Democratic socialist tries to beat governor's pick in chaotic Wisconsin primary for governor

MADISON, Wis. (AP) — A democratic socialist is trying to rise above the party establishment's chosen candidate who revived his campaign after another leading contender dropped out in Wisconsin's chaotic primary race for governor on Tuesday.

The winner will advance to take on Republican U.S. Rep. Tom Tiffany in November in an open race that could test the limits of progressives' appeal in a critical battleground state.

Democrats are hoping to capitalize on low approval ratings for President Donald Trump in a state he won in 2016 and 2024 to retain control of the governor’s office and flip both chambers of the Legislature to earn full control of Wisconsin state government for the first time since 2010.

In other races, U.S. Transportation Secretary Sean Duffy’s 26-year-old son-in-law Michael Alfonso is trying to win a five-way primary in Duffy’s old seat in the U.S. House. And Democrat Rebecca Cooke is looking to emerge from the primary to force a rematch with Republican U.S. Rep. Derrick Van Orden in the state’s most hotly contested and narrowly divided congressional district.

Single mother and former line cook Francesca Hong, a democratic socialist, has tapped into Democratic anger with the party’s mainstream and Trump's “Make America Great Again” movement.

The 37-year-old known for sprinkling her comments with profanity and leaning into her edgy and sometimes humorous social media profile excited the liberal wing of the party. Hong called for free childcare and healthcare and a moratorium on data center construction. But she also wrestled with her past support for defunding the police, saying at the race’s only debate that she would not support cutting law enforcement funding.

She also drew criticism for past social media posts where she called for canceling Thanksgiving because “we should stop celebrating colonialism" and disparaged Valentine’s Day as “another day capitalism tells you how to show love.”

Hong has since downplayed the posts as her attempt at making jokes.

Hong supporter Dan Jakubek, 44, of Marshall, dismissed concerns over Hong's past statements and said her message of affordability is resonating across generations.

“I've never seen so many young, out of high school, college students revved up for change,” he said.

Establishment Democrats worried that a Hong win would make it easier for Tiffany to win in November, as her platform would be a tougher sell among moderate and independent voters who are critical in the swing state known for razor-thin election margins.

Gov. Tony Evers endorsed Milwaukee County Executive David Crowley, saying he has the best chance of beating Tiffany in November.

Crowley told supporters at a Sunday night rally that they must come together after the primary to beat Tiffany.

“Our ultimate goal is to make sure we don’t have a MAGA extremist occupying the governor’s office,” Crowley said.

Hong said she would welcome Evers' support after the primary.

“We have to come together to beat Tom Tiffany," she said Monday.

Hong voter Kelly McClurg, 40, of Sun Prairie, rejected concerns that Hong can't beat Tiffany.

“She can win if people let her,” she said, referring to Democrats who raise electability concerns.

Crowley voter Susan Uraneck, of Madison, said she wished that Evers had gotten involved sooner.

“I hope for the best,” she said. “As I say, it is what it is.”

Hong is the first Asian American elected to the state Assembly in 2020. She is looking to become Wisconsin's first female governor and first Asian American governor. Crowley would be the state's first Black governor.

Evers’ decision not to seek a third term created an open race for governor that initially had seven Democrats file to run.

Lt. Gov. Sara Rodriguez appeared to be making a move to consolidate mainstream Democratic support in July, but she dropped out in the middle of the month amid a campaign finance scandal. That led Crowley, who had dropped out a week earlier and endorsed Rodriguez, to get back in the race, this time with Evers' backing.

Former Lt. Gov. Mandela Barnes, who was seen as an early front-runner after nearly beating Republican U.S. Sen. Ron Johnson in 2022, bowed out less than two weeks before the election amid questions about inappropriate behavior.

Alfonso is looking to become the youngest member of Congress by winning Wisconsin’s 7th Congressional District, a seat previously held for nine years by his father-in-law before Duffy stepped down in 2019.

He secured Trump’s endorsement, who called him a “MAGA warrior,” to separate him from the field that also includes Kevin Hermening, a Trump supporter and longtime Republican operative in the congressional district.

Trump spoke on a telephone rally for Alfonso on Monday night, calling him “a fantastic young guy who’s going to be a star in Washington.” It was the second event Trump hosted for Alfonso in the primary.

Alfonso’s candidacy drew blowback from some longtime Republican leaders in the district who said he was too young and inexperienced for the job, especially compared to Hermening.

Cooke, a former Democratic fundraiser and small business owner, faces a challenge from former Eau Claire City Council President Emily Berge in Wisconsin's 3rd Congressional District. Berge ran an underdog, insurgent campaign against Cooke, who was more well-known and better financed.

Cooke narrowly lost to Van Orden in 2024 and also ran in 2022 but lost in the Democratic primary that year.

Van Orden is one of Trump’s biggest supporters but will face a tough reelection bid in a narrowly divided district in a year where Trump’s approval ratings are low in Wisconsin.

