JAKARTA, INDONESIA - Media OutReach Newswire - 28 July 2026 - Swiss-Belhotel International continues to reinforce its strategic growth within Indonesia's premium hospitality market with the soft opening of the 5-star Ashva Swiss-Belresort Ubud Bali. Nestled in one of Bali's most celebrated cultural and nature-driven destinations, this upscale property marks a major milestone for the brand ahead of its official Grand Opening slated for September 2026.
Deluxe Room Nature View with Balcony, Ashva Swiss-Belresort Ubud, Bali
The launch reflects the group's unwavering confidence in Bali's resilient luxury tourism segment. Designed to meet the evolving preferences of modern travelers, Ashva Swiss-Belresort Ubud Bali brings sophisticated international hospitality standards to a sanctuary engineered for multi-generational family bonding, couples' retreats, and immersive, experience-focused stays.
Sudharman Shetty, President Director of PT Ratna Forever Hospitality, stated:
"The development of Ashva Swiss-Belresort Ubud Bali represents a strategic step in expanding our hospitality business while supporting the growth of quality tourism in Ubud. We believe that Ubud's natural beauty, cultural heritage, and unique attractions can be combined with international service standards to create a destination with strong value and long-term sustainability. Through the presence of the Swiss-Belresort brand, we hope Ashva will grow into a preferred resort choice for both domestic and international travellers, while also making a positive contribution to the local community and economy," said Sudharman Shetty, Founder & Owner of Ratna Forever Hospitality."
Gavin M. Faull, Chairman and President of Swiss-Belhotel International, added: "Indonesia continues to be a cornerstone of our global expansion vision. This development not only reflects the deep trust of our partners at PT Ratna Forever Hospitality in our balanced approach to guest comfort and operational excellence, but it also underscores our strong confidence in the market—particularly within the high-growth segment of travelers seeking spacious, lifestyle-oriented resort experiences."
Developed with a contemporary yet culturally rooted resort concept, Ashva Swiss-Belresort Ubud Bali features 90 beautifully appointed guestrooms and suites, alongside 4 exclusive wooden pavilions. Accommodations range from a generous 40 to 106 square meters, perfectly catering to families and groups. Select premium room and suite tiers elevate the stay experience with private heated plunge pools and smart in-room technology.
The culinary landscape introduces diverse dining destinations, including Giwangkara All Day Dining and the renowned Udupi Multi-Cuisine Restaurant, which boasts a strictly separated, dedicated kitchen section for pure vegetarian preparation.
The resort's striking architectural centerpiece is a terraced swimming pool concept, designed with cascading water elements and a Petanu Pool Bar overlooking Ubud's layered natural landscape. To accommodate business and celebratory milestones, the property features a grand ballroom, versatile meeting spaces, and scenic outdoor areas beautifully tailored for weddings and social events.
Ilkin Ilyaszade, Senior Vice President – Operations and Development, Indonesia at Swiss-Belhotel International, commented: "As we actively strengthen our footprint across key hubs in Indonesia, Bali remains an essential, highly resilient destination with exceptional growth potential. The soft opening of Ashva Swiss-Belresort Ubud Bali directly supports this trajectory. Beyond creating vibrant leisure experiences, our comprehensive facilities and scenic setting are strategically positioned to capture the rising demand for premium corporate meetings, weddings, and high-profile social events."
During the soft opening phase in July and August 2026, guests can take advantage of exclusive introductory rates before the resort transitions to its grand launch in September. To discover a new expression of refined living or to secure reservations, please visit ashvaswiss-belresort.com.
SBEC Loyalty Programme: Enjoy 10%–35% OFF on Rooms, Dining, and other services at 165+ hotels globally by becoming an SBEC loyalty member. Sign up for FREE and enjoy instant benefits through the Swiss-Belhotel International App—available in the App Store and Google Play Store.
Hashtag: #SwissBelhotelInternational #UbudResort #5StarResort #IndiaMarket #WellnessResort
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About Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, Linkedin, Instagram, and TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
*Numbers may fluctuate
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MATRADE Calls For Entries
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 28 July 2026 - The prestigious MIHAS Awards 2026 is back! Exhibitors compete for one of the halal industry's most prestigious recognitions by showcasing their excellence, innovation and leadership in advancing the global halal economy, and MATRADE is calling for entries before the deadline closes.
Applications commenced in July 2026 and will remain open until 10 August 2026. The awards recognise outstanding MIHAS 2026 exhibitors that have demonstrated exceptional achievements in business growth, product and service excellence, innovation, sustainability, and digital transformation, while contributing to the continued advancement of the global halal industry.
