LOS ANGELES, Aug. 3, 2026 /PRNewswire/ -- ByteDance announced the global launch of Seedance 2.5, debuting first on Dreamina on July 31, 2026, where creators can access the model's video generation, reference control and targeted editing capabilities in one creative workspace.
The new model is designed for creators who need to produce longer, consistent AI videos without generating and manually connecting multiple short clips. It combines up to 30 seconds of continuous generation, support for up to 50 multimodal reference assets, and targeted video editing within one workflow.
For advertising, ecommerce, social media and visual storytelling, Dreamina, powered by the Seedance 2.5 model, serves as the tool of AI video generation for turning existing creative materials into complete videos that can be reviewed, revised and adapted without starting over.
About Dreamina
Dreamina is ByteDance's AI-powered platform for creating and editing images and videos from text, image and video inputs. As the first global platform to offer Seedance 2.5, Dreamina gives creators one place to upload reference materials, generate videos, revise selected elements and prepare finished content for publishing. For more information, visit https://dreamina.capcut.com/.
How Dreamina Seedance 2.5 Solves Three AI Video Production Problems
Seedance 2.5 is designed around three common production problems: AI-generated clips are often too short, important visual details can change between scenes, and correcting one mistake may require creators to regenerate an entire video.
Each problem is matched with a specific Seedance 2.5 capability.
Problem 1: Short AI Clips Require Manual Stitching
Dreamina Seedance 2.5 solution: Up to 30 seconds of continuous video generation.
Many AI video projects require creators to generate several short clips and connect them to an editing program. Differences in timing, camera movement, or visual style can make those clips difficult to combine.
On Dreamina, creators can use Seedance 2.5 to generate up to 30 seconds of continuous video in standard mode. An ecommerce team can use one sequence to introduce a product, demonstrate how it works, and end with a branded campaign shot instead of generating each part separately.
For projects that require more time, Long Video Mode supports videos of up to three minutes. This gives teams more room to create extended product demonstrations, branded content and narrative sequences with fewer separate clips.
Problem 2: Characters and Products Change Between Scenes
Dreamina Seedance 2.5 solution: Up to 50 multimodal reference assets in one project.
When creators rely mainly on text prompts, a character's appearance, a product's design or the visual style may change between generated scenes.
Seedance 2.5 increases the reference limit from 12 to 50 assets, including:
- Up to 30 images
- Up to 10 video clips
- Up to 10 audio files
Through Dreamina, creators can bring these image, video and audio references into one Seedance 2.5 project. The materials may include character images, product photographs, location references, storyboards, camera examples, music and dialogue.
For example, a marketing team can upload approved product photographs, character images, brand references, a storyboard and example camera movements in one project. Seedance 2.5 uses those materials to follow the intended:
- Character identity
- Product appearance
- Environment and visual style
- Camera movement and pacing
- Music and emotional tone
This reference-driven workflow reduces unexpected changes to characters, products and environments across a complete video.
Problem 3: One Incorrect Detail Can Require Full Regeneration
Dreamina Seedance 2.5 solution: Targeted revisions with Intelligent Edit Mode.
In a conventional generation workflow, an incorrect object, product color or background detail may require the creator to regenerate the entire sequence. This can also change parts of the video that were already approved.
Within Dreamina's creative workspace, Intelligent Edit Mode lets creators select a timestamp, mark the area that needs to change and provide a direct editing instruction or reference image.
If a product color is incorrect in one scene, for example, the creator can revise the affected area while keeping the rest of the video in place.
The workflow also supports:
- Green-screen post-production
- 3D white-model control
- Blender and Maya assets
- Multiple versions based on the same source materials
Together, these editing capabilities make Dreamina, powered by the Seedance 2.5 model, the tool of AI video generation for teams that need to correct individual details and produce multiple campaign versions without rebuilding the complete video.
Built for Creative and Production Teams
Dreamina Seedance 2.5 is designed for creators and teams that already have a clear production direction or existing creative assets and need more control over the final video.