Michael Alfonso, a candidate for U.S. House in Wisconsin's 7th congressional district, speaks during a campaign event, Tuesday, Aug. 4, 2026, in New Richmond, Wis. (AP Photo/Ellen Schmidt)

Republican gubernatorial candidate Tom Tiffany, left, shakes hands with Bryan Steil, the U.S. Representative for Wisconsin's 1st congressional district during a campaign event, Wednesday, July 29, 2026, in Kenosha, WI. (AP Photo/Nam Y. Huh)

Wisconsin Democratic candidate for Governor Francesca Hong speaks to supporters, Monday, Aug. 10, 2026, in Sun Prairie, Wis. (AP Photo/Scott Bauer)

Wisconsin Gov. Tony Evers, center, campaigns with Democratic candidate for Governor David Crowley, right, Monday, Aug. 10, 2026, in Madison, Wis. (AP Photo/Scott Bauer)

NEW YORK (AP) — The president's media company has tried its hand at a half-dozen new lines of business to lift its stock, but nothing has worked.

Now it's getting back to its roots.

In a conference call with investors Monday, the company behind Truth Social said it will be unwinding much of its expansion and doubling down on its original media business by selling a form of White House access, a move that has raised big ethical questions among Democrats and government watchdogs.

Trump started Truth Social after he was kicked off Twitter and Facebook, but the two reinstated him more than three years ago, so the company has had to transform itself. Instead of a “free speech” forum, it now acts more like a “hear it here first” site, a second White House press office where people get scoops from the president on everything from the Iran war to tariffs to the future of the U.S. central bank.

But shares of the parent company, Trump Media & Technology, kept falling so it decided to become more than a media company, and branched into unrelated industries like online betting, finance, investment funds, buying and storing bitcoin and nuclear energy.

Now it's returning to its original mission, with a twist: It's offering a special new service that grants fast access to President Trump's posts for a fee.

In a conference call with investors, the company's new chief executive, Kevin McGurn, said it had already signed up several high speed trading firms, each paying between $60,000 and $100,000 a month.

“We’re in the early innings,” said McGurn, noting that the potential market included data center companies, news organizations and developers of large language models, not just traders, and he was talking to them all.

McGurn has rejected the idea that the new business is an ethics quagmire as good-government groups have said, noting that other social media companies provide a similar service. As for the White House, it denies conflicts even exist between Trump the president and Trump the businessman where his private interests may influence his public policy.

Traders on Wall Street can make big money if they get White House news faster and so are signing up — 10 in the week since the service began, which may seem like a tiny number but translates into a major boost for the company. The monthly customers collectively are paying as much as $7 million and $12 million annually — two to three times the revenue the company took in for all its businesses last year.

Trump Media needs the money — and a lot more.

It's lost more than $1 billion since the start of last year, and its earnings report released Monday for the three months ended June 30 showed relief is not on the horizon. It lost another $238 million, though much of that was due to paper losses from the plunging value of its bitcoin holdings.

The clock is ticking to fix the company.

Trump Media depends partly on outside funding, specifically $1 billion raised from lenders with a special agreement that allows them to get paid back early. They can demand the company buy back their convertible notes on Nov. 30, 18 months before the loans mature.

That cashout date is just after the November midterms, which could impact the company should Democrats get control of Congress. Several current members, including Massachusetts Sen. Elizabeth Warren, say they will hold formal investigations of Trump's businesses, including Trump Media, should they take over.

A third deadline is farther out, but the most consequential — the end of Trump's presidency.

Trump is a big draw for the platform's users, but it's not clear how many will read his posts after he leaves office, much less why traders will pay as much $1.2 million a year for sneak peeks at his posts if he's no longer able to declare on the site that the Strait of Hormuz is open or that he's hiking tariffs on dozens of countries.

The special, high-speed service, called Truth API, includes posts from other top posters on the site, but no one comes near the president in popularity. He has 13 million followers. The second biggest poster, his son, Donald Jr., has 7.5 million.

Other heavily followed posters include Trump administration members who also may fall in popularity once out of office, including FBI director Kash Patel and Health Secretary Robert F. Kennedy Jr.

A wild card is JD Vance, who will be out of his vice presidential job in 2028 but, if he runs for president and wins, may continue to post on the site where he has five million followers.

The other business line that McGurn is choosing to hold onto is nuclear fusion, a technology still not commercially available but that is getting a big boost by the current administration.

In June, the U.S. Department of Energy released a “road map” committing to government funding to speed the development of nuclear fusion as a national priority and calling for public-private partnerships.

Despite the help, investors still aren't convinced Trump Media has a rosy future.

After closing at about $62 shortly after it went public in 2024, the stock has plunged into the single digits, wiping out billions in stock market value.

On Monday, Trump Media dove again, down 8% to $9.39 a share.

FILE - President Donald Trump holds up an image taken from his Truth Social account at an event about coal, Thursday, June 4, 2026, in the Oval Office of the White House in Washington. (AP Photo/Julia Demaree Nikhinson,File)