HONG KONG SAR - Media OutReach Newswire - 30 July 2026 - OTIC Hearing, the leading hearing care clinical network and sole distributor of Oticon A/S in Hong Kong, has announced the launch of two breakthrough hearing solutions: Oticon Zeal™ and Oticon Play SI™.
Developed to mimic natural brain sound processing, these platforms represent a major leap forward in treating hearing loss across all ages. Together, the Oticon Zeal and Oticon Play SI lines bring the next evolution of BrainHearing™ technology to Hong Kong. Headlining this release is the custom-molded Oticon Zeal, which recently won the 2026 Red Dot Design Award—one of the world's most prestigious international seals of design quality and innovation. By introducing these dual systems, OTIC Hearing effortlessly bridges the gap between invisible aesthetics for image-conscious adults and robust learning support for developing children.
Oticon Zeal: Setting a New Standard for Invisible Hearing Technology
For many adults experiencing mild-to-moderate hearing impairment, the social stigma of traditional behind-the-ear devices remains a major deterrent to seeking intervention. Oticon Zeal rewrites this narrative with its NXT In-the-Ear (ITE) style.
Individually sculpted to fit deeply within the user's ear canal, Oticon Zeal achieves absolute invisibility when viewed from a frontal profile, presenting an ultra-compact faceplate only when observed directly from the side. This is achieved via advanced 3D modeling and laser-sculpting technology, which integrates complex components into an exceptionally small shell without compromising on features.
Overcoming a historic limitation of invisible hearing aids, the frequent changing of tiny disposable batteries; Oticon Zeal introduces an integrated lithium-ion rechargeable power cell. The system delivers up to 20 hours of continuous battery life on a single charge. Every device pairs with a desktop SmartCharger that functions as a mobile power bank. For urgent situations, a fast-charging protocol provides four hours of operational power from a brief 15-minute charge.
Deep Neural Network 2.0 Processing
At the core of Oticon Zeal's processing is an on-chip, second-generation AI engine. Driven by an updated Deep Neural Network (DNN) 2.0 and a SuddenSound Stabilizer, the processor scans and balances the surrounding soundscape hundreds of times per second.
Standard digital hearing systems often rely on narrow, directional microphones that isolate a single speaker while dampening peripheral noise. This artificial restriction deprives the brain of essential contextual audio, creating cognitive strain and mental fatigue.
In contrast, Oticon Zeal's AI preserves a natural, 360-degree open soundscape. By suppressing sudden background noises by up to 12 decibels while actively enhancing speech clarity by up to 6 decibels, the platform allows the brain to naturally choose which sound source to focus on, even within high-volume environments like corporate meetings or crowded restaurants.
Oticon Play SI: Purpose-Built Pediatric Care for Growing Minds
Alongside the adult-focused Oticon Zeal, OTIC Hearing is introducing Oticon Play SI to deliver specialized auditory care tailored directly to the unique developmental requirements of growing children. The Oticon Play SI family is optimized to deliver a rich, high-fidelity sound stream essential for language acquisition, academic success, and social confidence.
Children live dynamic lives, moving rapidly from quiet homes to noisy classrooms and playgrounds. Oticon Play SI addresses this volatility by becoming the industry's first pediatric family to combine a second-generation AI processing core with integrated 4D user-intent sensors.
These sensors track physical head movements, body activity levels, and localized acoustic shifts. The system automatically adjusts its processing parameters in real time, ensuring the child remains clearly connected to teacher instructions, parental guidance, and peer interactions.
To withstand childhood adventures, Oticon Play SI features an IP68-certified robust housing, offering maximum protection against dust, moisture, and debris. This fully sealed architecture safeguards delicate internal circuitry from sweat, rain, and accidental spills. Available in versatile miniRITE R and miniBTE R styles, the lineup offers a broad array of 12 expressive color choices, seven colored ear-hook options, and custom decorative stickers, empowering children to wear their devices with personal pride.
Advanced Digital Connectivity
To seamlessly interface with today's digital environment, both Oticon Zeal and Oticon Play SI feature state-of-the-art streaming protocols. Utilizing advanced Bluetooth® LE Audio technology, both product families deliver low-energy direct audio streaming from smartphones, tablets, laptops, and smart televisions, keeping users connected without draining device batteries.
Hashtag: #OTIC
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About OTIC Hearing
Established in 2005, OTIC Hearing (Otic Hearing & Speech Centre) is one of the largest, most trusted hearing care clinical groups in Hong Kong. Guided by a corporate philosophy of "People First", OTIC Hearing manages a comprehensive network of eight specialized service centers strategically distributed across Hong Kong Island, Kowloon, and the New Territories. Clinics are located in Central, Causeway Bay, Jordan, Tsim Sha Tsui, Kwun Tong, Shatin, Tsuen Wan, and Yuen Long.
As the exclusive distributor of Oticon A/S in Hong Kong, OTIC Hearing pairs world-leading technology with an elite team of clinical audiologists and technical hearing specialists. Every facility is fully outfitted with advanced diagnostic and testing instrumentation, allowing the clinical team to deliver precise hearing assessments, custom-fitting protocols, and specialized pediatric auditory rehabilitation. OTIC Hearing maintains a strict commitment to ongoing professional training, ensuring that every client receives a supportive, accurate rehabilitation journey designed to restore lifestyle confidence.