It is particularly suited to:
- Filmmakers developing storyboards and concept sequences
- Marketing teams producing campaign variations
- Ecommerce teams turning product images into advertising videos
- Social media creators making longer, story-driven content
- Creative agencies preparing client concepts and production drafts
Through Dreamina, these teams can use approved creative materials, preserve important visual details and revise specific parts of a Seedance 2.5 video without moving between separate generation and editing platforms.
This makes Dreamina, powered by the Seedance 2.5 model, the tool of AI video generation for creative and production teams that need more control over video length, visual consistency and post-generation revisions.
Seedance 2.5 Pricing on Dreamina
Dreamina is offering access to Seedance 2.5 through eligible subscription plans, with limited-time launch pricing available to qualifying users.
| Pricing item | Launch offer |
| Seedance 2.5 | From $0.097 per second |
| Seedance 2.0 | From $0.066 per second |
| Eligible users | New subscribers purchasing a qualifying annual membership |
| Model access | Access to Seedance 2.5 and Seedance 2.0 |
| Price matching | Available for qualifying comparable plans under the official terms |
Pricing item
Launch offer
Seedance 2.5
From $0.097 per second
Seedance 2.0
From $0.066 per second
Eligible users
New subscribers purchasing a qualifying annual membership
Model access
Access to Seedance 2.5 and Seedance 2.0
Price matching
Available for qualifying comparable plans under the official terms
Prices, model access and promotional eligibility may vary by subscription plan and region.
Availability
Dreamina Seedance 2.5 officially launched worldwide on July 31, 2026, with global availability beginning on Dreamina. Creators can access the model through Dreamina to generate longer videos, manage multimodal references and revise selected video elements within one workspace.
Model availability, subscription plans, output options and launch offers may vary by market. Creators can explore Seedance 2.5, review current pricing and check availability on the official Dreamina website.
For creators who want to experience longer video generation, stronger reference control and targeted editing, Dreamina, powered by the Seedance 2.5 model, serves as the tool of AI video generation for creating, reviewing and refining videos in one workspace.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Dreamina Launches Seedance 2.5, the Tool of AI Video Generation That Reduces Clip Stitching, Visual Drift and Rework
Empowering community inclusion for seventh consecutive year
Offering diverse growth opportunities for community
MACAO, Aug. 3, 2026 /PRNewswire/ -- Since its inception in 2020, Sands China has developed the Sands Shopping Carnival into a premier annual event that supports local SMEs and fosters social inclusion, reflecting the company's commitment to supporting local SMEs and the Sands Cares spirit of promoting inclusion in the community. The seventh edition of the carnival concluded earlier at Cotai Expo, with 20 social service organisations and more than 100 Sands Cares Ambassador volunteers taking part in the four-day event — which aimed to provide stakeholders across different sectors in Macao with further opportunities to participate, expand their businesses, and engage with the community. Despite challenging weather, this year's carnival attracted a strong visitation and unwavering public support, bringing together the community's collective spirit of care and creating a warm, diverse platform that broadened participants' horizons and fostered mutual support.
As Macao's largest consumption event, the Sands Shopping Carnival has long been a highly anticipated event for local residents and visitors from the Greater Bay Area. This year's edition attracted nearly 160,000 visits, marking a record high in the event's history. The cumulative visitation over the past seven years reached 800,000. Beyond creating exhibition and sales opportunities for SMEs, the event has provided a platform for local social service organisations to take part since its debut, underscoring Sands China's commitment to the community's shared growth. To date, the event has welcomed the participation of 30 social service organisations and benefited nearly 1,500 service users, giving local community groups valuable opportunities to showcase their talents and share joyful moments. To date, more than 400 Sands Cares Ambassadors have contributed a total of over 1,120 hours of volunteer service to the event, affirming Sands China's long-standing dedication to the Macao community.
At the carnival's "ICBC ePay Presents: Greater Bay Area Karaoke King Singing Competition," Sands China invited Chan Ka Keong, a visually impaired pianist from the Caritas Macau Sunshine Center, to perform on site. His melodious playing resonated with the audience and drew enthusiastic applause, showcasing his remarkable talent while reflecting the carnival's mission to foster inclusion through participation and exchange.
