LG's Second Production Hub in Brazil, the Paraná Facility, Supports Regional Supply Chain Resilience
News Summary
- LG Electronics opens new home appliance factory in Paraná, Brazil, reinforcing its growth across Latin America.
- The new facility has an annual production capacity of approximately 600,000 refrigerators, with models designed to reflect Brazil's bi-voltage standards, climatic conditions and consumer lifestyles.
- The Paraná factory integrates smart factory solutions, including AI and industrial robots, to enhance productivity, product quality and manufacturing efficiency.
- The new facility will strengthen LG's presence in Brazil while supporting broader growth across Latin America.
SEOUL, South Korea, Aug. 17, 2026 /PRNewswire/ -- LG Electronics (LG) has opened a new plant in Paraná, Brazil, reinforcing its manufacturing footprint in Brazil and supporting long-term growth across Latin America, a key growth region for LG.
Representing an investment of approximately USD 310 million (BRL 1.5 billion), the factory is LG's second home appliance production base in Brazil, joining the Manaus plant in Amazonas, which began operations nearly three decades ago. The new facility spans an area of approximately 770,000 square meters and has an annual production capacity of approximately 600,000 refrigerators, equivalent to one unit every 14 seconds.
Smart Manufacturing for Enhanced Productivity and Quality
The Paraná factory incorporates smart factory solutions, including AI and industrial robotics, to improve production efficiency, product quality and workplace safety. The facility applies LG's Vision AI-based inspection systems and robotics-enabled automation to enhance product quality and production consistency. Articulated robots are utilized to handle physically demanding or higher-risk tasks, such as transporting refrigerator doors, helping improve workplace safety while supporting process stability.
Refrigerators Tailored to Brazilian Lifestyles
The expanded production infrastructure will strengthen LG's ability to bring locally tailored home appliances to market. Refrigerators made at the Paraná factory have been developed based on extensive local consumer research conducted by LG's Brazil-based R&D team. Comprising approximately 40 professionals, the team ensures that designs are optimized for Brazilian homes and lifestyles.
Additionally, the Paraná-produced refrigerators feature bi-voltage compatibility, reflecting Brazil's use of both 127V and 220V electrical systems. Engineered for the country's hot and humid climate and home-entertaining culture, the appliances also come equipped with LED-based internal sanitization to help prevent bacterial growth.
Strategic Production Hub for Local Supply and Regional Growth
The Paraná factory will initially focus on serving Brazil's domestic market by enabling the timely supply of locally tailored products. Manufacturing locally is also expected to improve logistics efficiency, reduce dependence on imports, cut delivery times by up to 80 percent, and strengthen LG's responsiveness to local market needs.
Over the mid-to-long term, the factory is expected to serve as a strategic production and export hub for Latin America, supporting regional growth while enabling the company to respond more flexibly to shifts in global supply chains and evolving market conditions. In practice, the plant facilitates shorter logistics timelines, providing LG with greater agility in supplying retailers and in reacting to seasonal demand and regional trends.
"The new Paraná factory strengthens our production capabilities, enabling us to ensure a stable product supply and deliver appliances tailored to the evolving needs of consumers in Brazil and across Latin America," said Baek Seung-tae, president of the LG Home Appliance Solution Company. "Through this strategic investment, we will continue to deliver differentiated customer experiences and reinforce our commitment to the region."
About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LG.com/global/newsroom/.
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LG ELECTRONICS EXPANDS LATIN AMERICAN MANUFACTURING WITH NEW SMART FACTORY IN BRAZIL
LG ELECTRONICS EXPANDS LATIN AMERICAN MANUFACTURING WITH NEW SMART FACTORY IN BRAZIL
LOS ANGELES, Aug. 16, 2026 /PRNewswire/ -- XPPen, a leading global digital art innovation brand, proudly celebrates its 21st anniversary. Marking 21 years of empowering creators worldwide, XPPen introduces this year's theme, "DOODLE THE WORLD," with a series of creative experiences, including the Global Art Toy Design Contest co-hosted by XPPen and TOP TOY, a globally renowned art toy brand, the upcoming Artist Ultra 14 drawing display, artist conversations, the Doodle & Spin Game on official website, and exclusive anniversary offers. Through these initiatives, XPPen encourages creators worldwide to explore diverse forms of artistic expression and create without limits.
