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Buc-ee’s chain draws outcry in Ohio for launching fight over a mini mart's beaver logo

Business

Buc-ee’s chain draws outcry in Ohio for launching fight over a mini mart's beaver logo
Business

Business

Buc-ee’s chain draws outcry in Ohio for launching fight over a mini mart's beaver logo

2026-08-23 13:00 Last Updated At:22:52

BEAVERCREEK, Ohio (AP) — A lip-licking alligator, a smiling moose and a hat-wearing bear are among the many cartoon animals to have found themselves in the crosshairs of Buc-ee’s, the popular Texas convenience store chain that has a penchant for protecting its buck-toothed beaver.

But now Buc-ee's has set off a Buckeye backlash across Ohio and beyond after taking on a beaver in the city of Beavercreek.

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A sign welcomes visitors to Beavercreek, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A sign welcomes visitors to Beavercreek, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

Customers at the Buc-ee's location in Huber Heights, Ohio, pose with the company's mascot on Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

Customers at the Buc-ee's location in Huber Heights, Ohio, pose with the company's mascot on Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A view of the Buc-ee's storefront in Huber Heights, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A view of the Buc-ee's storefront in Huber Heights, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A customer walks into Beaver's Mini Mart in Beavercreek, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A customer walks into Beaver's Mini Mart in Beavercreek, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

It's yet another Buc-ee’s Ltd. trademark infringement lawsuit. Supporters of Beaver’s Mini Mart have attacked Buc-ee’s online and boycotted the stores, and the mini mart's home city passed a resolution making the beaver an official part of its history. British comedian John Oliver has even weighed in on the kerfuffle.

On an episode of “Last Week Tonight with John Oliver,” the comedian detailed Buc-ee’s aggressive history of trademark lawsuits targeting various woodland creatures and launched a website hawking merchandise bearing a knockoff “Buc-off” logo and a squirrel mascot named Mr. Nutterbutter. On X, #boycottbucees trended.

Buc-ee’s sued Beaver’s Mini Mart in late July, four months after the chain known for its extensive food offerings and massive restrooms opened its first Ohio store less than a half-hour’s drive away.

Buc-ee’s argues the shop’s beaver logo too closely resembles the convenience store giant’s branded Buc-ee (“Bucky”) beaver. The Texas-based company asked for a jury trial in federal court in Ohio.

Beaver’s Mini Mart occupies a long, low building with a shingle roof at a suburban intersection. In contrast, the new 74,000-square-foot (6,875-square-meter) Buc-ee’s off Interstate 70 near Dayton has more than 100 gas pumps, 24 electric vehicle chargers and 700 parking spaces. A second Ohio store has been approved to open in 2028.

While preparing to enter the state in February, Buc-ee’s sued the northern Ohio holding company for Mickey Mart gas stations, arguing its Mickey the Moose logo could be confused with Buc-ee. (The company’s response: “A moose is not a beaver.”)

The Buc-ee’s beaver logo features the face of a beaver with prominent buck teeth wearing a red ball cap against a yellow backdrop. The Beaver’s Mini Mart mascot is a full beaver, unclothed, waving and smiling against a white background.

Customers have been critical of Buc-ee's decision to target the much smaller store.

“I love Buc-ee's, but I don't plan on going back until they start making better business decisions,” Austin Collins, 32, a project manager from Fairborn, said outside Beaver's, where he was making his first visit to protest the lawsuit.

He called targeting a beaver-named business in Beavercreek “a little spiteful.” License plates from three states were visible in the parking lot.

Buc-ee's has defended the lawsuit as protective of its valuable trademark. In a statement on its website, the company said it first learned of Beaver's Mini Mart when its owner, Vic Boparai, filed a trade name registration on Oct. 23.

The small business, incorporated in 2017, changed its name from Hanes Road Carryout to Beaver’s Mini Mart in January 2025, according to the paperwork. That was about four months after Buc-ee's broke ground near Dayton. Recognizing a conflict, the company said it repeatedly attempted to reach Boparai without success, so it was forced to sue.

Boparai has since issued a statement of his own, though without addressing the company's concerns nor the merits of the lawsuit.

“We want to say thank you to the community and the entire country for supporting us and our business,” he said. “We are overwhelmed by your support for our business and other small businesses everywhere.”

The Associated Press has been unable to reach Boparai at Beaver’s Mini Mart or by calling the store.

Beavercreek City Council responded to the dust-up by passing a resolution Aug. 10 making the beaver a permanent and official part of its 200-plus-year history. Bucky the Beaver, mascot of the Beavercreek Local Schools, visited the meeting ahead of the unanimous vote.

On social media, images lampooning the fight are rampant. One showed the Ohio State University football mascot, Brutus Buckeye, tackling Buc-ee the beaver.

