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Some US adults are using AI for financial guidance but few trust it, Gallup poll finds

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Some US adults are using AI for financial guidance but few trust it, Gallup poll finds
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Some US adults are using AI for financial guidance but few trust it, Gallup poll finds

2026-08-07 20:30 Last Updated At:20:40

NEW YORK (AP) — Some U.S. adults are using artificial intelligence for financial guidance, but it’s far from the most trusted source of advice, according to a new Gallup survey conducted in partnership with Edward Jones, a financial services firm.

About 1 in 5 Americans who have sought financial advice in the past year turned to AI, the survey found. But among U.S. adults overall, only about 3 in 10 have “a great deal” or “some” confidence in its expertise for managing money, according to the survey, including just 3% who trust AI “a great deal.”

The poll, which was conducted in the spring and looked at the views of adults who are at least 21, found a disconnect between the resources Americans trust for financial advice and the ones they actually rely on. About 8 in 10 U.S. adults have at least “some” confidence in financial advisers. But only about one-third of U.S. adults who sought financial advice turned to a professional financial adviser, with far more, 73%, saying they relied on their own internet research.

As the use of AI increases, financial experts say consumers should be cautious about fully trusting these tools. Using AI as a tool at the start of a learning journey and then combining this knowledge with other trusted sources can be the best way to engage with new and traditional financial guidance tools, said Taha Choukhmane, associate professor at MIT’s Sloan School of Management.

“I would encourage people to use AI to explain and define,” Choukhmane said. “If you’re interested in knowing what the stock market is, what the difference between a mutual fund and an index fund is. Using AI to explain these concepts can be very useful because it can empower people to get the most out of these methods.”

Most Americans have sought financial guidance from at least one source in the past year, the survey found. In addition to those who said they used internet research, financial advisers, or AI, 35% went to a parent, sibling, or relative, while 26% got information from news, media or social media. About 2 in 10 said they turned to a friend or an author, speaker, or influencer, and fewer relied on an employer or retirement plan provider, a robo-advisor or a teacher or professor.

Younger generations are more likely to say they’ve used AI for financial advice, while older adults are more likely to have turned to a professional financial adviser.

Affordability can often deter younger adults from hiring a financial adviser. While doing research online, asking family and friends and using AI can have minimal costs, hiring a professional can require a bigger financial commitment. About a quarter of Gen Z and millennial adults who looked for financial advice in the past year went to AI, compared to 16% of Gen Xers and just 7% of baby boomers. But while only 14% of Gen Z adults and 21% of millennials who sought guidance turned to a professional financial adviser, that rose to 34% of Gen X adults and about half, 55%, of baby boomers.

Since AI interacts with specific user prompts, the advice can vary depending on how questions are asked. But asking general questions about personal finance can help people understand complex financial terms. Choukhmane also recommends asking AI to provide references to trusted sources to verify the information provided.

While AI can be utilized for research, some financial experts are skeptical about the legal responsibilities of the technology. Certified financial planners have a legal responsibility to give the most fitting advice while AI tools don't. Ultimately, the decisions a person makes based on AI advice are their responsibility.

“Fiduciary responsibility is very real," said Bobbi Rebell, certified financial planner and founder of Financial Wellness Strategies. “There’s no AI that is a fiduciary. It doesn’t really know your life; it’s not asking you all the questions."

Amelia Thomson-Deveaux, AP’s editor for polling and surveys, contributed to this report from Washington.

The Associated Press receives support from Charles Schwab Foundation for educational and explanatory reporting to improve financial literacy. The independent foundation is separate from Charles Schwab and Co. Inc. The AP is solely responsible for its journalism.

The poll of 5,075 U.S. adults ages 21 and older was conducted March 20-April 6, 2026, using a sample drawn from Gallup's probability-based panel, which is designed to be representative of the U.S. population. The margin of sampling error for U.S. adults overall is plus or minus 1.8 percentage points.

