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COSRX Becomes the First K-Beauty Patron of the British Beauty Council

Business

COSRX Becomes the First K-Beauty Patron of the British Beauty Council
Business

Business

COSRX Becomes the First K-Beauty Patron of the British Beauty Council

2026-08-21 01:00 Last Updated At:01:15

Global science-led skincare brand COSRX joins the British Beauty Council as its first K-Beauty patron, strengthening its commitment to industry education, innovation and advocacy.

NEW YORK, Aug. 21, 2026 /PRNewswire/ -- Global skincare brand COSRX has announced its patronage of the British Beauty Council, becoming the organization's first-ever K-Beauty patron. The partnership marks a significant milestone for both COSRX and the British Beauty Council, reflecting the growing global influence of Korean beauty while reinforcing a shared commitment to advancing industry standards through education, innovation and advocacy.

As a patron, COSRX will work alongside the British Beauty Council to support key industry initiatives, including the Council's UV Safety Coalition, helping to drive greater awareness around sun protection, skincare education and public health. The partnership also represents COSRX's continued commitment to contributing to the global beauty industry as the brand expands its international presence and participates in broader conversations shaping the future of skincare.

COSRX Founder Jun Sang Hun said about the partnership:
"At COSRX, our mission has always been to help people rediscover their skin's healthy, natural beauty through effective, science-backed skincare—and empower them to live better lives with greater confidence. We believe that positive changes in the skin inspire confidence, and that confidence helps shape a better tomorrow. This is what "Expecting Tomorrow" means to COSRX."

For over a decade, COSRX has redefined what science-led skincare can look like. Combining COSmetics and RX (Prescription), the brand was founded on the principle of creating simple, effective skincare solutions rooted in scientific research and a deep understanding of consumers' skin concerns. Its targeted formulations are designed to support healthier-looking skin while empowering individuals to build effective, accessible skincare routines with confidence.

Built on the belief that skincare should deliver more than surface-level results, COSRX has earned global recognition for its high-performance formulations across barrier care, hydration, sensitivity and skin texture. Championing carefully selected ingredients and high-efficacy formulas, the brand combines concentrated active ingredients with uncomplicated routines to deliver visible, result-driven skincare.

Speaking about the partnership, Millie Kendall OBE, Chief Executive Officer of the British Beauty Council, said:
"We're delighted to welcome COSRX as the British Beauty Council's first K-Beauty patron. Korean beauty continues to shape the global industry, and COSRX brings valuable expertise to our community. This partnership reflects the increasingly global nature of beauty, and we look forward to what we can achieve together."

From pioneering the use of innovative ingredients in mainstream skincare to developing next-generation formulations powered by cutting-edge actives including peptides, PDRN and exosomes, COSRX continues to advance innovation across the skincare category. The brand's portfolio includes hero products such as the 6 Peptide Skin Booster Serum, the Blue Peptide Bakuchiol Plump Glow Serum, the Peptide Collagen Hydrogel Eye Patch, and the Ceramide Skin Barrier Moisturizer, offering targeted solutions across barrier support, hydration and a range of everyday skin concerns.

Through its patronage, COSRX and the British Beauty Council will work collaboratively to champion education, promote evidence-led skincare practices and support initiatives that positively impact the beauty industry and consumers.

About COSRX
Rooted in science and driven by results, COSRX is a global derma skincare brand known for high-performance, accessible formulations developed around carefully selected ingredients and real skin concerns. Through ingredient-led innovation and consumer-focused product development, COSRX creates effective skincare solutions that are easy to understand and incorporate into everyday routines. Its award-winning portfolio is available through COSRX.com and leading retailers including Olive Young, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. Follow '@cosrx' on Instagram and TikTok for the latest product launches, skincare tips and brand updates.

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COSRX Becomes the First K-Beauty Patron of the British Beauty Council

COSRX Becomes the First K-Beauty Patron of the British Beauty Council

FULLERTON, Calif., Nov. 7, 2026 /PRNewswire/ -- ecozy, a leader in smart home appliances, today announced the launch of the Brezzano Switch 2-in-1 Espresso Machine, an entry-level home coffee maker that delivers espresso and true drip coffee. Designed to make home brewing simple and convenient, it features two distinct brewing styles and an intuitive on-screen brewing guide. With its versatile functions and user-friendly design, the Brezzano Switch is an ideal first coffee machine for beginners.

Two Brewing Styles in One Compact Machine

The ecozy Brezzano Switch combines drip coffee and espresso brewing in one sleek, compact machine, offering more ways to make coffee and elevating your at-home brewing experience. Unlike other espresso machines in the same price range, it features dedicated components for each brewing method: a portafilter and basket for espresso, and a drip coffee basket with a mesh filter for drip coffee. Each mode also has its own optimized brewing parameters for the best results.

What makes it special is its ability to deliver true drip coffee. The drip mode uses optimized pressure and water flow, paired with a wide showerhead to ensure even saturation and thorough extraction, delivering a rich, smooth, and balanced cup with a flavor profile similar to pour-over coffee. It brews 1–2 servings of true drip coffee in just 75 seconds, without the burnt bitterness or crema often found in espresso-based Americano, making it ideal for busy mornings.

Precise Extraction for Barista-Quality Coffee

With its powerful features, the ecozy Brezzano Switch is able to meet a variety of coffee preferences. Its built-in 20-bar high-pressure pump provides the pressure needed to extract espresso with a rich crema. The PID + NTC Temperature Control System continuously monitors and regulates water temperature to maintain stable brewing conditions and consistent flavor in every cup. It also comes with a steam wand that creates hot, finely textured microfoam for lattes and cappuccinos. Whether you prefer rich espresso or true drip coffee, the Brezzano Switch makes it easy to enjoy your favorite coffee at home.

Smart Full-Color Touchscreen for Easy Operation

The Brezzano Switch takes your home coffee experience to the next level with a vibrant, full-color touchscreen that adds a modern, tech-inspired look to your countertop. Beyond its visual appeal, the intuitive interface provides on-screen guidance for basket type selection, grind size, and coffee grounds preparation. Real-time machine status updates keep users informed of brewing progress, making the entire experience easier to follow. Even coffee beginners can quickly master the basics and make a quality cup with confidence.

Effortless Maintenance

The ecozy Brezzano Switch simplifies everyday upkeep with a one-touch self-cleaning function that takes the hassle out of routine care. The water tank and drip tray can be detached for more thorough cleaning, while a built-in reminder alerts users after every 500 brewing cycles, helping them stay on top of regular maintenance and keep the machine ready for its next cup.

Pricing and Availability

The ecozy Brezzano Switch 2-in-1 Espresso Machine is now available on Amazon for $129.99. To celebrate its launch, customers can enjoy a limited-time 31% discount. Simply use code C47O2SIC at checkout to bring the price down to just $89.69. Offer valid Nov. 7 – 30. It's an affordable option for upgrading your home coffee setup or finding a practical holiday gift.

Follow ecozy on Facebook, Instagram, YouTube, and TikTok for the latest updates, offers, and tips!

About ecozy

A "dream home" is what we strive for, and ecozy is born from a desire for a better life and relentless innovation. We turn bold ideas into practical solutions, creating smart home products that are fun, convenient, and designed to make life easier, more comfortable, and truly enjoyable for every dreamer.

ecozy, easy ways, cozy days.

Contact: marketing@ecozy.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

ecozy Introduces the Brezzano Switch, a 2-in-1 Home Espresso Machine That Delivers True Drip Coffee

ecozy Introduces the Brezzano Switch, a 2-in-1 Home Espresso Machine That Delivers True Drip Coffee

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