Support has taken other forms, too. One was a GoFundMe campaign aimed at assuring that costs associated with the lawsuit don't put Beaver's Mini Mart out of business, as has happened to other establishments Buc-ee's sued. It had raised at least $69,000.

The mini mart gave permission to The Original Goodie Shop bakery in Upper Arlington to use its logo on a signature cookie, with $1 from each one sold going to support Beaver's legal fees. Cake, Hope & Love, a Beavercreek bakery, also is offering cookies adorned with buck-toothed beavers that urge shopping local.

Other Dayton-area businesses — including a Lego store and a root beer shop — temporarily altered their logos to include beavers in a show of solidarity. Dozens of businesses in Beavercreek already incorporate the city name or word beaver in their names.

Republican Ohio Gov. Mike DeWine, who attended and praised the grand opening of the Dayton-area Buc-ee’s store in April, described the lawsuit as “absurd.”

“It is Beavercreek, for heaven’s sake,” the governor told reporters.

A sign welcomes visitors to Beavercreek, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A sign welcomes visitors to Beavercreek, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

Customers at the Buc-ee's location in Huber Heights, Ohio, pose with the company's mascot on Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

Customers at the Buc-ee's location in Huber Heights, Ohio, pose with the company's mascot on Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A view of the Buc-ee's storefront in Huber Heights, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A view of the Buc-ee's storefront in Huber Heights, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A customer walks into Beaver's Mini Mart in Beavercreek, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

A customer walks into Beaver's Mini Mart in Beavercreek, Ohio, Friday, Aug. 14, 2026. (AP Photo/Julie Carr Smyth)

President Donald Trump on Friday said he told his administration to file its lawsuit to block certification of the U.S. Senate race in Alaska if Republican Sen. Dan Sullivan loses, kicking off what many fear could become a lengthy battle between the government and states over certifying an election where the president's party is struggling.

“I'm the one that said do it,” Trump told reporters as he landed for a campaign rally in Florida.

The lawsuit, filed late Thursday, centers on one of the president's longstanding complaints in the Senate race — the presence of a second candidate named Dan Sullivan, who Republicans fear could siphon away votes from the incumbent in what's likely to be a photo-finish contest with Democrat Mary Peltola, the state's former congresswoman.

The second Sullivan, who is Daniel J. Sullivan from the tiny fishing community of Petersburg, has said he decided to run on his own, but Republicans have contended he is a Democratic plant to siphon votes away from their candidate.

The lawsuit by the Republican president's Department of Justice in federal court in Alaska demands that the state be blocked from certifying a Peltola win if Daniel J. Sullivan remains on the ballot. “The United States accordingly brings this lawsuit to protect the integrity of the 2026 Senate election in Alaska,” the lawsuit says, contending that federal law requires states to protect the integrity of federal elections.

The legal challenge came 11 days before the Nov. 3 election and months after the final ballot was set.

The Alaska Supreme Court rejected a previous Republican effort to remove Daniel J. Sullivan from the ballot, and the state's Republican officials made the decisions about how to list him on the ballot. He will appear without a party designation next to his name, while the senator will be listed as the Republican incumbent. Alaska's ranked choice voting system also will allow voters to select both of the men if confused.

The senator received more than 68,000 votes in the August primary, while the challenging Sullivan got 4,107, about 2% of the total vote. Peltola, who had previously served one term in the House, was the top vote-getter in the nonpartisan primary. Both parties expect that whoever wins in November will do so by a tight margin in a state of 738,000 people.

The campaign for Sen. Dan Sullivan did not address whether the senator supports the Department of Justice's intervention. “We'll let the DOJ complaint run its course,” campaign spokesman Nate Adams said in a text message. “Alaskans can tell the difference between a Democrat sideshow and Senator Sullivan's strong record of delivering for Alaska.”

Daniel J. Sullivan, whose presence on the ballot is at issue in the lawsuit, did not immediately respond to a request for comment.

“Donald Trump knows that Dan Sullivan is going to lose the election, so now his Department of Justice is filing a sham lawsuit to overturn the will of Alaska voters and steal an election when he loses,” said Devan Barber, executive director of the Democratic Senatorial Campaign Committee.

In a statement on Friday, the Department of Justice noted that Alaska's election officials, who are Republicans, determined the other Sullivan's campaign was an attempt to “mislead” voters and wanted him removed from the ballot. Both a state court and Alaska's Supreme Court disagreed and kept the second Sullivan on the ballot.

"The Justice Department, consistent with the National Voter Registration Act enacted by Congress, is taking the necessary steps to ensure that this frivolous candidacy does not undermine the integrity of Alaska’s election or the will of its voters,” the department's statement said.

