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COSRX Becomes the First K-Beauty Patron of the British Beauty Council

Business

COSRX Becomes the First K-Beauty Patron of the British Beauty Council
Business

Business

COSRX Becomes the First K-Beauty Patron of the British Beauty Council

2026-08-21 01:00 Last Updated At:01:15

Global science-led skincare brand COSRX joins the British Beauty Council as its first K-Beauty patron, strengthening its commitment to industry education, innovation and advocacy.

NEW YORK, Aug. 21, 2026 /PRNewswire/ -- Global skincare brand COSRX has announced its patronage of the British Beauty Council, becoming the organization's first-ever K-Beauty patron. The partnership marks a significant milestone for both COSRX and the British Beauty Council, reflecting the growing global influence of Korean beauty while reinforcing a shared commitment to advancing industry standards through education, innovation and advocacy.

As a patron, COSRX will work alongside the British Beauty Council to support key industry initiatives, including the Council's UV Safety Coalition, helping to drive greater awareness around sun protection, skincare education and public health. The partnership also represents COSRX's continued commitment to contributing to the global beauty industry as the brand expands its international presence and participates in broader conversations shaping the future of skincare.

COSRX Founder Jun Sang Hun said about the partnership:
"At COSRX, our mission has always been to help people rediscover their skin's healthy, natural beauty through effective, science-backed skincare—and empower them to live better lives with greater confidence. We believe that positive changes in the skin inspire confidence, and that confidence helps shape a better tomorrow. This is what "Expecting Tomorrow" means to COSRX."

For over a decade, COSRX has redefined what science-led skincare can look like. Combining COSmetics and RX (Prescription), the brand was founded on the principle of creating simple, effective skincare solutions rooted in scientific research and a deep understanding of consumers' skin concerns. Its targeted formulations are designed to support healthier-looking skin while empowering individuals to build effective, accessible skincare routines with confidence.

Built on the belief that skincare should deliver more than surface-level results, COSRX has earned global recognition for its high-performance formulations across barrier care, hydration, sensitivity and skin texture. Championing carefully selected ingredients and high-efficacy formulas, the brand combines concentrated active ingredients with uncomplicated routines to deliver visible, result-driven skincare.

Speaking about the partnership, Millie Kendall OBE, Chief Executive Officer of the British Beauty Council, said:
"We're delighted to welcome COSRX as the British Beauty Council's first K-Beauty patron. Korean beauty continues to shape the global industry, and COSRX brings valuable expertise to our community. This partnership reflects the increasingly global nature of beauty, and we look forward to what we can achieve together."

From pioneering the use of innovative ingredients in mainstream skincare to developing next-generation formulations powered by cutting-edge actives including peptides, PDRN and exosomes, COSRX continues to advance innovation across the skincare category. The brand's portfolio includes hero products such as the 6 Peptide Skin Booster Serum, the Blue Peptide Bakuchiol Plump Glow Serum, the Peptide Collagen Hydrogel Eye Patch, and the Ceramide Skin Barrier Moisturizer, offering targeted solutions across barrier support, hydration and a range of everyday skin concerns.

Through its patronage, COSRX and the British Beauty Council will work collaboratively to champion education, promote evidence-led skincare practices and support initiatives that positively impact the beauty industry and consumers.

About COSRX
Rooted in science and driven by results, COSRX is a global derma skincare brand known for high-performance, accessible formulations developed around carefully selected ingredients and real skin concerns. Through ingredient-led innovation and consumer-focused product development, COSRX creates effective skincare solutions that are easy to understand and incorporate into everyday routines. Its award-winning portfolio is available through COSRX.com and leading retailers including Olive Young, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. Follow '@cosrx' on Instagram and TikTok for the latest product launches, skincare tips and brand updates.

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COSRX Becomes the First K-Beauty Patron of the British Beauty Council

COSRX Becomes the First K-Beauty Patron of the British Beauty Council

SHANGHAI, Aug. 20, 2026 /PRNewswire/ -- Angel Nutritech, a professional yeast biotechnology subsidiary under Angel Yeast (SSE: 600298), has been recognized for its Angel Human Health (AHH) yeast essence packaging design with a Red Dot Award: Brands & Communication Design 2026.

Design Inspired by Scientific Rigor and Modern Elegance

Drawing inspiration from Angel Yeast's more than four decades of expertise in fermentation technology, the packaging design for AHH yeast essence translates the "Yeast Regeneration and Repair without Boundaries" concept into a compelling visual language. The design team consciously evoked the microscopic process of yeast cell division and budding, employing a minimalist visual of interlocking circles to show the moment of cell division, thereby conveying the product's core value: cellular level skin repair.

The symbolism of yeast cell division also communicates the form of a plump droplet of the yeast essence, echoing the product's highly pure, concentrated nature. The bottles containing the essence have a silhouette that tapers at the top and is full at the base, lending the packaging a sense of stability and dynamic three-dimensionality.

The design pairs pure white with luxurious gold accents, utilizing hot-stamping and embossing techniques to ultimately achieve a clean, professional aesthetic that balances minimalism with premium visual appeal.

Aesthetic Appeal Meets Functionality and Sustainability

Going beyond visual appeal, AHH's packaging design prioritizes functionality and environmental responsibility. Serum products feature individually sealed, single-use ampoules that deliver precise dosing with every application. This design safeguards the stability of active ingredients, helps prevent contamination during use, and offers a compact, portable format that fits seamlessly into daily routines and travel alike.

For products such as toners, emulsions and cleansers, AHH adopts ergonomic, non-slip designs paired with pump dispensers equipped with removable locking clips. This thoughtful engineering effectively prevents accidental leakage during travel, ensuring that every product remains secure, easy to handle and convenient to use on the go.

In terms of sustainability, the packaging incorporates FSC-certified paper, soy-based inks, and recyclable plastics, striving to minimize the environmental footprint while maintaining product quality. By integrating these green design principles, AHH demonstrates its commitment to responsible packaging that protects both the product and the planet.

The Red Dot Award: A Global Mark of Trust

"Winning the Red Dot Award is a testament to our team's relentless pursuit of merging scientific rigor with modern elegance," said Zhou Chenpeng, General Manager of Angel Nutritech. "This recognition validates our belief that packaging is not just a container, but a crucial touchpoint in the consumer's skincare journey."

The Red Dot Award: Brands & Communication Design 2026 recognition not only validates Angel Nutritech's design innovation and brand strength but also serves as a powerful indicator of the company's internal synergy, its commitment to design-driven value, and its deep focus on the consumer upgrade trend. The accolade reflects a coordinated effort across the organization, where design excellence is treated not as an afterthought but as a core driver of brand value.

Beyond the internal significance, the award adds a credible anchor of trust for the brand's communication in the global consumer market. As AHH continues to expand its international presence, this independent, internationally recognized honor strengthens consumer confidence in the quality and design integrity of the yeast essence series, supporting the brand's storytelling and market positioning on a worldwide stage.

Looking forward, the Angel Nutritech design team will continue its dedication to blending practical functionality with modern aesthetics, creating innovative product ranges that reflect the brand's warmth and infusing greater creative momentum into the company's development of high-quality yeast products.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Angel Yeast's AHH Packaging Design Recognized with Red Dot Award

Angel Yeast's AHH Packaging Design Recognized with Red Dot Award

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