LeBron James listened to Joel Embiid's 76ers' pitch, 12 years later. The East is in for a shakeup

PHILADELPHIA (AP) — The social media pitch to bring LeBron James to Philadelphia was an almost naive one from Joel Embiid.

“ @KingJames hey bro hope you’re having a good day...... Want to join us in philly?? Peace," Embiid wrote.

His recruitment skills were on point and James — the four-time NBA champion and career scoring leader — will join Embiid in a startling turn of events on the Philadelphia 76ers.

Ok, fine, just a short 12 years after the July 1, 2014, post.

The 76ers expect James to be worth the wait and hope he can win an NBA championship in Philadelphia much as he did in his previous three stops in Cleveland, Miami and with the Los Angeles Lakers.

The 76ers are used to playing the long game. The franchise hasn't won an NBA championship since 1983, when Julius Erving still soared and a year before James was born.

Certainly not as dominant as he was in his MVP heyday, LeBron James is still, well LeBron James and his addition should lift any team mired in the NBA mucky middle such as the Sixers into contention.

Throw him into in a lineup that includes a league MVP in Embiid, All-Stars Tyrese Maxey and Jaylen Brown, and promising second-year standout VJ Edgecombe, and it's no shock the Sixers moved up few a few pegs Friday on the betting board and into the short list of favorites for an NBA title.

Just not the favorite.

James is again chasing a ring and his arrival on a two-year deal for the veterans' minimum of about $3.9 million per season shook up the Sixers and put the Eastern Conference on notice — yes, even the NBA champion Knicks — that a real championship contender might finally emerge in Philly.

Here they come, team of the year?

The Sixers earned straight A's on their summer school report card even before James said he would sign with team.

The Sixers fired team president Daryl Morey and replaced him with longtime Cleveland executive Mike Gansey, who came out swinging for the fences in his first month on the job. He pulled off the shocker of a trade with Boston that landed them Brown — the 2024 NBA Finals MVP, a five-time All-Star and the league’s fourth-leading scorer this past season.

It's difficult to fathom that an oft-injured Embiid — who won Olympic gold with James — and Maxey alone would have been enough to coax James to Philadelphia.

But adding a stud like Brown?

Brown surely played a key deciding factor in James' decision — his “last” one, he says — and now the Sixers boast perhaps the top starting five in the NBA.

And boy, what a bargain.

There are some caveats, of course.

James turns 42 in December and there are a lot of miles on those legs. James battled injuries last season and played in only 60 games. Embiid has never been reliable with only 57 combined games played the last two seasons, and the Sixers have churned through a slew of imported stars over the last decade — James Harden, Jimmy Butler, Paul George — and still haven't advanced out of the second round since 2001.

There's only one ball and a lot of talent that has the resume to command it.

But with apologies to Wilt Chamberlain, many, many apologies, James becomes the most accomplished player to ever wear a 76ers uniform.

He won't be alone in that No. 23 uniform — Fanatics sold out almost instantly of his jerseys on Friday.

It’s also a big win for front office boss Bob Myers, who openly pitched for James to sign in Philadelphia on his agent’s podcast and won four championships as a Golden State Warriors executive.

The Sixers ended their season with a second-round sweep to Jalen Brunson, Josh Hart and the NBA champion Knicks.

The Knicks are still the team to beat. By talent, by virtue of winning it all and, at least out of the East, the betting favorite to again reach the NBA Finals.

The Knicks have largely stayed pat while other hopeful contenders went for major moves.

The Heat — hey, when exactly is that presser? — like their chances after they traded with Milwaukee for Giannis Antetokounmpo. The two-time MVP was the latest on a long list of superstar acquisitions made since Pat Riley arrived to take over as team president in 1995.

Much like the Sixers before they acquired Brown, the Heat are a two-star team with Antetokounmpo and Bam Adebayo. Antetokounmpo, Adebayo and James would have made them a new Big 3, much like when James won titles in Miami with Dwyane Wade and Chris Bosh.

Toronto is hopeful for a resolution to their held-up trade with the Los Angeles Clippers that should land them Kawhi Leonard. The trade is on hold pending the outcome of the NBA’s investigation into whether the Clippers circumvented salary cap rules.

The Cavaliers would have loved a sentimental third tour with James and have the franchise's greatest player eventually retire in Cleveland.

James instead left the Cavaliers in a lurch, and they have to hope they can re-sign 36-year-old James Harden as part of a lineup that includes Jarrett Allen, Evan Mobley and Donovan Mitchell.

They will be projected to finish behind the Knicks and 76ers in the East.

Don't forget, Detroit won 60 games last season and would like to prove its early playoff exit was a part of the growing pains of a contender.

Look, James' legacy is set and not even a flameout in Philly is going to change his indelible stamp on the game from the court to the cash register.

There is one major mark he could hit should he send the Sixers on a parade route down Broad Street. He would become the first player to win NBA titles with four teams.

Sixers coach Nick Nurse turned 59 on Friday and there's no better professional gift he could have received than LeBron James.

Purchased on a discount rack.

Look for LeBron on opening night in New York. Look for LeBron on a Christmas game in Philadelphia. Look for LeBron to keep Sixers' tickets sky high on the secondary market even on nights when Embiid sits.

