e.l.f. and Bubble Launch Limited-Edition Hybrid Holy Grails in Skincare-Makeup Collaboration

OAKLAND, Calif.--(BUSINESS WIRE)--Aug 3, 2026--

e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and Bubble are joining forces on a limited-edition collection shaped by their respective community-loved holy grails. Two brands that share space on shelves, in carts and in the hearts of their communities are blurring the lines between skincare and makeup to create a skincare-makeup hybrid collection that brings together the best of e.l.f. and Bubble.

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And there’s another co-creator in this collab: the community.

This limited-edition collection is built on an insight hiding in plain sight: Beauty communities lead the way in cocktailing their skincare and makeup — mixing, layering and customizing their routines in search of products that deliver skin-first benefits, visible payoff and the freedom to make beauty their own.

This limited-edition collection celebrates the power of the fans in leading the way to fuel discovery and experimentation on the journey of self-expression.

e.l.f. and Bubble, both chart-toppers with U.S. teens* and kindred spirits in their beliefs, are excited to bring to life three limited-edition products that deliver the high quality and value they’re known for:

"e.l.f. and Bubble are fellow bold disruptors, each of us with a community-first approach and an instinct to respond to culture," said Oshiya Savur, Chief Marketing Officer, e.l.f. Brands. "This collaboration is inspired by what our communities are actively doing: mixing skincare with makeup, layering formulas and making beauty their own. We are bringing that creativity to life through hybrids that deliver care, color and the kind of joy our communities expect from us."

“At Bubble, our community has always been our greatest source of inspiration,” said Shai Eisenman, Founder of Bubble. “They’re constantly redefining beauty through experimentation, category-blending, and personalizing products in ways that reflect how they actually live and express themselves. Our partnership with e.l.f. is a celebration of that creativity. Together, we have transformed those real consumer behaviors into a collection of truly unique hybrid products that seamlessly blend skincare and makeup without compromising efficacy or accessibility, making it easier than ever for our shared communities to create routines that are their own.”

For e.l.f. and Bubble, the collaboration reflects a shared desire to listen closely, move quickly and create products that make beauty feel more accessible, expressive and personal. Both brands have built passionate communities by treating consumers as collaborators, with this collection as their latest expression of that community-first approach.

The e.l.f. x Bubble collection launches August 7 at 12pm ET on elfcosmetics.com, the e.l.f. app and Bubble.com, with limited quantities available. The collection will be available on Target.com and in stores in the U.S. on August 9, as well as Boots.com and in stores in the U.K. and Ireland beginning August 6.

*Piper Sandler’s October 2025 Taking Stock With Teens Survey

About e.l.f. Brands
e.l.f. Brands includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, all part of e.l.f. Beauty (NYSE: ELF). e.l.f. is on a mission to make the best of beauty accessible to every eye, lip and face through positivity, inclusivity and accessibility. e.l.f.'s superpowers are creating premium-quality, vegan and e.l.f. clean products that are universally appealing at affordable prices. All products are double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. is proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com,www.elfskin.com and www.elfhaircare.com.

About Bubble Skincare
Bubble, one of the fastest-growing global skincare brands, is on a mission to offer clinically effective prestige skincare to as many people as possible. The brand does this by charging far lower prices than other prestige skincare brands and by developing their products with leading dermatologists to ensure they deliver the highest quality formulas, product experience, and effectiveness. Every Bubble product is developed with its board of dermatologists at every step of the way, to ensure all formulations and ingredients meet industry standards. Bubble has also cultivated an engaged community of nearly 100K skincare obsessives who provide input and feedback on the brand's formulations, product names, and even its vibrant packaging. Bubble products are available at hellobubble.com and in more than 17,000 retail stores across North America (Target, Ulta, Walmart, CVS, Amazon, Shoppers Drug Mart), the UK (Boots, ASOS), Australia (Priceline), and the Middle East (Sephora Middle East).

e.l.f. Cosmetics, e.l.f. SKIN and Bubble announced a limited-edition skincare-makeup hybrid collection featuring three community-inspired products.

TWIN FALLS, Idaho (AP) — Investigators on Monday were trying to determine what led a 24-year-old man to open fire at an Idaho fast-food restaurant over the weekend, in an attack that left three people dead and seven others wounded before authorities say he killed himself.

Police Chief Matthew Hicks said Sunday detectives are confident that the gunman, identified as Chad Williams, acted alone in the shooting Saturday at an In-N-Out Burger in Twin Falls, a southern Idaho city of about 56,000 people.

He said Williams’ family is cooperating fully with the investigation.

An off-duty state trooper and a civilian fired on the attacker and diverted him from the restaurant, the chief said. Police haven't disclosed their names or those of the victims. Twin Falls spokesperson Josh Palmer said Monday that police are still trying to identify next of kin.

Two of the wounded were treated at a hospital and released, three were listed as stable, and two others were in critical condition, police said Sunday.

An In-N-Out employee was among those killed, the fast-food chain’s owner, Lynsi Snyder, said in a statement. She didn't identify the worker.

The restaurant, which opened July 24 as part of the California chain's Idaho expansion, is in a busy shopping plaza, and hundreds of people were in the area when the shooting happened.

Lane Koehn, 34, said he was at a nearby stoplight when he saw someone with an AR-style rifle emerge from the drive-thru. A man with a pistol started firing at the shooter.

He then saw someone in an In-N-Out uniform drag a person, also wearing a uniform, bleeding from a gunshot wound to her chest across the parking lot. The employee, Koehn and the man with the pistol stayed until paramedics arrived for her.

“She was pretty bad off, but I don’t know. I hope she made it,” Koehn said.

He said the man holding the rifle fired at least three or four rounds, though it wasn't clear if anyone in particular was targeted.

Video taken by a driver from across the street captured a shooter, who appeared to be dressed in black, walking up to a white car carrying a long rifle, opening the driver-side door and popping the trunk. The person then walked to the trunk and reached inside. At that point, the driver who shot the video left quickly, fearing that the man might be getting more weapons.

Nayeli Rodriguez, 40, of Burley, was inside waiting for food with her daughters when she heard shots from the kitchen. An employee said it was a shooting and told people to get down. Rodriguez said an older man tried to protect her and her daughters, and they were among the last to run outside.

“We were trying to get as far as we could and some angels let us in their car,” Rodriguez said via text message. “I left my car there in the parking lot.”

This image provided by KMVT shows the scene of a shooting that started at an In-N-Out Burger restaurant, Saturday, Aug. 1, 2026 in Twin Falls, Idaho. (KMVT via AP)