market-Highlights?sc_lang=en
About KPMG
KPMG in China has offices located in 31 cities with over 14,000 partners and staff, in Beijing, Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Hefei, Jinan, Nanjing, Nantong, Ningbo, Qingdao, Shanghai, Shenyang, Shenzhen, Suzhou, Taiyuan, Tianjin, Wuhan, Wuxi, Xiamen, Xi'an, Zhengzhou, Hong Kong SAR and Macau SAR. It started operations in Hong Kong in 1945. In 1992, KPMG became the first international accounting network to be granted a joint venture licence in the Chinese Mainland. In 2012, KPMG became the first among the "Big Four" in the Chinese Mainland to convert from a joint venture to a special general partnership.
KPMG is a global organisation of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited ("KPMG International") operate and provide professional services. "KPMG" is used to refer to individual member firms within the KPMG organisation or to one or more member firms collectively.
KPMG firms operate in 138 countries and territories with more than 276,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.
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Hong Kong's landmark fund tax reforms set to attract wave of global asset managers: KPMG report
