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PayerMax Enables Last War to Integrate Rakuten Pay, Expanding Market Access to Japan

Asia Pacific

PayerMax Enables Last War to Integrate Rakuten Pay, Expanding Market Access to Japan
Asia Pacific

Asia Pacific

PayerMax Enables Last War to Integrate Rakuten Pay, Expanding Market Access to Japan

2026-08-13 20:40 Last Updated At:20:42

SINGAPORE – Media OutReach Newswire – 13 August 2026 – Global fintech company PayerMax today announced that Last War: Survival Game ("Last War"), one of the world's leading strategy mobile games, has successfully integrated the cashless payment service Rakuten Pay, marking a key milestone for the company.

PayerMax Enables Last War to Integrate Rakuten Pay, Expanding Market Access to Japan

PayerMax Enables Last War to Integrate Rakuten Pay, Expanding Market Access to Japan

As a leading overseas payment service provider (PSP), PayerMax has integrated Rakuten Pay to enable international merchants to adopt this payment method in Japan. This integration marks a significant milestone in the technical collaboration, successfully supporting merchants in leveraging Rakuten Pay for their local operations.

The milestone not only enhances the localized payment experience for Last War players in Japan, but also demonstrates how international game publishers can leverage trusted local payment partnerships to accelerate market entry, strengthen localization and better engage Japanese consumers.

Connecting with Japanese Players Starts with Local Payments

As more global game publishers expand into Japan, localized payment experiences have become an increasingly important part of player acquisition, monetization and long-term growth.

As one of the flagship payment services within the Rakuten Ecosystem, Rakuten Pay plays a central role in Japan's digital commerce landscape. The Rakuten Ecosystem connects more than 100 million registered members across e-commerce, financial services, travel, mobile and offline retail, and Rakuten Pay has become one of Japan's most widely adopted local payment methods.

For international game publishers, integrating Rakuten Pay is about more than offering another payment option. It provides access to one of Japan's most established consumer ecosystems, allowing games to deliver payment experiences aligned with local player preferences while building stronger engagement in one of the world's most competitive gaming markets.

Supporting Last War Highlights PayerMax's Local Payment Expertise in Japan

As one of the fastest-growing strategy games worldwide, Last War continues to expand its global footprint, with Japan representing one of its key strategic markets. As expectations for localized payment experiences continue to rise, enabling familiar and trusted local payment methods has become an important part of enhancing player experience and supporting sustainable growth.

With support from PayerMax, Last War successfully integrated Rakuten Pay, becoming a leading overseas game to support the payment method and offering Japanese players a more localized and seamless payment experience.

Designed to support international businesses entering Japan, PayerMax provides a unified payment solution that bridges the gap between global merchants and the local ecosystem. By leveraging PayerMax's integration with Rakuten Pay, PayerMax serves as a gateway for international businesses to establish a strong presence in the Japanese market.

Faster Market Entry

Through PayerMax's system integration with Rakuten Payment, eligible merchants benefit from a standardized integration pathway that shortens implementation timelines and accelerates go-to-market execution in Japan.

Reliable Compliance and Fund Management Enablement

Leveraging the established business relationships between PayerMax and Rakuten Pay, merchants are empowered to integrate Rakuten Pay through a streamlined, standardized pathway which is aligned with Japan's local regulatory and operational requirements, thereby delivering a payment experience that resonates with the everyday spending habits of Japanese players. Furthermore, within this collaborative framework, PayerMax and Rakuten Pay facilitate the unified orchestration of critical processes including KYC, anti‑money laundering (AML) and fund management, effectively alleviating the operational complexities and associated costs of local payment execution. This enables merchants to refocus their resources on sustainable business growth and enriched player engagement.

Access to Japan's Consumer Ecosystem

Through PayerMax, businesses can better engage local consumers, strengthen brand presence and build sustainable long-term growth in Japan.

The successful integration for Last War not only demonstrates the commercial value of the partnership between PayerMax and Rakuten Payment, but also provides a proven reference for more global game publishers and digital content companies expanding into Japan.

Executive Quotes

Hiroki Sogawa, Executive Officer, Rakuten Payment, said:

"We are pleased to partner with PayerMax and to see Last War, a leading title, successfully integrate Rakuten Pay as a payment option. Through this collaboration, we look forward to supporting more international businesses and digital content providers in delivering trusted, localized payment experiences for Japanese consumers."

Will, APAC General Manager of PayerMax, said:

"Integrating with Rakuten Pay marks an important milestone in PayerMax's expansion of local payment capabilities in Japan. The successful launch of Last War reflects the strength of our partnership and demonstrates our ability to help global game publishers and international businesses localize faster through trusted local payment infrastructure. Looking ahead, we will continue working with leading local payment partners worldwide to deliver secure, compliant and scalable payment solutions for global merchants."

Strengthening Local Payment Infrastructure for Global Growth

The partnership with Rakuten Payment represents another important milestone in PayerMax's strategy to strengthen local payment infrastructure across key global markets and further expand its local payment capabilities in Japan.

Today, PayerMax supports businesses across more than 150 markets and offers access to over 600 payment methods worldwide, backed by an extensive network of local payment partners spanning Japan, Southeast Asia, the Middle East, Latin America and other high-growth regions.

