Changhong Partners with Indonesian Pop Icon Rossa to Strengthen Its Presence in Indonesia

JAKARTA, Indonesia, Aug. 9, 2026 /PRNewswire/ -- On August 7, 2026, Changhong announced Indonesian pop icon Rossa (Sri Rossa Roslaina Handiyani) as its new Brand Ambassador. The collaboration marks another milestone in Changhong's efforts to expand its global brand presence while strengthening its localized operations in Indonesia and across Southeast Asia.

As one of Southeast Asia's largest consumer markets, Indonesia has become a strategic market for Changhong, driven by its large population and long-term growth potential. Partnering with Rossa is a natural extension of the company's localized brand strategy. Together, Changhong and Rossa will engage local audiences through campaigns that reflect Indonesian culture, raising brand awareness and building stronger connections with consumers.

Vaclav Lian, General Manager of Changhong Indonesia, said: "Indonesia is one of Changhong's key international markets, and our partnership with Rossa exemplifies our long-term commitment to local consumers. We will continue to deliver innovative products and reliable services that make everyday home life smarter and more enjoyable."

The partnership with Rossa is part of Changhong's broader strategy to strengthen its presence in Southeast Asia and engage a new generation of consumers. Alongside the collaboration, Changhong has expanded its after-sales support in Indonesia by introducing extended warranty coverage for key product categories—including televisions, air conditioners, refrigerators and washing machines—backed by 24-hour customer support. Through continuous innovation, Changhong delivers smarter products and better experiences, building stronger connections with local consumers.

The enhanced warranty and expanded service support demonstrate Changhong's confidence in its products and long-term commitment to the Indonesian market. Looking ahead, Changhong Indonesia will continue to enhance its products and services to better meet evolving customer needs, delivering smarter and more reliable home experiences for families across Indonesia.

About Changhong

Founded in 1958, Changhong is a leading global consumer electronics and smart home appliance company. Its portfolio includes televisions, refrigerators, air conditioners, washing machines, and smart home solutions, with products and services available in more than 160 countries and regions. Driven by innovation, Changhong develops technologies and products designed to make everyday living smarter, more convenient and more enjoyable for consumers around the world.

Visit Changhong Indonesia: https://changhong.co.id/

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Changhong Partners with Indonesian Pop Icon Rossa to Strengthen Its Presence in Indonesia

GUANGZHOU, China, Sept. 25, 2026 /PRNewswire/ -- The results of the 51st International Exhibition of Inventions Geneva have been announced. The project "Key Precision Manufacturing Technologies and Applications for Low-Loss Stator Cores Based on Ultra-Thin Amorphous Materials," co-developed with GAC Group, received the exhibition's highest distinction, the Gold Medal with the Congratulations of the Jury. The award is selected from Gold Medal winners and requires unanimous approval from the jury.

For new energy vehicle users, range depends not only on battery capacity, but also on how efficiently every unit of energy is used. By applying ultra-thin amorphous material to the motor stator core, GAC reduces energy loss in the motor so that more power can be used to drive the vehicle. The Quark Electric Drive 2.0 motor equipped with this technology achieves a peak efficiency of 99.03%, while the electric drive system reaches a CLTC operating efficiency of 94.184%. With the same battery capacity, driving range can be extended by 30 to 50 kilometers, helping users go farther on the same amount of energy and enjoy greater confidence in everyday travel.

The technology has first been applied to models for the Chinese market, including the AION N60, 2027 AION RT and 2027 AION i60. As the technology continues to enter mass production, GAC will expand its application to more models, turning advances in high-efficiency electric drive technology into tangible efficiency and range benefits for users in everyday travel.

 

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GAC Quark Electric Drive Technology Wins Top Honor at Geneva Inventions Exhibition