FILE - The Chat GPT app icon is seen on a smartphone screen, Aug. 4, 2025, in Chicago. (AP Photo/Kiichiro Sato, File)

FILE - The Chat GPT app icon is seen on a smartphone screen, Aug. 4, 2025, in Chicago. (AP Photo/Kiichiro Sato, File)

Republican Sen. Lisa Murkowski said Friday she will oppose Todd Blanche’s nomination as attorney general, narrowing the confirmation path for President Donald Trump’s pick to lead the Justice Department.

The Alaska senator said she’s concerned the Trump administration could proceed with its proposed $1.8 billion fund to compensate Jan. 6 rioters even though Blanche has issued a formal order terminating it.

Meanwhile, Trump said Thursday he was signing two executive actions on immigration: one limiting the number of people eligible for U.S. citizenship after being born in the United States and the other focused on stopping people from coming to the U.S. to give birth. It’s a sign that even after Trump’s first attempt at limiting birthright citizenship was rejected by the Supreme Court, he’s ready to try again.

Here's the latest:

The Republican president is sitting on hundreds of millions of dollars in campaign money but told Punchbowl News in an interview released Friday that he’ll unleash the funds to help GOP candidates ahead of the November midterms.

Trump says he has as much as $800 million to spend.

“I control it,” he emphasized.

Notably, he did not offer any details about when or where he’ll distribute the campaign cash.

Many Republicans have been counting on Trump’s super PAC being a key part of the GOP’s defense of their House and Senate majorities. The president’s political funds are a key part of Republicans’ overall financial advantage in the midterm campaign, despite individual Democratic Senate and House candidates outraising their Republican opponents in many key races across the country.

The president told Punchbowl News he’ll leave his acting attorney general at the Justice Department even if his nomination fails.

“It’ll be very sad,” Trump said, but, “we’ll all survive. Todd will survive.”

Trump called Blanche “fair” and said he’s “not a radical flamethrower.” But he acknowledged the political realities.

He singled out Sen. Murkowski as one of his Republican critics but said he has no regrets about his relationship with the Alaska Republican or other GOP senators, including Louisiana’s Bill Cassidy, who could now determine whether Blanche is confirmed.

“You do what you have to do,” Trump said. “Just so you understand, they voted to impeach me. ... In all fairness, you think that I’m going to support somebody that voted to impeach me?”

Cassidy and Murkowski were among the Republicans who voted to convict Trump on impeachment charges in 2021 after the Jan. 6 Capitol riot.

The Alaska Republican announced on social media that she’ll vote against confirming the acting attorney general for the permanent job.

Murkowski complimented Blanche personally after private meetings with him but said she’s concerned he cannot lead an independent Justice Department under President Donald Trump.

“The country needs an Attorney General who will check the worst impulses of this administration,” she said. “I hope Mr. Blanche is able to achieve that, if confirmed, but I simply do not have confidence that will be the case.”

Murkowski’s decision puts Blanche’s nomination on the brink of failing in a chamber where Republicans hold a 53-47 majority. She joins Republican Sen. Susan Collins of Maine in opposition, and Sen. Mitch McConnell of Kentucky has missed Senate votes since early June because of health problems.

That leaves Sen. Bill Cassidy as the potentially deciding vote given that all Democrats are expected to vote against Blanche.

President Donald Trump speaks in the Oval Office of the White House, Thursday, Aug. 6, 2026, in Washington. (AP Photo/Alex Brandon)

President Donald Trump speaks in the Oval Office of the White House, Thursday, Aug. 6, 2026, in Washington. (AP Photo/Alex Brandon)

President Donald Trump speaks with a reporter as he departs after an event for Olympic athletes, coaches, staff, and representatives from Team USA in the East Room of the White House, Thursday, Aug. 6, 2026, in Washington. (AP Photo/Alex Brandon)

President Donald Trump speaks with a reporter as he departs after an event for Olympic athletes, coaches, staff, and representatives from Team USA in the East Room of the White House, Thursday, Aug. 6, 2026, in Washington. (AP Photo/Alex Brandon)

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