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Roger Craig's versatility helped fuel the 49ers dynasty and earned him entry into the Hall of Fame

Sport

Roger Craig's versatility helped fuel the 49ers dynasty and earned him entry into the Hall of Fame
Sport

Sport

Roger Craig's versatility helped fuel the 49ers dynasty and earned him entry into the Hall of Fame

2026-08-03 18:10 Last Updated At:18:30

SANTA CLARA, Calif. (AP) — The San Francisco 49ers’ dynasty had launched even before Roger Craig arrived in 1983 as a fullback out of Nebraska.

Craig’s versatility as a runner, receiver and blocker helped elevate Bill Walsh’s offense to an even higher level as a perfect fit in a trendsetting scheme.

"Roger was a pioneer,” former 49ers quarterback Steve Young said. “Our offense allowed for new things to happen, and it demanded running backs who could catch the football, and run routes, and be dynamic and still line up in the eye and go downhill off tackle. It asked more of anyone and Roger answered that. He could do all the things that Earl Campbell could do, but all this other stuff that was now being asked. Now that you look at the game today, Roger was the first one to do that.”

Craig’s success in the offense led to him becoming the first player ever to reach 1,000 yards rushing and receiving in the same season, helped San Francisco win three more Super Bowl titles and eventually made him a Pro Football Hall of Famer.

Craig will be inducted into the Hall on Saturday after being chosen from the seniors category after being passed over for years as higher profile 49ers players like Joe Montana, Jerry Rice and Young got the accolades. Craig declined to be interviewed for this story but his former teammates had plenty to say.

“He was an amazing football player that I think was grossly underappreciated how good he was,” longtime guard Randy Cross said. “Part of that’s being that he came into the league as a fullback at Nebraska for Mike Rozier. Then he comes to us and he’s basically a fullback with Wendell Tyler. But Bill had all the faith in the world in what he can do with him and Roger changed the running back position.”

Craig’s impact on the 49ers was immediate as he showed off skills he was never asked to use in college when he caught just 16 passes in four seasons playing in Nebraska’s triple-option offense.

Craig entered the NFL in an era when running backs weren’t typically major parts of the passing offense. But he bucked that trend and quickly became one of the best receiving backs in the league.

He scored 12 TDs as a rookie and then had 1,324 yards from scrimmage and 10 more TDs in 1984 when he helped San Francisco win its second title as he became the first player ever to score three TDs in a Super Bowl.

He established the 1,000-1,000 club in 1985 that has only been reached by two other backs — Marshall Faulk in 1999 and Christian McCaffrey in 2019 — and was a first-team All-Pro in 1988 when he rushed for 1,502 yards.

“I think about him as a pioneer and someone who set the standard for guys like myself," McCaffrey said. "He showed someone could maybe not be a 245-pound back but be able to make a living playing football because of the work that he put in and being able to do everything — run the ball hard between the tackles, outside the tackles, catch the ball.”

Craig’s influence went beyond his stellar play on the field. He helped establish the standard that made the 49ers the model franchise in the NFL in the 1980s and ’90s. Craig started the tradition that Jerry Rice extended of running what was simply known as “The Hill” in a Bay Area park as part of his offseason training.

He carried that work ethic over to the season when he would run to the goal line after almost every carry in practice, inspiring teammates along the way.

“I know Jerry gets talked about in his offseason routine, but it started with Roger. Roger was the guy,” longtime linebacker Keena Turner said. “He was unmatched in the way he prepared, he was unmatched in the way he played, the dual threat that he was on the field, the human being that he was as a teammate. I can’t say enough about him and how he inspired me, the way he played, watching him. He was all in every single day.”

Craig finished his career with 13,100 yards from scrimmage and 73 touchdowns in the regular season. His 410 yards from scrimmage in his Super Bowls — all wins — are the third-most ever behind Hall of Famers Rice and Franco Harris.

But he also had a postseason blunder in his final game with the 49ers, when he fumbled late in the 1990 NFC title game with San Francisco protecting a 13-12 lead against the New York Giants.

New York turned that fumble into a game-winning field goal that denied the Niners a chance at a three-peat but doesn’t overshadow Craig’s contributions and how he is remembered.

“High knee action, how he would punish the defender,” Rice remembered. “Just overall, just a fantastic teammate that laid everything out there on the football field.”

AP Sports Writer Janie McCauley contributed to this report.

