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Zhang Ziyi: the new face of Clarins Precious

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Zhang Ziyi: the new face of Clarins Precious
Business

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Zhang Ziyi: the new face of Clarins Precious

2026-08-22 00:56 Last Updated At:01:15

PARIS, Aug. 22, 2026 /PRNewswire/ -- Clarins is proud to announce Zhang Ziyi as Clarins Precious Global spokesperson. The Chinese actress, director and producer is a globally recognized icon of cinema whose singular talent has earned world-wide acclaim. As part of her new role, she will champion authentic beauty, rare innovation and the exceptional craftmanship of Clarins Precious, our premium skin care line built on decades of scientific expertise, meticulous formulation and a relentless pursuit of excellence.

Zhang Ziyi rose to international stardom through a distinctive combination of strength and grace, qualities that resonate with Clarins' ethos of natural beauty and inner resilience. Her devotion to physical rigor and immersive research mirrors Clarins' commitments to expertise and ongoing innovation. In a career defined by deep investment to her work, with each role approached with precision, depth and mastery, she embodies the rare attributes that make Clarins Precious unique.

With storytelling content grounded in Ms. Zhang's dedication to her craft, the Clarins Precious Zhang Ziyi campaign will demonstrate how discipline, ritual and expert care translate to skin longevity and individual radiance. An iconic partnership that honors both Clarins' skin care heritage and Zhang's artistic legacy.

Katalin Berenyi, Clarins Brand Managing Director: "We are so proud and so excited to welcome Zhang Ziyi into the Clarins Precious family. Ziyi brings so much to Precious and to Clarins:  her personality, her drive for perfection, and that unique aura she has in China and all around the world.  She has an incredible passion for craftsmanship, for excellence, and innovation. And what makes this moment truly special is the genuine emotional connection she has with Clarins."

Zhang Ziyi: "I have always admired Clarins' innovative spirit. Their deep commitment to excellence mirrors my own. I am delighted to join the Clarins family, and I'm truly honored to be part of the Clarins Precious story."

The campaign launch and creative assets will roll out globally in September 2026.

Please direct all media inquiries to Clarins' press office.

About Zhang Ziyi

Early training and debut
During her formative years, Ms. Zhang attended the Beijing Dance Academy for six years, followed by four years at China's most prestigious drama academy, the Central Drama College.

She made her film debut in 1998 with Zhang Yimou's The Road Home which was awarded the Silver Bear at the Berlin Film Festival. She also won her first Best Actress Award in China.

Her international breakthrough
Her award-winning performance in Ang Lee's Crouching Tiger, Hidden Dragon, in the summer of 2000, spread her fame far beyond the shores of her native China. 

She starred in the Hollywood movie, Memoirs of a Geisha, directed by Rob Marshall, released in 2005.  From hence, she solidified her reputation as an accomplished actor, earning Best Actress nominations from SAG, BAFTA and Golden Globes, the first mainland Chinese actress to hold such honors.

Record achievements
She holds a record 12 Best Actress wins for her role in The Grandmaster, an unbroken milestone in Chinese cinema. To perfectly embody her character in this Wong Kar Wai film, she committed to six‑hours of daily martial training over three years.

Leadership in film
In 2005, at age 26, she was invited to join AMPAS as a Lifetime Voting Member of the Oscars, becoming the youngest Chinese actor to receive this distinction.

In 2006, at age 27, she was a member of the Jury of the Cannes Film Festival Main Competition; a Cinefondation Juror in 2009; and Un Certain Regard Juror in 2013.

She has also served on the Toronto Film Festival Platform Jury, and she was President of the Jury at the Tokyo International Film Festival. In 2024, she was on the Jury of the Venice International Film Festival. 

Artistic evolution
She made her directorial debut in 2021 with "Poem" in the feature film My Country, My Parents which won her critical accolades. She continues to balance an active personal life - she is the mother of two (children born in 2015 and 2020) - with creative pursuits.

