SHENZHEN, China, Aug. 12, 2026 /PRNewswire/ -- nubia, a highly personalized and lifestyle smartphone brand committed to bringing pro-level gaming to everyone, announced the global rollout of nubia Neo 5 Max, introducing a new PadPhone category that combines the expansive viewing experience of a compact tablet with the portable control of a gaming console. Built around a segment-leading 7.5-inch display, nubia Neo 5 Max brings together pad-level immersion, console-level control, immersive audio-visual feedback and AI-powered gaming assistance in one versatile device for gaming, entertainment and everyday productivity.
"As games become more immersive and young players spend more of their digital lives on mobile devices, the gaming smartphone needs to evolve into a true personal hub," said Bai Keke, Vice President of ZTE. "At nubia, we are committed to making flagship-level gaming technologies accessible to a broader audience. nubia Neo 5 Max brings the PadPhone concept to life by integrating industry-leading control engineering, a pioneering thermal architecture and flagship-level tuning, where players can play harder, watch bigger and do more wherever they are."
All-in-One Hub with 7.5-inch Display Leads the New Way for Gaming and Living
nubia Neo 5 Max brings the PadPhone concept with its segment-leading 7.5-inch 1.5K display, delivering 27% more visible area than nubia Neo 5 5G. Featuring an 18.7:9 golden aspect ratio for a more focused gaming experience, the device enlarges enemy outlines by 40% in FPS games. It carries SGS-certified hardware-level eye-care certification for full-scene low blue light and true DC dimming, combined with self-developed eye-caring software functions and smart eye-use reminders, keeping players comfortable every round.
Multiple adaptive modes unlock full potentials of the expansive 7.5-inch display, transforming it into a versatile all-in-one hub. Landscape Mode with protective case stand converts it into a personal mini-TV. E-Ink Mode delivers ink-screen-like visuals for eye-comfort reading, while Controller and Streaming Modes provide responsive, low-latency AAA game casting. For ultimate efficiency, Floating Window and Split-Screen Modes enable seamless multitasking.
Console-Level Control Meets Full-Sensory Immersion
nubia Neo 5 Max features Neo Triggers 5.0 with a 990Hz sampling rate and 4.7ms hardware response latency for fast execution across aiming, firing, moving, and skill activation in a flexible four-finger mode. Designed around C-grip holding style, its 7.5-inch golden control ratio expands the touch area by 27% and widens key spacing by 21% over conventional layouts. Magic Touch 3.0 filters accidental inputs from wet or oily fingers, while a high-precision gyroscope sharpens rotational control, and the 360° Game Antenna ensures stable connectivity.
Dual real symmetrical speakers deliver 300% louder volume accompanied by an anti-obstruction audio design. Powered by Dolby Atmos immersive audio, nubia Neo 5 Max delivers a richer sound experience with incredible depth, clarity, and details that connects users more deeply with their favorite games, movies, music, and more. Z-axis linear motor and RGB Eagle Eye lighting complete the gaming experience by providing haptic feedback for in-game actions and dynamic RGB lighting effects.
30,000mm²+ Cooling System and 7,100mAh Dual-Cell Battery for Marathon Gaming
nubia Neo 5 Max pairs a MediaTek Dimensity 7100 6nm chipset, LPDDR5X memory and UFS 2.2 storage with the NeoTurbo Engine for robust performance, steady frame rates and power efficiency. This model is built with a pioneering 30,000mm²+ cooling system that improves heat-dissipation efficiency by 140% through a dual-layer capillary vapor chamber that expands vapor-liquid circulation pathways and a 3D stamped VC panel for faster heat dissipation. AI Game Space 5.0 provides quick access to gaming tools and intelligent assistance. AI Copilot Demi 2.0 acts as a gaming coach and companion, offering real-time guidance, battle updates and game-related support for players.
A 7,100mAh super dual-cell battery distributes power more efficiently, helping reduce heat and support long-term battery reliability during demanding use. While gaming, Bypass Charging powers the device directly without heating the battery. Even at 5% battery, 5% Extreme Mode keeps players gaming for up to 22.9 minutes.
nubia Neo 5 Max is available first in Southeast Asia as part of its global rollout, coming in Shadow Black, Titanium Gold, and Cyber Silver, offering configurations of 20GB (8GB + 12GB) RAM with 256GB storage or 512GB storage.
