Spanning Spot, Futures, VIP, Earn, Payment, Mining and Web3 Wallet, the campaign connects user rewards with broader participation across the KuCoin ecosystem
PROVIDENCIALES, Turks and Caicos Islands, July 27, 2026 /PRNewswire/ -- KuCoin, a leading global crypto platform built on trust, today announced the launch of its 9th Anniversary Trading Competition under the "Beyond the Signal" theme. Featuring total rewards of up to 650,000 USDT, the campaign brings together Spot, Futures, VIP and Earn, while encouraging users to explore payments, cloud mining and other applications across the wider KuCoin ecosystem.
"Beyond the Signal" reflects KuCoin's perspective on the next stage of crypto: looking beyond short-term market movements to the infrastructure, utility and trusted connections that support the industry's long-term development. Rather than being structured around a single trading leaderboard, the competition offers four distinct tracks designed to reflect the diverse ways users participate in the digital asset economy:
- The Spot Track is designed for users interested in exploring a broad range of digital assets and spot markets.
- The Futures Track offers more advanced competition mechanics for participants with the appropriate experience.
- The VIP Track provides a dedicated participation pathway tailored to the scale and specialized needs of professional users.
- The Earn Track extends the campaign beyond trading to digital asset management and longer-term value creation.
Beyond these four tracks, the campaign also encourages users to explore the wider KuCoin ecosystem, including KuCoin Pay, which connects digital assets with everyday payment scenarios; KuMining, which lowers the barriers to participation in crypto mining and blockchain infrastructure; and KuCoin Web3 Wallet, a self-custodial asset management solution evolving into a unified access to trading, tokenized markets and multi-chain ecosystems. Together, these offerings reflect KuCoin's continued evolution from a trading platform into a broader ecosystem spanning market access, asset management, payments, mining, Web3 discovery and real-world utility.
The campaign's rewards further reinforce this direction. Alongside cash prizes, the campaign features KCS, which supports a growing range of utilities across the KuCoin ecosystem, connecting trading benefits, rewards, payments, loyalty programs and community engagement. By incorporating KCS into the campaign, KuCoin is creating an additional pathway for users to discover and participate in its expanding ecosystem utilities. The campaign also connects digital participation with cultural experiences through 10 exclusive KuCoin x Tomorrowland Limited Edition Gift Sets and one Adam Scott's KuCoin Golf Bag.
Through its multi-track structure and broader ecosystem connections, the campaign represents not only a celebration of KuCoin's nine-year journey, but also an invitation for its global community to move beyond market signals.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 45 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.
Learn more at www.kucoin.com.
Disclaimer
The information is for corporate PR purposes only and does not constitute endorsement or investment advice.
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Beyond the Signal: KuCoin Marks Its 9th Anniversary With a Multi-Track Competition and Total Rewards of Up to 650,000 USDT
MACAU, July 27, 2026 /PRNewswire/ -- On July 18, 2026, Macau's first MINISO LAND officially opened at Shoppes at Venetian, marking the debut of MINISO's highest-tier store format in the market. The new store, the brand's largest in Macau, brings together an enhanced product offering and immersive IP experience, serving as a vibrant one-stop destination for both shopping and entertainment.
Located at the iconic retail destination Shoppes at Venetian, MINISO LAND Macau benefits from the mall's diverse retail offering and flow of international visitors. The opening enables the brand to reach a broader mix of local consumers and international travelers, offering a new destination where visitors can discover products, engage with their favorite IPs and enjoy immersive experiences.
Spanning over 400m² on the third floor of Shoppes at Venetian, the new MINISO LAND features more than 1,200 SKUs across a wide range of categories, including collectibles and blind boxes, plush toys, stationery and lifestyle products, offering consumers a one-stop destination for IP-inspired shopping and experiences.
Bringing together more than 30 beloved IP collections, MINISO LAND Macau creates an immersive destination where fans can discover their favorite characters through themed displays, exclusive collections and interactive experiences. As a key destination for the brand's latest IP collaborations and product launches in Macau, the store offers consumers early access to fresh collections and exclusive experiences. Current highlights include the YOYO and Disney and Pixar's Toy Story 5 Collection, the YOYO Tilted Head Series S2, and the Monchhichi Fun Coffee Farm Series—one of the most anticipated IP launches among local consumers—with more exciting IP launches to come.
As one of MINISO's signature IP theme park-style store formats, MINISO LAND Macau features bold colors, large-scale themed installations and immersive product displays that bring together retail, entertainment and IP experiences. Dedicated YOYO-themed displays and interactive photo spots create opportunities for consumers to engage with MINISO's growing portfolio of proprietary characters. Complementing these are dedicated zones featuring globally beloved franchises, including Disney, Harry Potter, Sanrio, Pokémon, One Piece, Crayon Shinchan and Chiikawa, creating a vibrant destination for fans of all ages.
The launch of Macau's first MINISO LAND represents the latest step in MINISO's efforts to expand its immersive IP-driven retail concept globally. As a key tourism hub connecting the Greater Bay Area with international markets, Macau's diverse mix of families, young consumers and international visitors makes it an ideal location for the brand's immersive retail offering.
To celebrate the opening, MINISO LAND hosted a series of special activities throughout the day, including fan interactions with an influencer with over one million followers serving as one-day store manager, massive themed IP experiences, and limited-edition opening giveaways. An opening ceremony marked the official debut of the store, drawing enthusiastic crowds of local consumers and tourists eager to explore Macau's first MINISO LAND and its newest IP collections.
The opening of Macau's first MINISO LAND marks another milestone in MINISO's ongoing exploration of innovative retail formats. By bringing its signature IP theme park-style experience to more markets, MINISO continues to create engaging spaces where consumers can discover products, connect with beloved characters and enjoy memorable experiences.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand.
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MINISO Expands Its IP-Driven Retail Concept with the Opening of Macau's First MINISO LAND
MINISO Expands Its IP-Driven Retail Concept with the Opening of Macau's First MINISO LAND
MINISO Expands Its IP-Driven Retail Concept with the Opening of Macau's First MINISO LAND
MINISO Expands Its IP-Driven Retail Concept with the Opening of Macau's First MINISO LAND
