New Radisson Hotels app in ChatGPT helps travelers move from trip intent to relevant hotel options, live rates, and direct booking paths, advancing Radisson Hotel Group's agentic commerce strategy.
BRUSSELS and NEW YORK, July 28, 2026 /PRNewswire/ -- Radisson Hotel Group has collaborated with Accenture in launching an AI-powered hotel discovery app in ChatGPT, helping travelers move from trip intent to search, comparison and planning through natural conversation.
Available as @RadissonHotels in ChatGPT, the app enables travelers to search for Radisson Hotels properties across over 100 countries, and more than 1,000 hotels through natural conversation. Through starting a new ChatGPT conversation with @RadissonHotels at the start of the prompt, travelers can ask for advice to plan a family-friendly weekend stay in Amsterdam, or a hotel in Paris with a gym and spa near the Eiffel Tower. The app will respond with relevant Radisson Hotels properties with live inventory and rates, location context, amenities, hotel details, and interactive map-based results. When ready, travelers are directed to complete the reservation through the Radisson Hotels website.
The launch marks an important step in Radisson Hotel Group's move toward agentic commerce: a shift from traditional, channel-based booking journeys to AI-led experiences where discovery, comparison, and decision-making happen through conversation. As travelers increasingly turn to AI to ask questions, narrow down options, and plan trips, hospitality brands need to be visible, accurate, and actionable at the moment of intent.
This shift is already underway. According to Accenture's Consumer Pulse Research, 87% of travelers are open to collaborating with an AI-powered travel agent to find the best option, and 71% of travelers say that at least half of their spend for hotels or airlines will be influenced by AI over the next 12 months. Radisson Hotel Group is seeing the change firsthand, noting that organic and direct web traffic channels that have historically driven online bookings are giving way to new touchpoints like ChatGPT.
"AI is radically transforming how people search for and book hotel stays, and we are committed to being at the forefront of this shift," said Gianni Di Fede, chief commercial officer, Radisson Hotel Group. "With Accenture, we are reimagining hotel discovery for the next generation of travelers—meeting guests in the planning moment with a branded experience that makes it easier to find, compare, and book Radisson Hotels properties."
The collaboration began with Radisson Hotel Group using an MCP accelerator that is part of Accenture's AI Merchant Center, an agentic readiness and intelligence platform. This helped structure, validate, and optimize how Radisson Hotels' content, inventory, rate, and booking signals could be monitored for AI-led discovery. Accenture then worked with Radisson Hotel Group to design the app experience, shaping how travelers interact with it and how it works across devices. The app connects directly to Radisson Hotel Group's existing systems, delivering real-time hotel information that helps travelers move from a broad idea to a relevant shortlist more quickly. Over time, the companies plan to expand this experience to include deeper personalization, loyalty recognition, in-chat booking, reservation management, trip modification, and AI concierge capabilities.
"Agentic commerce is fundamentally changing how people discover and choose brands. As journeys become more conversational and intent-driven, companies have to rethink how they show up — not just to be found, but to be chosen, and to deliver value in that moment," said Ndidi Oteh, CEO of Accenture Song. "Radisson Hotel Group is taking a step in that direction, creating a more direct and meaningful way to connect with travelers when decisions are being made."
The app is part of Radisson Hotel Group's broader digital transformation and direct booking strategy. Accenture has supported the Group in modernizing its digital and data foundation, uniting its brands on a single global platform and enabling more personalized marketing across more than 1,000 hotels. With the Radisson Hotels app in ChatGPT extending that foundation into a new AI-native discovery channel, the Group will remain visible, relevant, and bookable as traveler behavior continues to evolve.
"With travel, planning is becoming easier for consumers, but more competitive for brands," said Emily Weiss, senior managing director and global Travel lead, Accenture. "Travelers want to compare options quickly, narrow down choices and book with confidence, often in a single journey. That puts pressure on brands to show up with accurate, up-to-date, and easy-to-navigate information at every step. With Radisson Hotel Group, the focus was on making hotel content more accessible, so travelers can find what they need, explore options, and move to booking more seamlessly."
