Vitafoods Asia Announces Strategic Move to Kuala Lumpur for 2027 Edition

Leading nutraceutical event by Informa Markets expands to Malaysia International Trade and Exhibition Centre in Kuala Lumpur, unlocking new opportunities in Southeast Asia's dynamic market

KUALA LUMPUR, Malaysia, Aug. 4, 2026 /PRNewswire/ -- Vitafoods Asia, the region's premier event for nutraceutical ingredients, finished products, and contract manufacturing services, today announced that its 2027 edition will take place at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur from 21 to 23 September 2027. With strategic collaboration from Malaysia's government agencies such as MATRADE (Malaysia External Trade Development Corporation), this marks an exciting new chapter for the region's leading nutraceutical event.

The event will significantly expand its footprint, occupying 8 halls at MITEC with a gross exhibition space covering 35,000 square metres, providing enhanced opportunities for exhibitors and trade visitors to connect, innovate, and conduct business across the nutraceutical value chain.

"Kuala Lumpur represents the future of nutraceutical innovation in Southeast Asia," said Rose Chitanuwat, Regional Portfolio Director - ASEAN at Informa Markets. "With Malaysia's market projected to reach nearly USD 1 billion by 2030 and its position as a regional manufacturing hub, this move enables Vitafoods Asia to unlock unprecedented opportunities for our global community of ingredient suppliers, manufacturers, and brands. The combination of MITEC's world-class facilities, Malaysia's competitive advantages, and Kuala Lumpur's accessibility makes this the ideal location to drive the next phase of growth for our industry."

Strategic Move to Capture Growing Regional Opportunities

The decision to relocate its 2027 edition of Vitafoods Asia to Kuala Lumpur reflects the organiser's commitment to leveraging the growing opportunities that Malaysia has to offer. As an established MICE (Meetings, Incentives, Conferences and Exhibitions) destination, Kuala Lumpur provides exceptional advantages for the international nutraceutical community, including ease of travel from across the region for trade visitors and exhibitors, an extensive range of hotel and entertainment options at competitive costs, and a uniquely Asian experience that combines modern infrastructure with rich cultural heritage.

 

Malaysia: A Thriving Hub for Nutraceutical Innovation and Growth

Malaysia's nutraceutical and dietary supplements market presents compelling opportunities for international companies across the entire value chain. The market, valued at USD 600 million in 2022, is projected to reach USD 1 to 1.1 billion by 2030 with a compound annual growth rate of 5.2%, driven by rising health consciousness and a shift towards preventive healthcare among consumers.

For ingredient suppliers, Malaysia offers unique opportunities through its diverse natural flora for innovative raw materials, strong demand for high-quality imported ingredients, and a rapidly growing halal-certified ingredients market aligned with the country's Muslim population. The market shows particular strength in functional ingredients, with rising demand for immunity boosters, age-related health products, organic formulations, and plant-based supplements.

Finished product companies will find a receptive market characterised by health-conscious consumers, rapid e-commerce expansion, and demographic trends including an ageing population creating sustained demand for specialised health products.  

Malaysia's contract manufacturing sector offers significant competitive advantages, including well-developed infrastructure with a skilled workforce, cost advantages compared to developed nations while maintaining high manufacturing standards, and established manufacturers offering comprehensive services. These facilities are equipped to meet international regulatory standards, including USFDA, TGA, MEDSAFE, and EU guidelines, providing full-service capabilities from product development through manufacturing and packaging.

Enhanced Value – Concurrently held with Food & Hospitality Malaysia 2027

Vitafoods Asia 2027 will take place concurrently with Food & Hospitality Malaysia, which will be held at the Kuala Lumpur Convention Centre (KLCC) from 21 to 24 September 2027, creating unique cross-sector opportunities for attendees. This strategic move reflects the growing convergence between nutraceuticals and functional foods, enabling visitors to explore both events and connect with partners across the health, nutrition, and food innovation spectrum. The combined audience provides exhibitors with access to food and beverage manufacturers seeking nutraceutical ingredients, as well as hospitality professionals incorporating wellness offerings, delivering enhanced networking opportunities and greater return on investment for all participants.

Registration and further details for Vitafoods Asia 2027 will be announced in the coming months.

