Millennium Hotels and Resorts Partners with HXE to Strengthen Global MICE Business Through Digital Innovation

The strategic partnership enables seamless digital integration between MICE and hotel operations, strengthens MHR's Where Business Connects proposition, and expands access to qualified MICE opportunities.

SINGAPORE, Aug. 11, 2026 /PRNewswire/ -- Millennium Hotels and Resorts (MHR), a global hospitality leader with a portfolio spanning key destinations worldwide, has entered into a Strategic Partnership Program agreement with HXE in Singapore. The partnership combines MHR's global hospitality network with HXE's digital MICE platform to create new opportunities for corporate meetings and events while supporting the growing demand for seamless, technology-enabled event planning.

The collaboration reinforces MHR's Where Business Connects proposition by strengthening the group's visibility among HXE's extensive corporate and MICE customer base. Participating MHR hotels will gain access to HXE's platform, tools and client network, while HXE will support the sales journey from lead generation and enquiry management through to follow-up, enabling hotels to focus on conversion and seamless event delivery.

MHR's international portfolio of more than 145 properties across 80 destinations, combined with HXE's network of over 150,000 hotels and venues and more than 400,000 corporate clients, creates a complementary ecosystem designed to connect qualified demand with global hospitality expertise. Together, the partnership aims to improve how business events are sourced, managed and delivered while creating greater value for planners, hotels and corporate customers.

"China's outbound MICE sector continues to present significant commercial opportunities, as corporates and associations increasingly look for trusted hotel partners that can support their business needs across international destinations," said Cinn Tan, Chief Commercial Officer, Millennium Hotels and Resorts. "Our partnership with HXE strengthens our ability to capture qualified demands from the leading MICE sourcing platforms, while creating an additional channel to drive meetings and events business across our global portfolio. This collaboration supports our Where Business Connects proposition by connecting high-intent planners with our hotels, meeting spaces and destination expertise, helping us convert more opportunities and deliver stronger value for our owners, partners and clients."

The partnership supports MHR's broader strategy to strengthen its position within the global meetings and events ecosystem while supporting HXE's continued international expansion. By combining MHR's global hotel portfolio and destination expertise with HXE's technology platform and corporate network, both organisations aim to create a more connected, efficient and commercially effective MICE ecosystem for customers worldwide.

"HXE regards MHR as an agile and forward-thinking digital partner for global hotel groups amidst the rapid evolution of hotel MICE trends. The collaboration between HXE and MHR could truly initiate a seamless digital integration of MICE and hotel operations for MHR, enabling MHR hotels to be native to the complete scenarios of digital customer acquisition, service, and offline experiences. Furthermore, it enables HXE's massive corporate customer base to reach hundreds of MHR hotels across 80 major destination cities globally, such as Singapore, New York, Los Angeles, London, Paris, and Dubai, with an efficiency 5 times faster than standard international hotel and meeting sourcing methods." said Liang Yang, CEO, HXE.

The Strategic Partnership Program will commence in August, with both organisations working together to drive qualified MICE demand across selected Millennium Hotels & Resorts properties globally while delivering greater value to meeting planners, corporate clients and hotel partners.

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Millennium Hotels and Resorts Partners with HXE to Strengthen Global MICE Business Through Digital Innovation

Millennium Hotels and Resorts Partners with HXE to Strengthen Global MICE Business Through Digital Innovation

LISBON, Portugal, Aug. 11, 2026 /PRNewswire/ -- Lifefit, a next-generation digital health platform that seamlessly integrates health, nutrition, and fitness into a single, personalized experience, today announced its global launch and unveiled Neymar Jr. as its global brand ambassador.

Designed and developed in Portugal for the world, Lifefit will debut in its home market before expanding to Brazil and the United States, followed by additional international markets.

Built around a single subscription, Lifefit combines expert healthcare guidance, nutrition coaching, and personalized fitness programs into one connected ecosystem, delivering a continuous, human-centered experience designed to help people achieve meaningful and lasting health outcomes.

Developed by Medicare, Portugal's leading health plans company, Lifefit represents a new generation of digital health services, bringing together clinical expertise, cutting-edge technology, and human coaching in a single platform designed for global scale.

"For more than two decades, we have worked to make quality healthcare more accessible. Lifefit represents the next chapter of that journey, responding to a new generation seeking convenience, expert guidance, and a more proactive approach to their health and well-being", said David Legrant, CEO of Medicare and Lifefit.

The appointment of Neymar Jr. is designed to strengthen Lifefit's international presence while also reflecting the growing adoption of Medicare health plans by the Brazilian community in Portugal.

Globally recognized and admired, Neymar Jr. embodies the importance of a multidisciplinary approach to optimizing physical performance and long-term well-being at the highest level – an integrated model of care that Lifefit is now making accessible to everyone.

"Results don't happen by chance. The habits followed every day by the world's best athletes – regular professional guidance, health monitoring, nutritional support, and personalized training – are exactly the kind of experience Lifefit is bringing to everyone", said Neymar Jr.

Built for global expansion

Lifefit combines healthcare professionals, certified nutritionists, personal trainers, and advanced technology to deliver a highly personalized alternative in a market increasingly crowded with generic wellness and fitness apps.

The platform offers an integrated experience including an initial assessment with a nutrition specialist and a certified personal trainer, ongoing support from a multidisciplinary team, unlimited messaging, personalized nutrition plans, customized training programs, and continuous human coaching.

Starting today, users can register for priority access on the official Lifefit website and be among the first to experience the platform at launch.

More than a digital platform, Lifefit is a globally scalable business model. Designed to expand through selected local operating partners, it provides world-class technology, a differentiated global brand, and a proven operating model that enables partners to lead the business in their markets.

By combining the visibility of a global ambassador like Neymar Jr. with the expertise, local relationships, and operational capabilities of regional partners, Lifefit offers a unique opportunity to lead the future of digital health, nutrition, and fitness while delivering a premium, human-centered experience.

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Lifefit launches and appoints Neymar Jr. as global brand ambassador