MELBOURNE, Australia--(BUSINESS WIRE)--Aug 26, 2026--
Global ticketing platform AXS has significantly expanded its presence in Australian sport, becoming the Official Ticketing Partner of seven of Melbourne’s biggest sporting clubs across basketball, football, netball and rugby league.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260826029411/en/
South East Melbourne Phoenix, Melbourne United, Melbourne Victory, Melbourne Vixens, Melbourne Mavericks, Melbourne Storm, and Melbourne City FC have all joined the AXS platform, bringing some of the city’s biggest teams and most passionate sporting communities together under one ticketing home. The seven partnerships build on AXS becoming the Official Ticketing Partner of the Melbourne Park precinct.
For fans, the change is simple: tickets for the seven participating clubs at Melbourne Park will be purchased and managed via AXS as their respective seasons and onsales begin. And the message is even simpler: if your team plays at Melbourne Park, AXS is where you’ll find your tickets.
The partnerships will see AXS integrated into each club in various ways, ranging from major rivalry and fan-precinct partnerships to playing apparel, premium seat upgrades, mascots, game-day activations and fan experiences.
AXS Australia New Zealand CEO Andrew Travis said the sports club partnerships represent an important milestone in the company’s Australian expansion.
“Melbourne sports fans set a high bar. They know what a great live experience looks like, and they expect their ticketing experience to live up to it,” Travis said. “What I love about these partnerships is that every club has its own personality. We don’t want to turn up with the same playbook everywhere. We want to add something to the experiences fans already love — from making it easier to get and manage their tickets to surprising fans with upgrades to some of the best seats in the house.”
THE CLUBS
These new partnerships follow the opening of the new AXS Fan Hub at Melbourne Park, giving fans a dedicated destination for in-person ticketing support within the precinct. Tickets for participating clubs will become available through AXS as their respective seasons and onsales commence.
About AXS
AXS is a trusted leader in advanced ticketing and live event technology, operating across North America, Europe and Asia-Pacific, providing access to some of the world's most iconic venues, sports teams, festivals and global tours. With customized ticketing solutions, innovative technology and dedicated customer service, AXS, owned by AEG, partners with more than 1,600 of the most recognized brands in sports and entertainment — including the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, The O2, BNP Paribas Open, WM Phoenix Open and Stagecoach Country Music Festival. AXS's primary and secondary marketplaces, along with its proprietary AXS Mobile ID technology, deliver one of the easiest and most secure ways for fans to buy, sell and manage tickets.
About Melbourne Park
Melbourne Park brings people together to share the most iconic events and unforgettable experiences. Home to world-class venues including Rod Laver Arena, AAMI Park, John Cain Arena, Margaret Court Arena, Centrepiece, and Kia Arena, Melbourne Park welcomes millions of people across hundreds of events annually, including the nation’s iconic Grand Slam event, the Australian Open. Melbourne Park’s event calendar presents the most diverse content on the planet, showcasing live music and entertainment, as well as domestic and international sports. Located on the banks of the Birrarung (Yarra River), Melbourne Park offers public, recreational space spanning 40 hectares, and is an essential part of Victoria’s social fabric. Melbourne Park is managed by the Melbourne and Olympic Parks Trust on behalf of the Victorian Government for the benefit of all Victorians. The Trust acknowledges the Wurundjeri Woi Wurrung as Traditional Owners of the land on which it operates, and pays respect to their Elders, past and present.
AXS BECOMES THE TICKETING HOME FOR SEVEN OF MELBOURNE’S BIGGEST SPORTING CLUBS
