BRENTWOOD, Tenn.--(BUSINESS WIRE)--Aug 5, 2026--
Tractor Supply Company (NASDAQ: TSCO ), the largest rural lifestyle retailer in the United States, announced today a major expansion of its pet selection to include more than 200 new dog and cat products, reinforcing the retailer’s role as a destination for pet parents nationwide. The new assortment delivers premium food, treats, toys, meal enhancements and everyday essentials for pets of every age, lifestyle and nutritional need at an everyday value.
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"Pets are family, and every pet has different needs," said Nicole Logan, Senior Vice President, General Merchandise Manager at Tractor Supply. "We're expanding our assortment so customers have even more choices—from specialized nutrition and fresh food to toys and treats—all at the value they expect from Tractor Supply. Whether they're bringing home a new puppy, caring for a senior cat or simply spoiling a beloved companion, we're making it easier to find the right products in one place."
Nutrition
Pet owners are increasingly seeking specific benefits and formulas in pet foods, with 42% of pet owners prioritizing high protein content, and nearly as many looking for joint care. Tractor Supply’s pet food aisle has expanded to accommodate different preferences with feeding solutions for dogs and cats including sensitive skin and stomach formulas, high protein recipes, innovative flavors and even fresh, minimally processed foods and supplements.
Customers can now find Freshpet refrigerated products at select Tractor Supply stores and online at TractorSupply.com. Made with trusted, recognizable ingredients, these offerings provide pet parents with more ways to personalize their dogs’ feeding routine with fresh nutrition choices beyond traditional kibble.
Knowing that many pets do not like a change in their food, some pet parents are hesitant to completely replace kibble, preferring instead to enhance it with fresher food. Tractor Supply has nutrient-dense air-dried, gently cooked, topper-style and shelf-stable feeding options and treats, with offerings from 4health, Honest Kitchen, Open Farm, Just Food For Dogs and PureBites.
Toys
To ensure that pups can get in the summer spirit just like their owners, Tractor Supply has released an exclusive series of summer-themed dog toys and activities from Retriever, including a Plush Red White and Blue Popsicle, a Mega Firecracker Plush Rope Toy and a Mega Watermelon Plush Toy, as well as the Dog Splash Pad to keep dogs cool in the summer heat.
If nostalgic retro-90s style is more your pup’s style, MuttNation Fueled by Miranda Lambert has released the “We Should Be Friends” MuttNation toy collection. The limited-edition lineup is available exclusively at Tractor Supply, with a portion of all proceeds benefiting MuttNation Foundation’s rescue and adoption program. The playful retro-inspired toys and accessories start at $9.99 and include plush cowboy boots, a BFF bracelet rope toy and a squeaky bear toy.
Convenience and Care
Dog and cat owners can find everything they need at Tractor Supply to help keep their pets happy and healthy—and save time in the process.. Tractor Supply's Smart Supply subscription program helps customers stay stocked on the products they use most, from food and treats to cat litter and beyond. Simply choose eligible items at TractorSupply.com, select order frequency and Tractor Supply will automatically ship the order or have it available to pick up in store. Customers receive up to 35% off the first Smart Supply order, save 5% on recurring orders and can skip, pause or cancel anytime.
Smart Supply also extends to pet medications, which are conveniently available at TractorSupply.com through Allivet, a leading online pet and animal pharmacy. Whether customers need a one-time or recurring prescription, simply select the product, enter pet and vet information at checkout, or upload the prescription, and Allivet will handle the rest.
Rounding out its comprehensive pet care solutions, Tractor Supply now includes VIP Petcare, the largest provider of mobile veterinary care in the United States. VIP Petcare operates community clinics in approximately 2,700 retail locations, including 1,700 Tractor Supply locations, across 39 states, serving more than one million pets annually.
Earlier this summer, the Company released its first pet-focused TV spot to showcase how Tractor Supply goes beyond food delivery, offering an extensive range of treats, toys, health essentials and convenient services in stores and online. To learn more about all of Tractor Supply’s pet care solutions, including its newest items, visit tractorsupply.com/pet.
About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO ) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 290 on the Fortune 500. The Company’s more than 54,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, Allivet, a leading online pet and animal pharmacy, and VIP Petcare, the largest provider of mobile veterinary care in the U.S., in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.
As of June 27, 2026, the Company operated 2,463 Tractor Supply stores in 49 states and 209 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.
