KUALA LUMPUR, MALAYSIA & SINGAPORE – Media OutReach Newswire – 21 August 2026 – More than 700 guests across Malaysia and Singapore recently came together to embrace L'OCCITANE en Provence's growing 5-to-0 Reset movement, a community-led initiative encouraging individuals to pause, reset and reconnect through intentional self-care.
Through immersive wellness experiences held across both markets, participants discovered how five seconds of conscious stillness can become the first step towards resetting skin, body and mind. At the heart of the movement was the Immortelle Reset Serum, L'OCCITANE's iconic skincare innovation designed to help skin recover from daily stressors while supporting hydration, radiance and refreshed-looking skin.
Inspired by a simple yet powerful philosophy, the 5-to-0 Reset encourages individuals to take five seconds to pause, breathe and return to zero before beginning a skincare ritual that transforms everyday routines into meaningful moments of self-care.
5 seconds. 5 movements. 1 ritual. 0 distractions.
In a world that rarely slows down, the movement serves as a reminder that self-care is not about finding more time, but choosing to create it.
From 5 to 0: A Daily Ritual for Skin and Mind
The 5-to-0 Reset begins with a conscious choice to pause.
Five seconds to let the noise settle. Five seconds to become present. Five seconds to reconnect with yourself before the day begins or ends.
What follows is a skincare ritual shaped through five deliberate movements, where each gesture extends that initial moment of calm. Through this ritual, skincare becomes more than a beauty routine. It becomes an opportunity to reset, recharge and return to yourself.
The movement reflects a growing shift in consumer wellness habits, where beauty and wellbeing are increasingly recognised as interconnected parts of daily life.
The Hero Behind the Movement: Immortelle Reset Serum
At the heart of the 5-to-0 Reset movement is the Immortelle Reset Serum, L'OCCITANE's iconic face serum designed to help skin recover from the visible effects of stress, fatigue and daily environmental aggressors. Inspired by the philosophy of resetting both skin and mind, the serum helps deliver revitalized, rested and radiant-looking skin in just one night.
Key benefits include:
- Lasting hydration and a stronger skin barrier
- Smoother, plumper-looking skin
- Reduced appearance of tired, dull-looking skin
- Fresher, more rested-looking skin by morning
- Up to 40% improvement in skin radiance
Paired with the 5-to-0 Reset ritual, the Immortelle Reset Serum transforms a daily skincare routine into a moment of intentional self-care, helping consumers reset their glow, restore hydration and reveal healthier-looking, radiant skin every day.
Bringing the 5-to-0 Reset Movement Across Malaysia and Singapore
The regional movement came to life through immersive community experiences designed to help participants slow down and reconnect with themselves.
In Malaysia, guests gathered at the Rooftop Garden, LaLaport BBCC, where L'OCCITANE transformed the space into a sanctuary of calm through guided breathing exercises, yoga sessions, sensorial skincare rituals and moments of intentional stillness. Joined by MYFM's Yoon and MIX FM's Aishah Sinclair, participants embraced a shared opportunity to pause from the rhythm of everyday life while experiencing the philosophy behind the 5-to-0 Reset.
In Singapore, the experience was held at Gardens by the Bay in collaboration with Yoga Movement, one of Singapore's leading yoga studios.
The event welcomed 200 participants for an immersive sunset gathering featuring the signature 5-to-0 Reset Ritual and a specially curated Yoga Slow Flow & Zen experience. Set against the iconic Gardens by the Bay and Marina Bay skyline, guests were invited to disconnect from distractions and reconnect with themselves through mindful movement, guided breathing and intentional pauses.
Together, the Malaysia and Singapore events welcomed more than 700 participants, demonstrating the growing resonance of the 5-to-0 Reset philosophy across the region.
More Than a Campaign, A Growing Community Movement
While the event has concluded, the 5-to-0 Reset continues as an everyday ritual that anyone can practise, anywhere.
More than a skincare campaign, the movement reflects L'OCCITANE's belief that beauty rituals can serve as meaningful moments of reconnection, helping people feel more present, more balanced and more connected to themselves.
Through the Immortelle Reset Serum and the 5-to-0 Reset ritual, L'OCCITANE continues to empower consumers to create small but intentional moments of pause in their daily lives.
Because resetting does not require a dramatic lifestyle change.
Sometimes, all it takes is five seconds.
5 seconds. 5 movements. 1 ritual. 0 distractions.
This is the 5-to-0 Reset. And it's yours, every day
About the Immortelle Reset Serum
The L'OCCITANE Immortelle Reset Serum is designed to help skin recover from daily stressors while delivering hydration, glow and refreshed-looking skin. Formulated with Immortelle Essential Oil and L'OCCITANE's expertise in botanical skincare, the serum supports a healthier-looking complexion and forms the foundation of the brand's signature 5-to-0 Reset ritual.
