JAKARTA, Indonesia, Aug. 9, 2026 /PRNewswire/ -- On August 7, 2026, Changhong announced Indonesian pop icon Rossa (Sri Rossa Roslaina Handiyani) as its new Brand Ambassador. The collaboration marks another milestone in Changhong's efforts to expand its global brand presence while strengthening its localized operations in Indonesia and across Southeast Asia.
As one of Southeast Asia's largest consumer markets, Indonesia has become a strategic market for Changhong, driven by its large population and long-term growth potential. Partnering with Rossa is a natural extension of the company's localized brand strategy. Together, Changhong and Rossa will engage local audiences through campaigns that reflect Indonesian culture, raising brand awareness and building stronger connections with consumers.
Vaclav Lian, General Manager of Changhong Indonesia, said: "Indonesia is one of Changhong's key international markets, and our partnership with Rossa exemplifies our long-term commitment to local consumers. We will continue to deliver innovative products and reliable services that make everyday home life smarter and more enjoyable."
The partnership with Rossa is part of Changhong's broader strategy to strengthen its presence in Southeast Asia and engage a new generation of consumers. Alongside the collaboration, Changhong has expanded its after-sales support in Indonesia by introducing extended warranty coverage for key product categories—including televisions, air conditioners, refrigerators and washing machines—backed by 24-hour customer support. Through continuous innovation, Changhong delivers smarter products and better experiences, building stronger connections with local consumers.
The enhanced warranty and expanded service support demonstrate Changhong's confidence in its products and long-term commitment to the Indonesian market. Looking ahead, Changhong Indonesia will continue to enhance its products and services to better meet evolving customer needs, delivering smarter and more reliable home experiences for families across Indonesia.
About Changhong
Founded in 1958, Changhong is a leading global consumer electronics and smart home appliance company. Its portfolio includes televisions, refrigerators, air conditioners, washing machines, and smart home solutions, with products and services available in more than 160 countries and regions. Driven by innovation, Changhong develops technologies and products designed to make everyday living smarter, more convenient and more enjoyable for consumers around the world.
Visit Changhong Indonesia: https://changhong.co.id/
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Changhong Partners with Indonesian Pop Icon Rossa to Strengthen Its Presence in Indonesia
HEZE, China, Aug. 8, 2026 /PRNewswire/ -- The Production Rollout Ceremony of Shandong HiTHIUM's world's first long-duration energy storage (LDES) integrated industrial park (Heze Base) was held on August 7 in Heze Luxi New Area. As the world's first intelligent manufacturing base purpose-built for LDES, the Heze Base exemplifies its commitment to "benchmark from day one, leadership from production rollout." It marks a strategic milestone for HiTHIUM in its unwavering LDES commitment and deepening global integrated industrial layout, propelling the company into a new era of worldwide LDES integrated intelligent manufacturing and scaled delivery.
Spanning a planned total area of approximately 80 hectares and representing a total investment of over RMB 13 billion across the entire industrial chain, the Shandong Heze project is the world's first integrated industrial park dedicated exclusively to LDES. The project has been designated as a key national private investment initiative and a flagship project in Shandong Province's new energy system development.
Built on a whole-industry-chain approach, the facility encompasses intelligent manufacturing of LFP battery cells, module and system integration, new material production, and upstream raw material processing – achieving end-to-end integration from materials to cells and systems.
Wang Pengcheng, Co-founder and CEO of HiTHIUM and Chairman of Shandong HiTHIUM, stated: "The production rollout marks a new phase for the Heze Base in scalable manufacturing, market-oriented delivery, and ecosystem development. Building on this new foundation, HiTHIUM will continue to advance our 'three pillars of leadership':
Industrial leadership – building a national benchmark industrial cluster for LDES. With the Heze LDES integrated industrial park as the 'core engine', HiTHIUM will gather upstream and downstream partners to cover the full 'generation-transmission-distribution-consumption' application ecosystem.
Product leadership – defining full-scenario LDES solutions. HiTHIUM has taken the lead in defining and deploying LDES solutions. Leveraging the Base's scaled capacity, HiTHIUM will fully unleash the manufacturing potential of thousand-ampere-hour large-capacity products, ushering the global lithium-based LDES industry into an era of large-scale delivery.
Production efficiency leadership – building global competitiveness through integrated intelligent manufacturing. Fully equipped with independently developed fifth-generation intelligent manufacturing lines, the Base enables end-to-end synergistic integration across core materials, cell manufacturing, system integration, and global delivery, ensuring our ability to deliver large-scale, high-efficiency, and high-quality products to markets worldwide."
The Heze Base's integrated intelligent manufacturing system covers the entire process from raw materials to prefabricated container delivery. Powered by the fifth-generation production lines – the industry's first to exceed 15 GWh in single-line capacity – the new generation delivers a 50% reduction in floor space per GWh, 58% reduction in production manpower, 13% reduction in manufacturing energy consumption, and 200% efficiency improvement compared to the previous generation. With an automation rate exceeding 95%, over 1,000 quality control checkpoints reinforced by AI-powered visual inspection, the Heze Base establishes low-cost operational capabilities, high-efficiency delivery, and premium product quality, offering globally competitive LDES solutions to customers worldwide.
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World's First Long-Duration Energy Storage Integrated Industrial Park Commences Production Rollout: Shandong HiTHIUM Ushers in New Phase of Scalable Delivery