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: "Since its launch, the Sands Shopping Carnival has been dedicated to bringing together Sands retailers, Macao's SMEs, and social service organisations, supporting local businesses to expand their opportunities while fostering growth for those in need within the community. It has given them a platform to showcase talent, promote inclusion and encourage mutual support. Over the past seven years, we have worked hand in hand with local social service organisations, with participation growing year by year, from five organisations in the inaugural edition to 20 this year. We have also provided valuable hands-on learning opportunities to more than 1,000 service users, helping them better integrate into society, build confidence, and grow together. Over 400 Sands Cares Ambassadors and Sands ECO360 Ambassadors have contributed to the planning and operation of the carnival, supporting community development through their actions. Despite the adverse weather during this year's event, Sands Cares Ambassadors, carnival partners, exhibitors, and social service organisation members remained committed and worked alongside us to overcome challenges. Together, we have established the carnival as a signature annual event in Macao, exemplifying the spirit of unity and collective support within the Macao community.
"Over the past seven years, the carnival has attracted 800,000 visits, benefiting both economic and social development. Beyond attracting widespread public engagement, it has fostered a spirit of reciprocal care and support across the community. We would like to express our sincere gratitude to the Macao SAR government, the Macao Chamber of Commerce, our community partners and the city's residents and visitors for their support. Sands China will continue to uphold our Sands Cares spirit and leverage the carnival to contribute to Macao's prosperity and inclusiveness."
Creating a showcase and sales platform for community integration
Held July 23-26 at The Venetian® Macao, this year's carnival showcased more than 580 exhibition booths, bringing together international and local brands across eight themed exhibition zones: Household Products, Gourmet and Wine, Food Court, Cultural and Creative, Sands Retailers, Macao Specialties and Souvenirs, Play and Fun, and the Sports Experience Zone. The carnival featured a record 20 social service organisations this year, demonstrating Sands China's continued efforts to deepen community engagement. These organisations provide a wide range of services, including rehabilitation, youth development, animal welfare, and support for vulnerable groups. The Centro de Serviços Integrados Diurnos Chon I da União Geral das Associações dos Moradores de Macau was among this year's participants, joining the carnival for the first time.
The carnival provided trainees from social service organisations, especially individuals with special educational needs (SEN), with an opportunity to showcase and sell their handmade creative products, crafts, and food items — which enabled them to gain hands-on work experience, build confidence, strengthen their vocational skills, and better integrate into society. Throughout the event, participants shared the inspiration behind their products with the public and received recognition and encouragement through their interactions with customers. These exchanges also helped the public gain a deeper understanding of the work and achievements of various social service organisations, thereby cultivating understanding and inclusion within the community.
Chan Chi Neng, manager of the Noah Youth Growth and Development Centre, said: "The Sands Shopping Carnival has provided a valuable platform for young rehabilitated individuals in Macao to demonstrate their value to the community. It has given them an opportunity to grow from service users into contributors to society, while building confidence through their efforts to give back to the community. This year, we showcased a new clothing collection created by our trainees and inspired by Macao's cultural heritage at the carnival, giving local residents and visitors an opportunity to discover their abilities and potential. We are deeply grateful to Sands China for providing this meaningful platform, which has helped raise public awareness of and support for young rehabilitated individuals while fostering a more inclusive and supportive society."
Chan Hoi Ieong, director of the Centro de Serviços Integrados Diurnos Chon I da União Geral das Associações dos Moradores de Macau, said: "The Sands Shopping Carnival serves as a valuable stage for us to connect with the public and help more people recognise the potential and dedication of our service users. Its scale and impact provide us with an excellent opportunity to reach a wider audience, and showcase the products created by our service users, along with their professional skills. We are grateful to Sands China for providing them with this opportunity for showcasing their talents. Through our collaboration, we are able to convey the message that 'ability knows no limits and prejudice can be overcome,' while building a more inclusive community."
Sharing joy with the community and fostering participation
To extend the lively spirit of the carnival to more local families, Sands China invited nearly 90 family members of the Macau IN Volunteer Group and the Macao True Goodwill Friend Association for a series of parent-child activities on July 23, the first day of the carnival. Accompanied by nearly 50 Sands Cares Ambassadors, they enjoyed a variety of interactive experiences, including children's electric balance bikes, pickleball, Little Master Chef Workshop and carnival games. Filled with laughter and joy, these activities gave families an opportunity to enjoy quality time together, create lasting memories and experience the warmth and support of the community.
