LG ELECTRONICS' PRISM AI WINS BEST AI TOOL/PRODUCT AT THE 2026 IN2 SABRE AWARDS ASIA-PACIFIC

Delivering Real-Time Insights to Support Strategic Decision-Making,
AI-Powered Communications Platform Redefines PR Measurement Worldwide

News Summary

• LG Electronics' (LG) PRISM AI has won the Best AI Tool or Product category at the 2026 IN2 SABRE Awards Asia-Pacific, recognizing its technological and PR excellence.
• PRISM AI, an AI-powered communications intelligence platform using large language models (LLMs), delivers actionable insights by assessing media coverage, competitive positioning and emerging narratives across 200 markets and 30 brands worldwide.
• This achievement highlights PRISM AI as a model case of LG Group's broader AI Transformation (AX) efforts, demonstrating how AI can reshape global organization operations and setting a new benchmark for the communications industry.

SEOUL, South Korea, Aug. 24, 2026 /PRNewswire/ -- LG Electronics' (LG) proprietary AI-powered communications intelligence platform, PRISM AI, has been awarded one of the industry's most prestigious honors, the Best AI Tool or Product category at the 2026 IN2 (Insight & Innovation) SABRE Awards Asia-Pacific. PRISM AI has also advanced as a finalist for the Consumer Electronics & Telecommunications category at the 2026 SABRE Awards Asia-Pacific.

The SABRE Awards Asia-Pacific, presented by PRovoke Media, are among the most respected programs in the global public relations industry, recognizing excellence in branding, reputation and engagement. The IN2 SABRE Awards Asia-Pacific, part of the broader SABRE Awards program, recognizes innovation in the evolving PR landscape, highlighting achievements in areas such as AI, data and analytics, digital engagement and emerging communications technologies.

AI-powered global PR analytics platform, PRISM AI leverages large language models (LLMs) and deep learning to analyze data related to 200 markets and 30 brands worldwide, measure PR performance and deliver strategic insights. By conducting in-depth analysis of millions of news articles, the platform generates key metrics, including PR Score and CI Index, while using context-based keyword analysis and AI Agents to transform complex data into actionable insights and reports. This enables executives and communications professionals to make faster, more objective communications decisions. Its evaluation methodology and measurement metrics have been validated by Burson, a leading global PR consultancy, further strengthening the objectivity and credibility of the platform.

The honor represents comprehensive global recognition of the PRISM AI's innovation, validating both its advanced technological capabilities and tangible value for business. This milestone stands as a premier example of successfully deploying AI technology within real-world communications. By extending its impact beyond a single function to redefine how a global organization operates, PRISM AI sets a new benchmark for AI Transformation (AX) in the industry – solidifying LG's position as a pioneering leader driving the future of data-driven communications.

As LG's group-wide AI transformation efforts gained recognition as a leading example of enterprise-wide innovation, LG sought to bring the same data-driven discipline to its communications activities. With a deep understanding of the growing importance of global communications and the diverse needs of overseas markets, the Overseas Sales and Marketing Company identified the need for a data-driven framework to measure and optimize PR performance worldwide.

"PRISM AI enables us to objectively measure communications impact across markets and derive strategic insights from our activities – supporting LG's business portfolio transformation and differentiated market strategies around the globe," said Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics. "It is an indispensable tool for making more informed decisions with greater speed and precision."

"Combining LG's global PR expertise with advanced AX capabilities, PRISM AI represents something few companies can replicate," added Cho Jung-bum, head of the AX Center of CSO at LG Electronics. "PRISM AI exemplifies how AX is taking root not only within LG Electronics but across LG Group as a whole — moving beyond individual tools to reshape how LG operates."

About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LG.com/global/newsroom/ for the latest news.

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LG ELECTRONICS' PRISM AI WINS BEST AI TOOL/PRODUCT AT THE 2026 IN2 SABRE AWARDS ASIA-PACIFIC

Revolutionary design will bring Arm-native applications to IBM's flagship mainframes and servers, broadening software choice for enterprise computing

ARMONK, N.Y., Aug. 24, 2026 /PRNewswire/ -- At the annual Hot Chips conference, IBM (NYSE: IBM) today is announcing the first dual-architecture mainframe processor, which is being designed to enable enterprises to run operating systems and applications on both the IBM and Arm® compute platforms in future IBM Z and LinuxONE systems. This marks the first processor milestone to emerge from the IBM and Arm collaboration established in April 2026, and represents a significant advance in enterprise computing. The new processor is being developed to allow organizations to run Arm-native Linux environments simultaneously with z/OS and Linux on IBM Z, while benefiting from IBM's established security, reliability, and scale.

With more than 22 million developers worldwide, the Arm software ecosystem supports a broad and growing range of applications from cloud to edge, including the cloud-native and AI software increasingly shaping modern infrastructure. This new processor will bring that ecosystem to the IBM platforms known globally for transaction processing and data-intensive operations. Arm workloads will benefit from IBM's enterprise-grade capabilities, including enhanced reliability, hardware-level fault detection and recovery, advanced encryption, secure key management, and AI acceleration.

Built on a 2 nanometer technology node, the processor's design will contain 11 high-performance cores operating at more than 5.7 GHz, AI inference accelerators for in-transaction fraud detection, a dedicated on-chip data processing unit for I/O acceleration, and a large cache architecture for demanding enterprise workloads. The chip is architected to not contain separate Arm and IBM cores: each processor core can natively execute Arm and IBM Z, or Arm and LinuxONE, instructions concurrently while prioritizing the platform's established performance, security, encryption, and availability characteristics. IBM Z and LinuxONE platforms are capable of scaling to hundreds of cores and tens of terabytes of memory.

"As organizations modernize their application portfolios and integrate AI into core business operations, they need infrastructure that expands their options," said Christian Jacobi, Chief Technology Officer and IBM Fellow, IBM Systems Development. "This processor represents a significant architectural advancement for IBM Z and LinuxONE. By bringing Arm natively to our platform, we're combining access to one of the industry's fastest-growing software ecosystems with the qualities that have made IBM systems the foundation for how businesses run today."

"As AI scales, more of the computing landscape is converging on Arm," said Mohamed Awad, Executive Vice President, Cloud AI, Arm. "IBM Z and LinuxONE power some of the world's most demanding workloads in highly regulated industries. Bringing Arm compute and its software ecosystem to these platforms will extend that momentum into mission-critical enterprise infrastructure to give organizations greater choice in how they deploy AI."

This milestone represents a major step forward in IBM and Arm's shared vision of expanding application choice and access to the latest in software innovation for enterprise computing without compromising the capabilities these environments demand.

Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

Additional Sources

• IBM Community blog

• Arm Newsroom blog

About IBM 
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media Contact
Bethany Hill McCarthy
bethany@ibm.com
IBM

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IBM Unveils Next Generation Dual-Architecture Processor for IBM Z and LinuxONE