Hashtag: #5to0Reset #LOccitaneMY #LOccitaneEnProvence
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The issuer is solely responsible for the content of this announcement.
L'Occitane Malayia
About L'OCCITANE en Provence
A Beauty Maison revealing the living force of flora since 1976, L'OCCITANE en Provence draws inspiration from the vibrant nature and cultures of Haute-Provence. The Maison creates skincare, body care, fragrance and home collections formulated in France with botanical ingredients and enhanced by advanced science and an environmentally conscious approach.
Today, L'OCCITANE en Provence shares its philosophy through more than 3,000 boutiques worldwide, 100 spas, 2,500 partner hotels and its own destination hotel, Le Couvent des Minimes, un Hôtel & Spa L'OCCITANE en Provence.
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More Than 700 Guests Across Malaysia and Singapore Embrace L’OCCITANE’s Growing 5-to-0 Reset Movement
SANYA, CHINA – Media OutReach Newswire – 21 August 2026 – On the evening of August 19, the banquet hall of The Sanya Taikang Tribute Portfolio Resort, was brightly illuminated and filled with youthful energy and the warm spirit of the island. As the opening event of the 2026 Hong Kong and Macao Youth Study Tour and Exchange Program in the Chinese mainland, the "Hainan Night" cultural tourism promotion event, themed "A Young and Joyful Hainan Summer," was held here. More than 200 principals, teachers and student representatives from primary and secondary schools in Hong Kong and Macao, heads of study tour organizations, and representatives from the mainland's cultural tourism sector gathered on the shores of the South China Sea. Through an immersive experience of island culture, they officially kicked off a week-long study tour and exchange program across Hainan.
The event was hosted by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province and the Sanya Municipal People's Government, organized by the cultural tourism authorities of Sanya, Danzhou, Wenchang and Wanning, and co-organized by the Hainan Study Tour and Tourism Association, with support from the Asian Tourism Exchange Center and the World Study Travel Organization. Combining multisensory immersion with interactive scenarios, the event integrated coastal scenery, intangible cultural heritage and study tour resources, offering guests from Hong Kong and Macao a warm cultural tourism welcome featuring distinctive local characteristics and youthful vitality.
Immersive Island Welcome and Youthful Celebration Ignite Sanya's Night
Upon entering the venue, guests were immediately immersed in the atmosphere of an "Island Wonderland." Coconut palm-inspired installations were arranged along the passageways, while traditional Li brocade patterns added decorative touches. Warm yellow lighting created a relaxed yet vibrant tropical-island ambiance, while guests dressed in traditional Hainan island attire moved throughout the venue, bringing the distinctive charm of Hainan to life.
Next to the registration area, a bamboo-pole dance welcome team was already in position. Accompanied by lively Li ethnic percussion music, long bamboo poles opened and closed rhythmically, attracting many young visitors from Hong Kong and Macao to give it a try. At first, some participants were somewhat unfamiliar with the movements, carefully stepping in and out to the beat. After several attempts, however, they quickly found their rhythm. The sound of bamboo poles clacking together blended with the laughter of the young participants, turning the entrance into a sea of joy.
The island-themed photo area, intangible cultural heritage experience zone and study tour resources exhibition were also bustling with visitors. Some guests captured their first moments in Hainan against a backdrop of coastal scenery, while others stopped to watch demonstrations of traditional Li instruments, including the nose flute and zhuoba. Many students gathered around the study tour displays, carefully exploring the diverse opportunities available for educational travel in Hainan.
At around 6 p.m., the opening dance performance, Come See the Sea, gracefully took the stage. Through fluid movements that mimicked the rise and fall of waves, the dancers condensed the vastness and gentle beauty of the South China Sea into a captivating stage performance. All eyes turned toward the stage, officially opening the event.
In her remarks, Wang Hejiao, Deputy Secretary-General of the Hainan Provincial People's Government, noted that in 2025, the number of Hong Kong and Macao study tour participants visiting Hainan exceeded 10,000, with two-way youth exchanges continuing to gain momentum. Since the Free Trade Port's "Riding the Waves Program" was launched in 2023, nearly 30 universities in Hong Kong and Macao have participated, attracting more than 1,500 students. Of these, 200 Hong Kong and Macao university students have completed internships in Hainan. In 2026, another 60 university students from Hong Kong and Macao will come to Hainan for practical training and experience. Generation after generation of young people from Hong Kong and Macao have visited Hainan to experience firsthand the vibrant development of the Hainan Free Trade Port, helping build a strong foundation of friendship and mutual understanding among the three regions. She expressed the hope that participants would explore Hainan's landscapes and allow a shared sense of national identity to grow through firsthand experiences.
