| Key Findings - 81.8% of Americans believe their group trip would never happen without a dedicated planner.
- 60.8% say group vacations only make it out of the group chat because of one person's effort.
- 7 in 10 travel planners spend over 10 hours organizing a single trip, with nearly half spending up to 20 hours.
|
Key Findings
- 81.8% of Americans believe their group trip would never happen without a dedicated planner.
- 60.8% say group vacations only make it out of the group chat because of one person's effort.
- 7 in 10 travel planners spend over 10 hours organizing a single trip, with nearly half spending up to 20 hours.
NEW YORK, Aug. 4, 2026 /PRNewswire/ -- Travel planning may be what makes every vacation possible, but Klook's new research shows it may also be one of the least appreciated tasks. And American travel planners feel it more than most.
THE THANKLESS TASK
Among 10 everyday favors people do for others, from carrying heavy bags to opening doors, travel planning ranked as the most least-thanked task in the U.S.
The gap between perception and reality is clear. Non-planners believe organizing a week-long group trip takes fewer than 10 hours. In reality, more than 7 in 10 planners say they spend over 10 hours organizing a single trip. Nearly half of American planners, at 49.7%, spend up to 20 hours, while 21.5% spend 40 hours or more.
Because planning a trip is not one task; it is many tasks disguised as one.
AN ACTUAL JOB
The travel planner is the group's operations manager, customer service desk, finance controller, and crisis hotline — all rolled into one.
For American planners, the biggest source of stress is managing human logistics. Their top stressors include managing budgets (54.9%), coordinating schedules (53.5%), and getting responses from others (43.4%).
Beyond budgets and calendars, planners also carry the emotional labor of the trip. More than half of American planners (51.7%) say one of their top skills is choosing options that minimize group drama, prevent conflict, and keep everyone happy.
And while everyone else is relaxing, the planner is still on duty. Nearly half of American planners check their phones six times or more a day during the trip to manage bookings, directions, and logistics.
THE COST OF THE JOB
While many travelers outsource decision-making with an "I'm happy with anything," they often outsource responsibility too. When things go wrong, it is the planner who is left accountable.
And the blame does not add up: more than twice as many planners say they get blamed compared with the number of non-planners who admit to blaming them.
The top three complaints that planners hear are:
- "I could've planned this better." (57.3%)
- "Why didn't we do this instead?" (55.2%)
- "That's out of my budget." (50.7%)
Tough job. Zero paycheck.
In fact, if travel planning looks, feels, and operates like a job, how much should planners be paid for it?
More than 7 in 10 American planners believe they deserve to be paid $50 or more per hour for their efforts. Given that most American planners spend between 10 to 20 hours organizing a week-long group trip, that adds up to as much as $1,000 or more in unpaid labor.
And that is before the vacation has even begun.
HOW DO WE PAY THEM BACK?
Planners keep planning because someone has to turn "we should go somewhere" into "remember that amazing trip?"
In the U.S., 60.8% of travel planners say the trip only makes it out of the group chat because of them, while 65.6% believe the group would not travel as well without a planner.
After hours spent coordinating schedules, managing budgets (and egos), solving problems before anyone notices them, and taking the blame when things go wrong, it is perhaps no surprise that more than 7 in 10 American travel planners believe they deserve more recognition for everything they do.
Behind every memorable vacation is someone investing their time, energy, and mental effort so everyone else can just show up.
It is time we give travel planners the appreciation they deserve, and thank the friend or family member who makes the vacation possible.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Your Group Travel Planner Needs A Raise (and a Nap), According to Klook
SINGAPORE and SAN MATEO, Calif., Aug. 4, 2026 /PRNewswire/ -- Leading global EdTech company LingoAce today announced the launch of Tutor Luna, an AI-native English learning platform designed for children ages 4–12. Built around a proprietary AI-native learning engine, Tutor Luna continuously understands each learner's progress, adapts instruction in real time, and personalizes learning experiences to support long-term language development.