Tractor Supply expands pet assortment with new nutrition, toys, treats and everyday essentials.
MEDINACELI, Spain (AP) — Millions of people crowded cloudless cities and towns in Spain on Wednesday in search of the best views of a total solar eclipse, when the alignment of the sun, moon and Earth briefly plunged parts of the planet into darkness.
The crowds brought lawn chairs and umbrellas as they eagerly awaited the celestial spectacle, which began early in the evening. As the sky darkened, gradually at first and then quickly, people broke into applause and cheered. It was the country's first total solar eclipse in more than a century.
“It’s simply impossible to imagine,” Rosa Celiberti, a language teacher who watched from Medinaceli, a Roman-era hilltop town in northeast Spain, said with tears in her eyes. “No matter how many photos or videos you’ve seen, nothing comes even close to what it actually feels like."
Across a wide band of northern and central Spain and Portugal, millions of people enjoyed some of mainland Europe's best views of the eclipse. It also passed over slivers of Greenland and Iceland.
Totality — when the moon completely covers the sun’s light — was expected to last less than 2½ minutes, reaching its maximum duration off Iceland’s west coast. By the time it got to a small patch of Portugal and then to Spain, just before sunset, totality dwindled to a minute or so. The total eclipse then ended over the Mediterranean.
The eclipse was expected to draw at least a half-million additional visitors, Spanish authorities said. Demand for hotel rooms along the path of totality, including in the northern cities of A Coruña, Bilbao and Santiago de Compostela, soared.
The event unfolded against the backdrop of scorching summer temperatures and wildfires, and Spanish officials rolled out a large public safety campaign.
Temperatures across much of Spain climbed above 35 degrees Celsius (95 Fahrenheit) in many areas where the eclipse was observed. Some 350 official viewing sites were set up across the sparsely populated interior, and more than 33,500 law enforcement officers were deployed to observation areas and access points, the Interior Ministry said.
Only weeks ago, the most destructive wildfire in Spanish history devoured 500 square kilometers (193 square miles) and forced the evacuation of tens of thousands of people in Ávila, in central Spain. Several smaller wildfires remain active elsewhere in southern and central parts of the country.
In Reykjavik, clouds did not prevent hundreds of people from gathering in bright raincoats in front of the landmark Hallgrímskirkja church as the skies darkened.
With rain falling, the disk of the sun was barely perceptible and then, suddenly, the lights went out. Only the glow of phones held aloft could be seen.
The crowd cheered the darkness as it rained harder and roared even louder when the first light returned. They did not wait to watch the remainder of the partial eclipse and quickly cleared out of the square.
Special eclipse glasses were essential for safe viewing, even if only a sliver of the sun remained visible. The glasses are made with special filters that block solar radiation that can damage the eyes.
For months, supermarkets, department stores, museums and planetariums across Spain had sold or distributed the glasses, with many pharmacies running out of stock ahead of Wednesday.
On Tuesday evening in downtown Madrid, a long line formed outside a photo shop where a sign read, “We carry eclipse glasses.”
One woman emerged triumphantly and reassured those waiting: “He has boxes and boxes of them!”
Sverre Rud, captain of the MS Spitsbergen, was circling the waters of Rypefjord in eastern Greenland trying to make sure he was perfectly positioned for his 126 passengers to view the spectacle. All day, people came up to Rud to ask if he had nailed the right spot, with no clouds.
“I will do my best," Rud said. “I will pull out my superman powers."
The eclipse may have been startling for the passengers, who had been experiencing 24 hours of daylight on a 17-day cruise in locations mostly north of the Arctic Circle.
Suddenly, for two minutes it was dark.
Even so, the mood on the polar ship had been pure anticipation.
“Everyone is very enthusiastic,” Rud said. “When we were down for breakfast earlier, it was almost like a little bit of a Christmas Eve feeling here."
Rooms in Reykjavík, Iceland's capital, averaged more than $1,000 for Wednesday night as Icelanders prepared for their first total solar eclipse since 1954 and the first visible from the capital since 1433.
Prices were roughly double 2025 rates, according to data group Lighthouse Intelligence. Many tourists made bookings years in advance. But cloudy skies prevailed across much of the island.
Authorities expected up to 20,000 additional overseas visitors during an already busy peak tourist period. Iceland is home to fewer than 400,000 people.
