MUMBAI, India and SUNNYVALE, Calif., Aug. 11, 2026 /PRNewswire/ -- Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), a global intelligence partner and an RP-Sanjiv Goenka Group company, today announced a strategic partnership with Cresta, the leading customer experience AI platform, to deliver an integrated AI technology solution for enterprise customer experience transformation. The partnership combines Cresta's unified AI platform with Firstsource's domain-driven systems integration, outcome measurement frameworks, and operational AI expertise, enabling enterprises to deploy, scale, and continuously optimize AI at production speed and accountability.
This partnership has two key components. Cresta's customer experience AI platform delivers cutting-edge AI agents, agentic AI augmentation for human agents, and comprehensive conversation intelligence to improve the customer experience with every conversation. Firstsource brings domain-driven systems integration, outcome measurement technology, and production-scale operations, creating an integrated AI capability that enterprises can deploy, measure, and continuously optimize. Together, they close the gap between technology capability and business outcomes, enabling rapid deployment with built-in accountability.
To operationalize this partnership, Firstsource has established a dedicated AI Center of Excellence that serves as the integration engine for Cresta + Firstsource deployments.
"Intelligence That Operates isn't a tagline, it's a technology thesis. AI models only succeed inside the right environment - sensors that see how work actually happens, organizational context that understands the why behind every action, and a domain harness that encodes what good looks like. Those are the layers of Kairos, our operating system for AI-native operations, and they are what we bring to this partnership, along with the integration capability to wire them into the systems enterprises already run. That's a technology partnership, not a service layer. Cresta has built exceptional AI technology for real-time customer engagement. Together we're co-engineering a production-ready AI solution enterprises can deploy with confidence. That's what we're bringing to Cresta, and that's what clients are increasingly demanding: partners who own the outcome, not just implement the technology," said Ashish Chawla, Head, CX and Consulting, Firstsource.
"Firstsource is one of the world's leading providers of customer experience transformation expertise," said Alex Cramer, Chief Revenue Officer of Cresta. "As enterprises implement agentic customer experience technology, this partnership will deliver both the AI platform and the implementation strategy that companies need to enhance every customer interaction. We're excited to partner with Firstsource to deliver CX AI transformation to companies around the globe."
Firstsource and Cresta will enable enterprises in the US, UK, Australia, and the Middle East to elevate their customer experience through a partnership that delivers cutting-edge technology and deep operational expertise in a single solution.
About Firstsource
Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management. With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for the world's most regulated industries. (www.firstsource.com)
About Cresta
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. Companies like United Airlines, Cox Communications, and Marriott use Cresta to power world-class customer experiences every day. (https://cresta.com/)
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Firstsource and Cresta Partner to Accelerate AI-Powered Customer Experience Transformation
Advanced 2nm SoC delivers leap in performance and efficiency for agentic AI, gaming, imaging, and compute, including 61% drop in multi-core power consumption
HSINCHU, Sept. 15, 2026 /PRNewswire/ -- MediaTek, the world's number one provider of mobile chipsets, today announced the launch of the Dimensity 9600 Pro. This flagship SoC achieved a significant technological milestone, adopting the new 2nm process node; as the first company to announce reaching this threshold, MediaTek is showcasing its leadership in innovation with the Dimensity 9600 Pro. With the next generation of silicon now available in the Dimensity lineup, the Dimensity 9600 Pro will enable many transformative capabilities, combining flagship performance and power efficiency with advanced agentic AI experiences.
"AI is central to the smartphone experience, and devices need greater performance, efficiency, and intelligence to keep pace with rapidly evolving user demands," said JC Hsu, corporate senior vice president at MediaTek and general manager of the Wireless Communications Business Unit. "The Dimensity 9600 Pro meets these demands with a Native AI architecture and dual improvement in performance and power efficiency to deliver new agentic AI experiences."