This year, 15 awards will be presented across three flagship categories, reflecting MIHAS's commitment to recognising excellence across the evolving halal business ecosystem:
- MIHAS Excellence Awards: Recognising outstanding achievements in Product Excellence, Service Excellence and Emerging Star categories.
- MIHAS Innovation, Sustainability & Digitalisation Awards: Honouring exhibitors that have successfully leveraged advanced technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), blockchain and other digital solutions to drive innovation, operational excellence, sustainability and long-term business growth.
- WiEX @ MIHAS (Anugerah Wira Ekonomi Wanita): Celebrating exceptional women-led businesses across Product, Service, and Innovation, Sustainability and Digitalisation categories.
Commenting on this, Dato' Sri Reezal Merican Naina Merican, Chairman of MATRADE, said the awards continue to play an important role in elevating industry standards and recognising forward-thinking companies that are shaping the future of halal trade.
"The MIHAS Awards have become a hallmark of excellence within the global halal industry, recognising businesses that continuously raise the bar through innovation, resilience and sustainable growth. As the halal economy continues to expand beyond traditional sectors, companies must embrace innovation, sustainability and digitalisation to remain relevant and competitive."
"This year's awards place even greater emphasis on future-ready businesses that are embracing digital transformation, sustainability and emerging technologies to create lasting value. Through the MIHAS Awards, we aspire to inspire more companies to innovate, compete globally and contribute to the continued growth of the international halal economy," he added.
The MIHAS Awards 2026 are open to all exhibitors of MIHAS 2026, including both Malaysian and international participants. For Malaysian participants, companies must also be registered as MATRADE members. Applicants must meet the prescribed financial eligibility criteria, with average annual sales exceeding RM500,000 for product categories and RM250,000 for service categories.
For the MIHAS Excellence Awards, companies must have participated in MIHAS on at least three occasions, while nominees for the Emerging Star category must have exhibited at least once previously. Applicants for the WiEX Awards must be exhibitors within the WiEX Pavilion.
Following the submission deadline on 10 August 2026, entries will undergo a comprehensive evaluation process, beginning with a pre-assessment stage at the end of August, followed by pitching sessions before an independent panel of judges in early September. Winners will be announced during the official MIHAS Awards 2026 Ceremony on 26 September 2026.
In addition to receiving industry recognition, winners will enjoy a comprehensive range of promotional and branding benefits designed to enhance their visibility in international markets. These include feature stories on the MATRADE Success Stories Portal, a complimentary one-year listing in the Malaysian Brand Directory and media interview engagements, a 15 per cent discount on future MIHAS exhibition booth rentals, as well as an exclusive MIHAS 22nd Edition corporate jacket.
As the world's largest international halal trade exhibition, MIHAS continues to serve as a catalyst for business growth, innovation and cross-border partnerships, connecting businesses with opportunities across the global halal value chain. MATRADE encourages all eligible exhibitors to seize this opportunity to gain international recognition and showcase their achievements on one of the world's most influential halal business platforms.
Interested exhibitors may submit their applications through the official MIHAS portal at www.mihas.com.my by 10 August 2026.
Hashtag: #MIHAS2026 #Awards #MATRADE
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About Malaysia International Halal Showcase (MIHAS) 2026
Since it began in 2004, the Malaysia International Halal Showcase (MIHAS) has grown into a major platform for Halal trade and has helped strengthen the global industry's position in Halal standards, governance, and market access. Recognised as a Guinness World Records holder and hosted by the Ministry of Investment, Trade and Industry (MITI) with the Malaysia External Trade Development Corporation (MATRADE) as organiser, MIHAS now covers 14 sectors, from food and beverages and pharmaceuticals to Islamic finance, modest fashion, personal care, technology, services, and Muslim-friendly tourism. The 22nd edition of MIHAS, themed "Shaping Trust, Driving Resilience", will focus on regulated-by-design governance and technology-enabled trade.
About MATRADE
The Malaysia External Trade Development Corporation (MATRADE) was established on 1 March 1993 as the national trade promotional arm under Malaysia's Ministry of Investment, Trade and Industry (MITI).
MATRADE's primary role is to assist Malaysian exporters in developing and expanding their export markets. Aligned with Malaysia's commercial diplomacy efforts, MATRADE is the nation's trade facilitator and champion of Malaysian-made products and services on the global stage.
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