SYDNEY, Aug. 13, 2026 /PRNewswire/ -- Insta360, the world's best-selling 360 camera brand, today announced X6, its new flagship 8K 360 camera and the biggest leap in the history of the X series. This year marks Insta360's 10-year milestone in 360 cameras. X6 is the decade-defining flagship that comes out of it, the culmination of ten years of innovation and craftsmanship. It goes on sale August 12.
Meet Insta360 X6 - Inspiration in every direction.
Insta360 currently holds 71% value share (US$) of the global panoramic camera (360 camera) market (according to IDC's Worldwide Quarterly Handheld Smart Camera Tracker Report, 26Q1). X6 is built to extend that lead by making one camera enough.
"X6 is the camera we always wanted to build. It captures everything around you, in any light, and hands you a finished edit before you even reach for your phone," shares JK Liu, Founder of Insta360.
X6 is available in Australia from August 12 through the Insta360 Official Store, Amazon, and a broad network of leading national and specialist retailers, including JB Hi-Fi, Harvey Norman, The Good Guys, Camera House and Costco, priced from AU$1,049.99.
Additional bundles are also available exclusively through the Insta360 Official Store, including the Essentials Bundle at AU$1,159.99. Customers who purchase and activate X6 before September 30, 2026, will receive one year of Insta360+ Premium cloud storage at 500GB, plus three months of Moments Pro (two clips per month) at no extra cost.
Image Quality: Superior Detail, Day and Night
X6 sees more light than any X camera before it. Custom dual Sony 1/1.1" square sensors deliver full 1-inch equivalent 360 imaging, 33% more sensor area than X5 and around four times the light intake per frame.
Behind the sensors sits a triple AI chip: one 8-core 3.3GHz 4nm flagship processor paired with two dedicated imaging chips. Together they bring 500% more computing power than X5, a 106% faster clock speed, and 35% lower power draw. A new low-light mode adds two ambient light sensors to cut flicker and pull more out of night scenes, while AdaptiveTone 2.0 meters each lens on its own and captures two exposures per frame for wider dynamic range.
X6 is also the first 360 camera with native in-camera Dolby Vision. Paired with 10-bit color and more than 1.07 billion recordable colors, X6 delivers a professional color profile straight out of the camera.
The 3-in-1 Camera Ecosystem
X6 is a 360 camera, a subject-tracking gimbal camera, and a single-lens action cam, and it switches between all three in a tap.
Shoot first, frame later. Hit record and stay in the moment. X6 captures everything around you at native 8K50fps, so you come back later and pull the best angles from any direction.
Flat 4K straight from the camera. InstaFrame 2.0 locks onto subjects instantly and tracks people, pets, and objects across the frame, giving you clean flat 4K video with no editing step. Pair X6 with the new Foldable Selfie Stick Remote Kit and its joystick control turns that tracking into gimbal-style shooting. Add the POV Head Tracker and framing follows your eyeline instead, so the camera captures whatever you turn to look at.
A classic action cam when you want one. Switch to single-lens and shoot like a traditional action camera at up to 5K60fps, wide-angle up to 170 degrees (at 5K30fps), or 4K120fps for slow motion that earns the replay.
Flagship Hardware Built for Adventure
X6 features a 2.32-inch OLED display with up to 1200 nits of peak brightness, designed for improved visibility outdoors.
Its new 2600mAh Xtreme Battery delivers up to 140 minutes of 8K30fps 360 recording and supports fast charging to 80% in approximately 24 minutes. It is also designed to perform reliably in temperatures as low as -20°C.
X6 introduces Replaceable Lens 2.0, offering improved scratch resistance while making damaged lenses easier and more affordable to replace.
X6 is waterproof to 20 metres without a case, or up to 60 metres with the Invisible Dive Case Pro. It also includes built-in storage, allowing users to start recording even without a microSD card installed.
An upgraded four-microphone system improves wind reduction, while a new Hidden Engine Mic is designed specifically to capture cleaner motorcycle engine sound at speed.
