3W Auto-life Celebrates 11th Anniversary With Free Upgrades for 11 Winners and 650 Global Prizes

Starting September 8, the brand's #GoodMess campaign introduces a new theme, "A New Decade. On Every Journey," in the US, UK and EU markets alongside sitewide savings and a free metal-pedal upgrade for 11 longtime US customers.

EDISON, N.J., Sept. 1, 2026 /PRNewswire/ -- 3W Auto-life, a multi-award-winning leader in premium custom-fit car floor mats, will mark its 11th anniversary with a three-week program running September 8–28, 2026: a season of deals; prize giveaways in the US, UK and Europe; and a free product upgrade for 11 longtime US customers.

With the anniversary theme "A New Decade. On Every Journey," the company is turning its attention from what its mats are made of to what they are made for: the ordinary mess of a life being lived. Snack crumbs on the ride to school, muddy puppy paws after a hike, rainwater from a pair of work boots, sand carried in from the beach. 3W dubs it the #GoodMess and is asking drivers to share the stories behind theirs.

#GoodMess: 11th Anniversary Social Media Campaign

Running throughout the anniversary event, 3W's customer story series will feature longtime drivers — from growing families to off-road regulars — sharing how their 3W mats have kept pace with their lives.

"A lot changes in 11 years. Families grow, companions join the ride, and the roads people drive change with them," said Angela Wang, one of 3W Auto-life's founders.

"What we hear from customers is that the mess in the car is usually the sign of a good day. Our job is to make sure it never stops anybody from moving along with the things they enjoy."

11 Upgrades for 11 Years

The centerpiece of the celebrations is the 11th Anniversary Metal Pedal Upgrade Program, exclusive to US customers. 3W has introduced a wear-resistant metal-pedal upgrade in the driver-side heel area of eligible newer mats, helping protect an area exposed to heavy wear during daily driving. To mark 11 years, 3W will select 11 eligible existing US customers to receive a complimentary metal-pedal upgrade.

Starting September 8, customers can indicate their interest by commenting with their vehicle year and model, how long they have used their 3W mats, and their most memorable #GoodMess moment. To make the shortlist, entrants must currently use 3W mats, own a vehicle for which an eligible metal-pedal version is available, provide a photo or short video, and authorize 3W to use their submitted content. Shortlisted candidates will be contacted through the middle of the month, and the 11 winners will be announced after September 22.

Eligible US models include the Ford F-150, Ford Bronco, Toyota Tacoma, Honda CR-V, Hyundai Palisade, BMW X3, Tesla Model 3 and Tesla Model Y.

Engaging UK and EU Customers via Social Platforms

In the UK and EU, 3W has launched Instagram and Facebook accounts just in time to celebrate the brand's 11th anniversary. Giveaways are planned in September for these markets, with all vehicle models available on the official market-specific websites eligible as prizes — customers are encouraged to keep an eye out on 3W's UK and EU social accounts.

UK

• 3W Auto-life UK on Facebook
• @3wautolife_uk on Instagram

EU

• 3W Auto-life EU on Facebook
• @3wautolife_eu on Instagram

Sitewide Savings and 650 Anniversary Prizes Across US, UK and EU

To mark the 11-year milestone, 3W is running limited-time anniversary deals from September 8 to 28, 2026:

• 30% off at 3wliners.com
• 20% off in the UK at uk.3wliners.com
• 15% off across Europe at eu.3wliners.com

The anniversary event page opens September 8 with an open-entry prize wheel requiring no purchase. In the US, 350 prizes will be available, including gift boxes, foldable storage boxes and $50 gift cards. In the UK and EU, a prize wheel will offer 50 pet seat covers and 100 gift cards for each market, while supplies last.

11 Years of Product Development

Over the past 11 years, 3W has focused on vehicle-specific fit, durability, and protection for real-world driving. The anniversary campaign highlights continuing product development through the wear-resistant metal-pedal upgrade and customer stories showing years of everyday use.

Behind it all is 3W's own VigorMold™ process and eco-friendly Thorex™ material, which ensure its mats are safe, long-lasting and easy to maintain. Guided by a "one car, one design" philosophy, 3W's professional R&D team delivers quality and innovation at every step.