As generative AI rapidly reshapes education, LingoAce believes the next wave of innovation won't come from adding more AI features, but from rethinking how learning itself is delivered. Tutor Luna reflects that shift: rather than functioning as another AI tutor that answers questions or drills practice sets, it's designed to be an active participant in the learning process, one that understands each learner, adapts instruction, and supports meaningful skill development over time.
"Technology alone doesn't transform education — better learning experiences do," said Hugh Yao, Founder and CEO of LingoAce. "Over the past nine years, we've worked with more than 580,000 learners across 180 countries and regions, and one thing has become increasingly clear: every child learns differently. Tutor Luna reflects our vision for how AI should be used in education, not simply to automate learning, but to understand learners, adapt to their needs, and help them build confidence every step of the way."
At the core of Tutor Luna is an AI-native learning engine that supports the entire learning journey, from interpreting performance to generating personalized tasks, delivering real-time feedback, and adjusting instruction as a learner's needs evolve. Instead of scoring answers as simply right or wrong, the system looks at how a child learns, analyzing spoken responses, pauses, self-corrections, and interaction patterns to build a fuller picture of learning behavior. For example, if a learner repeatedly self-corrects on a specific sound or sentence pattern, the system can flag that as a signal to insert targeted practice, rather than treating it as an isolated mistake. These insights shape pacing, instructional strategy, and the design of future learning activities, creating an experience tailored to each child.
LingoAce sees Tutor Luna as a continuously evolving platform. Its long-term capability roadmap spans structured lesson delivery, adaptive lesson orchestration, personalized learning pathways, and eventually AI-powered mentorship that can support learners throughout their growth journey.
English was intentionally chosen as Tutor Luna's first learning domain. Language learning depends on continuous interaction, immediate feedback, and authentic communication, making it one of the strongest environments for AI-driven personalization. LingoAce believes the capabilities developed through English learning can serve as a foundation for broader applications across education in the future.
Tutor Luna combines years of educational expertise with an AI-native approach to product development. The platform builds upon LingoAce's academic foundation, including internationally recognized curricula, globally aligned teaching standards, certified teacher training programs, and its recent full accreditation from the Western Association of Schools and Colleges (WASC).
Tutor Luna was developed by a dedicated AI-native team established within LingoAce to rethink learning for the AI era. Bringing together experts in AI, product, engineering, and learning science, the team built Tutor Luna around a simple principle: AI shouldn't be an add-on; it should be foundational to how learning is designed, delivered, and continuously personalized.
The launch of Tutor Luna marks another milestone in LingoAce's broader commitment to advancing AI-powered education. As AI continues to reshape learning, the company will continue investing in technologies that make education more personalized, adaptive, and accessible for learners worldwide.
To learn more about Tutor Luna, please visit: https://tutorluna.com/.
About LingoAce
Founded in 2017 and headquartered in Singapore, LingoAce is a global education technology company dedicated to making learning more engaging, effective, and accessible for children through technology. The company operates across the United States, Canada, Australia, Europe, Southeast Asia, and China. Backed by leading global investors including Peak XV Partners (formerly Sequoia India & Southeast Asia), Owl Ventures, Tiger Global, and Shunwei Capital, LingoAce has built a network of more than 7,000 professionally certified teachers and served over 580,000 PreK-12 students, delivering more than 22 million classes across 180+ countries. Its core business has achieved sustained profitability and positive operating cash flow since 2024. LingoAce has been recognized on Fast Company's World's Most Innovative Companies list and the GSV EdTech 150, received the EdTechX Asia Pacific Award in 2025, and earned full accreditation from the Western Association of Schools and Colleges (WASC) in 2026. Learn more at https://www.lingoace.com/.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
LingoAce Launches Tutor Luna, an AI-Native English Learning Platform Designed to Personalize Every Child's Learning Journey