X6 also supports more than 100 accessories across Insta360's magnetic mounting ecosystem, with compatibility extending across existing X5, X4 Air and Ace Series mounts.
Zero-Edit: A Finished Video While You Charge
X6 edits for you, and Insta360 PanoMind is what makes it possible. Built in-house and trained on more than 10,000 hours of footage across 30-plus scenarios including travel, daily life, winter sports, motorcycling, diving, and cycling, PanoMind is the first 360-native AI model to understand a full spherical scene rather than a flat frame.
Plug X6 in to charge and AI Director, the auto-edit engine inside PanoMind, builds a highlight edit from the footage on the camera and delivers the finished clips to the Insta360 app. Analysis runs on the camera itself rather than in the cloud, and the feature can be switched off at any time.
When you want to shape a clip yourself, Auto Edit 2.0 turns one clip or many into a complete edit in a single tap: framing, camera movement, cuts, music, and transitions.
About Insta360
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
Follow us on Instagram: http://www.instagram.com/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360
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Insta360 Unveils X6: The Biggest Leap in 360 Capture Yet
Asia-Pacific's premier hospitality gathering returns October 6–7, 2026, bringing together over 350 industry leaders to navigate Japan's JPY 630 billion market transformation.
TOKYO, Aug. 13, 2026 /PRNewswire/ -- Japan's hotel sector is entering a new operational phase. One shaped by changing guest expectations, evolving investment flows, and a heightened focus on distinct, experience-led design. Scheduled to take place on October 6–7, 2026, at The Capitol Hotel Tokyu in Tokyo, 5th Hospitality Japan Conference #HJC2026, organized by Hospitality Asia, is a premier two-day leadership assembly that will gather the nation's foremost asset owners, operators, developers, and tech visionaries under the country theme: "Redefining Hospitality: Strategic Insights Beyond Borders in Japan."
Aligned with the Hospitality Asia regional mandate, "Leading Hospitality Forward: Investing in Design, Driving Results," #HJC2026 steps away from broad macro-generalities to focus heavily on grounded execution and calculated risk to unlock new performance benchmarks. Spanning two days, the event expands into three focused, co-located summits offering an institutional deep dive into capital strategy, spatial identity, and revenue performance across Japan's unique operating landscape:
Day 1: Capital Allocation & Spatial Performance Systems
Hotel Investment Summit Japan (#HISJ): Focuses on institutional capital allocations, leveraged returns, M&A structuring, and contractual power dynamics.
In 2026, Japan's hospitality sector stands as the undisputed heavyweight of the Asia-Pacific real estate market, with hotel transaction volumes reaching a liquid JPY 630 billion and 69% of investors projecting investment NOI to be in a recovery phase. HISJ bypasses generic updates to put cross-border PE leads, J-REIT CIOs, and asset owners face-to-face to navigate the BOJ's policy interest rate normalization (1.0%–1.25%), compressed central Tokyo net yields (1.0%–1.8%), and escalating construction costs (+5.0% to 5.6% annually).
HISJ's core discussions center on four strategic boardroom pillars: evaluating optimal capital structures and credit-rated bond pricing against rising debt costs; navigating central Tokyo land scarcity while capitalizing on regional whitespace like Nagoya and Tohoku; dissecting the asymmetric resort economics of Niseko and Okinawa co-developments; and auditing HMA fee erosion, early contract terminations, and outbound expansion by domestic operators deploying asset-light models into global markets.
Hotel Design Summit Japan (#HDSJ):
Centering on "Designing Hotels That Perform: Where Design, Tech, and Asset Value Converge," HDSJ positions design as a strategic discipline that directly influences asset performance, operational efficiency, and long-term investment value. Architects, interior designers, developers, and tech innovators convene to examine how spatial identity connects space, culture, sustainability, and human experience into measurable, high-yield outcomes amidst rising construction costs and labor shortages.
