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iQIYI Launches Short-Form Suspense Drama Brand "Undercurrent Theater" to Advance Premium Genre Storytelling

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iQIYI Launches Short-Form Suspense Drama Brand "Undercurrent Theater" to Advance Premium Genre Storytelling
Business

Business

iQIYI Launches Short-Form Suspense Drama Brand "Undercurrent Theater" to Advance Premium Genre Storytelling

2026-08-06 16:23 Last Updated At:16:45

A Slate of Premium Short-Form Suspense Titles Set to Roll Out

BEIJING, Aug. 6, 2026 /PRNewswire/ -- On August 4, iQIYI, China's leading online entertainment platform, announced the launch of Undercurrent Theater – the industry's first dedicated horizontal short-form suspense drama brand.

Built on the creative heritage of its acclaimed long-form suspense brand Suspense Theater, Undercurrent Theater applies the same cinematic production standards and narrative discipline to a compact format: episodes of 10 to 25 minutes, presented in horizontal screen, tailored to the growing appetite for premium suspense content that fits seamlessly into modern viewing habits.

Anchored by the proposition "Beneath the currents, truth lies", Undercurrent Theater pursues hard truths about human nature with intensity and precision, delivering fast-paced, high-quality suspense in horizontal-screen short-form drama that offers audiences a genuinely differentiated premium viewing experience.

Undercurrent Theater's debut slate features three titles spanning crime investigation, classic IP revival, and suspense mystery. Now streaming on both iQIYI and iQIYI International, opening title "Dead of Winter" is a hard-hitting crime suspense drama rooted in social realism, set in a small northeastern Chinese city in the late 1990s, following two former friends – a community police officer and a criminal investigator – who reunite to crack a series of major criminal cases, ultimately exposing an eight-year family tragedy. Upcoming titles include "The VI Group of Fatal Case", which revives a beloved crime franchise through a fast-paced prequel, while "The Murder Truth" tackles the subject of serial crime through a layered blend of suspense, psychological investigation, and interconnected cases, methodically unraveling the truth behind 18 horrific cases.

The launch comes as short-form drama emerges as a consequential shift in Chinese entertainment. As the platform that pioneered the Theater mode and defined the premium suspense genre in China, iQIYI brings proven creative leadership to this new format. Audiences increasingly demand content that is both high in quality and fast in pace – a combination iQIYI has consistently delivered. "Rose Finch", a short-form drama blending folklore with scientific investigation, became a standout success in China, topping the short drama market for six consecutive days with a peak viewership share of 44%, according to Enlightent. These results establish short-form content as a critical growth driver alongside iQIYI's long-form slate.

Undercurrent Theater represents iQIYI's commitment to bringing the same creative discipline that defines its premium long-form storytelling to the short-form drama category. This launch marks a new phase of genre-driven, premium brand operation for domestic horizontal-screen short-form drama. Drawing on its proven expertise in content creation and market operations, iQIYI will continue to deepen its focus across vertical genre tracks and raise the bar for domestic drama production.

Contact: iQIYI Press, press@qiyi.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

iQIYI Launches Short-Form Suspense Drama Brand "Undercurrent Theater" to Advance Premium Genre Storytelling

iQIYI Launches Short-Form Suspense Drama Brand "Undercurrent Theater" to Advance Premium Genre Storytelling

HO CHI MINH CITY, Vietnam, Aug. 6, 2026 /PRNewswire/ -- To support the investor community in enhancing their intermarket analysis capabilities, global broker JustMarkets has released an in-depth research piece on the cyclical fluctuations of the US Dollar (USD). The report offers a multi-dimensional perspective on how the USD impacts various CFD asset classes, helping traders identify and effectively execute parallel trading opportunities.

What Drives the Strength of the US Dollar

As the primary global reserve currency, the US Dollar dominates international finance. Its fluctuations extend far beyond forex, swiftly impacting commodities, stock indices, capital flows, and investor risk appetite. According to JustMarkets' analysis, the key factors determining the strength and expansion/contraction cycles of the USD include:

  • First, the stance of the Federal Reserve plays an important role. An expectation of tighter US monetary policy and higher interest rates is likely to increase the demand for the US dollar.
  • Secondly, safe-haven flows of money play an important role. Investors tend to invest in dollars when there are high tensions in geopolitics or risk appetite falls.
  • Thirdly, growth differentials matter. The perception of the US economy being healthier than that of other countries can lead to the expectation of a relatively more hawkish stance of the Fed against an easier stance of other central banks.

Why traders watch DXY

DXY is the name of the US Dollar Index. Even though this index usually is not used to generate any signals for trading directly, it may give some hints about how USD behaves overall.

If the DXY is growing, then there is usually increased demand for the dollar. It can make the pairs like EUR/USD and GBP/USD fall in value, USD/JPY rise, and have an impact on commodity markets. The decline of the index can potentially have the opposite effect.

Impact on major currency pairs

The strength of the dollar impacts major FX pairs. The EUR/USD and GBP/USD tend to fall when there is an increase in the demand for the dollar. The USD/JPY can appreciate if the strength of the dollar is due to strong US yields; however, the flow into JPY due to safety concerns can make things more complicated.

Commodity-related currencies might also have a reaction. In the case of the dollar gaining strength due to risk-off conditions, commodity-related currencies could come under pressure.

Impact on commodities

The strong dollar can exert pressure on commodities, since most international commodities have been priced in US dollars. As the dollar appreciates, commodities could become relatively expensive for those who pay in foreign currencies.

Gold contracts tend to be particularly vulnerable to dollar strength and high interest rates. The appreciation of the dollar and interest rate hikes could affect the gold price, whereas the dollar depreciation could favor the precious metal.

CFD opportunities across markets

The dollar cycle can generate trades for CFDs in forex, commodities, indices, shares, and cryptocurrency marketplaces. Via the use of JustMarkets, traders can keep track and trade in the CFD markets from one single platform, thus comparing correlations and responding to changes. For instance, a stronger dollar and declining gold and indices can imply that there is a general risk-off scenario.

Turning USD movements into market insight

For traders, watching DXY and its market reactions may assist in finding other CFD trades. Sometimes some of the important clues can be found when all three market groups tell the same story.

Risk warning: Trading CFDs involves a high level of risk and may not be suitable for all investors. CFDs are leveraged products and can result in rapid financial loss.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

JustMarkets Analyzes the USD Strength Cycle and Its Implications for Traders

JustMarkets Analyzes the USD Strength Cycle and Its Implications for Traders

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