Debuting in Kate Spade New York's 2026 fall global campaign, the two-time Grammy-winning artist joins the brand as a new icon to reach a new generation
NEW YORK, July 31, 2026 /PRNewswire/ -- Kate Spade New York today announced two-time Grammy-winning artist Tyla as its new Global Brand Ambassador. The brand continues to inspire a new generation through its "Spark Something Beautiful" brand ethos, rooted in optimism and with the power to spark joy that spreads.
Known for her distinctive style, magnetic creativity and global cultural influence, Tyla embodies the spirit of Kate Spade New York—effortlessly bringing together fashion, music and individuality.
"Tyla radiates what Kate Spade New York is all about: joy, optimism, and a confidence that lifts everyone around her," said Eva Erdmann, CEO and Brand President, Kate Spade New York. "From her music to her personal style, she makes people feel something. That's rare. And she's doing it at a pivotal moment in her career—a new album, a new chapter, and the world watching. We're thrilled to have her with us as we spark something beautiful, together."
The partnership with Tyla will unfold across brand campaigns, social content and in-store advertising, with Tyla making her debut appearance in the brand's fall 2026 campaign. The campaign is centered around joy hiding in plain sight and includes nods to Tyla's new sophomore album, A*POP, woven into the creative with a signature Kate Spade New York sense of play. Throughout the creative, Tyla carries the brand's hero silhouette, the Duo Mini shoulder bag, in new seasonal colorways including Beet and Laurel Leaf. The new fall collection is available for purchase in August 2026 with additional styles launching throughout the season in Kate Spade New York stores and katespade.com.
The announcement coincides with Kate Spade New York's celebration alongside Tyla at a PAPER Magazine album launch event in Los Angeles. The brand will share additional campaign details in August.
BTS Assets: HERE
Photo Credits:
BTS Photographer: Marcus Gustaffson
Creative Agency: Marcel
Production House: Wanda
For more information visit KateSpade.com and follow along on social media by following @katespadeny.
About Kate Spade New York:
Since 1993, Kate Spade New York has believed that style is a language of optimism, with the power to spark joy that spreads. Today, we're creating a world that feels uplifting, where luxury and warmth coexist. Our handbags, clothes, shoes, jewelry and more are classics with a twist, balancing craft with a playful spirit through thoughtful function, intentional color, and unexpected details—they're pieces made to live with easily and love endlessly. In everything we create, we ignite a spark, turning the everyday into something more beautiful. Kate Spade New York is part of the Tapestry house of brands.
Please contact katespade@abmc-us.com for media inquiries.
About Tyla:
In an era where niche culture has taken priority over monoculture, two-time GRAMMY® winner TYLA has ascended to true and unequivocal global superstar status. With A*POP, asserted and fully aware of her presence in pop music, she presents a project that refuses containment or dismissal. It's confrontational, candid but fun, and spills authenticity rooted in where she's from: a country that has always spoken in more than one musical language. Through this language, she reveals her range not just as an African artist, but as a global pop star with an entire world behind her.
TYLA's journey got off to a historic beginning in 2024, when she won her first GRAMMY® Award, and made Billboard chart history with the three-time RIAA® Platinum smash hit "WATER," and the release of her seminal debut albums, TYLA and TYLA+. The set produced another Hot 100 and GRAMMY®-winning hit, "PUSH 2 START," and sent seven songs to the U.S. Afrobeats chart, including two no. 1s. The campaign made TYLA the highest-charting African female soloist on the Billboard 200. With her highly-anticipated second go-round, A*POP, TYLA picked up where she left off. "CHANEL," one of the album's standout singles was an immediate pop sensation. It topped the U.S. Afrobeats chart and earned over 150 million video views, while TYLA's follow-up effort, the Zara Larsson-assisted,Y2K-inspired "SHE DID IT AGAIN," became a disruptive moment, and amplified TYLA's commitment to the pop star realm. "IS IT LOVE?," the album's third single, earned TYLA her record fourth no. 1 on the Billboard U.S. Afrobeats chart. A*POP is available now.
