SHENZHEN, China--(BUSINESS WIRE)--Aug 25, 2026--
emnify, a global provider of cloud-native IoT connectivity, today announced a new program for original equipment manufacturers (OEMs) building connected products for international markets.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260825932817/en/
The program addresses two common challenges for OEMs: testing and configuring devices that would otherwise leave the factory without connectivity and managing customer-specific physical SIMs throughout production and fulfilment. It enables OEMs to ship a single device SKU globally with built-in SGP.32 bootstrap connectivity, allowing each device to connect to the relevant device-management system for connectivity testing, configuration, and digital eSIM profile provisioning - from the factory onward.
Free emnify SGP.32 bootstrap profiles are available for every connected device across an OEM’s production volumes - not only for pre-production testing. Each eSIM profile includes up to 1 MB of data for factory testing, connectivity validation, device configuration changes, and operational profile download, with no recurring charge.
OEMs joining the program also receive design and engineering support from emnify’s technical team, as well as access to test eUICC hardware in all form factors. This enables manufacturers to validate device integration and bootstrap connectivity before moving into production.
The program simplifies production, fulfilment, and connectivity profile management throughout the device lifecycle. By using a single SIM SKU with built-in emnify SGP.32 bootstrap connectivity, OEMs can avoid producing multiple device variants or installing customer- and region-specific physical SIMs during manufacturing.
Once powered on, the device can connect to the OEM’s device-management system for testing, configuration, and digital profile provisioning. The required operational profile can then be downloaded and managed digitally through emnify’s managed SGP.32 orchestration. This removes the need for OEMs to receive, track, install, and test multiple customer-specific physical SIMs, helping them streamline production and deliver connected products more efficiently.
“We created the emnify OEM program to make connectivity enablement as frictionless as possible,” said Martin Giess, Co-Founder at emnify. “With emnify SGP.32 bootstrap connectivity and digital profile provisioning, OEMs can ship a single SIM SKU, avoid managing customer-specific physical SIMs, and give product buyers the flexibility to configure devices and choose the right operational connectivity for each deployment.”
The program also marks an expansion of emnify’s work further upstream in the connected-device supply chain. This includes collaboration with manufacturers such as Milesight, a provider of industrial routers, LoRaWAN sensors, and gateways.
“With emnify’s SGP.32-based bootstrap solution, we can produce connectivity-ready devices directly from the factory,” said Clay Chen, European Sales Director at Milesight. “It helps us ship a single device SKU and gives our IoT solution provider customers a simpler way to test, configure, and provision connectivity digitally - without managing customer-specific physical SIMs for every device.”
The OEM program is the first in the series connectivity offerings emnify plans to introduce for device manufacturers, with additional options to be announced in the upcoming months.
The program is open to OEMs and device manufacturers using certified eUICC hardware with a clear SGP.32-based global deployment use case. To learn more and join the program, visit emnify Global Bootstrap Connectivity.
emnify will be at the IOTE Shenzhen event in China, from August 26 - 28. Visitors can speak with emnify representatives at Hall 10, Stand 10A13.
About emnify
emnify is an award winning, IoT connectivity provider operating its global IoT SuperNetwork with access to 550+ mobile networks in 200+ countries using its own IMSI and network partnership agreements. Powered by its own cloud-native mobile core deployed across nine regions worldwide, emnify enables enterprises to deploy and manage connected devices with real-time control over connectivity, routing, and policy. The company supports millions of devices globally across industries including fleet management, aviation, EV charging, digital infrastructure, and consumer electronics. Founded in 2014 and headquartered in Berlin, emnify continues to advance future-ready connectivity through open standards including SGP.02, SGP.22, and SGP.32.