This work builds on Accenture and ChatGPT's parent company OpenAI's broader partnership to help organizations use AI in more practical, decision-driven ways, unlocking new opportunities for growth, stronger customer connections, and more efficient operations. Accenture is an OpenAI Elite Partner and was recently named OpenAI's AI Transformation Partner of the Year.
ABOUT RADISSON HOTEL GROUP
Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with more than 1,600 hotels in operation and under development in +100 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson brand portfolio includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson — brought together under one commercial umbrella brand, Radisson Hotels.
Radisson Rewards is Radisson Hotel Group's loyalty program, which delivers an elevated experience that makes Every Moment Matter, counting more than 29 million members. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions, placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional, and Memorable, while delivering on the brilliant basics and being uniquely Carbon Compensated.
At Radisson Hotel Group, we care for people, communities, and planet and aim to be Net Zero by 2050 based on the approved Science Based Targets. With unique solutions such as carbon-compensated Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.
For more information, visit our corporate website. Or connect with Radisson Hotels on:
LinkedIn | TikTok | Instagram | Facebook | YouTube | WhatsApp | X
About Accenture
Accenture helps the world's leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 799,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
Accenture Forward-Looking Statement
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "may," "will," "should," "likely," "anticipates," "aspires," "expects," "intends," "plans," "projects," "believes," "estimates," "positioned," "outlook," "goal," "target" and similar expressions are used to identify these forward-looking statements. These statements are not guarantees of future performance nor promises that goals or targets will be met, and involve a number of risks, uncertainties and other factors that are difficult to predict and could cause actual results to differ materially from those expressed or implied. These risks include, without limitation, that the collaboration might not achieve its anticipated benefits and risks and uncertainties related to the development and use of AI, including advanced AI, could harm our business, damage our reputation or give rise to legal or regulatory action, as well as the risks, uncertainties and other factors discussed under the "Risk Factors" heading in Accenture plc's most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture's expectations.
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Radisson Hotel Group and Accenture Redefine Travel Discovery on ChatGPT
Archive Boots. Current Moods. A Modern Take on Fashion's Most Iconic Silhouettes.
NEW YORK, July 28, 2026 /PRNewswire/ -- Fashion has always looked to the past to define what's next. From the rebellious spirit of moto boots and the timeless elegance of equestrian styles to the craftsmanship of Western classics, the refined allure of pointed-toe kitten heel boots, and the bold confidence of retro platforms, the silhouettes that shaped past decades continue to influence the way women dress today.
This season, Dream Pairs introduces the New Nostalgia Knee-High Boots Collection, a curated edit of fashion's most iconic boot styles featuring eight distinct series: Moto, Fashion Boots, Classic Essentials, Riding, Stretch, Slouch, Gogo, and Western Revival. The collection revives recognizable style icons through a contemporary lens. Rather than replicating vintage designs, Dream Pairs reinterprets each silhouette with elevated design details, all-day comfort, and everyday versatility, creating boots that honor their heritage while fitting seamlessly into modern wardrobes.
From buckled moto boots and Western-inspired embroidery to equestrian silhouettes, statement platforms, and timeless everyday styles, the collection offers a variety of ways to embrace the season's return to nostalgic fashion. Designed to complement everything from denim and tailored layers to dresses and skirts, the boots transition effortlessly from everyday outings and workdays to weekends, concerts, and nights out, bringing a fresh take on the iconic styles that continue to inspire fashion today.
Moto Series: Rebellious Heritage Meets Everyday Confidence
Inspired by motorcycle culture, the Moto Series reimagines the iconic moto boot with bold buckles, structured silhouettes, and elevated details that balance vintage rebellion with modern versatility. Designed to make a statement without overpowering the look, these styles bring effortless edge to everyday dressing, pairing seamlessly with denim, leather layers, feminine dresses, and oversized outerwear.