Look for the ride of a lifetime in Philadelphia where the franchise wants to reach the sky again just like it did with Dr. J.

AP NBA: https://apnews.com/nba

FILE - Los Angeles Lakers' LeBron James, center left, goes up for the shot against Philadelphia 76ers' Joel Embiid, center right, during the second half of an NBA basketball game, Dec. 7, 2025, in Philadelphia. (AP Photo/Chris Szagola, File)

FILE - Los Angeles Lakers' LeBron James, left, goes up for a shot past Philadelphia 76ers' Adem Bona during the second half of an NBA basketball game, Jan. 28, 2025, in Philadelphia. (AP Photo/Matt Slocum, File)

FILE - Los Angeles Lakers' LeBron James, left, talks with Philadelphia 76ers' VJ Edgecombe, right, following an NBA basketball game, Dec. 7, 2025, in Philadelphia. (AP Photo/Chris Szagola, File)

FILE - Cleveland Cavaliers' LeBron James, left, talks with Philadelphia 76ers' Joel Embiid, right, of Cameroon, after the second half of an NBA basketball game, April 6, 2018, in Philadelphia. (AP Photo/Chris Szagola, File)

WASHINGTON (AP) — A'Zariah Miles' dream of attending Howard University was a few weeks from being realized. Then it all came crashing down.

Miles, 17, of Knoxville, Tennessee, is one of more than 500 incoming first-year students at Howard who learned this week that they have been unenrolled from the prestigious, historically Black Washington, D.C., university and no longer have spots for the upcoming fall semester that begins Aug. 17.

Many have taken to social media — some in tears — to share their stories. Some posts have gone viral.

After Miles learned she had been unenrolled, her mother, Kendra Miles, said the school's automated system would not allow the family to enroll in a payment plan because the amount that was owed made them ineligible to sign up.

“I’ve reached out since we got the email (Wednesday). I've emailed, literally, everybody," Kendra Miles said. “I emailed her adviser. He responded and said it wasn't a mistake and there was nothing they could do.”

On Friday, Howard confirmed in an email that the school sent notifications to “502 first-time-in-college students whose accounts did not reflect the required enrollment and financial obligations by the previously communicated deadlines."

Starting in March, the unenrolled students began receiving specific communications about enrollment requirements, payment expectations and deadlines via email and orientation sessions, the school said.

“The university recognizes that timing differences may have occurred between when financial aid was reflected and when charges were finalized,” Howard said in the email. “Students who believe their account did not accurately reflect their financial standing at the deadline should contact the Bursar’s Office. Each case will be reviewed individually to determine whether adjustments or reinstatement are appropriate.”

Howard, one of about 100 historically Black colleges and universities in the United States, had an undergraduate enrollment last fall of about 11,000. The average annual tuition for undergraduate students living on campus is about $38,000. Housing costs are about $13,600.

Robert Kelchen, a professor of higher education at the University of Tennessee, Knoxville, said colleges generally try to walk a fine line in making sure students can enroll, but also making sure students pay their bills.

Howard “either had students who owed a lot of money and they didn’t think a lot of students would pay, or potentially, they have a really big incoming class and they can replace those students,” Kelchen said.

Laverne Mickens coaches students and their families on how to apply for college scholarships. Mickens said that she answered more than 400 emails Wednesday and Thursday from students and families impacted by the enrollment situation at Howard. She said most of them were strangers and they were “frantic and crying.”

“People are devastated,” said Mickens who runs The Scholarship College Mama LLC, which is not affiliated with Howard. “Parents are saying: ‘Can you help us? Howard unenrolled us.’ ”

A'Zariah Miles, who plans to major in biology, chose Howard over other schools that accepted her. Now, she is worried that it is too deep into the summer to enroll elsewhere.

“Everybody’s housing is booked, or I can’t enroll because it’s too late or I missed orientation,” she said. “I've been trying to continue to have hope with Howard, but I don't really have that much time before school starts and I don't really want to have a gap year.”

Like Miles and others, Saniah Collins learned Wednesday that she no longer was enrolled at Howard.

“My mom is part of a parent group chat,” said Collins, 17, of Atlanta. “That day we learned that a lot of students were getting unenrolled."

Collins received an email from the school Wednesday afternoon that said a July 10 deadline to pay her tuition balance or make payment arrangements had passed and the school no longer could hold her place.

But Collins said she was also told by an adviser that most of her balance for the fall semester was paid. She's not giving up.

“I worked like crazy to get into this school,” Collins said. “Howard has been my everything. My whole senior year, my whole summer I worked consistently on scholarships. We tried to make ourselves 10 steps ahead to make sure we were on the right page.”

Given that HBCUs are seen as caring and nurturing places for Black students, the mass removal of students from Howard’s fall enrollment is a bad look for the school, said Marybeth Gasman, an expert in higher education at Rutgers University.

“If it were me and it was over 500 students, I wouldn’t have done it in one day,” Gasman said. “I would have also done the due diligence of going through each one. Now, they are going to have to go back and do that.”

Williams is as member of AP’s Race & Ethnicity team. He reported from Detroit.

FILE - A sign welcomes people to the Howard University campus in Washington on July 6, 2021. (AP Photo/Jacquelyn Martin, File)