HONG KONG SAR – Media OutReach Newswire – 2 August 2026 – The Eugene BB Expo, Hong Kong's largest annual maternity and baby grand event, grandly opened at the Hong Kong Convention and Exhibition Centre. XINGZISHAN, an original Chinese functional kids' loungewear brand from mainland China, staged its highly anticipated debut at the exhibition. Blending Eastern and Western aesthetics with premium craftsmanship, the brand leverages the Greater Bay Area as a strategic gateway to complete its landmark Hong Kong & Macau market premiere, officially kicking off its overseas expansion journey.
Chinese Original Kids Apparel Brand XINGZISHAN Makes Debut at Hong Kong’s Largest Eugene BB Expo, Marking a New Chapter of Domestic Brands Going Global
Mainland Original Base Layer Specialist Debuts at Hong Kong's Top Baby Expo
Founded to solve real parenting pain points, XINGZISHAN focuses on essential close-fitting apparel for children. The brand independently develops high-performance fabrics featuring seamless skin-friendly construction, anti-allergy skincare protection, breathability and quick-dry properties. It has built a full matrix of kids' base layers tailored to tropical subtropical Hong Kong parenting needs, addressing common challenges including kids' excessive sweating, sensitive skin, temperature fluctuations between day and night, and multi-scenario indoor & outdoor wear. Long dominated by overseas and Hong Kong maternity brands, the Eugene BB Expo delivers dual value for end-consumer retail traffic and cross-border business matching, with few mainland original kids' base layer brands participating in previous editions. Bringing its complete lineup of functional children's base layers to the expo, XINGZISHAN stood out as a distinctive representative of original mainland brands. Through differentiated original design and robust product performance, the brand showcased the premium quality and humanistic warmth of Chinese independent kids' wear labels.
Original Mission: One Base Layer, Endless Comfort for Kids' Unrestrained Growth
XINGZISHAN adheres to its core brand ethos — "From Base Layer to Life Backing, Safely is Basic". Beyond crafting soft inner layers, the brand creates safe, professional, well-fitted and stylish functional apparel to safeguard children's freedom to explore, while easing parents' stress over daily kids' outfit selection.
Speaking at the booth, Zhang Yangzhi, Founder of XINGZISHAN, shared the brand's founding vision: "Base layers stay close to children's skin every single day, forming the most fundamental layer of protection as they grow. We aim to perfect this intimate daily essential, using professional fabrics and tailored cuts to support kids' unrestrained childhood." Throughout the exhibition run, the brand's booth drew steady crowds of Hong Kong expectant mothers, local parents, cross-border families and maternity retail procurement buyers. Many mums commented that XINGZISHAN's sweat-wicking, non-chafing seamless fabrics perfectly fit Hong Kong's humid climate and kids' active daily routines. The versatile loungewear pieces that transition effortlessly from bedroom to outdoor outings greatly simplify parents' daily childcare routines. The brand also addresses a key consumer pain point for fathers, who often struggle to find kids' clothing balancing appealing aesthetics and reliable quality. With premium fabric texture and child-centric aesthetic design, XINGZISHAN earns consistent family approval, cementing its position as a top household apparel choice.
Cultural Exchange: Oriental Inspirations Meet Minimalist Western Design
This debut at the Eugene BB Expo marks a critical milestone in XINGZISHAN's global expansion, as well as a vivid showcase of Chinese kids' wear cultural export. The booth space integrates brand storytelling, natural fabric displays and parenting philosophies, paired with local Hong Kong touches such as tram elements to boost visitor engagement. Breaking away from the cluttered heavy prints typical of traditional Chinese-style children's clothing, XINGZISHAN harmoniously fuses Eastern culture with Western minimalism. Drawing visual motifs from ginkgo leaves, wheat ears and auspicious cloud patterns, the brand pairs them with clean, streamlined silhouettes iconic to Western kids' fashion, alongside soft, low-saturation natural tones that strike an ideal balance between practicality and gentle aesthetic charm.
Global Expansion Roadmap: Hong Kong as the Springboard for Overseas Growth
Capitalizing on Hong Kong's unique geographical advantage as "backed by Mainland China, connected to the world" and its role as a super connector, XINGZISHAN seizes the Eugene BB Expo platform to connect deeply with Hong Kong & Macau maternity retail channels, chain stores and procurement resources. The brand will rapidly penetrate local Hong Kong and Macau markets, establishing a direct supply chain from mainland original kids' wear brands to regional families. Moving forward, XINGZISHAN plans to steadily expand into Southeast Asian markets. It will bring Chinese kids' apparel R&D expertise and Eastern parenting aesthetics to the Greater Bay Area and international audiences, paving the way for original domestic children's wear brands to shine on a broader global stage.
Hashtag: #XINGZISHAN
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Music Video to Premiere Worldwide on 8 August, with Exclusive Advance Screening at HEAD IN THE CLOUDS Music & Arts Festival in Los Angeles
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 3 August 2026 – Emerging Japanese girl group kiOra marked a major milestone on Saturday, 1 August 2026, with their first-ever overseas performance, taking the stage as the opening act at CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 in KUALA LUMPUR at festival venue Zepp. During the performance, the four-member group announced that the official music video for their highly anticipated debut single, "Coco," will premiere worldwide on Saturday, 8 August 2026, coinciding with the song's digital release.