MEDIA INQUIRIES:
ZTE Corporation
Communications
Email: ZTE.press.release@zte.com.cn
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
nubia Neo 5 Max with 7.5-Inch Display Lands as a New PadPhone Category
More than 1,000 booths showcase next-generation printing, packaging and signage solutions from Malaysian and international companies
KUALA LUMPUR, Malaysia, Aug. 12, 2026 /PRNewswire/ -- The 16th International Printing, Paper, Packaging Machinery Exhibition (IPMEX Malaysia 2026) officially opened today at the Malaysia International Trade and Exhibition Centre (MITEC), officiated by YB Datuk Seri Dr. Wee Ka Siong, Member of Parliament for Ayer Hitam and President of the Malaysian Chinese Association (MCA). The four-day exhibition brings the printing, packaging, labelling, signage and textile-printing industries together around automation, sustainability and new commercial opportunities.
Organised by Kaizer Exhibitions & Conferences Sdn Bhd under the theme "Print Package Possibility", IPMEX Malaysia 2026 runs from 12 to 15 August 2026. The exhibition is endorsed by the Malaysia External Trade Development Corporation (MATRADE), supported by the Malaysia Convention & Exhibition Bureau (MyCEB) and 15 industry associations.
Malaysia's printing, packaging, signage and textile industries are essential to our commercial and export ecosystem. We must support SMEs in adopting practical automation, AI-driven inspection, energy-efficient equipment and more sustainable materials, while continuing to upskill our workforce. Platforms such as IPMEX and Sign Malaysia connect local businesses with global technology and partnerships, helping them raise productivity, meet international standards and strengthen Malaysia's competitiveness in regional supply chains," said YB Datuk Seri Ir. Dr. Wee Ka Siong.
Occupying 12,530 square metres, the 16th edition features 214 exhibiting companies, comprising 90 international companies and 124 Malaysian companies. Participants represent China, Italy, South Korea, Singapore, the United States and Malaysia, while the organiser expects 13,389 trade visitors across the four days. The scale reflects IPMEX's continued development as a regional sourcing and technology platform for printers, converters, brand owners, sign makers, equipment distributors and buyers.
"IPMEX Malaysia 2026 is designed to move beyond a static machinery showcase. By bringing commercial printing, smart packaging, label production and visual signage into one sourcing environment, we aim to help regional businesses adopt automation, AI-enabled inspection, digital workflows and lower-waste production," said Ms. Belle Yam, Managing Director of Kaizer Exhibitions & Conferences Sdn Bhd.
IPMEX Malaysia 2026 is co-located with Sign Malaysia Exhibition, themed "LED Light Up the City", and features zones for Label & Flexible Packaging and Textile Print. Together, the platforms connect industrial print, paper and packaging machinery with signage, digital displays, advertising media and print applications. This integrated format enables visitors to source across the value chain, from raw print media and automated finishing systems to packaging, labels and illuminated signage.
Technology highlights include high-speed digital and variable-data printing, smart label production, flexible and corrugated packaging, pre-press and post-press systems, UV-LED printing, direct-to-garment and direct-to-film solutions, automated visual inspection, interactive displays and more sustainable inks and materials. Featured brands and technology providers include Epson, HP, Mimaki, Konica Minolta, Ricoh, Kodak, Mutoh, Pulisi and Malaysian manufacturer STH Wire.
Business-matching, live demonstrations and networking programmes will run throughout the exhibition, helping Malaysian companies evaluate new production technologies, identify distribution partners and connect with regional and international buyers. The event also supports the industry's shift toward shorter production runs, personalised packaging, energy-efficient equipment and more circular manufacturing practices.
As IPMEX enters its 16th edition, the exhibition reinforces Malaysia's role as an ASEAN gateway for printing, packaging and visual communication technologies, while creating a platform for cross-border sourcing, technology adoption and partnerships. IPMEX Malaysia 2026 continues at MITEC until 15 August 2026.
About IPMEX Malaysia
IPMEX Malaysia is an established biennial business-to-business trade exhibition serving the printing, paper, packaging machinery, labelling, publishing and connected visual communication industries. Organised by Kaizer Exhibitions & Conferences Sdn Bhd, the exhibition has evolved over 16 editions from an industrial printing machinery show into an integrated regional platform covering digital printing, smart labels, flexible packaging, textile printing, signage and sustainable production technologies. IPMEX connects manufacturers, technology providers, printers, converters, brand owners, distributors and trade buyers through live demonstrations, business matching and cross-border networking.
Website: https://kaizer.com.my/ipmex-malaysia/
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
16th IPMEX Malaysia 2026 Opens, Advancing Smart and Sustainable Printing Across ASEAN
