NEW YORK, Aug. 29, 2026 /PRNewswire/ -- As the fall season approaches, CASEKOO, the design-led lifestyle accessories brand trusted by over 17 million users worldwide, today debuts two striking new colorways for its Fall iPhone case collection: Gentle Blue and Cherry Lush. The launch celebrates CASEKOO's own interpretation of the two most discussed new iPhone color directions by public while offering Apple fans a fresh way to express their style — whether they're upgrading their device this year or giving an older device a vibrant new look.
A Nod to Fashion, Powered by Innovation
Gentle Blue pays homage to one of the most unforgettable color moments in Apple history — the timeless elegance of the beloved light blue iPhone color first introduced with iPhone 13 Pro and Pro Max. Cherry Lush, meanwhile, captures the bold, playful energy of the season — a dark cherry iPhone color that's rich and expressive.
With CASEKOO's MagicStand™ and ClipSafe™ technology, this Gentle Blue and Cherry Lush is reimagined for a new generation of iPhone users, blending soft understanding with rich expression. The two new hues reflect CASEKOO's commitment to helping consumers stay ahead of the curve, offering on-trend colors that complement the latest phone color trends.
Two Finishes, Two Ways to Go Hands-Free
The new iPhone color directions are available across CASEKOO's signature collections — the glossy Halo series and the matte Frost series — giving users the freedom to choose the finish that best fits their personal aesthetic. Both series are engineered for the way people actually live. Drop protection is military‑grade, with SGS‑certified airbag structures built into the four corners to withstand 8‑foot drops from 26 different angles. Yet the most effective protection is prevention — and that's precisely what StandKOO and LinKOO deliver.
For users who want a hands‑free iPhone case with a built‑in stand, StandKOO integrates CASEKOO's MagicStand™, providing stable portrait and landscape viewing for video calls, streaming, reading, and everyday desk use. By keeping your phone securely propped on flat surfaces or firmly in your grip, it reduces accidental slips before they happen. For users looking for a crossbody or wrist‑strap iPhone case, LinKOO features CASEKOO's patented ClipSafe™ system — a foldable built‑in attachment point designed for lanyards, wrist straps, and compatible accessories. It folds flat when not in use, helping keep the case slim, while the included strap keeps your phone tethered to you — so even if it slips from your hand, it never hits the ground. Together, StandKOO and LinKOO form a hands‑free system built on prevention — keeping your iPhone safe before a drop ever happens, from life in motion to moments of focus.
A Lifestyle, Bold and Expressive
For CASEKOO, a phone case has never been just an accessory. It's a lifestyle — bold, expressive, playful, and proud. The new Gentle Blue and Cherry Lush colorways embody that spirit, inviting users to make a statement without saying a word.
As the brand steps into its second decade, CASEKOO invites consumers to witness its continued growth — a journey built on deep heart, GRS-certified craftsmanship that helps the planet grow greener from the very beginning, obsessive attention to "invisible details," advanced anti-yellowing technology that keeps the case back crystal clear over time — so your iPhone's original colors always shine through, turning your device into a genuine canvas for your personal identity and lifestyle, and an unwavering belief that technology should support life, not interrupt it.
About CASEKOO
CASEKOO is a design-led lifestyle accessories brand built around a simple idea: freeing your hands in everyday life. Guided by the philosophy of "Less Effort, More Living," the company has sold more than 20 million phone cases across 32 countries, building a global community of over 17 million users. From its breakthrough StandKOO MagicStand™ to the revolutionary LinKOO ClipSafe™ system, CASEKOO continues to redefine what a phone case can be — not just protection, but liberation.
Which CASEKOO case is better for an understated look? The new Gentle Blue and Cherry Lush colorways are available now at CASEKOO's official channels here.
Media Contact:
Charlotte Yu
brandteam@casekoo.com
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CASEKOO Launches New iPhone Case Colorways: Gentle Blue & Cherry Lush
