CHICAGO & PITTSBURGH--(BUSINESS WIRE)--Jul 27, 2026--
Ninety years ago, a 27-foot hot dog on wheels first rolled onto America’s roads. Since then, the Oscar Mayer Wienermobile has become one of the country’s most beloved brand icons, sparking smiles at events across the country—from parades, road trips and tailgates to graduations, weddings and countless unforgettable moments. Now, to celebrate its biggest birthday yet, the beloved hot dog brand is giving the occasion the kind of tribute it deserves: cake. Introducing the Oscar Mayer Wiener Cake, a delicious over-the-top collaboration with Milk Bar, the birthday cake experts, that turns one of the internet’s biggest food trends into the ultimate birthday tribute.
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The Oscar Mayer Wiener Cake, created in collaboration with Milk Bar to celebrate the Wienermobile's 90th birthday, transforms one of the internet's biggest food trends into the ultimate birthday tribute.
Hot dog cakes have skyrocketed in popularity over the past year – generating millions of TikTok posts and driving Google search up more than 150% year over year. 1 Inspired by America’s obsession, the Oscar Mayer Wiener Cake features delicious Oscar Mayer hot dogs delightfully arranged in two tiers around Milk Bar’s #1 best-selling signature Birthday Cake. Complete with “ketchup and mustard” confetti sprinkles and a commemorative custom Wienermobile cake topper, the sweet and savory celebration is a dessert to relish. Fans can purchase a Wiener Cake at select Milk Bar locations in New York, Los Angeles and Chicago nationwide between Friday, July 31 to Sunday, August 2, while supplies last.
“From hometown events and parades to weddings—and even a professional race—the Oscar Mayer Wienermobile has been there for millions of fans’ biggest moments, capturing their hearts and cementing its legacy in America’s zeitgeist,” said Molle Twing, Senior Brand Manager for the Oscar Mayer Wienermobile. “After 90 years, the Wienermobile is just as special to Americans as it was in 1936, so it deserves a celebration equally as delightful. The Wiener Cake celebrates the milestone in delicious fashion, bringing fans something as unique as the iconic vehicle itself.”
Because the Wienermobile has helped celebrate so many birthdays over the past nine decades – including receiving tens of thousands of birthday visit requests from fans – Oscar Mayer is returning the favor. This summer, fans celebrating their own 90 th birthday—in July and August—can visit oscarmayer.com/wienermobile for the opportunity to receive a surprise visit from the legendary Wienermobile.
Whether fans are singing “happy birthday” to the Wienermobile or relishing in their own birthday festivities, the Wiener Cake is savory proof that even the most unexpected places – like a birthday dessert – are the perfect setting for an Oscar Mayer wiener. To learn more about the Wienermobile’s history, or to visit the vehicle along its route, follow @Wienermobile and @OscarMayer on Instagram and TikTok.
ABOUT THE KRAFT HEINZ COMPANY
Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, we are unlocking the full power of our portfolio. We deliver high-quality, great-tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com.
1 Google Trends Search Data, July 6, 2025 - July 6, 2026
The Oscar Mayer Wienermobile celebrates its 90th birthday, marking nine decades of bringing smiles to communities across the country as one of America's most beloved brand icons.
PARIS (AP) — Heat waves and scant rainfall in Europe have contributed to historic wildfires in France and Spain that have forced hundreds of thousands of people to flee their homes in one of the continent's biggest evacuation efforts since World War II.
Rising temperatures later this week could complicate efforts to battle the blazes that have scorched an area four times the size of Paris in southwestern France and are raging near Spain's capital, Madrid.
Climate data shows Europe is heating faster than anywhere else on earth. The continent has already faced extreme heat events multiple times this year.
Firefighters in Spain have called the blazes so violent that they could not be tackled head on. But the first glimmer of hope emerged Monday in France that the spread of a giant fire in the southwestern Gironde region may have slowed.
Here's what to know.
Europe's above-average temperatures, with a prolonged heatwave in June, have contributed to drought conditions. Record-breaking temperatures in Western Europe compounded low rainfall levels as the extreme heat drew moisture from vegetation, creating abundant fuel that allows flames to spread faster and burn more intensely.
A study released in June by World Weather Attribution found that the record-breaking heat in recent weeks would not have been possible without climate change.
France's national meteorological service Météo-France said June was the hottest on record there, averaging 3.8 degrees Celsius (6.8 degrees Fahrenheit) above normal, while rainfall was nearly 50% below average.
Spain is used to forest fires in warmer months, but climate change has made its summers hotter and drier. That, combined with the decline in farming and industries that once used forest materials, has turned large swaths of wilderness into a tinderbox.
While estimates vary, national and European Union authorities are reporting fires of record scope this year. The EU’s European Forest Fire Information System estimates that over 300,000 hectares (3,000 square kilometers or 1,160 square miles) have burned in France and Spain.
France’s Interior Ministry says 13,566 fires have swept across over 116,000 hectares (1,160 square kilometers or 448 square miles) since January, the highest annual figure in the country’s modern records.
Spain’s Minister for the Ecological Transition, Sara Aagesen, said the 153,000 hectares (1,530 square kilometers or 591 square miles) burned this year is six times the amount that burned through the first half of 2025.
Contributing to this year's total was Spain's largest and third-largest fires ever, with a blaze in the rural terrain of Ávila west of Madrid burning over 50,000 hectares (500 square kilometers or 193 square miles), some five times the area of Barcelona. Earlier this month, 13 people died in a blaze in southeastern Almeria, Spain's deadliest fire in recent memory.
Over 300,000 people have been displaced from their homes in France and Spain in what the EU on Monday called “one of the biggest evacuation operations in Europe.”
More than 250,000 people have been evacuated in France, with 220,000 of them in the southwestern region of Gironde. With France about to enter its peak August tourist season, Gironde authorities took steps to keep vacationers away, banning holiday camps for children and for people with disabilities.
In Spain, 79,000 people have been evacuated from their homes in villages west of Madrid and in Castellón, a province on the eastern coast, while 30,000 others have been confined to their homes, the government said.
European Commissioner for crisis management Hadja Lahbib said Monday that the EU had sent seven planes and four helicopters from Czechia, Croatia, Germany, Portugal, Slovakia, Sweden and Turkey to France, and another six planes from Greece, Italy and Turkey to Spain.
“No country should ever have to face a disaster of this scale alone,” Lahbib said. “To the people of France and Spain: Europe will stand with you until the fires are out.”
The 27-nation bloc’s Copernicus satellite program is providing emergency authorities with up-to-date maps of fire risk.
Spike reported from Budapest, Hungary. Associated Press writers Joseph Wilson in Barcelona, Spain, and Sam McNeil in Brussels contributed.
A De Havilland Canada DHC-8-400 Dash 8 operated by the French civil defense agency drops fire retardant as wildfires rage near Marcheprime, outside Bordeaux, France, Monday, July 27, 2026. (AP Photo/Emma Da Silva)
Firefighters tackle a blaze as wildfires rage near Le Las, outside Bordeaux, France, Monday, July 27, 2026. (AP Photo/Emma Da Silva)
Firefighters battle a wildfire in San Martin de Valdeiglesias, west of Madrid, Spain, Sunday, July 26, 2026. (AP Photo/Manu Fernandez)
