Combining years of Traditional Chinese Medicine (TCM) background with all-around home-visit emergency services, the technique completely shatters traditional blind spots of forceful massaging, helping new mothers bid farewell to breastfeeding psychological trauma.
HONG KONG SAR - Media OutReach Newswire - 14 August 2026 - For a long time, the excruciating pain associated with postpartum physiological breast engorgement (commonly known as "rock breasts" or severe milk duct blockages) has been regarded by the postnatal care industry as an "inevitable process." However, Hong Kong's postnatal care sector has recently welcomed a disruptive technological breakthrough. Senior lactation specialist Anna (Shou-Li Shi), who possesses a background of many years in Traditional Chinese Medicine (TCM), and her team have successfully developed and popularized an innovative care methodology. Breaking away from traditional practices of applying forceful pressure right from the start, the technique achieves "complete zero breast contact" during the mother's peak pain phase. By utilizing TCM facial meridian acupuncture points, engorgement pain is rapidly relieved or significantly alleviated within 1 to 3 minutes, after which gentle breast care is subsequently administered. The advent of this revolutionary technique is driving a profound mindset transformation within the local postnatal care industry.
Breaking Traditional Blind Spots: Farewell to the "Treating Pain with Pain" Care Destiny
In the past, handling severe milk duct blockages and engorgement crises locally largely relied on traditional strong massage, kneading, or manual milk expression. Many new mothers described the pain during initial touches as "even exceeding childbirth," often causing immense psychological shadow and secondary trauma.
However, led by senior lactation specialist Anna Shi—who brings years of TCM background—Anna Postnatal Care Center has stepped out of the conventional mindset of merely focusing locally on the breasts. Their core breakthrough lies in the precise mastery of TCM meridian principles: during the acute onset stage when the mother experiences the most intense pain, the lactation specialist does not directly touch the breasts at all. Instead, through professional TCM facial meridian acupoint regulation, the body's natural relaxation mechanism is activated, causing the engorgement pain to instantly subside or substantially ease within 1 to 3 minutes. Once the pain is relieved and the breast tissue relaxes, gentle techniques are then applied for subsequent care. This non-invasive logic of "pain relief first, care afterwards" completely subverts the past industry convention of "enduring pain for conditioning."
A New Industry Wave: Driving Postnatal Home Care and At-Home Services Towards Refinement
Industry insiders analyze that this innovative approach—combining years of TCM heritage, facial meridians, and rapid pain relief—precisely addresses modern new mothers' pain points of "fearing pain and resisting traditional massages." Furthermore, coupled with an immediate at-home emergency service model across Hong Kong, it upgrades postnatal home support from passive "patient endurance" to proactive, comfortable, and scientific health management.
As this highly rare and breakthrough care technique in the Hong Kong market sparks widespread discussion within the industry, it is expected to attract significant attention from families pursuing high-quality postnatal living standards, rapidly propelling Hong Kong's maternal and infant care industry toward greater humanization and professional heights.
Hashtag: #AnnaPostnatalCareCenter
The issuer is solely responsible for the content of this announcement.
About Anna Postnatal Care Center
"Anna Postnatal Care Center" is dedicated to providing high-quality postnatal home support for new families in Hong Kong through innovative and professional care techniques. Backed by years of TCM expertise, brand core founder Anna Shi exclusively developed the "Pain-Phase Zero Breast Contact, TCM Meridian Rapid Pain Relief" technique, successfully helping countless Hong Kong mothers escape the crisis of breast engorgement. To gain a deeper understanding of the detailed principles and professional testimonials of this innovative technology, please visit the official Anna Postnatal Care Center website at https://recover.hk.