"At XPPen, we believe creativity should have no boundaries, not limited by mediums or imagination," said Brian Huang, Marketing Director at XPPen. "For 21 years, we have empowered creators with innovative solutions to bring their ideas to life. 'DOODLE THE WORLD' embodies our belief that inspiration can flow freely across paper, screens, and beyond. Through this anniversary celebration and collaboration with TOP TOY, we unite around a shared belief in creativity without boundaries and the power of imagination, while embracing a more youthful and trend-inspired creative culture through the fusion of digital art and designer toy culture."
XPPen × TOP TOY Global Art Toy Design Contest
As one of the highlights of XPPen's 21st anniversary celebration, XPPen has partnered with TOP TOY, a leading global art toy brand, to launch the Global Art Toy Design Contest, inviting creators worldwide to explore the possibilities of Zero, TOP TOY's original IP character. Through this collaboration, creators can transform their ideas into collectible designs.
Running from August 16 to October 16, 2026, the contest encourages participants to reinterpret Zero through designs including the Null Shell Design, Fenix Shell Design, and Zero Figure Design. Participants can draw inspiration from seasons and clothing styles or develop their own original themes. Winners will receive XPPen creative devices, cash prizes, blind boxes, and X-Coins from the XPPen Community, which can be used for community giveaways and exclusive rewards. Selected winning works will also have the opportunity to be developed into physical art toys and stocked in TOP TOY stores worldwide. Join the contest at https://community.xp-pen.com/events/global-art-toy-design-contest?lang=en
A panel of artists and creative professionals will judge the entries, including Katun, an influential Southeast Asian graffiti artist; Josephine Rais, a German illustrator and strategic designer; Jun Oson, a Japanese illustrator and contemporary artist; together with TOP TOY's senior art toy designer jury. "I hope creators can create boldly, not only through colors, but also by exploring more possibilities in subtle elements such as materials and emotions," said Tong Liu, Senior Designer at TOP TOY, as one of the jury.
New Addition to the Artist Ultra Series
Continuing the celebration of XPPen's 21st anniversary, the Artist Ultra 14 will launch on August 17. As the newest member of the Artist Ultra Series, Artist Ultra 14 delivers Ultra Clear True Color with exceptional accuracy and clarity in a slim, portable design, providing creators with a flexible and immersive experience. The new product will also be available as one of the prizes in the Global Art Toy Design Contest and the anniversary game on XPPen's official website.
Celebrating Creativity Across Mediums and Beyond
To further explore this year's theme, XPPen has invited artists from different creative fields, including Chromakane, Tattoo Artist, and Marina Esmeraldo, Multidisciplinary Artist, to share their creative journeys and interpretations of "DOODLE THE WORLD." Through these conversations, XPPen showcases how drawing can take place across different mediums and creative environments, inspiring everyone to embrace the freedom to create anytime, anywhere.
Beyond artistic conversations, everyone is invited to join the anniversary game on XPPen's official website. Participants can join the 21-Day Doodle Journey and spin the wheel to win prizes. XPPen's official online stores will also roll out global anniversary offers, featuring discounts of up to 50% on selected products.
Building on 21 years of innovation, XPPen will continue empowering creators and advancing digital art. XPPen will also showcase its latest innovations and upcoming products at IFA 2026, including new releases ahead of official launch. More details will be revealed at IFA 2026.
For more information, please visit https://www.xp-pen.com/21st-anniversary-celebration.html
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XPPen Marks Its 21st Anniversary with "DOODLE THE WORLD", Bringing Creativity Beyond Boundaries
XPPen Marks Its 21st Anniversary with "DOODLE THE WORLD", Bringing Creativity Beyond Boundaries
XPPen Marks Its 21st Anniversary with "DOODLE THE WORLD", Bringing Creativity Beyond Boundaries