The 70-room Hotel Keflavík in the Reykjanesbaer municipality was fully booked, with guests hoping to see around one minute and 45 seconds of totality.
“Eclipse time, of course, has been very demanding, and many people came to us early, like last year,” said Steinþór Jónsson, the hotel's owner and manager.
Jónsson said he had seen nothing like it since 1986, the year the hotel opened, when U.S. President Ronald Reagan and Soviet leader Mikhail Gorbachev held a summit in Reykjavík.
“When I opened the hotel, we had Reagan and Gorbachev meeting. It was very hectic here,” he said with a smile. “Besides Reagan and Gorbachev, the eclipse is the biggest.”
Associated Press journalists Teresa Medrano in Madrid; Danica Kirka and Brian Melley in London; Marco Di Marco in Reykjavik, Iceland; and James Brooks in Snæfellsnes, Iceland, contributed.
This photo combo shows the sequence of a total solar eclipse seen from Berlanga de Duero, central Spain, Wednesday, Aug. 12, 2026. (AP Photo/Bernat Armangue)
A beachgoer wearing special eclipse glasses looks up during the beginning phase of a solar eclipse at Puerto de Sagunto beach near Valencia, Spain, Wednesday, Aug. 12, 2026. (AP Photo/Alberto Saiz)
A member of the "Los Taraos" amateur astrophotography group, sets up his camera to shoot a total solar eclipse in Berlanga de Duero, central Spain, Wednesday, Aug. 12, 2026. (AP Photo/Bernat Armangue)
Mario Garrido, a member of the "Los Taraos" amateur astrophotography group, waits to shoot a total solar eclipse in Berlanga de Duero, central Spain, Wednesday, Aug. 12, 2026. (AP Photo/Bernat Armangue)
A total solar eclipse is seen from Berlanga de Duero, central Spain, Wednesday, Aug. 12, 2026. (AP Photo/Bernat Armangue)
Beachgoers gather before a total solar eclipse set to begin around sunset, at Puerto de Sagunto beach near Valencia, Spain, Wednesday, Aug. 12, 2026. (AP Photo/Alberto Saiz)
Members of the "Los Taraos" amateur astrophotography group, set up cameras to shoot a total solar eclipse in Berlanga de Duero, central Spain, Wednesday, Aug. 12, 2026. (AP Photo/Bernat Armangue)
A family from Slovenia watches as the moon moves in front of the sun during a total solar eclipse in Palencia, Spain, Wednesday, Aug. 12, 2026. (AP Photo/Emilio Morenatti)
Members of the "Los Taraos" amateur astrophotography group, set up cameras to shoot a total solar eclipse in Berlanga de Duero, central Spain, Wednesday, Aug. 12, 2026. (AP Photo/Bernat Armangue)
Members of the "Los Taraos" amateur astrophotography group, set up cameras to shoot a total solar eclipse in Berlanga de Duero, central Spain, Wednesday, Aug. 12, 2026. (AP Photo/Bernat Armangue)
A woman wears special eclipse glasses, as beachgoers gather before a total solar eclipse which is set to begin around sunset, at a beach near Valencia, Spain, Wednesday Aug. 12, 2026. (AP Photo/Alberto Saiz)
A man wears special eclipse glasses, as beachgoers gather before a total solar eclipse set to begin around sunset, at a beach near Valencia, Spain, Wednesday Aug. 12, 2026. (AP Photo/Alberto Saiz)
People use solar eclipse glasses to look up at the sun ahead of a solar eclipse Reykjavik, Iceland, Wednesday, Aug. 12, 2026. (AP Photo/Marco di Marco)
FILE -A total solar eclipse is seen from Arlington, Texas, April 8, 2024. (AP Photo/Julio Cortez, File)
Special protective glasses for viewing the sun are stored in a cardboard box at the Hamburg Planetarium on Wednesday, Aug. 12, 2026 in Hamburg, Germany. (Christian Charisius/dpa via AP)
Jana Timm is holds four pairs of special solar viewing glasses that she bought at the Hamburg Planetarium to safely observe the partial solar eclipse on Wednesday, Aug. 12, 2026 in Hamburg, Germany. (Christian Charisius/dpa via AP)
A woman wears safety goggles, as she prepares to watch the partial solar eclipse on the SAYAQ Adventure Tower in Munich's Olympic Park, on Wednesday, Aug. 12, 2026 in Munich, Germany. (Felix Hörhager/dpa via AP)
