JAKARTA, Indonesia, Aug. 9, 2026 /PRNewswire/ -- On August 7, 2026, Changhong announced Indonesian pop icon Rossa (Sri Rossa Roslaina Handiyani) as its new Brand Ambassador. The collaboration marks another milestone in Changhong's efforts to expand its global brand presence while strengthening its localized operations in Indonesia and across Southeast Asia.
As one of Southeast Asia's largest consumer markets, Indonesia has become a strategic market for Changhong, driven by its large population and long-term growth potential. Partnering with Rossa is a natural extension of the company's localized brand strategy. Together, Changhong and Rossa will engage local audiences through campaigns that reflect Indonesian culture, raising brand awareness and building stronger connections with consumers.
Vaclav Lian, General Manager of Changhong Indonesia, said: "Indonesia is one of Changhong's key international markets, and our partnership with Rossa exemplifies our long-term commitment to local consumers. We will continue to deliver innovative products and reliable services that make everyday home life smarter and more enjoyable."
The partnership with Rossa is part of Changhong's broader strategy to strengthen its presence in Southeast Asia and engage a new generation of consumers. Alongside the collaboration, Changhong has expanded its after-sales support in Indonesia by introducing extended warranty coverage for key product categories—including televisions, air conditioners, refrigerators and washing machines—backed by 24-hour customer support. Through continuous innovation, Changhong delivers smarter products and better experiences, building stronger connections with local consumers.
The enhanced warranty and expanded service support demonstrate Changhong's confidence in its products and long-term commitment to the Indonesian market. Looking ahead, Changhong Indonesia will continue to enhance its products and services to better meet evolving customer needs, delivering smarter and more reliable home experiences for families across Indonesia.
About Changhong
Founded in 1958, Changhong is a leading global consumer electronics and smart home appliance company. Its portfolio includes televisions, refrigerators, air conditioners, washing machines, and smart home solutions, with products and services available in more than 160 countries and regions. Driven by innovation, Changhong develops technologies and products designed to make everyday living smarter, more convenient and more enjoyable for consumers around the world.
Visit Changhong Indonesia: https://changhong.co.id/
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Changhong Partners with Indonesian Pop Icon Rossa to Strengthen Its Presence in Indonesia
In an extension of ongoing collaboration, IBM and Lockheed Martin plan to initiate research projects with select Swiss academic institutions.
The Swiss National Supercomputing Centre at ETH Zurich will host an IBM Quantum System Two, expanding access across Swiss institutions to fuel the country's quantum ecosystem, research and workforce education.
ZURICH, Sept. 10, 2026 /PRNewswire/ -- IBM (NYSE: IBM) and Lockheed Martin (NYSE: LMT), through an offset agreement with armasuisse, Switzerland's Federal Office for Defence Procurement, today established a hub for quantum innovation at ETH Zurich, a prominent public research university. The new hub plans to host the country's first IBM Quantum System Two at the Swiss National Supercomputing Center (CSCS) in Lugano.
IBM will operate the IBM Quantum System Two, which will be powered by an IBM Quantum Nighthawk, the company's most advanced processor. ETH Zurich will provide expertise, resources and technologies for Swiss industries, startups and academia, including access to the quantum computer. Its delivery is expected to catalyze the development of new algorithms, technical breakthroughs, and industrial use cases, as well as anchor initiatives to foster Switzerland's workforce and talent. The project also advances the ongoing strategic collaboration between Lockheed Martin and IBM, combining Lockheed Martin innovations in quantum sensing and additive manufacturing with IBM's expertise in quantum computing and AI.
"Switzerland is deservedly recognized as a hub for global innovation, and Lockheed Martin is proud of its long history of technical collaboration within the country," said Dr. Craig Martell, Lockheed Martin vice president and chief technology officer. "This project extends the strategic relationship between Lockheed Martin and IBM in quantum and AI while positioning Switzerland as a leader in these critical, cutting-edge fields. It provides resources and expertise, develops skills and enables joint research across the Swiss commercial, defense and academic ecosystem."
"IBM has collaborated with institutions in Switzerland for almost 100 years. Our research team at our Zurich lab has led fundamental technology breakthroughs for the world and has been part of the country's science ecosystem for decades," said Alessandro Curioni, vice president, Algorithms and Applications, IBM Research and director of the Zurich Research Laboratory. "As we continue to foster innovation with the Swiss community, we are excited to have the opportunity to put world-class quantum hardware, software and expertise directly into the hands of Switzerland's thriving academic institutions and industries."
"Switzerland will gain access to essential research infrastructure that will enable us to further advance the exploration of this emerging technology and educate the talent needed to support it," said ETH Zurich President Joël Mesot, emphasizing the opportunities the new quantum computer will bring to Switzerland.
Delivering quantum to the Swiss ecosystem
Organizations that join the innovation hub through ETH Zurich will have immediate access to these resources and IBM's fleet of quantum computers available over the cloud. Additionally, upon the system's deployment by the end of 2026, ETH Zurich will provide organizations with access to Switzerland's own dedicated IBM Quantum System Two. These capabilities will enable the country's community of innovators to accelerate scientific and industrial research and build new use cases across chemistry, materials science, optimization, financial services and more. Today, IBM quantum computers are already delivering scientific value across the globe as useful tools in these fields.
IBM and Lockheed Martin expand joint research initiatives
As part of the collaboration, two planned joint development projects between IBM and Lockheed Martin include the exploration of quantum sensing applications for navigation and the improvement of additive manufacturing of metallic alloys. These projects also complement ongoing efforts by IBM and Lockheed Martin across a range of advanced technologies focused on aerospace and defense innovation.
IBM and ETH Zurich build on a legacy of collaboration
This initiative also builds upon a close and long-standing collaboration between IBM and ETH Zurich, including a recently launched 10-year effort to advance foundational algorithmic research.
The quantum education and workforce development effort includes providing the Swiss ecosystem with access to the IBM Quantum Network and IBM Quantum Platform learning offerings, including coursework, certifications, and workshops; as well as event support, such as hackathons, conferences, and partner forums.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.
Visit www.ibm.com for more information.
About Lockheed Martin
Lockheed Martin is a global defense technology company driving innovation and advancing scientific discovery. Our all-domain mission solutions and 21st Century Security® vision accelerate the delivery of transformative technologies to ensure those we serve always stay ahead of ready. More information at Lockheedmartin.com.
Media contacts:
Chris Nay
IBM Communications
cnay@us.ibm.com
Stephen Funk
IBM DACH Communications
+41-58 333 78 68
stephen.funk@ch.ibm.com
Trent Perrotto
Communications Director, Technology Transformation and Innovation, Lockheed Martin
trent.perrotto@lmco.com
O: 301-581-7005 | M: 321-272-8027
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IBM, Lockheed Martin Announce Swiss Quantum Innovation Hub at ETH Zurich, Anchored by Switzerland's First IBM Quantum Computer
IBM, Lockheed Martin Announce Swiss Quantum Innovation Hub at ETH Zurich, Anchored by Switzerland's First IBM Quantum Computer
