Strategic 10,400 sq. m. transformation brings 150+ fashion and lifestyle brands to Central China
WUHAN, CHINA & HONG KONG SAR – Media OutReach Newswire – 4 August 2026 – Heartland 66 in Wuhan, under Hang Lung Properties Limited (SEHK stock code: 00101) ("Hang Lung" or the "Company"), is expanding its new-generation, differentiated retail mix and customer experience offerings through the launch of Central China's first curated 24KR Korean Trend Zone and edgestreet Concept Space. Building on the Heartland 66's premium positioning, the two areas bring together Korean Wave culture, contemporary fashion, new-to-market brand launches, vibrant social spaces, and immersive experiences – forming part of Heartland 66's transformation from a traditional retail destination into a trendy lifestyle hub, while contributing to the development of Wuhan's retail sector.
Launched between June and July, the 24KR Korean Trend Zone and "Greenhouse by edgestreet," together spanning approximately 10,400 sq. m., feature a lineup of more than 150 brands. The 24KR Zone captures the contemporary Korean Wave that resonates with new-generation consumers and enriches the shopping experience. "Greenhouse", meanwhile, is a concept space developed by edgestreet, centered on a greenhouse-inspired botanical theme and offering a diverse mix of design, aesthetics, home living and pet lifestyles. It blends modernfashion, lifestyle aesthetics and social interaction, deepening engagement with emerging customer segments. Among the first batch of brands unveiled, 24KR introduces 11 brands making their China debut and 15 making their Central China debut, while "Greenhouse" brings 20 brands opening their first stores in Wuhan.
Such initiatives support Wuhan's goal of accelerating its development into a forward-thinking city and an international consumption center. As a major transportation, education and commercial hub in Central China, Wuhan continues to attract university graduates seeking employment and entrepreneurship, as well as young talent from neighboring provinces who help to fuel local consumption. Heartland 66 aims to inject more emerging consumption experiences and commercial vitality into the local market.
Ms. Veronica Chan, Director – Mainland Business Operation, Hang Lung Properties, said, "Heartland 66 is actively introducing curated fashion and lifestyle offerings in response to the evolving consumer preferences. By providing a rich and diverse range of choices, we are creating placemaking destinations that foster a strong sense of community. As a commercial landmark in Wuhan, we will continue to strengthen our differentiated positioning, contribute to the city's development as an international consumption center, and help stimulate consumer vitality."
Mr. Harvey Ye, General Manager of Heartland 66, said, "The successive launch of 24KR Korean Trend Zone and 'Greenhouse by edgestreet' marks a firm step forward in engaging younger consumers and driving the revitalization and upgrading of our commercial spaces. On its opening day, the 24KR Zone lifted footfall by more than 50% year-on-year. 'Greenhouse', which followed shortly after, also drew a strong market response. Both underscore the powerful potential of the emerging consumer market and the surging economic vitality of Central China."
| Item | 24KR Korean Trend Zone | "Greenhouse by edgestreet" |
| Location in Heartland 66, Wuhan | B1, East Zone | L3, East Zone |
| Area | Approximately 2,400 sq. m. | Approximately 8,000 sq. m. |
| Positioning | Contemporary Korean fashion and trendy lifestyle | Curated designer brands and quality lifestyle offerings |
| Brand categories | Trendy fashion, footwear and accessories, cosmetics and fragrances, designer toys, food and coffee | Designer brands, lifestyle and home living offerings, pet lifestyle brands |
| Number of brands | More than 100 trendy and creative Korean brands | More than 50 emerging international brands |
| First-in-market highlights | First batch: 11 China-debut and 15 Central China-debut brands, including FANCY CLUB, ZAENIO, IST KUNST, BLACKPURPLE and LAZY | First batch: 20 first-in-Wuhan brands, including THE WAREHOUSE by SHOWROOM SHANGHAI, HiOneOne, DOROQ, ARTICLE NO., and D&L Pets Department Store |
| Design concept | Inspired by Seongsu-dong in Seoul, incorporating Korean streetscape elements, tactile material textures, and layered urban details | Centered on "Lifestyle Inspiration × Greenhouse Ecology × Artistic Aesthetics," using light, shadow and greenery to create a natural and open spatial experience |
Hashtag: #HangLungProperties
The issuer is solely responsible for the content of this announcement.
About Hang Lung Properties
Hang Lung Properties Limited (SEHK stock code: 00101) creates compelling spaces that enrich lives. Headquartered in Hong Kong and Shanghai, the Company manages a portfolio of over 3.6 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.
The Company's diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Chinese Mainland, under the signature "66" brand, the Company's mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.
The Company is recognized for pioneering sustainability in the real estate industry, with an MSCI ESG rating of AA and inclusion on CDP "A List" for Climate Change. The Company powers 90% of its operating properties in the Chinese Mainland with renewable energy, with a net-zero commitment by 2050.
At Hang Lung Properties – We Do It Well.
For more information, please visit https://www.hanglung.com.
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"Greenhouse by edgestreet" focuses on designer brands, lifestyle and home living offerings, and pet lifestyle brands favored by new-generation customers, creating a stylish, warm and welcoming aesthetic space that delivers a "greenhouse experience."
24KR Korean Trend Zone, inspired by Seongsu-dong in Seoul, brings together more than 100 trendy Korean brands offering contemporary fashion, footwear and accessories, as well as food and coffee.