DREAM PAIRS Fold-over Buckled Moto Knee-High Boots
A modern interpretation of the classic biker boot, this boot brings attitude through three statement metal buckles and a relaxed fold-over shaft. The low chunky heel balances its bold aesthetic with all-day wearability, creating a style-forward boot that transitions effortlessly from concert nights and streetwear looks to everyday city outfits.
Brynn — A Modern Take on the Campus Riding Boot
Inspired by the iconic banana boots that became a campus staple, Brynn brings a fresh perspective to the classic riding boot silhouette. Its streamlined knee-high profile, clean square toe, and minimal detailing create a versatile design that bridges casual campus dressing with elevated retro style. Whether paired with oversized blazers, vintage denim, flowy maxi skirts, or chunky knit sweaters, Brynn offers an effortless look that resonates with a new generation of fashion enthusiasts.
Araminta — Buckled Statement Moto Boots
For those drawn to stronger fashion statements, Araminta amplifies the moto aesthetic with layered buckle straps and an edgy structured shaft. The spacious square toe and stable block heel create a balance between bold styling and confident comfort, making it a standout choice for women who want their boots to define the outfit.
Nerissa — Modern Adjustable Buckles Moto Boots
Nerissa updates the traditional moto boot with a sleek knee-high silhouette and adjustable buckle detailing. Designed with a roomy square toe and supportive block heel, it brings a functional edge to contemporary wardrobes—perfect for women seeking a boot that feels both fashion-forward and effortlessly wearable.
DREAM PAIRS Buckle Platform Moto Boots
A dramatic evolution of the moto trend, this boot combines double-buckle accents with a platform heel for a stronger fashion statement. The elevated silhouette adds instant impact while the cushioned insole and durable outsole keep the look grounded for long days and nights out.
Lariat — Western Heritage Meets Campus Style
Lariat blends subtle Western influences with the nostalgic charm of banana boots. A streamlined knee-high silhouette, refined square toe, and warm vintage finish give the style a heritage-inspired character, while its clean construction keeps the look modern and versatile. Designed for effortless styling, Lariat moves easily between relaxed collegiate outfits and elevated retro ensembles, making it a timeless addition to today's wardrobe.
DREAM PAIRS Embroidered Block Heel Western Knee-High Boots
The DREAM PAIRS Embroidered Block Heel Western Knee-High Boots bring a refined Western edge to the season's moto-inspired aesthetic. Featuring intricate embroidery, a structured square toe, and a 1.89-inch block heel, the boots balance vintage character with modern versatility. A cushioned 5mm PU foam insole and lightweight TPR outsole provide all-day comfort and reliable traction, while the effortless slip-on design makes them easy to style with everything from denim and leather-inspired separates to dresses and skirts.
Fashion Boots Series: The Everyday Knee-High Boot, Reimagined
Designed around modern versatility, the Fashion Boots Series redefines the knee-high boot as an essential wardrobe foundation. These polished silhouettes transition seamlessly from workdays and weekends to travel and social occasions, offering women one effortless, dependable staple for every seasonal moment.
DREAM PAIRS Suede Western-Inspired Knee-High Boots
Rooted in Western heritage yet refined for everyday wear, this style combines a soft suede-blend upper with 30% genuine leather, a pointed toe, and subtle cowboy-inspired detailing. The result is a boot that brings character and texture to everything from denim and knitwear to dresses, offering an effortless balance of rustic charm and modern polish.
DREAM PAIRS Square Toe Knee-High Boots
With its clean lines and sculpted silhouette, this style is designed for women who favor understated sophistication. The square toe lends a contemporary edge, while the flexible stretch shaft creates a sleek, leg-lengthening look. Equally suited to tailored separates and soft, flowing layers, it serves as a versatile foundation for everyday dressing.
Adeline — Chunky Platform Knee-High Boots
Bold and fashion-forward, Adeline channels the resurgence of statement platforms through a sleek, streamlined lens. The sculptural sole adds height and attitude, while hidden stretch panels ensure a comfortable fit. Designed for those who want their footwear to anchor an outfit, Adeline brings runway-inspired confidence to everyday styling.
