Direct passenger flights between Ningbo in east China's Zhejiang Province and the South Korean capital of Seoul resumed on Saturday, restoring services that had been suspended since 2021.
The flights are scheduled twice a week on Tuesdays and Saturdays, each taking only two hours.
Compared to transit trips in the past five years, the resumed services can cut down the travel time by more than four hours, greatly facilitating economic and cultural exchanges between the two cities.
The resumption of the route also brings the total number of Ningbo Lishe International Airport’s current passenger flights to international destinations, Hong Kong, Macao and Taiwan to 15.
China’s Ningbo resumes direct passenger flights to South Korea's Seoul
Fueled by expanded visa waiver policies and improved visitor services, Shanghai's inbound tourism is surging this summer.
Beyond shopping, growing numbers of international visitors are embracing the "China Chic" trend, exploring revitalized historic landmarks and time-honored brands to experience the city's rich cultural heritage and modern evolution.
Along Nanjing Road, the century-old eyewear brand Wu Liangcai Optical has partnered with the Shanghai Museum’s summer exhibition, Ancient Civilizations of the Americas.
Its nearly 1,000-square-meter flagship store has been transformed into a vibrant cultural destination, blending retail with art to attract overseas visitors.
"So I think the idea is very nice, like to put the whole kind of traditional Maya into merchandise, it's very interesting. And I think the design is very nice as well. I think it's the first time I ever taste corn ice cream, and it's very nice, delicate, not too sweet, very good. See the culture, the food, the people, I think that's the most interesting thing. So, I think I would expect in China, in a city like Shanghai to see all the cultures, to see all the things," said James, a visitor from Britain.
Nearby, a historic building on the Bund is hosting an immersive Song Dynasty (960-1279) exhibition, combining classical paintings, life-sized sets, and dynamic light installations to offer international visitors a deeper appreciation of China's cultural heritage.
"The most I like was the Sun Wukong, because it's one of the most famous in the international places. Yeah, I really like how the Chinese they can put all the products, they can make art with the culture, and then they can spread in the world. Also, the foreigners they can enjoy about the books, the stories about China, and I really like it so much," said Torres, a Chilean visitor.
These innovative cultural attractions are encouraging visitors to stay longer and explore the city more extensively.
In the first half of 2026, Shanghai received over 5 million inbound overnight visitors, marking a 31 percent increase compared with the same period last year.
Fresh cultural experiences boost Shanghai's inbound tourism
