SYDNEY, Aug. 7, 2026 /PRNewswire/ -- This World Breastfeeding Week, Momcozy, the Global No.1 Wearable Breast Pump Brand trusted by more than five million mothers worldwide, launched Breathe & Breastfeed in Australia, a campaign advocating practical breastfeeding support that fits into mothers' everyday lives.
The campaign launched during Mums' Cozy Day on 7 August 2026 at The Royal Children's Hospital (RCH) Melbourne in partnership with the Royal Children's Hospital Foundation (RCHF). Bringing together healthcare professionals, mothers and maternal health advocates, the event explored how families, healthcare providers, workplaces, communities and brands can better support breastfeeding.
As part of the partnership, Momcozy is supporting the establishment of a permanent "Cozy for Mum" feeding and rest area at RCH, providing mothers with a dedicated space to breastfeed, express milk or rest while caring for their children.
While most Australian mothers begin breastfeeding, many face challenges continuing as they return to work, experience physical discomfort or balance the demands of everyday life.
At Mums' Cozy Day, Tracy Li, Registered Nurse and Clinical Specialist at the University of Sydney, joined maternal health content creator Jessie, Australian mothers and Momcozy representatives to discuss maternal wellbeing, pumping away from home, returning to work and accessing professional support.
"There's no perfect routine in those early weeks. Mothers and babies are learning from each other, and that takes time," said Li. "If you have any concerns, don't hesitate to reach out for help. Support from a GP, midwife, maternal and child health nurse or other qualified health professional can make a real difference."
The discussion reflects Momcozy's Put Mum First philosophy.
"For too long, breastfeeding success has focused on what mothers should do," said Ellen Zhou, APAC Marketing Director at Momcozy. "If we want better breastfeeding outcomes, we need to ask what more we can build around mothers. Healthcare professionals, families, workplaces and brands all have a role to play in creating environments where mothers can continue breastfeeding with confidence."
Innovation Designed Around Real Life
Guests explored Momcozy's breastfeeding ecosystem, including the M5 Smart Wearable Breast Pump, Air 1 Ultra-Slim Wearable Breast Pump, and an exclusive preview of the Momcozy Wellness 1 Warm-Massage Wearable Breast Pump. Together, they reflect Momcozy's belief that technology should support mothers' lives alongside professional guidance and supportive environments.
Through Breathe & Breastfeed, Momcozy is creating lasting support beyond World Breastfeeding Week. The permanent Cozy for Mum space at The Royal Children's Hospital, together with ongoing collaboration with healthcare professionals and continued innovation, reflects the brand's commitment to helping mothers breastfeed with greater confidence every day.
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Beyond Encouragement: Momcozy Calls for Breastfeeding Support That Works in Real Life
SINGAPORE, Aug. 7, 2026 /PRNewswire/ -- LONGPORT Whale, a leading fintech brand, is pleased to announce that it has won the Ecosystem Collaboration Award – Singapore at the Asian Banking & Finance (ABF) FinTech Awards 2026. The award recognizes outstanding achievement in building fintech ecosystems and advancing collaboration across the industry.
Unlike traditional system providers, Whale is built on a cloud-native microservices architecture and delivers integrated front-to-back solutions under a "Securities as a Service" model. The platform is designed to support brokerages, banks, family offices, external asset managers, and other licensed financial institutions with cross-market, multi-asset trading and wealth management needs.
The platform connects with leading global counterparties, product issuers, and custodian banks, while offering pre-integrated access to essential third-party services, including market data, news, KYC, and customer service tools. These connections provide clients with a ready-to-deploy financial ecosystem, enabling them to enter new markets and launch new products without the complexity and time required to manage multiple technology integrations and vendor relationships. Meanwhile, LONGPORT Whale's open API framework ensures clients retain the flexibility to connect with additional third-party services as their businesses evolve.
Through its global market connectivity, LONGPORT Whale enables financial institutions to access major markets, including Hong Kong, Singapore, and the United States, while providing connectivity to more than a dozen structured note issuers. The platform supports a wide range of asset classes, including equities, ETFs, options, structured notes, over-the-counter (OTC) products, and virtual assets, and currently serves more than 100 financial institutions worldwide.
Zhong Hua, CEO of LONGPORT Whale, said, "This award recognises the ecosystem value we have built and strengthens our confidence in continuing to expand our network of ecosystem partnerships. What we aim to provide clients is more than a platform that integrates multi-market, multi-asset trading and wealth management capabilities — it is an open and interconnected global trading network. Every new market we enter, every new asset class we support, and every new ecosystem partner we connect strengthens this network. As it continues to grow, so does the value we create for our clients."
About LONGPORT Whale
LONGPORT Whale provides institutional-grade trading solutions for brokers, banks, family offices, and other institutions with trading services. The platform delivers comprehensive access to multi-market, multi-asset trading through a single integrated system. Built on a proprietary cloud-native microservices architecture and validated by tens of millions of live transactions, LONGPORT Whale delivers millisecond-level execution with exceptional stability and reliability.
Its modular, flexible deployment model allows each institution to tailor the system to its business scale and regulatory environment, enabling partners to rapidly build efficient, compliant, and globally scalable trading services. Today, the platform serves as the core trading system for more than 100 institutions worldwide.
The founding team of LONGPORT Whale brings together experienced financial professionals from Singapore and Hong Kong SAR, alongside senior technology leaders from top global technology companies. With operations across Hong Kong SAR, Singapore, the United States, and Thailand, the company has built a strong, globally distributed team with a significant focus on FinTech innovation.
Driven by deep industry expertise and continuous technological innovation, LONGPORT Whale has established itself as a trusted industry leader and has been recognized with multiple prestigious FinTech awards from internationally respected institutions.
Website: https://longportwhale.com
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LONGPORT Whale Wins Ecosystem Collaboration Award - Singapore at ABF Fintech Awards 2026