About Vitafoods Asia

Vitafoods Asia is the leading nutraceutical event in Asia, bringing together industry professionals from across the globe to explore the latest trends, innovations, and opportunities in the nutraceutical and functional food sectors. For more information, visit www.vitafoodsasia.com

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

For media inquiries, please contact:

Informa Markets
Gautam Jatwani
Senior Marketing Manager
Gautam.jatwani@informa.com

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Vitafoods Asia Announces Strategic Move to Kuala Lumpur for 2027 Edition

Vitafoods Asia Announces Strategic Move to Kuala Lumpur for 2027 Edition

Vitafoods Asia Announces Strategic Move to Kuala Lumpur for 2027 Edition

HONG KONG, Aug. 4, 2026 /PRNewswire/ -- American Express today announced a refreshed suite of travel, dining, and lifestyle benefits for The Platinum Card in Hong Kong, offering Card Members a blend of premium enhancements and providing additional value across key categories, including travel, dining, and leisure.

Building on the existing range of premium benefits of the Platinum Card, the latest enhancements include elevated dining privileges through the AMEX GOURMET CLUB, new exclusive access to Hong Kong Football Club, a new vacation credit program, and exclusive golf privileges that cover multiple locations across Asia. With these new additions, the comprehensive suite of offerings of the Platinum Card is set to deliver even more value, access and experiences to its Card Members.

"Platinum has always been about elevating everyday moments into extraordinary experiences," said Walter Liu, Head of Asia Region at American Express. "Today, we're expanding Platinum's suite of benefits across travel, dining, and lifestyle, giving our Card Members in Hong Kong more opportunities to enjoy the exceptional access and privileges that make Platinum Card Membership unlike any other."

The Platinum Card – New and Enhanced Benefits

• Exclusive Access to Hong Kong Football Club

Platinum Card Members can now have exclusive access to Hong Kong Football Club, one of Hong Kong's most established private clubs, allowing them to enjoy the extensive range of sporting, dining, and recreational facilities that the Club has to offer.

• Platinum Vacation Credit with Premium Hotel Chains

From now till December 31, 2027, Platinum Card Members can enjoy up to HK$4,500 year-round statement credits when they make bookings and spend a designated amount at participating hotels: The Peninsula Hotels, Mandarin Oriental, and Club Med properties, bringing them added value for a diverse range of premium travel experiences.

• Asia Golf Club Privileges

From now till December 31, 2027, Platinum Card Members can enjoy access at more than 50 partnered golf courses throughout Asia, providing more opportunities for them to pursue their passion for the game and experience some of the region's premier golfing destinations.

• New Dining Venues, Courtesy of AMEX GOURMET CLUB

Black Sheep, a hospitality group with a diverse portfolio of dining concepts and cuisines, is introduced as the latest partner of AMEX GOURMET CLUB. Since its refresh in October 2025, the Program has been a favorite among Platinum Card Members with its exclusive dining offers across a curated selection of restaurants, including "Two-for-One" special set dinner menus at Michelin-awarded restaurants and refined eateries, up to 30% savings at more than 100 dining partners, as well as up to 50% savings at Maxim's Chinese Restaurants. Further details on dining offers from participating Black Sheep eateries will be announced via the Amex Experiences App.

• ALL Accor Elite Status

Platinum Card Members can enjoy elite status matching to ALL Accor Gold status, which includes free Wi-Fi, welcome amenities, late check-out, complimentary room upgrades (subject to availability) and bonus ALL Accor points. Details of the launch date for the Elite Status Match benefit in Hong Kong will be announced at a later date.

Beyond these new and enhanced benefits, Platinum Card Members can continue to enjoy a range of exclusive privileges, including access to more than 1,550 airport lounges across 140 countries through the American Express Global Lounge Collection, as well as Fine Hotels + Resorts^® benefits at over 1,900 curated properties worldwide. Together, these benefits reinforce the exceptional value, access, and experiences that distinguish Platinum Card Membership, enabling Card Members to enjoy exceptional travel, dining, and lifestyle experiences wherever they are.

Blackout dates, Exclusion, Terms and Conditions apply to the above benefits. Promotion periods may vary.

With everything it has to offer, the annual fee of the Platinum Card will remain unchanged at HK$9,500. Learn more about the complete details on The Platinum Card changes here.

Please download high-resolution photos here.

ABOUT AMERICAN EXPRESS

American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.

Founded in 1850 and headquartered in New York, American Express' brand is built on trust, security and service, and a rich history of delivering innovation and Membership value for our customers. We seek to provide the world's best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations, and we build and manage relationships with millions of merchants across our global network.

For more information about American Express, visit americanexpress.com/hk, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com.

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American Express Enhances The Platinum Card® in Hong Kong with New Travel, Dining, and Lifestyle Benefits

American Express Enhances The Platinum Card® in Hong Kong with New Travel, Dining, and Lifestyle Benefits