Needed Launches Women’s Creatine, Addressing a Long-Overlooked Nutrient Gap

LOS ANGELES--(BUSINESS WIRE)--Aug 4, 2026--

Needed, the brand bringing practitioner-grade nutrition to women's supplements, today announced the launch of Needed Women's Creatine, a daily creatine monohydrate supplement where women's physiology drove every decision — from dose to digestion. Creatine builds strength, lean muscle, mental clarity, and cellular energy* — and it's one of the most studied compounds in human performance. But of the more than 4,500 studies published to date, just 4% have focused on women alone, and so far, only a single randomized trial has examined its effects during perimenopause.

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Women naturally produce 70–80% of the creatine men do, and 7 out of 10 women consume less than the recommended amount in their diet, due to lower intake of creatine-rich foods like red meat. 12 Yet women need just as much creatine for muscle, brain, and everyday energy (5g daily). Estrogen directly shapes how women’s bodies use what they have, so needs shift across every cycle and lifespan. Needed's latest product is built to close that gap.

"Despite being one of the most-studied supplements in the world, Creatine is one of the most underutilized tools for women's health," said Julie Sawaya, co-founder and co-CEO of Needed. "For decades, Creatine has been marketed almost exclusively through the lens of sports performance. But women experience profound shifts in muscle, brain energy, and metabolism throughout life, and the science increasingly shows Creatine has a role far beyond the gym. We built Women's Creatine to reflect women's biology — not just women's marketing."

"Creatine is just one example of a broader pattern in nutrition research," said Ryan Woodbury, co-founder and co-CEO of Needed. "Women have historically been underrepresented in studies across many nutrients, leaving important questions unanswered about how nutritional needs change throughout the menstrual cycle, pregnancy, postpartum, and perimenopause."

Recognizing the critical need for more research in women's health, Needed is actively collaborating with researchers and practitioners to expand the evidence base for Creatine use during pregnancy and lactation. The company believes women deserve rigorous research across every stage of life, including those historically overlooked in nutrition science.

Now available for purchase, Needed Women's Creatine ($24.99 for 30 servings) delivers a clinically studied 5g dose of high-purity Creatine Monohydrate — the most researched form of creatine — and is Biomicronized™ to completely dissolve in seconds in water, with no sludge, grit, bloating, or bulking, addressing common complaints with other creatine powders on the market. The formula was developed in collaboration with women's health practitioners and is third-party tested for purity. Every batch passes through 2,000+ quality checkpoints — from raw material qualification to finished product release. Needed Women's Creatine is NSF Certified for Sport® and Clean Label Project Certified.

Needed Women's Creatine joins the brand's expansive portfolio of clinically informed nutritional supplements designed to help close nutrient gaps unique to women, spanning the menstrual cycle, pregnancy, postpartum, and perimenopause. It's the latest step in a year that has included launching a petition to Congress signed by 25,000 supporters and a full-page advertisement in The New York Times calling for nutrition standards that reflect women's biology.

About Needed: Needed is a women's nutritional supplement company founded by two mothers and trained nutritionists who discovered firsthand that women are nutritionally depleted at the most critical moments of their lives, including during pregnancy, postpartum, and perimenopause. Its formulations are developed in collaboration with clinicians and researchers and are designed to reflect modern research around women's actual nutritional needs. Learn more at thisisneeded.com.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Needed Launches Women’s Creatine, Addressing a Long-Overlooked Nutrient Gap

PARIS (AP) — French and British teams rescued 157 migrants who were trying to cross the English Channel after the engine of their boat caught fire, French maritime authorities said.

On Tuesday morning, while the boat was still in France’s search-and-rescue zone near British waters, its engine caught fire and it rapidly began to break apart, the maritime prefecture for the English Channel and the North Sea said in a statement. French authorities deployed two rescue ships, a Navy helicopter and medical personnel. Britain’s Royal National Lifeboat Institution and Border Force also responded.

The rescue operation brought 157 people to safety — 103 rescued by French vessels and 54 by British vessels. All were due to be disembarked at the port of Boulogne-sur-Mer, in northern France, for medical assessment and assistance.

The boat had initially departed Monday from Normandy shores and was being monitored by French rescue vessels. During the night, five people onboard required assistance and were brought ashore at Boulogne-sur-Mer, while the remaining passengers refused help from French rescuers, the statement said.

French maritime authorities said migrants attempting the crossing in makeshift, overloaded boats often refuse rescue unless faced with an immediate danger. Rescuers do not force people off the boats because of the risk of capsizing that would put people's lives at risk, the statement said.

Last week, four people died in two separate attempts to cross the Channel on small boats.

Earlier this year, the U.K. and French governments signed a new multimillion-euro deal aimed at reducing the number of migrants crossing the Channel in small boats, with increased police patrols and enhanced surveillance in northern France.

The plan includes the deployment of new technologies aimed at reducing departures of “taxi boats,” the term authorities use for small motorized vessels that are typically inflatable and are used by smugglers to pick up migrants along long stretches of the northern French coast.

French Interior Minister Laurent Nuñez said an estimated 10,000 migrants have crossed the Channel from France to Britain since the beginning of the year, compared with 24,000 in the same period last year. The number of successful crossing attempts is 160 this year, down from 413, he said.

Britain's Prime Minister Andy Burnham, centre, speaks with John Craig, Interim Chief Coastguard, and Duncan Capps, Border Security Commander (DG BSC), left, near a recovered small boat, which was used by migrants crossing the English Channel, during a visit to HM Coastguard Maritime Rescue Coordination Centre, in Dover, Britain, Aug. 2, 2026. (Jack Taylor/Pool Photo via AP)