Extending Advanced Energy-Saving Technologies Beyond Flagship Models to a Broader Appliance Portfolio
News Summary
- LG expands advanced energy-saving technologies beyond flagship products to bring high-efficiency home appliances to a broader range of consumers at IFA 2026.
- Through optimized core technologies, LG is achieving top-tier ratings – in many cases exceeding A-grade standards – across its expanded laundry, refrigerator, and dishwasher lineups.
- LG is transforming energy efficiency from a premium differentiator into a portfolio-wide standard, giving more consumers access to appliances that deliver reduced energy consumption without compromising on performance.
SEOUL, South Korea, Aug. 25, 2026 /PRNewswire/ -- LG Electronics (LG) is accelerating the mainstreaming of high-efficiency home appliances at IFA 2026, extending advanced energy-saving technologies beyond its flagship models to the broader LG product portfolio to make premium energy-saving performance accessible to more households.
Introducing Premium-Level Energy Efficiency to More Laundry Appliances
At the Energy Leadership Zone of LG's IFA booth, the new laundry lineup demonstrates the company's commitment to raising the bar for energy efficiency. LG's flagship laundry appliances include a washing machine that exceeds A-grade requirements by up to 70 percent and a washer-dryer combination featuring a Washing Only cycle that exceeds A-grade by up to 30 percent, as well as a Complete Wash and Dry cycle that exceeds A-grade by up to 10 percent.
These achievements are enabled by LG's core technologies, including Direct Drive Motor and precise inverter control, which are designed to optimize motor speed and output throughout each stage of the laundry process to support greater energy efficiency. Featured in LG's latest dryers, Dual Inverter Heat Pump™ technology efficiently recycles heat within the system to help reduce energy consumption without compromising drying performance.
At IFA 2026, LG is also extending its advanced energy-saving technologies to more accessible models, including a brand-new mass-premium dryer scheduled to launch later this year. Upgraded from the previous B-grade to the new A-grade standard, the dryer demonstrates LG's commitment to bringing its advanced energy-saving technologies to more European households.
Expanding High Efficiency Across Refrigerator Form Factors
LG is also introducing a wide range of refrigerators offering A-grade energy efficiency, including Bottom-Freezer models that exceed A-grade requirements by up to 35 percent, and Side-by-Side and French Door models delivering A-grade performance. By leveraging its sophisticated cooling and compressor technologies – such as precise cooling control based on usage conditions, and optimized insulation, heat exchanger and motor solutions designed to minimize energy loss – LG is raising the bar for energy efficiency across diverse refrigerator formats.
Additionally, the company's latest refrigerators feature AI Saving mode, which analyzes usage data for three weeks to intelligently adjust cooling performance and help reduce energy consumption during periods of low activity.
High Efficiency Comes Standard with LG Dishwashers
High energy efficiency is now a core strength of LG's broader dishwasher portfolio, with nearly the entire new range achieving an A-grade rating. This is made possible by a newly engineered compact drive unit that reduces water consumption, thereby lowering the energy required to heat the water, and an improved Inverter Motor.
Leading the lineup are models equipped with Hybrid Air Dry, which increases air circulation and shortens drying times while enabling energy savings up to 30 percent higher than A-grade.
Ideal for everyday use, the new AI SenseClean™ is designed to handle lightly soiled loads while conserving energy and water resources. Rather than applying the same settings to every load, AI SenseClean creates customized cycles based on up to 32 variables, intelligently adjusting factors such as temperature and time to help deliver effective cleaning while using energy and time efficiently.
Making Energy Efficiency a New Standard for More Households
LG's Energy Leadership Zone at IFA 2026 will offer visitors an up-close look at the company's growing portfolio of high-efficiency home appliances. By extending its premium energy innovations to more product lineups – from laundry solutions to refrigerators and dishwashers – the company is helping transform energy efficiency from a premium differentiator into an increasingly accessible benefit for consumers across Europe and around the world.
"LG is committed to a dual pursuit: achieving the absolute highest levels of product efficiency and ensuring that our innovations are within the reach of more households," said Baek Seung-tae, president of the LG Home Appliance Solution Company. "We aim to reshape the market so that top-tier energy performance is no longer just a premium option but the new standard for all our customers."
LG's expanded portfolio of efficient home appliances will be on display in the Energy Leadership Zone at Hall 18, Messe Berlin, during IFA 2026 (September 4-8).
About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LG.com/global/newsroom/.
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LG ELECTRONICS BRINGS HIGH-EFFICIENCY LIVING TO MORE CONSUMERS AT IFA 2026
Sketch holds 80% of Japan's window coating market, has sold in over 40 countries, and their product has been applied over 1.4 million square meters worldwide. Its newest product for international markets is the UV Shield PU, a clear UV coating that goes on with a roller.
TOKYO, Aug. 25, 2026 /PRNewswire/ -- There are outstanding products, services, and technologies in Japan that the rest of the world has never heard of.
Unity Service Co., Ltd. is a media company based in Taito City, Tokyo, dedicated to highlighting outstanding Japanese companies that remain insufficiently known to international audiences. Through its coverage, the company introduces Japanese products, services, and technologies to both domestic and global markets. In this feature, Unity Service Co., Ltd. presents Sketch, a Tokyo-based company engaged in the research, development, and manufacturing of nanotechnology coatings, along with Sketch Business Management, the exclusive global distributor of Sketch products. Together, they are introducing their latest product to international markets: UV Shield PU, a transparent UV-protective coating that can be easily applied using a roller.