Improved Compute Performance
The MediaTek Dimensity 9600 Pro packs a punch, featuring a 2+3+3 All Big Core CPU design which offers faster, more responsive experiences and an impressive 61% reduction in multi-core power consumption. This architecture consists of two C2-Ultra cores with clock speeds up to 4.55GHz, three C2-Pro big cores at 4.35GHz, and three C2-Pro big cores at 3.1GHz. Users will enjoy up to 17% higher single-core performance and up to 15% higher multi-core performance compared to the previous generation.*
Advanced AI Experiences
The Dimensity 9600 Pro's dual-NPU architecture and Agentic AI Engine are designed to power the next generation of on-device AI, enabling smartphones to perceive, reason and act more intelligently while keeping AI experiences secure. Its second-generation Super Efficient NPU reduces power consumption by 40% for always-on AI, while the NPU 1090 delivers 51% higher LLM prefill performance, 55% higher Token generation per watt*, and supports complex on-device applications, including models up to 30B parameters. This enables new agentic AI capabilities such as smart analysis of on-device data, proactive assistance, and personalized responses that learn your preferences and act like a digital twin.
AI Computing Fusion Architecture on the Dimensity 9600 Pro brings together the CPU and NPU to create a powerful foundation for AI computing, supported by a larger 34.5MB cache and, for the first time, LPDDR6 memory and UFS 5.0 storage. Its upgraded Dimensity Scheduling Engine coordinates hardware and software to intelligently allocate computing, power and memory resources, helping smartphone manufacturers deliver fast, power-efficient systems that keep multiple applications running smoothly in the background.
Smoother Gaming
Integrating the G2-Ultra NX GPU, the Dimensity 9600 Pro shines at gaming. The latest GPU delivers up to 27% higher peak performance, 24% lower power consumption at peak performance, and 18% faster raytracing, for higher console-grade gaming on-device at up to 185fps. Building on this powerful GPU foundation, the new MediaTek Dimensity Neural Graphics Architecture combines GPU and AI computing. MediaTek HyperEngine further optimizes gameplay to provide smoother, more immersive, high-resolution gaming.
High-quality Imaging
Additionally, the Dimensity 9600 Pro features the Imagiq 1290 ISP and new Dimensity AI Imaging Fusion Architecture, combining ISP and NPU capabilities to deliver advanced computational photography and content creation. It supports NPU-powered 60fps motion capture and introduces 4K240 native direct-output ultra-slow-motion video to the Dimensity platform, alongside 4K60 AI True Color Tone, 4K120 cinematic log and 17EV imaging for high-quality photos and videos across a range of shooting scenarios.
The MediaTek Dimensity 9600M: Bringing Flagship Experiences to More Users
In addition to the Dimensity 9600 Pro, MediaTek is introducing the Dimensity 9600M. This upcoming chipset will ensure flagship-level performance and power efficiency is accessible to more users, combining MediaTek's signature high-performance computing cores and power efficiency expertise with the company's advanced hardware and software technologies. Across AI, imaging, gaming and everyday performance, the Dimensity 9600M uses the latest Agentic AI Engine and Dimensity Scheduling Engine to deliver intelligent, responsive and power-efficient experiences.
Its powerful NPU enables advanced on-device AI, including always-on perception and real-time AI-enhanced imaging, while its ISP supports professional-quality imaging and real-time tracking. For gamers, MediaTek HyperEngine enables smooth gameplay at up to 185fps, while advanced connectivity technologies help deliver fast, reliable mobile experiences. Together, these capabilities give users a more responsive, intelligent and immersive smartphone experience without compromising power efficiency.
The first smartphones powered by the MediaTek Dimensity 9600 Pro and Dimensity 9600M are expected to launch this quarter. To learn more about the MediaTek Dimensity flagship portfolio, please visit: https://www.mediatek.com/products/smartphones/dimensity-5g
About MediaTek Inc.
MediaTek (TWSE: 2454) is a global leader in fabless semiconductor design, providing solutions from the edge to the cloud. Powering over 2 billion connected devices every year, MediaTek's leading-edge technology keeps the world connected and enhances everyday life. At the forefront of innovation, MediaTek drives advancements in transformative technologies such as AI, 5G/6G, and Wi-Fi 7/Wi-Fi 8. Our high-performance, power-efficient products form the foundation for a smarter, more connected world, enabling devices from smartphones, smart homes and AI PCs to high-performance computing, automotive, and AI data centers. As a trusted partner to the world's leading brands, MediaTek leads the industry in creating solutions that meet the evolving needs of the global community, ensuring access to world-class technology for everyone. Our commitment to accelerating AI underscores our dedication to enriching the future of humanity.
Visit http://www.mediatek.com for more information.
*Performance metrics achieved via demo device testing in MediaTek labs.
CONTACT: Kevin Keating, pr@mediatek.com
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MediaTek Dimensity 9600 Pro Sets New Standard for Flagship Smartphone Chips