About 3W Auto-life

Founded in 2015, 3W manufactures high-end floor mats for a wide range of vehicles. They are partnered with more than 30 global OEM partners and have designed more than 600 custom-fit molds for vehicle floor mats. To date, their floor mats have won more than 30 design awards, including the prestigious German Red Dot Award, and are trusted by drivers in the United States, Canada, Europe, the United Kingdom, South Korea, Saudi Arabia and beyond. Learn more at 3wliners.com.

Contact: 3Wautolife@rootcomms.com

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3W Auto-life Celebrates 11th Anniversary With Free Upgrades for 11 Winners and 650 Global Prizes

Two-day mission advances partnerships in yacht services, fisheries, and aquaculture, turning overseas outreach into commercial opportunities

SANYA, China, Oct. 31, 2026 /PRNewswire/ -- Sanya has secured new agreements to advance trade and investment ties with the Maldives following a two-day mission focused on the blue economy, yacht services, fisheries, and aquaculture. A delegation representing the Sanya Municipal Bureau of Commerce, the Sanya Central Business District Administration, the Sanya Investment Promotion Bureau, and the Sanya Tourism Development Bureau visited the Maldives from October 27 to 28, 2026. Drawing on the favorable policies of the Hainan Free Trade Port (FTP), the delegation met with local government and business leaders to build commercial partnerships and identify projects for joint development.

The mission followed a visit to Sanya by a Maldivian trade delegation in August and explored how the two economies could turn their complementary industry strengths into business opportunities. On October 27, the Sanya delegation visited Alshaali Marine and Gulf Craft Maldives to discuss trade in yacht components, maintenance and refurbishment, new yacht sales, and duty-free imports — with the goal of establishing a yacht manufacturing and maintenance facility in Sanya. The delegation also met with the Maldives Ministry of Fisheries, Agriculture and Ocean Resources to strengthen links between fishing ports and develop trade routes for tuna, skipjack, and other seafood to be processed in Sanya for export to global markets. Further discussions covered aviation and tourism, tropical fruit and vegetable trade, and green energy.

On October 28, the China-Maldives Investment Cooperation Forum took place in Malé. The Sanya Investment Promotion Bureau delivered a keynote presentation on blue economy partnerships, highlighting how the Hainan FTP's policy advantages and Sanya's industrial base can support new commercial links across the Indian Ocean. At the forum, the Sanya Municipal Bureau of Commerce and the Sanya Investment Promotion Bureau signed a Memorandum of Understanding (MOU) on trade and economic cooperation with the Maldives Ministry of Economic Development, Transport and Trade. The MOU sets out a framework for long-term collaboration in trade and investment promotion, fisheries and aquaculture, the blue economy, and business matchmaking, with a focus on encouraging investment in both directions.

On the same day, the Sanya Investment Promotion Bureau and the Sanya Central Business District Administration signed a Strategic Cooperation Framework Agreement with Mariculture Maldives. The partners will collaborate on breeding tropical aquaculture species, develop large-scale marine farming, and open two-way trade channels for fresh seafood. The Maldivian company plans to establish operations in Sanya, using the FTP's favorable policies to expand into the Asia-Pacific market. The delegation also held face-to-face meetings with Island Aviation Services Ltd, which operates the national airline Maldivian, and with Leo Trading to explore further business opportunities.

"Our overseas outreach must deliver real results. It is not enough to reach consensus — we must turn agreements into concrete trade flows and industrial investment," said Tong Liyan, head of the Sanya delegation and Party Secretary of the Sanya Investment Promotion Bureau. She added that Sanya will provide comprehensive support for businesses entering each other's markets, helping local companies expand into Maldivian tourism and fisheries markets and inviting Maldivian businesses to see Sanya's industrial parks, ports, and business environment firsthand. The aim is to turn that interest into new investment and help Maldivian companies establish operations in the city.

Drawing on its distinctive coastal assets and the international reach of the Hainan FTP, Sanya continues to expand its trade and investment ties with Indian Ocean island nations. By connecting marine industries, opening trade routes, and supporting businesses in both markets, the city aims to turn the two economies' maritime strengths into commercial success — making the ocean a bridge to new markets and mutual growth.

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Sanya and Maldives Sign Agreements to Deepen Trade and Investment Ties