Rather than simply aggregating payment methods, PayerMax focuses on connecting businesses with the local payment ecosystems that shape consumer behavior in each market. By combining enterprise-grade payment technology with trusted local partnerships, PayerMax enables international businesses to localize faster, operate more efficiently and achieve sustainable global growth.

Hashtag: #PayerMax #RakutenPay

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

BEIJING, CHINA – Media OutReach Newswire – 13 August 2026 – Recently, the Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed "Taste the Best of Hinggan Discover the Grasslands in Beijing," was officially held in Beijing.

Hinggan League Hong'an Damiao Cattle and Sheep Trading Market

Hinggan League Hong'an Damiao Cattle and Sheep Trading Market

As a grand industry promotion event for buyers, cultural and tourism professionals, and media outlets from across the country, the carnival showcased a wide range of Hinggan League's distinctive eco-friendly agricultural and livestock products. Through industry stories, product tastings, business matchmaking, and the launch of cultural and tourism routes, the event highlighted the tangible results of Hinggan League's efforts to leverage its pristine natural ecology, modern agricultural technologies, and full-chain industrial development to promote green development and increase local incomes. It also served as a bridge connecting Hinggan League's premium ecological products with markets across China and overseas.

At the event, Hinggan League's beef cattle and rice industries were among the key highlights, attracting considerable attention from numerous market players attending for exchanges and potential partnerships. Located in the golden latitude belt for agriculture and animal husbandry, Hinggan League enjoys exceptional natural advantages. In the early stages of industrial development, the league made coordinated plans for two key industries—beef cattle and rice—and launched an industrial upgrade covering the entire value chain, from breeding stock and forage to farming, processing, and branding.

Breeding is the "chip" of the beef cattle industry. In recent years, Hinggan League has vigorously introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. More than 5.5 million doses of frozen semen from high-quality breeding cattle, including Simmental and Angus, are produced annually and distributed to various parts of China. At the same time, the region has continued to improve its technical service system. Through a tiered extension-agent system and on-site guidance in rural communities, local experts are helping herders adopt more scientific cattle-raising practices. In terms of forage supply, the Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner, Hinggan League, has officially begun operations, collecting crop straw from surrounding farmland and processing it into high-quality forage. Research teams have also successfully developed palatable fermented feed using microbial fermentation technology, substantially reducing the average daily feeding cost per head of cattle and securing the "first mile" of the industry chain.

At the sales and branding end, Hinggan League's beef cattle industry is making a comprehensive transition from "selling live cattle" to "selling brands." The region has not only cultivated large-scale meat processing enterprises and developed more than 100 product categories for e-commerce and foodservice channels nationwide, but has also established a livestreaming e-commerce operations center and set up marketing centers and forward warehouses in the Beijing-Tianjin-Hebei region. With the official launch of regional public brands such as "Keyouzhong Banner Beef," a complete modern beef cattle industry chain is now taking shape.

As with beef, the key to the development of Hinggan League rice also lies in the full value chain from seed to table. The fragrant, glutinous, and sweet taste of Hinggan League rice comes from its pristine ecological foundation—clean water, clean soil, and clean air. Local research teams have been working on the front lines of rice breeding for more than 30 years, independently developing and registering 21 high-quality rice varieties and helping thousands of farming households increase their incomes each year.

10,000-Mu Sightseeing Rice Fields in Shuangjin Gacha, Duerji Town, Hinggan League

10,000-Mu Sightseeing Rice Fields in Shuangjin Gacha, Duerji Town, Hinggan League

With quality seeds in place, farming methods are also undergoing profound changes. In Duerji Town, Keyouzhong Banner, local rice cooperatives have adopted a model of "unified planting, unified processing, and unified sales," while developing their own brands. By combining contract farming with online and offline sales, they have secured reliable sales channels and helped cooperative members achieve significant income growth. In Zhalaite Banner, meanwhile, entrepreneurs who returned to their hometowns took the lead in introducing integrated fertigation technology using drip irrigation beneath plastic film, enabling rice to be grown on "dry land" and achieving both ecological and economic benefits, including water savings of 700 cubic meters per mu. With rice now entering a critical period for field management, agricultural technicians and farmers are busy carrying out scientific foliar nutrient supplementation, applying nitrogen fertilizer appropriately, and conducting regular field inspections for pests. Through precise water and fertilizer management and green pest and disease control, they are laying a solid foundation for stable high yields in the autumn harvest.

From a quality seed to a premium cut of beef, and from a bowl of rice to a regional brand, the cattle and rice industries may appear to follow two separate paths, but in reality they are part of a single coordinated strategy. Under Hinggan League's overall planning and coordination, the concentrated beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, significantly increasing collective village income. Meanwhile, 38 enterprises in Hinggan League authorized to use the "Hinggan League Rice" brand have all adopted the nine standards established for the brand, driving the brand value beyond RMB 31 billion.

Winds sweep across the Horqin Grassland, sending waves through the grass and bending the heavy ears of rice. Moving from selling raw grain and live cattle to selling brands and quality, Hinggan League's more than a decade of dedicated efforts have transformed the grassland's ecological advantages into industrial strengths and its resource advantages into greater income for local communities, making "cattle and rice" a solid pillar of prosperity for the people and development across the league.

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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