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KATE SPADE NEW YORK ANNOUNCES TYLA AS GLOBAL BRAND AMBASSADOR
- Industry-leading quality, factory pre-assembly, and modular design facilitate rapid integration of systems and liquid cooling components, shortening Time-to-Online (TTO)
- Ten Rack models available in 44OU, 48U, 48OU, and 52U configurations for same-day data center integration to support a wide range of deployments
- Certified for up to over 5500 lb./2,500 kg static load capacity to maximize compute power per rack, enabling higher compute densities and optimal space utilization
SAN JOSE, Calif., July 31, 2026 /PRNewswire/ -- Super Micro Computer, Inc. (NASDAQ: SMCI), an AI, Enterprise, Storage, and 5G/Edge Total IT Solution Provider featuring Data Center Building Block Solutions® (DCBBS), today announced a comprehensive portfolio of racks engineered specifically for mission-critical, high-density AI data center deployments. The ORv3 standard allows Supermicro to offer customers a range of racks which simplify the integration of liquid cooling solutions for high compute-density systems, resulting in a reduction in the Total Cost of Ownership (TCO). Supermicro DCBBS racks are tested and then delivered in shock and vibration tested crates as part of Supermicro's DCBBS portfolio. These workload-optimized rack -and cluster-scale solutions are validated and ready to power on day one.
"AI infrastructure starts with the right foundation, and our purpose-built rack portfolio is engineered to accelerate every stage of deployment," said Charles Liang, president and CEO of Supermicro. "As a key component of our DCBBS technologies, these high-density, liquid-cooling-optimized racks enable customers to deploy AI clusters faster, maximize compute density, improve reliability, and reduce total cost of ownership. Our manufacturing scale enables us to deliver up to 3,000 of these advanced racks per month, including 2,000 liquid-cooled racks from our facilities around the world for immediate deployment into existing and new data centers. The racks are Plug-and-Play ready for immediate installation in the customers data center."
Learn more about Supermicro's rack portfolio here and in this video summary.
By implementing standardized, fully modular architectures, factory pre-assembly, and optimized logistics, Supermicro can eliminate complex integration and deployment of bottlenecks. Backed by Supermicro Rack Integration Services and modular DCBBS portfolio Supermicro is capable of delivering complete, rack-scale data center infrastructure solutions at scale, streamlining deployment which gives customers a reduced Time-to-Online (TTO). Engineered entirely in-house by Supermicro, all racks feature a reinforced chassis with a certified static load capacity of up to 5500 lb/ 2,500 kg—significantly exceeding typical industry standards. This robust architecture reliably supports the extreme weight of rack-scale clusters that comprise fully populated GPU-accelerated systems, power delivery systems, and liquid-cooling components, ensuring uncompromising structural reliability for mission-critical environments. Leveraging premium-grade materials and high-precision manufacturing processes, Supermicro's rigorous quality assurance includes seismic and vibration qualification headlined by GR-63-CORE Zone 4 testing to verify stability under the most intense operational stresses.
Optimized to support advanced liquid cooling, the designs support effortless integration with in-rack and in-row CDUs, sidecars, rear-door heat exchangers (RDHx), and liquid cooling manifolds. Dedicated, clearly separated pathways for coolant supply and return lines ensure optimized routing for enhanced efficiency and serviceability, as well as complete isolation of power and network cabling to prevent signal interference.
Portfolio Overview:
NVIDIA Vera Rubin/GB300 Platform (MGX): 48U and 52U racks available in both 750mm and 600mm widths with integrated busbars
OCP ORv3 Platform: 44OU and 48OU 21-inch racks with integrated busbars
EIA Standard Platform: 48U and 52U 19-inch racks
DCBBS delivers complete, modular AI infrastructure built from validated components and subsystems, enabling flexible deployment from individual servers and networking to full rack-scale and data center-level solutions, including software and services.
Supermicro continues to lead the industry with its comprehensive portfolio of AI infrastructure solutions, enabling organizations worldwide to deploy scalable, efficient, and environmentally responsible AI data centers. The entire Supermicro Rack Series is available now. To learn more about Supermicro's rack-scale solutions and rack integration capabilities, contact your Supermicro representative or visit https://www.supermicro.com/en/solutions/dcbbs.
Supermicro's wide range of rack offerings is now available worldwide from our manufacturing facilities in Silicon Valley, the Netherlands, and Asia.
About Super Micro Computer, Inc.
Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first-to-market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next-generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).
Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.
All other brands, names, and trademarks are the property of their respective owners.
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Supermicro Expands DCBBS with Precision-Engineered AI Rack Series to Accelerate Deployment and Time-to-Online
