NEW YORK--(BUSINESS WIRE)--Jul 28, 2026--
The Pets Table, HelloFresh’s premium direct-to-consumer pet food brand, has announced today the launch of EasyFresh™, a shelf-stable, human-grade dog food line. The new offering provides the nutritional benefits of a fresh food diet without the storage, prep, and thawing requirements typical of fresh-frozen pet food.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260728158600/en/
EasyFresh™ requires no freezer space and contains no added preservatives. The patented packaging technology retains the food's natural flavor, nutrients, and moisture at room temperature, making it a great option for everyday home feeding, travel, or on-the-go routines. The line can be served as a standalone complete meal, a nutritional topper for dry food, or alongside The Pets Table’s existing product options.
"Our goal is to make high-quality pet nutrition more accessible and practical for everyday lives," said Laurent Guillemain, CEO & Co-Founder at The Pets Table. "While fresh food diets offer clear health benefits, the logistics of storing and thawing frozen meals can create frustration for pet parents. EasyFresh™ provides a reliable alternative, delivering vet-developed, human-grade nutrition that stores directly in the pantry at a lower cost than traditional fresh-frozen options."
Vet-Developed, Nutrient-Dense Nutrition
EasyFresh™ was developed in collaboration with The Pets Table’s on-staff, board-certified veterinary nutritionist to support long-term canine wellness, including immune function, digestive health, and an active lifestyle.
The new product line is formulated with a clinically-tested postbiotic designed to support gut health and improve stool quality. Every recipe features high-quality protein as the primary ingredient, incorporates nutrient-dense organ meats, and is cooked in a protein-rich bone broth to provide natural collagen.
EasyFresh™ is available in two unique recipes containing zero fillers and preservatives:
EasyFresh™ is available now on ThePetsTable.com, and available soon on Amazon.com and Chewy.com.
About The Pets Table
The Pets Table is a personalized pet food service designed to keep pets healthy and happy—made with real ingredients that humans love. Launched in 2023, the Company prioritizes high-quality, minimally-processed meal options delivered directly to customers’ doors. For more information, visit www.thepetstable.com.
About HelloFresh Group
The HelloFresh Group is a global digital-native CPG company and the world's leading meal kit provider. The HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions. The Company was founded in Berlin in November 2011 and operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In Q1 2025 the HelloFresh Group delivered c. 240 million meals globally. HelloFresh SE went public on the Frankfurt Stock Exchange in November 2017 and is currently traded on the MDAX (Mid-Cap German Stock Market Index). For more information, visit www.hellofreshgroup.com.
The Pet's Table is HelloFresh’s premium direct-to-consumer pet food brand.
EasyFresh™ requires no freezer space and contains no added preservatives.
EasyFresh™, a shelf-stable, human-grade dog food line is now available.
Israeli Prime Minister Benjamin Netanyahu’s meeting with President Donald Trump on Tuesday is the first since the two leaders launched a joint war against Iran and a chance for Netanyahu to smooth out strains in their relationship.
The two leaders also plan to discuss the framework agreement the U.S. and Israel signed with Lebanon over the Israel-Hezbollah war and the expansion of the Abraham Accords, according to a White House official.
Trump is also set to meet with Ukrainian President Volodymyr Zelenskyy on Tuesday ahead of Sen. Lindsey Graham’s funeral, which will be their second sit-down this month. Sen. Lindsey Graham will be eulogized Tuesday during memorial services across Washington. Trump is expected to deliver remarks at the cathedral, alongside Fox News’ Sean Hannity and other conservative leaders.
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The Ukrainian leader’s car pulled up on West Executive Avenue, a private road within the White House complex. He stepped out of the passenger side of a black SUV and walked around the rear to enter the White House for the meeting.
Bill Pulte, the acting director of national intelligence, has sought to leave his mark during his interim status in the job.
With the Senate poised to confirm Jay Clayton for the role, Pulte released Tuesday on X a series of intelligence community documents from 2020 that described China’s capacity to interfere in the American political process as well as vulnerabilities in the election system.
The substance of the material was largely recycled and already known, but its disclosure is part of a broader Trump administration effort to raise concerns about the integrity of U.S. elections — most especially the 2020 presidential race he lost to Democrat Joe Biden.
Pulte has also presided over a downsizing of the national intelligence office, which functions as a coordinating hub for the U.S. government’s intelligence agencies.
He boasted on X that with a latest round of job cuts, the office is carrying out about a 30% staff reduction from weeks ago.
Trump has repeatedly retreated from threats to knock out bridges, power plants and other infrastructure but he told Fox News Channel in an interview that Iran knows he’ll “finish the job” if its leaders don’t make a deal to end the war.
He says millions of people would then struggle to get by.