First introduced at HEAD IN THE CLOUDS Music & Arts Festival in TOKYO 2026, hosted by 88rising at Makuhari Messe, kiOra represents a fresh musical movement the group describes as "Tokyo Hyper City Pop" - fusing the sounds of hyperpop with the melodic charm of city pop.
To celebrate the release of "Coco," fans attending HEAD IN THE CLOUDS Music & Arts Festival at the Rose Bowl in Pasadena, Los Angeles, will be among the first in the world to experience an exclusive advance screening of the music video on 8 August, ahead of its global premiere.
Please note: kiOra had been scheduled to perform at HEAD IN THE CLOUDS Music & Arts Festival in Los Angeles, USA, on August 8, but the appearance has been canceled due to unforeseen circumstances.
First International Performance
Performing before an enthusiastic audience in Kuala Lumpur, kiOra delivered their first international stage appearance, marking an important step in the group's global journey.
Following the performance, the members shared their thoughts:
OTO:
Getting to perform kiOra's first song "Coco" and sing it together with everyone was amazing! Jom jumpa lagi!
KYLA:
Thank you to everyone who came today! It was the best. The "Coco" MV is coming out soon, so please get ready to watch and rewatch! Can't wait to meet again.
RUKA:
I was so happy to hear your cheers during our first overseas performance. I hope we can sing "Coco" together again!
YU:
I was energized by today's CENTRAL performance. I'll keep doing my best to share our first single "Coco" with even more people around the world!
Keep an eye on kiOra as they continue to make waves on the global stage, ahead of their first single release on August 8.
About kiOra's First Single "Coco"
The title draws on the phrase "in my core," combined with the Japanese words "ima coco" ("here and now"). This is to highlight that your true self is in the moment, not some distant ideal. The track is an anthem to finding the courage to move forward before you feel ready.
The core of kiOra's sound, Tokyo Hyper City Pop, was shaped by four accomplished producers and songwriters: her0ism, Yaeji, Mechatok, and Kanata Okajima.
her0ism, deeply involved with kiOra since the project's inception, is a producer known for writing with top artists in Japan and abroad, including BLACKPINK's LISA, XG, Arashi, and NEWS.
The production team also features Yaeji, the globally acclaimed artist, producer, and DJ known for her collaborations with Sampha, Charli XCX, and Dua Lipa. Last year she attracted major attention with her official remix of Hikaru Utada's "Mine or Yours."
Mechatok, a leading producer of the hyperpop scene based in Berlin and London, is known for his work with V8 (SEVENTEEN), FKA twigs, fakemink, and Bladee.
Finally, the team was joined by one of Japan's foremost songwriters, Kanata Okajima, who's behind numerous hits for BTS, Namie Amuro, and more.
As production progressed, Los Angeles-based songwriter Chelsea Warner joined the team (known for work with EXO, (G)I-DLE, and KiiiKiii). The recording took place at StudioBeat3, founded by multi-platinum engineer IRKO, whose credits include The Weeknd and many others. Vocal production was handled by renowned vocal director Ashley Alish.
Bringing together top talent from Japan, Korea, Europe, and the US has ushered in the new global pop sound "Tokyo Hyper City Pop." Inspired by Japanese heritage, kiOra's first chapter "Coco" begins its worldwide release on August 8, with the music video to follow the next day.
Credits:
CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 in KUALA LUMPUR photos (credit: Masato Yokoyama)
CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 in KUALA LUMPUR video (credit: MMT inc.)
Digital Single "Coco"
Release date: Saturday, August 8, 2026
Pre-add / Pre-save here: https://orcd.co/kiora_coco
Event Information
CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 – Kuala Lumpur
Venue: Zepp Kuala Lumpur
Date: Saturday, 1 August 2026
Line-up: KANA-BOON * Tatsuya Kitani * jo0ji * ReoNa * kiOra (Opening Act)
Profile
Derived from the Japanese word "kiyoraka", meaning pure or clear, kiOra is a four-member girl group that embraces the beauty of growth, authenticity and continual evolution.
Unveiled at HEAD IN THE CLOUDS TOKYO 2026, the group is built around the concept of Japanese Heritage, expressing the idea that true artistry lies not in perfection, but in the courage to continue evolving. Through their music, visuals and performances, kiOra aims to share a contemporary vision of Japanese culture with audiences around the world.
For more information, follow kiOra on all Social Media: https://kiora.lnk.to/profile
Instagram: https://www.instagram.com/kiOra_offcl/
X: https://x.com/kiOra_offcl
TikTok: https://www.tiktok.com/@kiora_offcl
Youtube: https://www.youtube.com/@kiora_offcl
Hashtag: #kiOra #TokyoHyperCityPop
The issuer is solely responsible for the content of this announcement.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
kiOra Makes International Debut in Kuala Lumpur