Tian Zhiqi, Chief Operating Officer for the Asia-Pacific Region of the World Study Travel Organization, said that Hainan has enormous potential in study travel. The organization is actively responding to the needs of the digital economy and people's aspirations for a better life, while following the trend toward carbon peaking and carbon neutrality. It promotes coordinated development of new routes, new business models and new market participants. He expressed the hope that, together with the Hainan Free Trade Port, the organization could build a study travel system featuring an international perspective as well as Chinese approaches, Chinese wisdom and Chinese solutions, thereby strengthening China's voice in the international study travel sector.
The immersive study tour promotion, A Young and Joyful Hainan Summer, followed. Through real-life imagery and vivid presentations, three distinctive study tour routes—space exploration, deep-sea discovery and rainforest adventure—were gradually unveiled. Many young people in the audience watched with anticipation, quietly discussing the highlights of the upcoming itinerary with their peers.
Following the promotion, a series of artistic performances and interactive activities kept the exciting building. The dance Fisherfolk Weaving the Moonlight portrayed the life of fishing communities along the South China Sea, showcasing the rich cultural character of Hainan. The Sanya Akage Band performed original songs including Ben Nei Re and Children Who Guard the Mountain Orchid, allowing guests to experience the vitality of Hainan's intangible cultural heritage. When familiar classics such as Kara Forever OK, Walking Along the Road of Life and A Dream of Blades and Swords were performed, the atmosphere reached a climax. Many teachers and students from Hong Kong and Macao spontaneously joined in the singing, bringing people closer together across the distance between the regions.
Two rounds of interactive lucky draws were also held during the event, alongside a promotion of "Cool Travel Hainan," Hainan's public cultural tourism service platform, which offered exclusive travel benefits to guests. The evening then culminated in an interactive singing and dancing session. Guests and young participants took to the stage, singing and dancing among the rising and falling bamboo poles, pushing the festive atmosphere to its peak as laughter and cheers echoed throughout the venue.
Building Bridges Through the Night: Young People from Hainan, Hong Kong and Macao Share a Common Dream
The vibrant "Hainan Night" was not only a concentrated showcase of Hainan's cultural tourism appeal, but also a warm prelude to the entire Hong Kong and Macao Youth Study Tour and Exchange Program in the Chinese mainland.
The program will last seven days. Following the welcome and promotional event on August 19, representatives of teachers and students from Hong Kong and Macao will embark on a themed study tour of Hainan from August 20 to 25. Starting from Sanya, the itinerary will take them to Wanning, Danzhou, Haikou and Wenchang, offering participants a comprehensive look at the dynamic development of the Hainan Free Trade Port. A study tour resources exchange event will also be held during the program, featuring Hainan's three major study-tour themes—space, ocean and rainforest. Industry representatives from Hainan, Hong Kong and Macao will be invited to discuss opportunities and future directions for cross-border study tour cooperation.
At the event, many guests and young participants from Hong Kong and Macao shared their impressions and expectations.
"This is my first time in Hainan. I was amazed by the bamboo-pole dance and the island-themed decorations as soon as I entered. It is a completely different cultural experience!" said Lin Renhui, a student representative from Hong Kong, visibly excited. "Previously, I had only seen Hainan's space launch sites and tropical rainforests in textbooks and documentaries. During the upcoming tour around the island, I am most looking forward to visiting Wenchang. I want to see the country's major aerospace facilities with my own eyes and experience the achievements of China's aerospace development."
Zhang Yuzhong, General Manager of Aiyouxue (Hong Kong) Co., Ltd., which has long been engaged in the study travel sector, said that Hainan possesses highly distinctive and scarce study tour resources in areas such as aerospace, the ocean and rainforests, giving the island a natural appeal for young people from Hong Kong and Macao.
"This event is not only a cultural exchange among young people but also provides a face-to-face platform for the study tour industries in the two regions to connect and cooperate. In the future, we hope to bring more young people from Hong Kong and Macao to Hainan, while also organizing visits for young people from Hainan to Macao. We want to establish a two-way study tour and exchange mechanism so that young people can deepen their mutual understanding through travel and strengthen their cultural identification with the motherland," Zhang said.
In recent years, cultural tourism exchanges among Hainan, Hong Kong and Macao have continued to deepen, with youth study tours becoming a regular vehicle for exchanges. Leveraging the opportunities brought by the development of the Hainan Free Trade Port, Hainan has continued to enrich its study tour offerings and improve related industry services, with the aim of providing young people from Hong Kong and Macao with more meaningful, engaging and rewarding educational travel experiences.
From the Greater Bay Area to the Free Trade Port, the regions may be separated by mountains and sea, but their hearts remain closely connected. Over the coming week, teachers and students from Hong Kong and Macao will gain a deeper understanding of the vitality of the Hainan Free Trade Port through firsthand visits, carry forward China's outstanding traditional culture through cultural experiences, and strengthen the emotional bonds and shared aspirations of young people from Hainan, Hong Kong and Macao through in-depth exchanges. In the great tide of an era marked by closer cooperation among the three regions, the energy and dreams of youth will shine brightly.
The issuer is solely responsible for the content of this announcement.
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