As EV adoption develops across the Middle East, VinFast is working with local partners across distribution, charging and aftersales to strengthen the ownership experience.
DUBAI, UAE – Media OutReach Newswire – 18 August 2026 – The global EV market is entering a stage where selling the vehicle is only part of the challenge. As more electric vehicles reach new markets, automakers with international reach also need to build the infrastructure, service capabilities and customer support systems that can sustain ownership long after the initial sale.
Building a Global EV Footprint: How VinFast and Local Partners Power Middle East Expansion
This is particularly relevant in the Middle East, where EV adoption is gaining momentum and international brands are expanding their presence. For newer EV manufacturers, establishing a reliable ownership ecosystem requires more than simply importing vehicles. It also means working with local partners that understand the market, regulations and customer expectations.
Vietnam-based VinFast is among the companies taking this approach. As it enters the Middle East, the company is making substantial commitments to customers, including a 10-year/200,000-km vehicle warranty, a 10-year unlimited-kilometer battery warranty and five years or 100,000 km of free service for the all-electric mid-size VF 8. Supporting such commitments requires an aftersales infrastructure capable of serving customers throughout the ownership journey, which is why VinFast is taking a partnership-led approach to its expansion in the UAE, combining its EV business with established local expertise across distribution, service and charging.
VinFast signed an exclusive dealership agreement with Al Tayer Motors in 2024 for the distribution of VinFast EVs in the UAE. Established in 1982, Al Tayer Motors is one of the UAE's leading automotive groups and represents major European and American automotive brands. It has a network of sales, service and parts centers, supported by 2,700 employees and digital platforms including e-commerce and a dedicated app. Al Tayer Motors also planned to establish a network of VinFast facilities across the UAE, extending the brand's local service infrastructure.
VinFast has continued to strengthen that infrastructure through additional partnerships. In February 2026, VinFast Middle East signed a Memorandum of Understanding with PlusX Electric, a DEWA-approved EV charging and electric mobility solutions provider in the UAE.
The partnership focuses on charging accessibility and customer support, with the two companies exploring Portable EV Charging Pods, on-demand mobile charging and emergency charging as part of EV roadside assistance. They will also explore scalable charging and mobile-support solutions for commercial and fleet customers, as well as digital integration to streamline charging bookings and service updates.
The same partnership model extends to VinFast's wider global aftersales strategy. At its 2026 Global Business Conference, the company signed MOUs with 29 aftersales partners across its international markets, including the Middle East. The partners are expected to establish EV service workshops that meet VinFast's global standards, while VinFast aims to expand to more than 1,100 service workshops globally in 2026. The network will be supported by standardized technician training and certification, consistent operating procedures and quality controls, while its parts network targets delivery of common spare parts within 24 hours in key markets.
For EV brands entering the Middle East, the strength of the local support network can therefore become a competitive advantage. As VinFast's UAE strategy shows, bringing an EV to market increasingly means building the capabilities around it that can make ownership dependable over the long term.
Hashtag: #VinFast
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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 10 September 2026 – EURO Group has been recognized under the Corporate Excellence category at the Asia Pacific Enterprise Awards (APEA) 2026 Regional Edition, highlighting the organization's commitment to building a resilient business foundation through strategic expansion, strong governance, and sustainable growth.
Established in 1976, EURO has grown into one of Malaysia's leading office furniture providers, delivering innovative and functional workspace solutions to customers both locally and internationally. The Group's business evolution continued in 2023 with its expansion into steel product trading and related businesses, a strategic move that strengthened its portfolio diversification and enhanced its long-term business resilience.
Driven by its philosophy of understanding customers' businesses, EURO has built the "EURO" brand around trusted partnerships and a shared vision of creating workspaces that inspire productivity, innovation, and success. This commitment is supported by a governance framework that integrates sustainability considerations into strategic planning, risk management, and operational decision-making.
The Group's focus on ethical business practices is reinforced through corporate governance policies that promote integrity, accountability, and responsible conduct across the organization. Supported by the Risk Management & Environmental, Social and Governance Committee, EURO continues to engage with key stakeholders and address sustainability priorities while identifying opportunities for continued growth.
EURO's strategic approach has translated into strong business performance, with revenue for the financial year ended 30 June 2025 increasing by approximately 45.3% compared to the previous year, driven largely by growth in its steel-related products segment. This achievement reflects the effectiveness of its diversification strategy and commitment to sustainable value creation.
Beyond business expansion, EURO continues to invest in its people through structured training, upskilling opportunities, and leadership development programmes. By strengthening talent capabilities and fostering a culture of continuous learning, the Group remains focused on building a capable workforce that will support its future growth.
The recognition at APEA 2026 underscores EURO Group's dedication to responsible business practices, strategic transformation, and long-term excellence as it continues to strengthen its position in an evolving market landscape.
Hashtag: #EUROGroup
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About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplifting the economic status of people across Asia and ensuring a legacy of hope, innovation, and courage for future generations. Please visit https://www.enterpriseasia.org/ for more information.
About Asia Pacific Enterprise Awards
Launched in 2007, the Asia Pacific Enterprise Awards is the region's most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/ regions and markets all over Asia. For further information, please visit www.apea.asia.
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