In 2027, she will star in two major film releases, one of which she will also direct.

About Clarins Precious
A new vision of luxury skin care - rare, powerful, and rooted in responsible beauty. Inspired by plants and driven by advanced science, this exceptional collection includes luxurious face and eye creams, a brightening serum, oil-in-serum, a treatment essence, cleanser and ultra-luxe facial tools. Its signature ingredient is Clarins' exclusive moonlight flower cryoextract – selected for its +33% activation of longevity protein FOXO* – combined with biomimetic anti-aging peptides to visibly firm, smooth, and restore radiance for a youthful glow. Crafted with 92% natural-origin ingredients and housed in a recyclable luxury jar, it delivers high-performance skin care with a commitment to sustainability and sensorial elegance.

*In vitro test on ingredient.

About Clarins
A family-owned global cosmetics Group founded in Paris in 1954 by Jacques Courtin, Clarins has been innovating for more than 70 years to promote responsible beauty. A result of ongoing research, its plant-based products formulated and manufactured in France are sold in over 150 countries through 20,000 points of sale. With nearly 95% of its sales going to export, Clarins is one of the leading skin care brands in Europe and a major player in beauty (skin care and make-up), spa and wellness worldwide.

The Group has also developed the myBlend brand, based on the synergy of targeted skin care, nutri-cosmetics and beauty tech. The Clarins Group has over 8,000 employees across its Paris head office, 28 subsidiaries worldwide, two R&D Laboratories and three industrial sites in France.

Jonathan Zrihen, President and CEO, and two Managing Directors, Dr Olivier Courtin-Clarins and his niece Virginie Courtin, representing respectively the second and generations, jointly run this French family Group whose raison d'être is: "Making life more beautiful, passing on a more beautiful planet". A commitment embodied by products made with over 80% ingredients of natural origin and driven by numerous initiatives to preserve nature and care for people.

www.groupeclarins.com

*Source: Circana LLC BeautyTrends®, Selective distribution, sales in value (€), total 5 countries (#1 in France / UK / Spain; #2 in Italy; #4 in Germany), over the period January 2024 to December 2024

For more information, please contact:

Clarins China – Derek.Hu@clarins.com
Clarins Japan - yumi.kawashima@clarins.com
Clarins Korea - hana.lee@clarins.com
Clarins Australia / New Zealand - ava.lenton@clarins.com
Clarins Taïwan - anne.liu@clarins.com
Clarins Hong Kong - paola.shiu@clarins.com
Clarins Malaysia - micky.wang@clarins.com
Clarins Singapore - gabrielle.yeo@clarins.com
Clarins USA – lucas.petry@clarins.com
Clarins Canada - isabelle.rochefort@clarins.com
Clarins UK - Shoshana.Gillis@clarins.com
Clarins France - Severine.Brezillon@clarins.com
Clarins Espana - alvaro.meijide@clarins.com
Clarins Italia - francesca.silva@clarins.com 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Zhang Ziyi: the new face of Clarins Precious

Zhang Ziyi: the new face of Clarins Precious

Zhang Ziyi: the new face of Clarins Precious

Zhang Ziyi: the new face of Clarins Precious

The new 15.6- and 27-inch Spatial AI displays combine on-display 3D processing, high-speed eye tracking and a growing 3D software ecosystem for gaming, entertainment and professional applications.

LOS ANGELES, Aug. 21, 2026 /PRNewswire/ -- ViewX, a developer of next-generation spatial display technology, today announced the Kickstarter launch of its new two-display lineup: ViewX Liber 15.6-inch and ViewX Immer 27-inch.

ViewX introduces the world's first glasses-free 3D Spatial AI Display, combining intelligent hardware, AI-powered processing and a growing 3D software ecosystem to make immersive spatial 3D more accessible and natural.

