SAN FRANCISCO--(BUSINESS WIRE)--Aug 31, 2026--
Hims & Hers Health, Inc. (NYSE: HIMS), the leading global health and wellness platform, today announced it is now serving customers in Australia, marking the company's first-ever presence in the Asia-Pacific market. The entry follows Hims & Hers' acquisition of Eucalyptus earlier this year and begins with the rebrand of Pilot, Eucalyptus' men's health platform, marking the first Eucalyptus brand to transition to the Hims brand.
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Australia represents a meaningful growth opportunity for Hims & Hers' international business. The country's telehealth sector is projected to grow to USD $2.56 billion by 2034. We expect the Australian market to play an important role in helping us reach $1B in international annual revenue within the next three years. That opportunity is underscored by unmet demand: nearly 30% of Pilot's patients live in regional and rural Australia, where getting care for some of the most important health issues men face has too often meant a long drive, a long wait, or going without. Pairing Pilot's local trust and clinical expertise with Hims & Hers' proven digital platform is designed to convert that need into durable growth.
Effective today, Pilot becomes Hims. Customers will keep the treatment plans and provider relationships they rely on, now backed by the world's largest consumer health platform.
"Eucalyptus started in Australia, and it feels right that our journey with Hims starts here too," said Tim Doyle, founder and former CEO of Eucalyptus, now Senior Vice President of International at Hims & Hers. "Pilot proved that Australian men want a different model of healthcare: one that’s proactive, personal, and built around their lives. Responding to that demand is the next step of our journey. We’re taking everything we learned in Pilot’s first years and using it to help even more men get the care they need, in Australia and beyond."
"As a practising GP, I've seen how often men wait too long to act on something that was manageable if caught early," said Matt Vickers, FRACGP, MBBS, BMedSci, AICGG, Chief Medical Officer of Hims Australia. "This launch doesn't trade clinical rigor for convenience — every treatment plan is grounded in the same evidence-based standards I'd want for my own patients, just delivered in a way that fits into a man's life instead of asking him to work around it. That's how we actually move the needle on men's health outcomes here, not just access to it."
To best serve Australian customers, Hims is investing in localized leadership and specialized medical expertise. Tim Doyle will oversee the Australian market alongside Gus Wood, General Manager of Australia. Dr. Matt Vickers, FRACGP, MBBS, BMedSci, AICGG, will serve as Chief Medical Officer of Hims Australia, ensuring care is grounded in local clinical standards.
About Hims & Hers Health, Inc.
Hims & Hers is the leading global health and wellness platform on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. Hims & Hers normalizes health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so the Company provides access to personalized care designed for results. For more information, please visit hims.com.
Cautionary Statement Regarding Forward-Looking Statements
This communication includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by the use of forward-looking terminology, including the words “anticipates,” “expects,” “intends,” “plans,” “decides,” “may,” “will,” “likely,” “potential,” “future,” “over time,” “coming,” “hope,” or “should,” or, in each case, their negative or other variations or comparable terminology. There can be no assurance that actual results will not materially differ from expectations. Such statements include, but are not limited to, statements regarding Hims & Hers' expansion into Australia, our long-term financial targets, revenue expectations with respect to the Australian market, the transition from Pilot to Hims, including available offerings, and assumptions relating to the foregoing. These statements are based on management's current expectations, but actual results may differ materially due to various factors.
Forward-looking statements are neither historical facts nor assurances of future performance. Instead, the forward-looking statements contained in this communication are based on our current expectations, assumptions and beliefs concerning future developments and their potential effects on us. Future developments affecting us may not be those that we have anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond our control) and other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, uncertainties relating to our ability to successfully integrate Eucalyptus and rebrand Eucalyptus’ brands; uncertainties relating to the transition from Pilot to Hims, including our ability to retain Pilot's existing patients and provider relationships through the transition; our ability to achieve anticipated revenue, growth, and other benefits from our expansion into Australia and other international markets; competitive dynamics in the Australian men's health market; our ability to achieve our long-term financial targets; risks associated with international operations; changes in the application, interpretation and enforcement of healthcare, consumer protection, privacy or other laws and regulations applicable to our business; and other factors described in the Risk Factors and other sections of our most recently filed Quarterly Report on Form 10-Q, our most recently filed Annual Report on Form 10-K, and other current and periodic reports we file from time to time with the Securities and Exchange Commission.
Should one or more of these risks or uncertainties materialize, or should any of our assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. The forward-looking statements contained in this communication are made only as of the date of this communication. We undertake no obligation (and expressly disclaim any obligation) to update or revise any forward-looking statements, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. We caution you that forward-looking statements are not guarantees of future performance and that our actual results may differ materially from those made in or suggested by the forward-looking statements contained in this communication.
Hims Enters Australia, Marking First Expansion into the Asia-Pacific Market