The summit's agenda examines the evolution of design as a revenue-generating asset, the integration of AI, automation, and smart building systems, and the rise of hyperlocal, culturally embedded luxury hospitality alongside human-centric wellness environments. Discussions will further explore the adoption of sustainable, timber-based, and low-carbon construction methods, the rapid growth of adaptive reuse and heritage-led hotel development, and the seamless convergence of architecture, interiors, lighting, and experience design.
Day 2: Profitability & Commercial Strategy in the Era of 60 Million Visitors
Hotel Revenue Summit Japan (#HRSJ):
Focuses on "Beyond the Top Line: Strategies for Margin Protection in the Era of 60 Million Visitors." While record inbound tourism and sustained ADR growth fuel strong fundamentals, rising labor costs and operating expenses are compressing margins. HRSJ gathers commercial leaders, asset managers, and revenue strategists to explore high-yield distribution pipelines, AI and automation, ancillary revenue generation, and direct booking channels built to protect net profitability.
The sessions deliver action-oriented insights covering revenue strategy and commercial excellence, distribution, loyalty, and customer acquisition, alongside labor productivity and commercial efficiency. Industry experts will also evaluate the application of artificial intelligence and revenue technology, ancillary revenue and new business models, hotel asset performance and profit optimization, and long-term risk, resilience, and value creation.
Plenary Sessions & Exhibition Showcase Featuring 40+ Sponsors & Partners
The 5th edition is expected to host 90+ expert speakers, 350+ pre-qualified delegates, and 200+ leading companies across 40+ high-impact sessions. Alongside the core plenary panel tracks, the conference features an interactive Exhibition Showcase presenting over 40 sponsors and strategic partners, combined with signature Match & Meet curated networking blocks engineered to facilitate direct project-and-capital deal-making on the event floor.
For industry stakeholders looking to safeguard their margins, scale their portfolios accurately, and build resilient assets, #HJC2026 provides the essential localized playbook to successfully navigate the next real estate cycle.
For the full event agenda, speaker listings, or to register as a delegate or sponsor, please visit the official website at https://hospitalityjapanconference.com/
PR Newswire is the Official Media Partner of the 5th Hospitality Japan Conference #HJC2026.
For Sponsorship Enquiries, contact:
Gloria Wong
Managing Director
gloria@hospitality-asia.com
For speaking & delegate enquiries, contact:
Steven Feng
Senior Event Producer
steven@hospitality-asia.com
For partnership enquiries, contact:
Irma Maulida
Conference Producer
irma@hospitality-asia.com
Media Contact:
Hospitality Asia Media
Ifnur
ifnur@hospitality-asia.com
About Hospitality Asia
The Hospitality Asia Event Series is a leading platform for senior leaders across the region's hospitality and tourism sectors. It is known for bringing together key decision-makers and industry innovators while creating strong opportunities for networking, knowledge exchange, and strategic collaboration.
The series features seven flagship events across Asia, including the Hospitality Indonesia Conference (HIC), the Hospitality Vietnam Conference (HVC), the Hospitality Thailand Conference (HTC), the Hospitality South Korea Conference (HSKC), the Hospitality Malaysia Conference (HMC), the Hospitality Philippines Conference (HPC) and the Hospitality Japan Conference (HJC). These events attract a high-level and diverse audience from across the region.
Hospitality Asia is distinguished by its balanced engagement of both C-level executives and senior professionals such as Vice Presidents, General Managers and Directors who manage contracts, negotiations and daily operations. Supported by regional advisors who provide real-time market insights, the content focuses on practical strategies that enable participants to drive business growth.
The series is guided by four summits that represent the main drivers of industry success. These include the Hotel Investment Summit Asia #HISA, the Hotel Design Summit Asia #HDSA, the Hotel Revenue Summit Asia #HRSA and the Travel Byte Summit Asia #TBSA. Each summit is delivered with a localized approach to ensure relevance and meaningful engagement with the region's most important opportunities.
To learn more about Hospitality Asia, please visit our website at www.hospitality-asia.com
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5th Hospitality Japan Conference #HJC2026 Set to Unpack Capital Strategy, Design, and Margin Protection in Tokyo
