TOKYO--(BUSINESS WIRE)--Aug 7, 2026--
Unicharm Corporation (TOKYO: 8113) announced that "DELECTABLES ®," a wet cat treat brand developed and marketed by its U.S. consolidated subsidiary, The Hartz Mountain Corporation, has been officially recognized as the #1 Global Wet Cat Treat Brand*. This announcement is timed to coincide with International Cat Day on August 8. Along with this achievement, Unicharm is also introducing the current status and latest initiatives of its pet care business, which aims to enhance the lives of pets and their owners worldwide.
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*Source Euromonitor International Limited; in terms of retail value sales in 2025, based on the custom research conducted in December 2025 – February 2026.
Background of DELECTABLES ® #1 Global Wet Cat Treat Brand
First introduced to the market in 2016 by Hartz, "DELECTABLES ® " has rapidly grown in popularity. The brand offers a versatile and highly palatable product lineup designed to foster interaction between cats and their owners. Products include the classic "Lickable™ Treat" served on a dish, as well as the interactive "Squeeze Up ® " and "Lickable Spoon™" formats that allow for direct, hand-fed bonding. Catering to the specific needs of all life stages—from kittens to senior cats—and offering diverse recipes such as non-seafood and catnip-infused options, the brand has successfully captured a wide consumer base.
Driven by its extensive variety and exceptional palatability, "DELECTABLES ® " has successfully expanded its footprint beyond its core markets in the United States and Canada, penetrating new international regions including Australia and Mexico. As a result of this sustained growth, it has achieved the status of the world's best-selling wet cat treat brand*.
Strategic Acceleration of the Global Pet Care Business
Unicharm operates its pet care division with the dual pillars of pet food and pet toiletries. By offering a unique "total care solution" that seamlessly supports pets from diet to excretion, Unicharm strives to provide a comfortable living environment for both pets and their owners. Currently focusing on Asia and North America, the pet care business is leveraging Japanese manufacturing technologies and quality standards while adapting to local consumer needs.
In FY2025, consolidated net sales for the pet care business reached 156.1 billion yen (a 5% increase year-on-year), firmly establishing it as a core pillar of the company's overall growth. Under the newly launched 13th Mid-Term Management Plan (starting in 2026), this segment is designated as a key "growth driver."
To further accelerate this global momentum, Unicharm has aggressively pursued expansion into high-potential markets. Notably, in 2026, the company announced its full-scale entry into the rapidly growing Indian pet care market, and successfully acquired Nutrire, a premium pet food manufacturer, to establish a robust medium- to long-term business foundation in Brazil—the world's third-largest pet market.
Certification mark and Product Packaging of "DELECTABLES®"
BELGRADE, Serbia (AP) — Ukrainian President Volodymyr Zelenskyy on Friday arrived for his first official visit to Serbia, one of the few European countries that have maintained friendly relations with Russia despite its invasion of Ukraine.
Zelenskyy confirmed the arrival on Friday on his official Telegram channel. The office of Serbia's populist President Aleksandar Vucic had previously announced the visit late Thursday.
“Important talks are scheduled for today and tomorrow," Zelenskyy said. He added that he will meet with Vucic and Serbia's Prime Minister Djuro Macut.
“We will discuss expanding economic ties between our countries, relations with the European Union, and other areas where we can find practical opportunities that benefit our peoples, as well as security issues," Zelenskyy said.
The visit comes as Vucic tries to balance Serbia’s traditional ties with Moscow against pressure to align its foreign policy with the European Union. Vucic has refused to join international sanctions against Russia over Ukraine, citing historic ties between the two Slavic nations.
Serbia is in the process of joining the EU, but that has been stalled partly because of Belgrade's policies toward Moscow.
Serbia relies almost entirely on Russia for its energy supplies. Although Belgrade has refused to sanction Russia, it has provided aid to Ukraine and Vucic has recently stepped up contacts with Kyiv, in an apparent bid to boost his image in the West.
Russia last year accused Serbia of exporting arms to Ukraine through NATO member states, describing the move as a “stab in the back.” Serbia also has promised to help rebuild Ukraine after the war.
Ahead of the visit, Vucic said he and Zelenskyy will discuss cooperation in various fields and their countries' paths toward EU membership. Vucic said Serbia does not intend to change its position on Russia sanctions.
“As far as sanctions are concerned, let me tell you directly: Serbia has established its policy,” Vucic said on Friday. He added that Serbia's stand “has not changed and this will remain so for the time being.”
Zelenskyy said in his post that "Ukraine is always ready to work constructively, on a mutually beneficial basis and with mutual respect.”
Russia has faced international condemnation and sanctions since it launched its invasion of Ukraine in 2022.
Djordje Vlajic, a senior editor at the independent Fonet news agency in Belgrade, believes that both Vucic and Zelensky aim to make political gains from the Belgrade visit.
Zelenskyy “is sending a message to Russia that he is taking over its key allies in the Balkans,” Vlajic said. Vucic, on his part, “wants to keep the link alive with the EU and send a signal to Brussels that he shares their (EU) position about the war,” he added.
Serbia has been told it could lose access to EU funds and cannot move ahead with its EU membership bid because of its Moscow ties and general democratic backsliding under Vucic, who has faced a year of youth-led protests following a train station disaster in November 2024 that killed 16 people.
Vucic and Zelenskyy have met on several occasions since the start of the Russian invasion. Vucic traveled to Ukraine twice to attend summits on strengthening European support for Kyiv’s fight against Russian aggression, but each time he refused to sign a joint declaration calling for tougher sanctions against Moscow.
AP Writer Dusan Stojanovic in Belgrade and AP News Director for Ukraine Susie Blann contributed from London.
FILE - Ukraine's President Volodymyr Zelenskyy looks od during his meeting with U.S. President Donald Trump on the sidelines of the NATO summit in Ankara, Turkey, on July 8, 2026. (AP Photo/Alex Brandon, File)
