JAKARTA, Indonesia, Aug. 20, 2026 /PRNewswire/ -- HUED Hair Professional, an emerging hair beauty brand focused on redefining at-home salon experiences, has announced its debut collaboration with Barbie™. The partnership introduces a limited-edition Hi Sleek Comb-In Hair Color collection, highlighted by a signature pink aesthetic inspired by Barbie's iconic identity. Designed for ease of use, the collection brings salon-quality results at home, while encouraging bold self-expression, creativity, and confidence through hair color.
The collaboration reflects a commitment to individuality and inclusivity—values deeply rooted in both HUED and Barbie. At the center of the collection is HUED's hero product, the Hi Sleek Comb-In Hair Color, which features an innovative precision comb applicator designed to replicate the technique of a professional colorist. This allows for smooth, even coverage with minimal effort, making it ideal for at-home users. The product is resonating with Gen Z consumers who value convenience, personalization, and trend-driven hair solutions. By simplifying professional techniques into accessible tools, HUED continues to empower both first-time users and experienced color enthusiasts to experiment confidently.
In line with Barbie™'s legacy of optimism and empowerment, HUED has also focused on delivering a high-performance yet enjoyable coloring experience. The formula is powered by HUEMAX® Color-Boosting Factor, combined with a biotech Colorshield Care Essence, to help maintain vibrant color for up to 120 days. In addition to long-lasting results, the product delivers a healthy, high-gloss finish while helping to reduce concerns such as fading, dryness, and damage—making it suitable for regular use at home.
The Barbie™ x HUED Hi Sleek Comb-In Hair Color collection is now launching across Southeast Asian markets and is expected to introduce additional activations, expanding opportunities for expressive, at-home beauty experiences.
ABOUT HUED
HUED is rooted in Korean hairstyling philosophies and high-end salon expertise, continuing to reimagine how consumers approach hair color and care at home. By translating professional techniques into intuitive, easy-to-use tools, HUED aims to bridge the gap between salon-quality results and everyday convenience, allowing users to achieve polished, professional-looking outcomes without the need for complex processes or salon visits.
ABOUT BARBIE™
Barbie was founded in 1959 by Ruth Handler, who invented the fashion doll category that girls could use to envision their future selves. Over the brand's 60 years, Barbie has empowered girls to imagine themselves in aspirational roles — from princess to president.
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HUE in Pink: HUED Hair Professional × Barbie™ Unveil a Limited-Edition Hair Color Collection Celebrating Unapologetic Hair Energy
HONG KONG, Aug. 20, 2026 /PRNewswire/ -- AIROBO Platform Group (formerly Hony Culture Group, 00419.HK) announced on Aug. 19 that its board of directors has proposed changing the Company's English name to "AIROBO Platform Group Limited". The proposed name change signals that the Group's robotics platform operations have evolved into a core strategic direction and will further reinforce its brand positioning in the capital market.
Name Change Reflects Strategic Business Upgrade
As AI applications continue to expand into robotics platform operations, AIROBO believes that the existing name no longer fully reflects the current state of the Group's business development. The proposed renaming will establish a more appropriate corporate image and positioning, aligning the listed company's name with its core business brand.
"This name change is not merely a branding adjustment, but a clear statement of the Group's future development direction," said AIROBO. "We are committed to building a unified robotics operations platform that addresses the critical challenges the industry faces when robots enter real-world environments."
Platform Model Rapidly Expanding
Almost simultaneously with this renaming, AIROBO's robotics business has been expanding rapidly. Following its cooperation with Longfor Property Services, the Group's subsidiary, AIROBO (Chengdu) Technology Co., Ltd., has also entered into partnerships with Central China Property Management, Excellence Property Management and Junfa Property Services, respectively, to jointly develop and operate property robotics operation platforms.
AIROBO's business model is distinctly differentiated from traditional robot manufacturers. Rather than manufacturing a particular type of robot, the Company focuses on solving the challenge of unified operations after robots are deployed in real-world environments. Through a unified operating system and operations platform, AIROBO can connect, dispatch and manage robots of different brands, protocols and functions. The platform further integrates with elevators, access-control systems and property-management business systems, enabling robots to become genuinely embedded into daily operational workflows such as delivery, cleaning, inspection and security.
Scenario Resources Become a Key Advantage
The successive partnerships with property-management companies provide AIROBO's platform model with critical scenario resources. Communities, office buildings and industrial parks generate large volumes of high-frequency, repetitive and standardised tasks every day, giving them natural conditions for the scaled deployment of robots.
"Over the past few years, the robotics industry has largely addressed the question of 'whether robots are available'," noted AIROBO. "The greater challenge in the next stage is 'where robots can work continuously'. Through our deep collaboration with property enterprises, we are providing robots with sustainable real-world working scenarios."
When the platform simultaneously connects robot manufacturers with a large number of property projects, AIROBO's commercial logic evolves further: the Company is no longer simply providing a software system for individual projects, but is gradually becoming the connectivity layer through which robot suppliers gain access to a broad range of real-world application scenarios.
Capital Market Looks Forward to Scale Effects
The inclusion of "Platform" in the proposed new company name reflects AIROBO's firm commitment to platform-based development. From a capital-market perspective, AIROBO will continue to monitor key metrics: the number of property projects connected, the number of robot brands integrated, the volume of continuously operating robotic tasks, and ultimately whether it can build a robotics operations network spanning regions, brands and application scenarios.
AIROBO believes that if these indicators continue to grow, "AIROBO Platform Group" will represent more than just a rebranding of a listed company; it will signal the emergence of a new role within the robotics industry formally entering the capital-market spotlight.
At present, the proposed name change remains subject to approval at a special general meeting of shareholders and completion of the relevant registration procedures before it can formally take effect. This also heralds the advent of what could become the "first listed robotics operations platform company".
About AIROBO Platform Group
AIROBO Platform Group is a technology company dedicated to unified robotics operations platforms. Through its self‑developed operating system and management platform, it enables unified connectivity, scheduling and management of multi‑brand, multi‑type robots. The Group is committed to solving the operational challenges faced by the robotics industry in real‑world scenarios, providing intelligent solutions for properties, commercial buildings, industrial parks and other environments.
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From Hony Culture to AIROBO Platform Group: A New Hong Kong-Listed Robotics Narrative Behind the Name Change