Ithaca — Square Toe Chunky Heel Knee-High Boots
Defined by its geometric heel and architectural silhouette, Ithaca offers a modern interpretation of the classic knee-high boot. The structured square toe and clean faux leather finish create a polished aesthetic that feels equally at home with office tailoring, monochromatic dressing, or elevated evening looks.
Kadence — Polished Stretch Platform Boots
Kadence blends sleek proportions with a flattering stretch-fit shaft that hugs the leg for a streamlined profile. Elevated by a platform heel that delivers height without sacrificing stability, it offers a confident, fashion-conscious look that transitions effortlessly from daytime dressing to nights out.
Classic Essentials Series: The Boots That Never Date
Some boots never leave the fashion conversation. The Classic Essentials Series focuses on enduring silhouettes that feel polished season after season, combining understated design with elevated details for women who prefer timeless style over fleeting trends.
DALLAS — Retro Western Knee-High Boots
Western nostalgia meets modern sophistication in DALLAS. Featuring a pointed toe, rich suede-like finish, and stacked heel, this knee-high silhouette captures the spirit of classic cowboy boots with a sleeker, more versatile profile. Designed with stretch panels, a side zipper, and cushioned support, DALLAS transitions effortlessly from festival dressing to everyday city style.
Riding Series: Heritage Dressing Returns with Modern Ease
Inspired by classic equestrian style, the Riding Series celebrates refined silhouettes known for their timeless appeal. With clean lines, polished finishes, and heritage-inspired details, these boots bring a sense of quiet luxury to modern wardrobes.
CHAI-1 — Elevated Riding-Inspired Boots
Inspired by classic equestrian style, CHAI-1 modernizes the riding boot with a taller silhouette, sleek platform sole, and cozy faux fur lining for cold-weather wear. A chunky block heel and cushioned insole provide stable, all-day comfort, while the streamlined knee-high profile brings effortless polish to everything from tailored outerwear to casual winter layers.
UTAH — Buckled Riding Boots
UTAH reinterprets the timeless riding boot with moto-inspired buckle accents and a refined knee-high silhouette. Crafted with a smooth faux leather upper and cozy faux fur lining, it delivers warmth without sacrificing style. Adjustable buckle straps add a customizable fit and subtle edge, while a durable TPR outsole and side zipper make this heritage-inspired design an effortless choice for everyday winter dressing.
Stretch Boots Series: Sleek Fit. All-Day Comfort.
As everyday fashion becomes more dynamic, comfort has become essential. The Stretch Boots Series is designed around flexibility, inclusive fits, and effortless styling—creating knee-high boots that move naturally with modern lifestyles.
MIDLEG — Statement Stretch Boots
Designed to balance sophisticated style with all-day comfort, these women's knee-high boots feature a 3.14-inch heel and 0.25-inch platform for an elevated look with added stability. The 17.2-inch shaft creates a sleek, sophisticated silhouette, while the soft, warm lining ensures cozy comfort throughout the day. With a 14-inch top opening for a comfortable fit, these versatile boots transition seamlessly from workdays and shopping trips to date nights, parties, concerts, and more.
JENNIFER-3 — Flexible Everyday Knee-High Boots
Designed to flatter the legs and elevate any fall or winter look, these women's knee-high boots feature a sleek silhouette and a comfortable 2.3-inch block heel that provides just the right amount of lift and stability. The stretchy fabric offers a flexible, accommodating fit, making them ideal for wider calves or those who prefer extra room, while the smooth side zipper allows for effortless on-and-off wear. Stylish yet practical, these versatile tall boots are made for comfortable all-day wear, from walking and standing to everyday outings.
Slouch Series: Relaxed '80s Glamour Returns
Inspired by the effortless drama of vintage slouch boots, this series brings back relaxed silhouettes with a modern attitude. Soft volume, comfortable shapes, and nostalgic styling create boots that feel expressive without feeling overdone.