Trump claimed he would need less than an hour to “take out” most of Iran’s bridges and said he could blow up their power plants “within one day” and then target desalinization plants.
“You know, if I can avoid doing that, I’d like to do that,” he said.
The president says he’s not worried about construction activities at Iran’s potential nuclear site at Pickaxe Mountain, a complex Trump has threatened to bomb.
And Trump criticized Israeli Prime Minister Benjamin Netanyahu for publicly expressing concerns about the site ahead of the two leaders’ meeting Tuesday at the White House.
“I know exactly what’s going on at Pickaxe,” Trump told “Fox & Friends,” adding that whatever Iran is doing is “not a big problem.”
On Netanyahu’s statements ahead of his visit to Washington, Trump said, “Why don’t you just tell it to me? Why do you have to announce to the world.”
The bilateral huddle, on the same day that both men are attending the late Sen. Lindsey Graham’s funeral, is the first since Netanyahu and Trump launched their war in Iran five months ago.
Speaking fondly about his friend and ally, Trump said he admired Graham as a nice person who was quick to call for military action.
“He was a guy that liked war,” Trump said Tuesday in a Fox News interview. “I jokingly say, and there’s nothing funny about it, but he’s never seen a war that he didn’t like.”
Trump added that Graham was “very much a hawk on Iran” but had also told Trump it was time to make a deal to end the war. That sentiment did not extend to the Russia-Ukraine war, Trump said.
“Ukraine he’s very militant about,” Trump said. “Lindsey liked war, to be honest with you.”
It will ensure that a permanent director is in place as the midterm elections approach.
Clayton is expected to be confirmed along party lines after a contentious hearing two weeks ago in which he repeatedly refused to say that former President Joe Biden won the 2020 election. Still, Democrats have said they have more confidence in Clayton than they do in Trump’s temporary pick for the job, Bill Pulte, who has no known intelligence experience and investigated the president’s perceived enemies in his previous post as a federal housing regulator.
Senators from both parties have expressed concerns about Pulte, who took over on an interim basis last month after Tulsi Gabbard resigned. Pulte was in charge when Trump delivered a speech from the White House earlier this month doubling down on his false claims about the 2020 election, which he lost, and released classified documents he said were relevant to his arguments.
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Only foot traffic is allowed on streets surrounding the complex. Vehicular traffic is blocked by city police cars and dump trucks at key intersections, like Pennsylvania Avenue and 17th St and near Lafayette Park.
Netanyahu is staying at Blair House, the U.S. government’s guest house across from the White House.
Zelenskyy has the first meeting with Trump, scheduled for 9:30 a.m., followed by Netanyahu at 11 a.m.
Trump and Ukrainian President Volodymyr Zelenskyy will meet Tuesday ahead of Sen. Lindsey Graham’s funeral, their second sit-down this month and after a far-right activist with the U.S. president’s ear had a widely publicized change of heart on Russia’s war against Ukraine.
Trump is set to welcome Zelenskyy to the White House as the Ukrainian leader travels to Washington to honor Graham, whose final act as a public official was visiting Kyiv and securing an agreement on a package of sanctions that seek to punish countries that purchase Russian oil, gas and other exports.
Zelenskyy posted on X early Tuesday that he had arrived in the U.S. and listed the goals for his visit.
“Our schedule includes meetings with President Trump, his team, and those who can support our defense,” the Ukrainian leader said. “Our number one priority is anti-ballistic defense and strategic cooperation with America. Peace needs to be brought closer.”
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Israeli Prime Minister Benjamin Netanyahu’s meeting with President Donald Trump on Tuesday is the first since the two leaders launched a joint war against Iran and a chance for Netanyahu to smooth out strains in their relationship.
The meeting comes as both face growing pressures at home. Netanyahu is up for reelection and is embattled in part because of his deteriorating relationship with Trump. Trump is under pressure to end an unpopular war that has wreaked economic havoc and driven prices higher ahead of midterm elections this November.
The two leaders also plan to discuss the framework agreement the U.S. and Israel signed with Lebanon over the Israel-Hezbollah war and the expansion of the Abraham Accords, according to a White House official, who spoke on condition of anonymity to preview the meeting.
“We have a little difference,” Trump said Monday when asked by reporters if he and the Israeli prime minister were on the same page with Iran. “But pretty close, yeah.”
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President Donald Trump arrives on Air Force One, Monday, July 27, 2026, at Joint Base Andrews, Md. (AP Photo/Alex Brandon)
FILE - President Donald Trump listens as Israel's Prime Minister Benjamin Netanyahu speaks at President Donald Trump's Mar-a-Lago club, Dec. 29, 2025, in Palm Beach, Fla. (AP Photo/Alex Brandon, File)