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The 45,000 sq ft Singapore flagship marks MORROW's first proof point of its globally scalable model designed to make preventive healthcare accessible to the many, rather than a luxury for the few.
SINGAPORE – Media OutReach Newswire – 4 August 2026 – MORROW today opens its 45,000 sq ft Singapore flagship, introducing its model of preventive healthcare designed for the Longevity Century.
Located within Longevity World, one of the world's first shopping malls of its kind dedicated to holistic wellness and longevity, MORROW serves as the anchor of a broader ecosystem designed to make preventive healthcare more accessible and integrated into everyday life. Pairing clinical diagnostics, doctor-led medical guidance and personalised health planning from MORROW Medical, alongside movement, nutrition, recovery and coaching from MORROW, the flagship has been created to demonstrate how preventive healthcare can become part of everyday life.
Backed by US$156 million in committed investment, MORROW plans to expand to more than 10 locations across Asia, Australasia and the Middle East over the next five years, targeting more than US$230 million in annual revenue. The Singapore flagship is intended to become the blueprint for an internationally scalable model that can help make preventive healthcare more accessible around the world.
The launch comes as ageing populations place growing pressure on healthcare systems, public finances and workforce productivity. According to the McKinsey Health Institute, scaling proven preventive interventions could generate US$12.5 trillion in annual economic value by 2050, with nearly two-thirds of that impact coming from prevention.
"Prevention can no longer be viewed solely as a healthcare priority. It is becoming an economic necessity. Countries that fail to make the shift from reactive healthcare to prevention risk facing mounting healthcare costs, declining productivity and increasing pressure on public finances,"said Allen Law, Founder and CEO of MORROW.
Today's consumers have unprecedented access to diagnostics, wearables, AI tools and health information. Yet despite an explosion of health data, trusted medical guidance is still largely designed to treat illness rather than help people stay healthy.
"MORROW is not a clinic in the traditional sense, it is essentially infrastructure for preventive healthcare. The world has spent generations building healthcare systems to treat illness but the next generation of cities need to build new systems that help people stay healthy," said Law.
Set to be one of the largest preventive healthcare destinations of its kind in Asia by physical size, the 45,000 sq ft flagship places MORROW Medical's advanced diagnostics and personalised health planning next to MORROW's movement, nutrition, recovery and coaching within a model of continuous preventive care. Designed around long-term relationships, it helps members turn health insight into long-term action.
Singapore was selected as MORROW's launch market because of its world-class healthcare system, rigorous regulatory environment and national focus on prevention through initiatives such as Healthier SG. Recognised globally for its leadership in healthy ageing and exceptional longevity outcomes, Singapore provides the ideal environment to develop, refine and demonstrate a preventive healthcare model before scaling internationally.
MORROW was designed as a continuous and accessible preventive healthcare model built around medical oversight, science-backed interventions and measurable health outcomes within Singapore's regulated healthcare environment.
MORROW Medical's entry-level health assessment is designed to be within reach of Singapore's middle-income households, reflecting its belief that preventive healthcare cannot transform society if it remains a luxury for the few rather than accessible to the many.
"Healthspan shouldn't be something reserved for people with unlimited time or unlimited money. The real opportunity is making preventive healthcare accessible enough that it becomes part of everyday life,"said Law.
The Singapore flagship marks the beginning of MORROW's wider international expansion, with plans to develop more than 10 locations across Asia, Australasia and the Middle East over the next five years. Hong Kong is expected to become the next location.
The Singapore flagship located at Longevity World, 10 Coleman Street, comprises two distinct operating entities: MORROW (#02-01), which offers movement, recovery, nutrition, health coaching and lifestyle experiences, and MORROW Medical (#03-01), where healthcare services, including preventive health assessments and medical consultations, are delivered.
Hashtag: #MORROW #PreventiveHealthcare #Singapore
https://Morrow.Health
https://www.linkedin.com/company/morrowofficial/
https://www.facebook.com/morrow.meta
https://www.instagram.com/morrow.health
The issuer is solely responsible for the content of this announcement.
About MORROW
MORROW is a longevity platform founded in Singapore by entrepreneur and investor Allen Law. Built on the idea that health should be continuous rather than reactive, MORROW brings diagnostics, medical oversight, coaching, movement, recovery, nutrition, and lifestyle support into a single integrated environment.
Its 45,000 sq ft Singapore flagship, backed by US$156 million in committed investment, is designed as the first proof point for a model of preventive health that can be scaled across major cities.
About Allen Law
Allen Law is an entrepreneur and investor focused on building systems that help people live longer, healthier lives. His mission is to make longevity accessible at scale by accelerating the global transition from reactive healthcare to preventive healthcare.
He is the Founder and CEO of MORROW and Principal at Seveno Capital, a venture platform backing companies across health, movement, wellness, diagnostics and human performance. He is also the founder of MOVE [REPEAT] and REVL Training, two internationally recognised wellness and fitness brands, and previously built Park Hotel Group from a single hotel into an international hospitality business.
Drawing on a track record of building and scaling businesses across hospitality, wellness and fitness, Law is now applying the same systems-thinking to longevity. Through MORROW, he is building the physical and operating infrastructure that enables continuous health management, early intervention and science-led longevity care to become part of everyday life.
His Mission Statement and Manifesto set out his vision for the future of preventive healthcare and the infrastructure required to support the Longevity Century.
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