From Factory to Field with SGP.32 Bootstrap Connectivity
PORTLAND, Ore.--(BUSINESS WIRE)--Oct 28, 2026--
Columbia Sportswear (Nasdaq: COLM) is preparing for the worst with the launch of the “Don’t Panic Room,” a new social campaign and contest that challenges outdoor enthusiasts to prove they have the skills, ingenuity and resilience to survive. Interested participants can submit videos showcasing their survival skills for the chance to win a modified 40-foot x 8-foot off-grid bunker, stocked with loads of Columbia gear, footwear, tools and plenty of stuff needed for whatever comes next.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261028725608/en/
The campaign kicks off today with a film at columbia.com/bunker featuring Columbia CEO Tim Boyle, who calls on viewers to prove they have what it takes to win the “Don’t Panic Room.” As the world watches wealthy tech bros building bunkers for the worst-case scenarios, the brand feels that it’s important for the rest of society to have a shot at surviving whatever Mother Nature throws at us as well.
“We’ve been making gear for bad weather and other unfortunate moments for almost 90 years,” said Tim Boyle, CEO of Columbia Sportswear. “We’ve seen it all and we figured we’d offer our fans a chance to overcome the absolute worst that can happen in the outdoors. Hopefully the winner never needs the ‘Don’t Panic Room,’ but we made sure they’ll be warm and dry if the world does go to sh*t.”
The “Don’t Panic Room” is designed to keep occupants equipped and warm during a worst-cast weather scenario. The space features a bunk bed, a small kitchen and dining area, bathroom, a robotic dog named Rocky for companionship, and shelves stocked with survival gear, footwear, tools and supplies. And to arm occupants for adventures outside the bunker, a full Columbia section includes rows of canned jackets and gear to be opened in case of emergency.
Sealed in cans to withstand the test of time, jackets like Columbia’s Terwilliger Trail Heat Seal Hooded Jacket are ready to be opened when the weather takes a turn for the worst. When the need arises, occupants can simply pop open the cans to take advantage of Omni-Heat™ Infinity, Columbia’s patented reflective thermal technology that was inspired by emergency blankets, to stay warm. The bunker is also stocked with several pairs of Columbia footwear, including the Tellurix Titanium OutDry Mid, a technical waterproof shoe designed to tackle the most unexpected conditions.
The modified shipping container will be delivered directly to the winner, and entries will be accepted through November 24, 2026 via Instagram or by visiting columbia.com/bunker.
“The ‘Don’t Panic Room’ marks the next chapter in our Engineered for Whatever platform and is another unique way to show how our gear performs when conditions get especially tough. In this case, REALLY tough,” said Matt Sutton, Head of Marketing at Columbia Sportswear. “As we all watch tech people building bunkers to hide from their own tech, we want to reward the real survivalists and outdoors people who appreciate what Mother Nature has to offer.”
Media can access stills and video assets HERE.
Don’t Panic Room Contest Abbreviated Rules:
NO PURCHASE NECESSARY. Open only to legal residents of the 48 contiguous US/DC, 18 years of age (19 in AL/NE) and older. Void in AK, HI & where prohibited by law. Contest Entry Period starts at 12:00 p.m. ET on 10/28/26 and ends at 11:59 p.m. ET on 11/24/26. Prize is a 40’x8’ modified shipping container, which winner will need to receive and maintain, and $35,000. Subject to Official Rules, including important descriptions of the prize and requirements to receive it, how to enter, judging criteria, and restrictions, see http://www.DontPanicRoom.com/rules. Sponsor: Columbia Sportswear Company, 14375 NW Science Park Drive, Portland, OR 97229.
About Columbia Sportswear:
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories, and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s innovative spirit and passion for the outdoors into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company's website at: www.columbia.com.
An interior view of the Don't Panic Room, a real bunker that will be delivered to the contest winner's home.
Columbia's jackets are sealed in cans in the Don't Panic Room to be opened in case of emergency.
The Don’t Panic Room is a marketing campaign and contest that challenges outdoor enthusiasts to show they have the skills, ingenuity, and resilience to survive a worst-case scenario. One winner will receive a 40-foot off-grid modified shipping container delivered directly to their door and stocked with Columbia gear, tools, and survival essentials.