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- Partnership opens new avenue for Rhenus to offer customers audit-ready Book and Claim solutions for reducing the climate impact of transport emissions
- shipzero platform provides coverage across the Rhenus Group's air, ocean and road operations
- Cooperation aims to support Rhenus Group's Science Based Targets initiative (SBTi) ambition through a methodology aligned with ISO14083 and the GLEC Framework
SINGAPORE - Media OutReach Newswire – 14 August 2026 - The Rhenus Group and the leading global emissions intelligence platform shipzero today announced a strategic partnership. Under the agreement, Rhenus customers gain access to a Book and Claim solution designed to reduce climate impact of global transports, covering alternative fuels and battery-electric vehicles across air, ocean and road transport.
As a multimodal logistics service provider, Rhenus relies heavily on external transport capacity. The company is therefore introducing a Book and Claim approach as a solution to reduce the climate impact of transport emissions in areas where Rhenus has no direct influence over the underlying assets. Book and Claim is advantageous here by allowing companies to support lower-emission transport solutions outside the physical transport chain of a specific shipment, with the climate benefit allocated through a verified accounting system. Thanks to shipzero's auditable platform, companies are less reliant on manual processes and data processing.
Scope and Availability
Through the partnership, Rhenus customers can book alternative fuel and battery-electric transport solutions on a single-shipment basis or through larger, ongoing or retroactive agreements. The solution is available across Rhenus air, ocean and road operations, supported by shipzero's platform and methodology.
The partnership responds to rising demand across the industry: Book and Claim has become a widely accepted instrument for reducing the impact of logistics emissions, particularly for companies with limited control over the physical assets moving their goods.
"By partnering with shipzero, we aim to scale solutions such as battery-electric vehicles, SAF and SMF to drive the sustainable transformation with our carriers. As more companies commit to Science Based Targets, auditable Book and Claim accounting becomes an increasingly important foundation for credible decarbonisation efforts, and shipzero's independently verified approach enables us to deliver exactly that to our customers," remarks Adrian Wojnowski, Manager Sustainable Solutions & Decarbonisation at Rhenus.
A trusted, verifiable approach
Rhenus has chosen to partner with shipzero because the platform offers a robust and auditable solution. Its multimodal coverage and methodological alignment were also key factors.
"We're proud that Rhenus, as a global, multimodal logistics provider, has placed its trust in shipzero to deliver audit-ready CO2 reduction tracking, built on a methodology aligned with ISO 14083 and the MBM Framework, down to the last detail – for their business and for their customers. It's exactly the kind of partnership we want to keep building on," says Martin Jacobs, Director of Client Solutions at shipzero.
Methodology and Regulatory Context
A reliable and verifiable methodology was a key selection criterion for Rhenus when choosing a partner. shipzero's Book and Claim approach has been audited by the independent certification body Müller-BBM Cert and complies with the Smart Freight Centre's (SFC) MBM Framework as well as ISO standard 14083 and the GLEC Framework. The emissions reductions achieved are reported separately from Scope 1–3 emissions in accordance with the requirements of the GHG Protocol. This enables companies to transparently track and document the savings achieved.
Hashtag: #Rhenus
The issuer is solely responsible for the content of this announcement.
About Rhenus
The Rhenus Group is one of the leading logistics specialists with global business operations and annual turnover amounting to EUR 8.2 billion. 39,000 employees work at 1,300 business sites in more than 70 countries and develop innovative solutions along the complete supply chain. Whether providing transport, warehousing, customs clearance or value-added services, the family-owned business pools its operations in various business units where the needs of customers are always the major focus.
About shipzero
shipzero is the industry-leading data intelligence platform for effective emissions tracking and reduction in global freight transportation. The Hamburg-based company supports enterprises and logistics service providers in creating CO2 transparency and facilitating the path to "net-zero" – with decision-oriented information based on data rather than assumptions. shipzero brings together experts in data management, logistics, and sustainability.
The company specialises in the integration of primary energy data to ensure a precise calculation of emissions. shipzero's methodology is certified by the Smart Freight Centre (SFC), fully aligned with the international Global Logistics Emission Council (GLEC) Framework V3 and compliant with International Organization for Standardization (ISO) 14083 standards.
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