An inclusive stage for community talents
Sands China once again partnered with Macau Special Olympics (MSO) for the "MSO Little Reporter Program" this year, offering members with SEN an opportunity to take on the role of journalists. Participants attended the carnival's opening ceremony and conducted interviews with exhibitors, gaining first-hand experience in news reporting. Highlights of their interviews will be shared on MSO's social media platforms, helping participants strengthen their communication and presentation skills, enabling the public to better recognise the abilities and potential of individuals with SEN, and encouraging a more inclusive community.
The 2026 Sands Shopping Carnival was organised by Sands China Ltd. and co-organised by the Macao Chamber of Commerce (MCC), with the full support of the Economic and Technological Development Bureau (DSEDT), the Macao Government Tourism Office (MGTO), and the Commerce and Investment Promotion Institute (IPIM). It was sponsored by BOC Macau, ICBC (Macau), Bank of Communications Co., Ltd. Macau Branch, and Banco Nacional Ultramarino (BNU).
In support of the Macao SAR Government's "Tourism+" strategy, the carnival has provided local SMEs, Sands retailers and community partners with Macao's largest free exhibition and sales platform for seven consecutive years. It has established itself as Macao's premier annual tourism and consumption event, contributing to the city's economic diversification. The carnival continues to create positive social impact by bringing the community together and providing opportunities for growth and participation for those in need, helping Macao build a more caring, inclusive and vibrant community.
For high resolution photos, please visit:
https://we.tl/t-tVWyAxy0rgBCE2Rx
About Sands China Ltd.
Sands China Ltd. (Sands China or the Company) is incorporated in the Cayman Islands with limited liability and is listed on The Stock Exchange of Hong Kong Limited (HKEx: 1928). Sands China is the largest operator of integrated resorts in Macao. The Company's integrated resorts on the Cotai Strip comprise The Venetian® Macao, The Plaza® Macao, The Parisian® Macao and The Londoner® Macao. The Company also owns and operates Sands® Macao on the Macao peninsula. The Company's portfolio features a diversified mix of leisure and business attractions and transportation operations, including large meeting and convention facilities; a wide range of restaurants; shopping malls; world-class entertainment at The Venetian Arena, The Londoner Arena, The Venetian Theatre, The Parisian Theatre, The Londoner Theatre and Sands Theatre; and a high-speed Cotai Water Jet ferry service between Hong Kong and Macao. The Company's Cotai Strip portfolio has the goal of contributing to Macao's transformation into a world centre of tourism and leisure. Sands China is a subsidiary of global resort developer Las Vegas Sands Corp. (NYSE: LVS).
For more information, please visit www.sandschina.com.
Sands Cares
A firm believer in the importance of corporate social responsibility, Sands China Ltd. engages with the local Macao community as a part of Sands Cares – the charitable giving programme of parent company Las Vegas Sands Corp. Sands Cares integrates the company's philanthropic work worldwide in four key areas: financial giving, community problem solving and collaboration, in-kind donations, and team member volunteerism.
Key areas of Sands Cares in Macao include the Sands Cares Ambassador programme for volunteering in the local community; charitable contributions to NGOs and community organisations; and sponsorship of community events.
For more information, please visit www.sands.com/sands-cares/
Media contacts:
Corporate Communications, Sands China Ltd.
Mabel Wu
Tel: +853 8118 2268
Email: mabel.wu@sands.com.mo
Jesse Chiang
Tel: +853 8118 2054
Email: jesse.chiang@sands.com.mo
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
'2026 Sands Shopping Carnival' Continues Driving Community Impact
'2026 Sands Shopping Carnival' Continues Driving Community Impact
'2026 Sands Shopping Carnival' Continues Driving Community Impact
'2026 Sands Shopping Carnival' Continues Driving Community Impact
'2026 Sands Shopping Carnival' Continues Driving Community Impact
'2026 Sands Shopping Carnival' Continues Driving Community Impact