AP NFL: https://apnews.com/NFL

FILE - Former NFL player Roger Craig stands on the field for a tribute during the first half of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Julio Cortez,File)

FILE - Former NFL player Roger Craig stands on the field for a tribute during the first half of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Julio Cortez,File)

FILE - San Francisco 49ers Roger Craig (33) heads for the end zone for a first-quarter touchdown during an NFL football game against the Los Angeles Raiders at the Coliseum in Los Angeles, Sunday, Sept. 22, 1985. (AP Photo/Doug Pizac, File)

FILE - San Francisco 49ers Roger Craig (33) heads for the end zone for a first-quarter touchdown during an NFL football game against the Los Angeles Raiders at the Coliseum in Los Angeles, Sunday, Sept. 22, 1985. (AP Photo/Doug Pizac, File)

NASHVILLE, Tenn.--(BUSINESS WIRE)--Aug 3, 2026--

HealthTrust Performance Group ™ (HealthTrust) hosted its third annual 340B Summit in Denver from July 22-23, 2026, to help members navigate the evolving 340B Drug Pricing Program, in its efforts to make healthcare missions possible.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260803550152/en/

With increased compliance demands for covered entities, ongoing legal challenges and heightened scrutiny, HealthTrust members explored issues spanning legislation, drug pricing and operations that directly impact 340B program effectiveness, including:

“With 340B facing systemic change, healthcare organizations are being asked to navigate mounting policy uncertainty, operational pressures and new compliance demands all at once,” said Chris Yoder, MHA, BBM, Director, 340B Program at HealthTrust. “The 340B Summit gives members the opportunity to hear directly from a range of stakeholders shaping the program, ask important questions and gain insight that helps them respond to and anticipate change with greater clarity.”

How HealthTrust’s 340B Summit Helps Leaders

Through roundtable discussions and expert-led sessions, attendees gained practical strategies for navigating evolving 340B challenges, with a focus on compliance, operational effectiveness and protecting program value while supporting patient care. The following 340B experts from across the healthcare industry shared knowledge and firsthand perspectives with attendees:

In addition, the summit created opportunities for attendees to connect with peers and engage directly with stakeholders across the 340B ecosystem, including wholesalers and manufacturers.

The annual 340B Summit reflects HealthTrust’s broader pharmacy support for members, including resources that help strengthen pharmacy operations and advance financial and clinical performance. Learn more about the HealthTrust 340B Summit and HealthTrust’s offerings for 340B strategy and compliance here.

FAQs

What is the HealthTrust 340B Summit?

The HealthTrust 340B Summit is an annual event focused on the current and emerging challenges shaping the 340B Drug Pricing Program. It brings together healthcare leaders, manufacturers, wholesalers and industry experts to discuss the developments affecting 340B program performance.

Who can attend the HealthTrust 340B Summit?

The summit is exclusively for HealthTrust members – specifically for those involved in 340B strategy, pharmacy operations, compliance, reimbursement and broader program oversight.

What do attendees gain from the 340B Summit?

Attendees gain practical insights and strategies to help them navigate a rapidly evolving 340B environment, strengthen compliance and operational effectiveness, optimize program value and financial performance, and build meaningful industry connections.

How is the 340B landscape changing?

The 340B landscape continues to shift due to ongoing policy debates, legal disputes over contract pharmacy arrangements, increased manufacturer scrutiny and data requests, and heightened attention to compliance and program accountability. HealthTrust takes these developments into account when shaping the summit agenda each year.

Will there be a 340B Summit in 2027?

HealthTrust plans to host its annual 340B Summit again in 2027. Additional details will be shared closer to the event.

Where can I get more guidance on 340B program oversight at my organization?

Learn more about the HealthTrust 340B Summit and HealthTrust’s offerings for 340B strategy and compliance here.

About HealthTrust Performance Group

HealthTrust Performance Group ™ (HealthTrust) is a leading healthcare improvement organization owned and operated by seven health systems. Dedicated to making missions possible, HealthTrust strengthens provider performance and clinical excellence through an aligned membership model and business advisory solutions that leverage expertise, scale and innovation. Headquartered in Nashville, Tennessee, HealthTrust is the only national GPO with direct responsibility for the performance and outcomes of some of the largest healthcare supply chains—bringing a uniquely accountable perspective, supporting 25% of U.S. hospitals, including eight of the 15 largest health systems, with a membership including more than 1,900 acute care and over 90,000 non-acute care facilities across the U.S. and U.K. For five years, HealthTrust has been recognized as a Top Workplace. Learn more at healthtrustpg.com.

Chris Yoder presenting at 340B Summit

Chris Yoder presenting at 340B Summit

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