BLVD — Cozy Slouch Knee-High Boots
BLVD puts a cozy, fashion-forward spin on the slouch boot trend with a relaxed, voluminous silhouette and warm faux-fur lining. The low heel offers easy, everyday wear, while a discreet hidden pocket adds a practical touch. Effortlessly styled with jeans, leggings, or oversized outerwear, BLVD captures the nostalgic spirit of the season while keeping cold-weather dressing comfortable and functional.
Iphigenia — Soft Western-Inspired Slouch Boots
Iphigenia takes a more refined approach to the slouch trend, blending Western-inspired details with a soft, relaxed silhouette. The pointed toe and suede-like finish create a vintage feel, while the 3-inch layered heel adds subtle height and definition. Easy to pair with everything from skinny jeans and skirts to tailored coats, Iphigenia brings a polished retro edge to fall and winter styling.
Gogo Boots Series: Retro Fashion Statements Return
Once a defining symbol of pop culture and disco-era style, gogo boots make a bold comeback with a fresh, modern perspective. The collection celebrates their playful, confident spirit while reimagining the iconic silhouette for contemporary wardrobes, bringing a touch of nostalgic glamour to today's fashion.
Coraline — Retro Revival Gogo Knee-High Boots
Coraline brings retro gogo energy into contemporary fashion with a sleek knee-high shape, square toe, and comfortable block heel. Designed to pair with everything from mini dresses to layered winter looks, these boots add a nostalgic statement to modern outfits.
Western Revival Series: A Modern Take on Western Heritage
Western-inspired fashion continues to evolve beyond traditional cowboy aesthetics. The Western Revival Series transforms familiar embroidery, pointed toes, and vintage craftsmanship into wearable modern statements.
Sayra — Embroidered Western Knee-High Boots
Sayra puts a modern spin on classic Western style, featuring intricate vintage-inspired floral embroidery and a sleek square toe that balances authentic cowgirl character with contemporary appeal. A 5mm memory foam insole offers cushioned comfort for long days, while the soft lining and durable TPR outsole provide lightweight support and stability. An inner side zipper ensures effortless on-and-off wear, making these statement-making knee-high boots an easy addition to everything from relaxed denim and flowing dresses to festival, rodeo, and Western-inspired looks.
New Nostalgia: Classic Icons, Modern Expressions
The New Nostalgia Knee-High Boots Collection celebrates the enduring influence of iconic footwear eras while reinterpreting their signature aesthetics for the modern wardrobe. Drawing inspiration from the rebellious spirit of moto boots, the heritage appeal of Western designs, the refined elegance of riding silhouettes, and the expressive character of retro styles, each series offers a contemporary perspective on a defining fashion moment. Thoughtfully designed with versatile styling, elevated details, and everyday comfort, the collection transforms timeless boot inspirations into modern essentials created for today's women.
Available Now
The Dream Pairs Knee-High Boots Collection is now available across Amazon, the official website, and Dream Pairs' retail stores.
About Dream Pairs
Established in 2009, Dream Pairs is dedicated to empowering women to freely express themselves through fashion. The brand consistently pushes the boundaries of modern fashion footwear with its curated collections, offering stylish and trend-focused designs at accessible prices. Dream Pairs believes in making style inclusive and approachable, providing footwear inspired by runway trends and current inspirations. By far, Dream Pairs has garnered the trust of over 20 million customers, selling more than 50 million pairs of shoes worldwide and consistently ranking as the #1 seller in various categories on Amazon. With an expanding network of brick-and-mortar stores and a robust online presence on platforms such as Amazon, Walmart, Shein, JustFab, TikTok, and its official website, Dream Pairs stands out by consistently delivering high-quality, fashionable footwear tailored for every occasion and every need, all at accessible prices.
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Dream Pairs Launches the "New Nostalgia" Knee-High Boots Collection, Reimagining Fashion's Most Iconic Boot Eras for Today