HA LONG, VIETNAM - Media OutReach Newswire - 4 August 2026 - Vinhomes has outlined the master plan for Vinhomes Global Gate Ha Long, an integrated urban development spanning approximately 6,200 hectares beside the UNESCO-listed Ha Long Bay. It is the company's largest urban development to date, marking a shift in how success in city-building is measured: not by the size of the land developed, but by the value every hectare delivers to the people who live there.
For decades, the size of a master planned community has been one of the industry's clearest measures of ambition. Across many markets, developments spanning 2,500 acres or more are regarded as large scale projects, distinguished by their mix of housing, retail, schools, parks and lifestyle amenities (1).
Today, as cities confront mounting pressure from climate change, population growth and changing patterns of mobility, urban development is being judged by a different standard. The OECD notes that future cities must do more than expand. They must connect people to jobs and services, strengthen climate resilience and integrate nature into the fabric of urban infrastructure (2).
Positioned along the Hanoi – Hai Phong – Quang Ninh Expressway, at the intersection of northern Vietnam's tourism, industrial and logistics corridors, Vinhomes Global Gate Ha Long is planned not as a residential complex but as a fully integrated city, bringing together world-class housing, public services, commerce and ecological infrastructure within a single connected environment. The project represents Vinhomes' most comprehensive urban vision to date, extending two decades of evolution from landmark residential projects to fully integrated townships.
A City Engineered for Connectivity and Daily Convenience
At the core of the master plan is the principle of an integrated urban ecosystem, designed to shorten the distance between where people live, work, learn and access essential services. Transportation, education, healthcare, commerce and hospitality are embedded within a single, unified environment.
Reinforcing this connectivity is the project's location adjacent to the future depot station of the Hanoi–Quang Ninh high-speed railway, which is expected to connect residents to the capital in approximately 23 minutes, reshaping regional mobility and enabling a single daily commute between the intensity of metropolitan Hanoi and the UNESCO World Heritage landscape of Ha Long Bay.
Residents will also enjoy uninterrupted views of Ha Long Bay itself, alongside clean air, expansive waterfronts and exceptional ecological quality. Residential offerings span villas, townhouses, shophouses and high-rise apartments across six major districts.
Embedding Sustainability and World-Class Amenities
Environmental regeneration underpins the development at scale. More than 2,500 hectares are dedicated to green spaces, water bodies and mangrove landscapes, including 680 hectares of naturally filtered seawater, approximately 200 kilometers of coastline and the 660-hectare Globe Ha Long Forest Park. Together, these ecological assets are designed to support biodiversity, strengthen climate resilience and foster healthier living conditions, forming the core of Vinhomes' ESG++ vision for regenerative urban development.
The city is organized around interconnected ecosystems. Culture and entertainment feature a 60,000-seat outdoor waterfront venue, the 3,000-seat Wonder Theatre, an 81-hectare VinWonders destination featuring what is planned to be the world's largest aquarium park, an international convention center for more than 4,500 guests, and an 18.5-hectare Vietnamese Cultural and Culinary Village.
Hospitality and leisure offerings include internationally managed luxury hotels and resorts, integrated casino facilities, a 950-hectare golf complex comprising 12 courses, an 800-hectare mangrove recreational park, and Wonder Marina, which provides direct access to Ha Long Bay.
Commerce and lifestyle amenities are centered around Vincom Mega Mall, premium outlet shopping, Vincom Collection retail streets and dedicated lifestyle destinations, creating a 24-hour retail and dining environment.
Sports and wellness infrastructure includes Vietnam's first purpose-built Sports District, spanning 13.3 hectares, a professional sports academy, and more than 50 kilometers of cycling routes woven throughout the city.
Health and education needs are met by the 14-hectare Vinmec Cleveland Clinic International Hospital; Vin New Horizon, Vietnam's largest senior living center; Golden Residence retirement villas; Vinschool campuses; an American international school; and Wonder Young Hub, a dedicated center for youth development.
Anchoring the city's economic future is a new central business district featuring office towers of 30 to 45 stories, designed to attract domestic and international businesses and reinforce Ha Long's role as a major economic and financial hub.
Setting a New Standard for Future Urban Development
Vinhomes Global Gate Ha Long has been planned in alignment with ISO 37125, the latest international guidance for sustainable urban development, while incorporating Vingroup's ESG++ approach, extending beyond environmental protection to encompass ecological regeneration, resource efficiency, digital governance, resilient infrastructure and long-term community wellbeing.
Smart technologies, including artificial intelligence, Internet of Things applications and data-driven urban management, are intended to optimize city operations alongside green mobility systems and efficient public infrastructure.
Guided by three core principles, connectivity, regeneration and excellence, the project seeks to demonstrate how mobility, environmental stewardship, public services, commerce and culture can function within a single planning framework. Through this approach, Vinhomes underlines its commitment to developing integrated urban environments designed for long-term sustainability.
1. https://www.newhomesource.com/learn/all-about-master-planned-communities/
2. https://www.oecd.org/content/dam/oecd/en/publications/reports/2025/12/integrated-urban-policy-to-achieve-the-sdgs_e1bb165d/ada07311-en.pdf
Hashtag: #Vinhomes
The issuer is solely responsible for the content of this announcement.
About Vinhomes
Vinhomes is Vietnam's largest residential real estate and integrated township developer. The company pioneers the development of synchronized, modern large-scale townships, delivering premium living standards and unlocking sustainable investment opportunities for domestic and international clients.
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An illustration of Vinhomes Global Gate Ha Long's master plan.
