HO CHI MINH CITY, Vietnam, Aug. 27, 2026 /PRNewswire/ -- As Ho Chi Minh City expands its strategic position as a top regional MICE destination, The Reverie Saigon unveils a luxury approach combining business with Michelin-starred dining, wellness, and bespoke city experiences. Located between Nguyen Hue and Dong Khoi, the hotel features 15 venues, including the 618-sqm pillar-free La Scala Ballroom, alongside private yacht cruises, Rolls-Royce tours, and photo excursions, to blend corporate goals with deep destination discovery.
Ho Chi Minh City continues to strengthen its global competitiveness as Asia's top business destination, holding consecutive World MICE and World Travel Awards for Best MICE Destination, Leading Business Travel Destination, and Leading Festival & Event Destination (2023 - 2025). Capitalizing on this momentum, the city has introduced a dedicated support policy through 2030 for qualifying MICE groups to boost international arrivals and integration of business events with accommodation and leisure.
Alongside these policy developments, Ho Chi Minh expands its MICE infrastructure through Tan Son Nhat Airport's Terminal 3, operational Metro Line 1, and Metro Line 2 construction. Coupled with an enriching urban landscape of architecture, history, gastronomy, and Saigon River journeys, the city enables planners to easily integrate corporate agendas with authentic destination experiences.
Within this landscape, The Reverie Saigon - a member of The Leading Hotels of the World - curates a seamless MICE journey of meetings, dining, and personalized hospitality. Occupying the building's upper floors, its accommodation offers generous proportions, Italian-inspired interiors, and commanding city views.
"Today's MICE travellers expect more than an efficient agenda. They seek meaningful destination experiences, opportunities to reconnect and lasting memories," said Gerd Kotlorz - General Manager. "At The Reverie Saigon, we bring these elements together to transform a business gathering into a highly personalised journey through the city."
Accommodating diverse event formats, The Reverie Saigon offers 15 venues led by La Scala Ballroom, San Carlo, and Amber & Jade. Beyond meetings, guests can recharge at The Spa and outdoor pool, or experience curated dining. Headline venues include Long Trieu, holding one Michelin Star for three consecutive years (2024–2026), Café Cardinal, The Long @ Times Square, and The Reverie Boutique, alongside convenient access to MICHELIN Selected Vietnam House Restaurant.
Extending the journey into Saigon, cultural landmarks like the City Opera House and Central Post Office sit steps away. Supported by a Golden Keys-certified Head of Concierge, the hotel offers bespoke experiences - including Saigon River yacht cruises, Rolls-Royce city tours and photo excursions - forging a deep connection with the city.
Here, a meeting can lead into a Michelin-starred dinner, a conference can conclude with a private journey along the Saigon River, and an incentive programme can become an intimate encounter with the culture and energy of Saigon.
At The Reverie Saigon, business is only the beginning.
Photos: Elevating MICE at The Reverie Saigon
For more information, please visit thereveriesaigon.com or contact us at sales@thereveriesaigon.com.
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Beyond the Ballroom: The Reverie Saigon Unveils a New Approach to MICE Travel
Beyond the Ballroom: The Reverie Saigon Unveils a New Approach to MICE Travel
- First global campaign 'My Favorite JINRO' surpasses 500 million views across all global social media channels
- Expanding outdoor advertising across global markets including New York's Times Square, Japan, China, Southeast Asia, and Europe to strengthen global consumer communication touchpoints
SEOUL, South Korea, Aug. 27, 2026 /PRNewswire/ -- JINRO has successfully launched its first global campaign featuring global ambassador V of BTS, drawing strong interest from international consumers as the brand continues to expand touchpoints both online and offline in the second half of the year.
JINRO announced on August 27 that the cumulative views of content related to its first global campaign, "My Favorite JINRO," released in July, have surpassed 500 million across all of its global social media channels.
The main commercial video recorded more than 300 million views, while cumulative engagement with campaign-related content, such as likes, comments, and shares, across all global social media channels totaled approximately 10 million. In addition, the total number of followers across JINRO's global social media channels increased by approximately 200,000 compared with the period before the release of the campaign teaser, reflecting strong interest in the campaign among global consumers.
The "My Favorite JINRO" campaign was designed to communicate JINRO's brand values in a more familiar and relatable way with global ambassador V and to share with consumers worldwide the enjoyment of having JINRO as part of everyday life. JINRO has been delivering its brand message by sequentially releasing a variety of content, including campaign posters, teaser videos, the main commercial video, and short-form content.
Beyond its official content, the campaign has also seen spontaneous sharing and circulation of related content, widely across social media. Immediately following the release of the campaign teaser poster on July 3, it ranked No. 1 in real-time searches on Yahoo Japan's Trend tab. In addition, global fan accounts and media channels have continued to create and share a variety of related content celebrating V's appointment as JINRO's ambassador.
Fans around the world have also continued to share their experiences with the campaign across fan communities and social media. Many fans have directly filmed the campaign's outdoor advertisements and shared the footage, while content featuring JINRO product purchases has also continued to appear. This demonstrates that interest in the campaign extends beyond online content to real-world product and brand experiences.
JINRO is expanding the campaign, which began online, into offline spaces. The brand is expanding its touchpoints with global consumers by showcasing "My Favorite JINRO" outdoor advertisements in key commercial districts across major cities, including Times Square, New York; Toronto, Canada; Beijing and Shanghai, China; Tokyo, Japan; Ho Chi Minh City, Vietnam; Manila, the Philippines; and Sydney, Australia.
In particular, to communicate its brand message to consumers worldwide, JINRO has been showcasing its campaign video in New York's Times Square since late July, an iconic location where global brands present major campaigns and messages. Local fans visiting Times Square have filmed the advertisement and shared it on social media, further driving online interest in the campaign.
Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, "Through our first global campaign with global ambassador V, we were able to expand global consumers' interest in JINRO and increase our touchpoints with them. Going forward, we will continue to communicate JINRO's unique brand values through a variety of marketing activities, strengthen communication with consumers worldwide, and further broaden the mainstream appeal of JINRO."
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
JINRO's First Global Campaign Featuring V of BTS Surpasses 500 Million Views in Two Months