Unlike traditional PC-based 3D solutions that can require complex configurations, specialized software and substantial GPU resources, ViewX takes a more integrated approach. On PC, users can access free real-time 2D-to-3D conversion software and game-specific 3D support, leveraging the host device for processing when needed. At the same time, ViewX's built-in AI SoC can perform 2D-to-3D conversion and other 3D processing directly on the display, providing an additional on-device processing option and reducing reliance on the host device.

Designed for Real-Time 3D

ViewX is designed to deliver a true native 3D refresh rate, where the advertised refresh rate reflects actual 3D frame delivery rather than relying solely on host performance, helping provide a smoother and more responsive spatial experience with reduced stuttering and latency.

With On-Display 3D Processing, supported 3D rendering, AI processing and eye-tracking functions can be handled directly on the display. For applications that require host-side processing, ViewX is designed around Low Host-PC Requirements, with recommended configurations starting from an NVIDIA RTX 2060 Series GPU, Intel Core Ultra Series processor, or tested AMD RDNA 3 or newer GPU/APU platforms — making advanced 3D experiences accessible without requiring an extremely high-end PC in every scenario.

The displays also feature 180 FPS Eye-Tracking Camera, Native Game Depth and True 4K Lossless 2D, allowing users to move between conventional high-resolution viewing and glasses-free spatial 3D on the same display.

"We believe the future of 3D should not require users to choose between immersion and simplicity," said Gavin, CEO of ViewX.

More Than a Display: A Growing 3D Ecosystem

ViewX is building a broader 3D software and content ecosystem around its spatial displays.

The ViewX software ecosystem currently supports 100+ games and continues to expand, with dedicated applications including SpatialGateway, DepthTransformer and 3D Playground.

The ecosystem also supports compatibility with professional 3D and VR-related technologies including ReShade, Portal VR, Oku3D and Geo-11, further expanding the range of games, applications and content that can be experienced on ViewX displays.

The ecosystem is developed in collaboration with Tencent Games, leveraging its gaming expertise and industry insights to help optimize and validate the 3D gaming experience. By combining intelligent display hardware, AI computing and software technologies, ViewX aims to create an expanding platform for spatial 3D experiences rather than a standalone 3D monitor.

From Gaming and Entertainment to Professional Visualization

PC and handheld gaming PCs can deliver SBS 3D through Tencent-powered software, while content from PlayStation 5, Xbox and Nintendo Switch can be converted into 3D in real time by ViewX's built-in NPU.

Beyond gaming, ViewX is developing its spatial display technology for a broader range of applications, including:

  • Video and entertainment
  • Sports
  • Healthcare and medical visualization
  • Automotive
  • Engineering and design
  • Education and training
  • Spatial computing

Two Displays, One Spatial Vision

The ViewX Liber 15.6-inch is designed as a compact and portable spatial display for users who want to take glasses-free 3D beyond a fixed desktop environment. Its portable form factor makes it suitable for gaming, creative work, presentations, demonstrations, events and professional meetings.

The ViewX Immer 27-inch brings the same core spatial display technology to a larger format, providing a more expansive viewing experience for immersive gaming, entertainment, content creation, 3D visualization and professional environments.

Both models launch on Kickstarter on August 25, 2026. Early-bird pricing will range from $1,099 to $1,499, compared with planned retail prices of $1,699 to $2,099, depending on the model and configuration.

To learn more about ViewX and support the Kickstarter campaign, visit:
https://www.kickstarter.com/projects/viewx/viewx-liber-glass-free-spatial-ai-3d-display

About ViewX

ViewX is built by a multidisciplinary engineering team with expertise in display technology, optical engineering, embedded hardware and AI software. Drawing on years of experience in display development, manufacturing and real-time 3D rendering, the team is turning complex engineering into practical glasses-free spatial experiences.

ViewX: 3D Everything

Media Contact
ViewX Limited
service@viewx3d.com 
www.viewx3d.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

ViewX Launches Liber and Immer Glasses-Free AI 3D Displays on Kickstarter

ViewX Launches Liber and Immer Glasses-Free AI 3D Displays on Kickstarter

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