SAN FRANCISCO--(BUSINESS WIRE)--Jul 29, 2026--
Thanx, the guest engagement and loyalty platform for growing restaurant brands, today announced RecoveryAI, an AI agent that automatically recovers guests who have a bad first-party digital ordering experience, in the moment it happens. Priced entirely on outcomes, RecoveryAI is the first time restaurants can turn guest recovery from a service cost into a revenue channel that scales with every order.
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Restaurant growth in 2026 is constrained by traffic, and the cheapest growth available is the guest a brand already has. When a digital order goes wrong, that guest usually leaves without a word, and the restaurant spends more to acquire a replacement. Recovering that guest is the highest-return growth opportunity in many businesses. It has simply never been something a restaurant could operate at scale, because it depended on people responding to problems in real time while juggling other tasks.
"The biggest growth opportunity in most restaurants is the guest who just had a bad experience and is about to leave. They already chose you once, and earning that next visit costs a fraction of finding someone new. The problem has always been that recovery depended on someone catching the moment, and no growing brand can staff for that. RecoveryAI turns that moment into a revenue channel that runs on its own."
— Zach Goldstein, Founder and CEO, Thanx
The behavior is well documented. Across more than two million guest interactions on the Thanx platform, a same-day resolution with the right gesture lifts 30-day return rates by 29 percent.
RecoveryAI recovers those guests automatically, in the moment an order goes wrong. Because it is built natively inside the brand's loyalty platform, it already knows each guest and tailors the response to the individual using the brand's own voice. Because brands pay only when a guest actually returns, the channel scales with order volume while cost stays tied to results.
"For years, guest recovery has been a cost center operators funded on faith. RecoveryAI changes that. Brands pay only when a guest actually comes back, which makes it less like buying software and more like the most efficient acquisition channel in their stack."
— Zach Goldstein, Founder and CEO, Thanx
RecoveryAI is the second AI product Thanx has brought to market in less than seven months, following SegmentAI. RecoveryAI is rolling out to Thanx customers now.
About Thanx
Thanx is the leading loyalty and guest engagement platform built for restaurants. We help brands drive profitable growth by increasing guest frequency, growing direct sales, and reducing reliance on discounts. Thanx unifies loyalty, digital ordering, and marketing automation into one platform designed to turn first-time guests into regulars and deliver measurable business outcomes. Headquartered in San Francisco, Thanx was founded in 2011.
When a guest’s first-party digital order goes wrong, RecoveryAI responds in real time with a personalized apology and reward. It recovers the guest before they walk away.
LEGE-CAP FERRET, France (AP) — A wildfire covering an area four times the size of Paris remained uncontained in southwest France on Wednesday as temperatures were forecast to reach 40 C (104 F), threatening to erase firefighters’ overnight gains.
Authorities in the Gironde region said the blaze had not spread further during a calm night, but warned that forecast heat and winds could cause the flames to surge again.
At the command center in Lège, firefighters bent over maps spread across a car hood as commanders tracked three danger zones: northern Cap-Ferret, the wooded corridor around Marcheprime, Cestas and Saint-Jean-d’Illac, and a military site near Martignas, where a significant new outbreak required a major deployment.
More than 2,200 firefighters and over 20 aircraft remain mobilized, supported by crews from across France and European partners.
“We strike quickly and strike hard at any new smoke emissions,” Gironde fire commander Matthieu Jomain said.
The fire forced 220,000 people to flee at its peak. Tens of thousands have since been allowed home, but authorities warned that the danger had not yet passed.
The extreme heat strips moisture from vegetation and drives humidity down, turning grasses, brush and forest litter into faster-burning fuel. Winds can lift embers over firebreaks and ignite new fronts beyond the reach of crews.
Météo-France, the national meteorological service, said Wednesday would be the hottest and driest day of the week, with elevated wildfire danger across every region of the country.
Drought now covers mainland France and Corsica, with soils approaching the record dryness reached in August 2022, the agency said.
In other regions, firefighters have secured two major victories. In Landes and Var fires were fixed, meaning their advance had been halted. That left Gironde as France’s biggest remaining wildfire battle, Interior Minister Laurent Nuñez said.
Smoke from the Gironde and Landes fires also triggered an ongoing particulate-pollution episode in both departments, regional air-quality monitors said.
The Gironde authorities ordered 4,000 more people out of tourist sites along the Atlantic coast on Tuesday, widening what may be France’s largest peacetime evacuation.
“The situation remains complicated. That’s clear. We’re not out of the woods,” said Gironde prefect Sophie Brocas, who also authorized 60,000 evacuees to return to three Bordeaux suburbs untouched by fire.
The opposing movements — thousands ordered out of coastal resorts as others returned with mobile phones on and emergency bags packed — captured how precarious the fire’s hold remained.
At the height of the evacuations, roughly 330,000 people were driven from homes and vacation sites across France and Spain.
Spain is braced for its fourth heat wave of the summer, with several blazes still out of control, including the largest in its recorded history. Even so, Spanish authorities began lifting evacuation and stay-at-home orders for thousands of people after firefighters made progress.
At its height, the Gironde blaze created a black thundercloud, electrified and lit from within. It generated lightning, strong winds and new fires beyond the original front. The phenomenon, known as a pyrocumulonimbus, was the first recorded in France.
More than 1,160 square kilometers (448 square miles) have burned across France this year, according to the Interior Ministry.
Europe is the world’s fastest-warming continent, warming at more than twice the global average, according to the European Union’s Copernicus climate service. Western Europe recorded its hottest June on record, with extreme heat and widespread dryness contributing to the spread and intensification of fires in France and Spain, Copernicus said.
Adamson reported from Paris.
A car burned by a wildfire sits in Piedralaves, Ávila province, Spain, as the fire continues to spread, Tuesday, July 28, 2026. (AP Photo/Manu Fernandez)
Firefighters use controlled burning to halt a wildfire that continues to spread near Cebreros, Ávila province, Spain, Tuesday, July 28, 2026. (AP Photo/Manu Fernandez)
Firefighters battle a blaze outside Lanton, during wildfires in southwestern France, Tuesday, July 28, 2026. (AP Photo/Emma Da Silva)
A De Havilland Canada Dash 8-400 drops fire retardant over a forest near Saint-Jean-d'Illac, during wildfires in southwestern France, Tuesday, July 28, 2026. (AP Photo/Emma Da Silva)
Firefighters battle a blaze outside Lanton, during wildfires in southwestern France, Tuesday, July 28, 2026. (AP Photo/Emma Da Silva)