The Department of Justice has increasingly been used to bolster the Republican president's political operation, targeting his enemies and suing Democratic-controlled states before the election. Democrats and many voting rights advocates have long feared that the administration will try to block certification of elections that Trump's party loses, much as he unsuccessfully tried to do when he lost the 2020 White House race to Democrat Joe Biden.

U.S. Attorney General Todd Blanche said that was unlikely outside of extreme circumstances. “It is not DOJ’s intention to, and it’s never our intention to, improperly interfere with elections or the state certification process," he told reporters Thursday in Virginia before the lawsuit was filed.

The lawsuit was signed by Associate U.S. Attorney General Stanley Woodward, who represented Trump allies and Jan. 6 defendants before becoming one of the top appointees at the department.

Derek Muller, a law professor at the University of Notre Dame, said the lawsuit would likely only kick in if Republicans narrowly lose the Alaska Senate race and that it probably would not survive long. “The statute simply doesn't let the Department of Justice enjoin certification,” Muller said. “The lawsuit could well be mooted by a wide Democratic victory or a narrow Republican one, and if not, the court will likely dismiss it next month.”

The U.S. Constitution grants states the power to run their own elections. Elections for federal office like the Senate must comply with standards set by Congress. That division of power has frustrated Trump, who repeatedly has tried to seize control of election procedures through executive orders that courts have blocked.

The final step for a state election is formally certifying the winner, the act that the administration's lawsuit seeks to prevent, it requests, “pending an investigation to determine whether votes cast for Daniel J. Sullivan were meant to be cast for Senator Sullivan."

The process in Alaska is complicated by the state's ranked choice voting system, which Trump opposes, and many expect it to take weeks before a winner is known. Also on the state's ballot is an initiative to repeal that system.

Trump has complained about Daniel J. Sullivan's presence on the ballot, making reference to it during a rally in Alaska this month and in repeated social media posts, including one this week where he called it “CHEATING.”

“We are looking at powerful legal options to remove the fraudulent Daniel J. Sullivan Jr. from the Ballot, and holding the Democrats accountable for their Election Interference, in the pursuit of Justice and Fairness,” the president wrote on Wednesday.

Clogging a ballot with third party candidates to siphon off votes from the other major party is a long-standing tactic in the country's two-party system. Republicans have been linked to an effort to persuade Ohio voters to support a socialist in that state's Senate race, which could help Republican Sen. Jon Husted fend off a challenge from former Democratic Sen. Sherrod Brown.

Associated Press writer Ali Swenson in New York and Alanna Durkin Richer in Washington, DC contributed to this report.

President Donald Trump arrives on Air Force One, Friday, Oct. 23, 2026, at Southwest Florida International Airport in Fort Myers, Fla. (AP Photo/Mark Schiefelbein)

President Donald Trump arrives on Air Force One, Friday, Oct. 23, 2026, at Southwest Florida International Airport in Fort Myers, Fla. (AP Photo/Mark Schiefelbein)

President Donald Trump greets Sen. Dan Sullivan, R-Alaska, at a campaign rally at the Curtis D. Menard Memorial Sports Center, Tuesday, Oct. 13, 2026, in Wasilla, Alaska. (AP Photo/Lindsey Wasson)

President Donald Trump greets Sen. Dan Sullivan, R-Alaska, at a campaign rally at the Curtis D. Menard Memorial Sports Center, Tuesday, Oct. 13, 2026, in Wasilla, Alaska. (AP Photo/Lindsey Wasson)

President Donald Trump listens as Sen. Dan Sullivan, R-Alaska, speaks at a campaign rally at the Curtis D. Menard Memorial Sports Center, Tuesday, Oct. 13, 2026, in Wasilla, Alaska. (AP Photo/Alex Brandon)

President Donald Trump listens as Sen. Dan Sullivan, R-Alaska, speaks at a campaign rally at the Curtis D. Menard Memorial Sports Center, Tuesday, Oct. 13, 2026, in Wasilla, Alaska. (AP Photo/Alex Brandon)

President Donald Trump arrives on Air Force One, Friday, Oct. 23, 2026, at Joint Base Andrews, Md. (AP Photo/Alex Brandon)

President Donald Trump arrives on Air Force One, Friday, Oct. 23, 2026, at Joint Base Andrews, Md. (AP Photo/Alex Brandon)

In this photo shot with a smart phone, Alaska Republican U.S. Sen. Dan Sullivan poses ahead of a debate with Democrat Mary Peltola in Alaska's Senate race, Thursday, Oct. 15, 2026, in Anchorage, Alaska. (AP Photo/Becky Bohrer)

In this photo shot with a smart phone, Alaska Republican U.S. Sen. Dan Sullivan poses ahead of a debate with Democrat Mary Peltola in Alaska's Senate race, Thursday, Oct. 15, 2026, in Anchorage, Alaska. (AP Photo/Becky Bohrer)

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