This time it's Sketch, a company based in Tokyo that develops and manufactures nanotechnology coatings. Sketch Business Management is the sole international distributor for its products, including the IRUV CUT COAT and the Super Glass Barrier. Sketch also develops and manufactures its own aliphatic polyurea, which is included in their products such as the Heat Shield PU, a high-performance reflective coating for roofs.
We spoke to Ryotaro Yamagishi of Sketch Business Management about their newest product for international markets, the UV Shield PU.
— Please tell us about the UV Shield PU.
The UV Shield PU is a clear coat designed to protect the surface underneath from UV without adding coloring on top. It's a great way to increase the service life of exteriors and signs. It doesn't require any heavy machinery and can be applied with just a roller. It utilizes our aliphatic polyurea with UV absorbers, which have strong resistance to UV and doesn't yellow. We've put it through accelerated testing and seen that it lasts for over 15 years.
— This isn't your first product aimed at UV.
We've been fighting UV through window coatings for years. The IRUV CUT COAT holds 80% of the window coating market in Japan and has been sold to over 40 different countries.
Currently, it's been applied to over 1.4 million square meters worldwide.
We have proven results that when applied, it cuts UV by 99%, and it maintains the rate at 95% even after 18 years.
We took what we learned from windows and applied it here.
— And signs? How long does one last if nothing is done to it?
Depending on where the sign is, it is around 3 to 7 years.
The UV reaching the sign gets significantly stronger the closer it gets to the equator. In America, a sign in Arizona or southern Florida will fade quicker than one in the northern states. Further south into Mexico, considerably more.
It also depends on altitude. Places at high altitude, such as Denver, have stronger UV exposure and are more prone to fading.
— What's already on the market to deal with that?
Mainly urethane, silicone, and fluoropolymers at the high end.
Urethane and silicone start to show signs of chalking after 5~7 years.
Fluoropolymers perform very well, but elongation is the trade-off. They don't move with the substrate the way ours does, and the coating can crack as it contracts and expands with temperature.
But there's a more basic problem with all of them. They might survive UV, but they don't stop it. The coating can be perfectly intact while the paint on the surface underneath it fades. Our coating stays intact while preserving and protecting for over 15 years.
— And where has it been applied so far?
Due to a high demand from chain stores, it's mainly been applied to signs. Everything from the small ones at the front of the store to the big ones you see on the side of the road. We've also applied it to the signs at train stations as well as restaurants.
From our application, we've also seen that it works great on the exterior of buildings and parapets, numerous types of wood, and car headlights.
Its main strength is that it's clear so that it can protect a lot of things without ruining the integrity of the coloring.
— Were any of those already faded when you got to them?
Yes, and it brings the color back rather than only stopping it from going further.
On one sign, we coated half and left the rest, so both states sit side by side.
The side that was coated had its colors restored, while the uncoated side looked cloudy and dusty.
But there is a technical limitation. Wipe the surface with water. If the color comes back while it's wet, we can recover it. If it doesn't, then it needs to be replaced.
— And putting it on?
Clean the surface, apply the primer, mix the two parts, and roll it on. No advanced skills or machinery are needed.
Most polyurea can't be handled this way. It sets in seconds, so it has to be sprayed hot under pressure by an operator with a certificate. Ours sets slowly enough to mix by hand.
The pot life is approximately 30 to 60 minutes depending on the environment. This leaves plenty of time for recoats and dealing with mishaps should they occur.
— Who's it aimed at in the US?
My guess would be multi-location brands and the people who maintain their sites. Retail and restaurant chains have a brand standard to hold, and it'll be great for the sign and facility companies that look after those buildings.
Coating contractors who want something in their catalogue that lasts longer than what they have without having to buy any extra equipment would love it too.
— Why design it that way?
High-tech product, low-tech application. That's our CEO's philosophy.
When we limit the usage of a product with machinery or licenses, the countries that need it the most won't be able to access it.
With the UV Shield PU, you only need the materials and a roller so that anyone in any country can start using it.
Postscript
The UV Shield PU does more than stop UV damage.
It's clear, so it doesn't change how anything looks. Signs, building exteriors, wood, and car headlights all keep their original appearance because the UV protection lasts for years.
Applied by a hand with a roller, so there's no heavy equipment and no special machinery because of their philosophy.
"High-tech product, low-tech application"
That makes it straightforward to adopt where equipment and working conditions are limited, putting it within reach almost anywhere in the world.
A combination of the UV expertise Japan has built up over many years and Sketch's own aliphatic polyurea. What they developed is a new option for anybody trying to maintain the integrity of exteriors and signs.
Technology from Japan crossing seas and borders to protect exteriors, signs, and all kinds of products.
The future UV Shield PU aims to achieve and there's every reason to expect it will.
For more information, visit the company's website.
Website: https://www.sketch-english.com/
Sketch Business Management Co., Ltd.
Chacopaper Bldg. 2F, 2-25-10 Asakusabashi, Taito-ku, Tokyo 111-0053, Japan
Tel: +81-3-5829-9661
info@sketchbm.co.jp
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From Asakusabashi, Tokyo, to the world
