CHARLOTTE, N.C.--(BUSINESS WIRE)--Jul 30, 2026--
Circle K ®, the global convenience store chain, is redesigning its Inner Circle rewards program to reward customers simply for showing up. Starting September 2, every Visit counts. Every qualifying fuel-up, coffee run or snack stop earns a Visit, and every Visit moves members closer to their next reward*.
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Here’s how it works in practice:
For current members, the transition is seamless. Continue using the same phone number at checkout or the pump, or open the Circle K app, and start earning Visits right away.
“Every visit counts, and now every visit pays off,” said Rick Rasor, Vice President of Loyalty & Digital Experience at Circle K. “We've been listening to our members, and they told us loyalty programs shouldn't feel like one more thing to manage. That's why the redesigned Inner Circle rewards program is built around how they already shop, rewarding them for the stops they're already making while giving them an opportunity for even greater savings the more they visit and shop at Circle K. Whether it's a free coffee after a handful of visits or up to $1 off per gallon as Visits add up, members have more opportunities to earn rewards without changing a thing about their routine.”
Joining Inner Circle is free and easy. New members receive 25 cents off per gallon on their first five fill-ups after signing up, with savings starting from their very first visit. Customers can enroll in four ways:
Launch Week Savings
To celebrate, all Inner Circle members will earn double Visits on September 2****, helping them reach their first reward that much faster. The savings continue for 60 days beyond launch, with members saving 5 cents off per gallon with every fuel up from August 25 through October 31*****.
Inner Circle is Circle K's way of making every stop count. Stay up to date on the latest offers at circlek.com/inner-circle and by downloading the Circle K App and following Circle K on Instagram, Facebook and TikTok.
*A qualifying Visit is a $3 or more in-store purchase, or a fuel-up of 5 gallons or more. Lottery purchases are excluded, and in California, alcohol purchases are excluded in compliance with state law.
**In Wisconsin, customers can save up to $4.50 on a minimum purchase of 3 gallons.
***Message and data rates may apply. Text STOP to opt-out. T&C/Privacy Policy:www.circlek.com/ictc
****Double Visits promotion valid September 2, 2026 only, for fully registered Inner Circle members. In order to redeem offer, registered member must enter phone number associated with Inner Circle account at the pump or inside at the cash register prior to the transaction. Seecirclek.com/inner-circlefor full terms.
*****5-cent fuel discount valid with every qualifying fill-up from August 25, 2026 through October 31, 2026, for fully registered Inner Circle members. Discount applied in accordance with applicable state law. Offer available at participating Circle K fuel locations only. Seecirclek.com/inner-circlefor full terms.
FREQUENTLY ASKED QUESTIONS
Do I need to sign up again or accept new terms? No. There's nothing current members need to do. Accounts and phone numbers carry over exactly as they are, no re-enrollment required.
Will I lose the rewards I've already earned? As the enhanced Inner Circle launches, all members begin earning Visits under the new program. For members who haven't yet used their welcome offer, any remaining eligible fuel-ups will carry forward automatically.
How do I start earning? The best way to get started is by downloading the Circle K app, where you can track Visits, browse rewards, and unlock personalized offers. From there, every qualifying purchase or fuel-up earns a Visit. Just enter your phone number at checkout or the pump.
How do I redeem a reward? Select a reward in the Circle K app. Once chosen, it's active on the member's account. Just enter a phone number at the pump or register, and it applies automatically.
How much can members earn? Members can earn up to $1 off per gallon of fuel as Visits add up, with the flexibility to redeem sooner for a smaller reward or save up for something bigger.
Do members have to use the app? While Visits can be earned with just a phone number at checkout or the pump, the Circle K app is where members browse, choose, and activate their rewards, plus track real-time progress and get personalized offers.
Is there a cost to join? No. Inner Circle is free to join, with no minimum spend required to become a member.
Do Visits expire? Yes. Visits are valid for six months from the date they're earned, giving members plenty of time to reach their next reward.
About Alimentation Couche-Tard Inc.
Couche-Tard is a global leader in convenience and mobility, operating in 27 countries and territories, with close to 17,300 stores, of which approximately 13,200 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, Belgium, as well as in Ireland. It also has an important presence in Luxembourg, Germany, the Netherlands, Poland, as well as in Hong Kong Special Administrative Region of the People's Republic of China. Approximately 149,500 people are employed throughout its network.
Circle K's Inner Circle rewards program now turns everyday stops, from qualifying fuel-ups to coffee runs and snack pickups, into “Visits”, unlocking savings of up to $1 off per gallon.
