Bakers Delight Modernises Digital Marketing Systems and Accelerates Deployment Times With Boomi

SYDNEY--(BUSINESS WIRE)--Sep 1, 2026--

Boomi, the data activation company for AI, today announced Bakers Delight has modernised its digital marketing systems using the Boomi Enterprise Platform, significantly reducing new system rollout times and giving the business the agility to respond faster to changing market conditions.

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Bakers Delight is an Australian-owned multinational bakery franchise, trading as Bakers Delight in A/NZ and as COBS Bread in Canada and the US. The family-owned business has grown to more than 700 stores across the four countries, employing more than 10,000 people throughout its franchise network. Operating at this scale across multiple regions and brands generates large amounts of customer, pricing, product, and location data across front-of-store, ecommerce, and loyalty systems. To support day-to-day trading and rapid decision-making with shifting market needs, the data needs to flow consistently between systems and platforms.

With a major technology renewal approaching in early 2027, Bakers Delight wanted to replace rigid, point-to-point integrations with a composable architecture that could connect new marketing platforms quickly and cost-effectively to support future growth.

“We required a foundation that could support rapid, low-cost deployment of new systems – removing the cost and complexity of re-engineering integrations every time we added a new platform,” said Keng Ng, Chief Technology Officer at Bakers Delight. “This laid the groundwork for the business to adopt new systems and capabilities quickly, without disrupting what's already in place.”

Bakers Delight implemented the Boomi Enterprise Platform Data Hub, and API Management capabilities across its customers, products, store locations, promotions, coupons, and orders processes as the business rolled out new platforms. Boomi now orchestrates data integration across the company’s digital marketing stack, acting as the backbone that connects new platforms without requiring costly changes to core ERP and POS systems, including Microsoft Dynamics 365 Commerce.

When deploying Talon.One for loyalty and promotions, and Shopify for ecommerce, Bakers Delight was able to reuse its existing customer, product, pricing, and location integrations, significantly reducing the time and cost of each implementation.

“Because core integrations were built once and reused, every new platform was deployed significantly faster than expected, with Klaviyo live in just three months, Shopify in four and Talon.One in nine, across our global franchise network,” said Ng. “Having centralised integration and master data has also proven critical when the business needs to act quickly across multiple systems.”

In early 2026, as geopolitical events in the Middle East created rapid cost fluctuations, Bakers Delight was able to revise pricing across systems quickly and consistently, a direct result of the centralised architecture now in place.

While Bakers Delight has built up its own internal integration and data engineering capabilities, support from Boomi Consulting was key in getting the program off the ground. The blueprinting process quickly demonstrated its value, producing a stable and reliable system. Vendors of the new systems, including Klaviyo and Talon.One, provided their own internal resources to support implementation, while external partners were engaged for Shopify and Microsoft Dynamics 365 Commerce.

“What started as a need to modernise quickly and affordably has become a platform that gets stronger with every addition, giving the business the agility to move faster and with more confidence each time,” said Ng.

This integration capability will remain central to how quickly Bakers Delight brings new systems into the business. As more of the organisation becomes connected, this will enable the capture of richer enterprise data, laying the groundwork for AI and AI agents to function effectively across the business.

"Bakers Delight has demonstrated how treating integration as a strategic business capability enables organisations to innovate faster and respond with greater agility,” said David Irecki, Chief Technology Officer, APJ at Boomi. "By building a reusable integration foundation, Bakers Delight can bring new digital capabilities to market faster while creating the trusted data foundation needed to support future innovation."

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About Boomi

Boomi, the data activation company for AI, powers the agentic enterprise by bringing data to life across the business. The Boomi Enterprise Platform is the active data foundation that delivers essential agentic infrastructure to drive agentic transformation. By unifying agent design and governance, API and MCP management, integration and automation, and data management into a single platform, Boomi enables organizations to harness the power of AI with secure, scalable connectivity. Trusted by over 30,000 customers and supported by a network of 800+ partners, Boomi helps organizations of all sizes achieve agility, efficiency, and innovation at scale. Discover more at boomi.com.

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Bakers Delight Modernises Digital Marketing Systems and Accelerates Deployment Times With Boomi

PONTE VEDRA BEACH, Fla. (AP) — Jackson Koivun was added to the U.S. team for the Presidents Cup on Tuesday just three months after leaving Auburn, one of two newcomers to an American team that hasn't lost in 28 years.

Koivun, who won the 3M Open in his third start as a professional and qualified for the PGA Tour postseason in just five tournaments, is the first player since Jordan Spieth in 2013 to start a year without a tour card and play in the Presidents Cup.

“I'm happy took a chance on me. I'm going to give it my all,” Koivun said.

U.S. captain Brandt Snedeker also took Presidents Cup newcomer Jacob Bridgeman, who won at Riviera this year. Snedeker passed over Ryan Gerard, the No. 22 player in the world who contended at the Tour Championship and finished third.

Snedeker said he and his assistants took a hard look at everyone in the mix before settling on Koivun, a 21-year-old who had such a sterling amateur career that he could have joined the tour through the PGA Tour University ranking system after his sophomore year.

“These decisions are always tough,” Snedeker said. “It comes down to your gut instincts on some of these things. You can look at stats all you want, past performances all you want, but you have to have a feeling. For some reason, I just had a gut feeling. We'll see how that turns out.

“But I have full confidence he's ready for the challenge.”

The six Americans who qualified on points were Scottie Scheffler, Cameron Young, U.S. Open champion Wyndham Clark, Sam Burns, Collin Morikawa and Russell Henley. Snedeker's other picks were not surprising — Patrick Cantlay, Xander Schauffele, Justin Thomas and Chris Gotterup, who has won three times this year.

International captain Geoff Ogilvy picked a pair of Canadians in Corey Conners and Nick Taylor. He also took Ryo Hisatsune, who turns 23 next week. It will be the first time since 1998 the International team has two Japanese players, with Hideki Matsuyama already earning one of the six automatic spots.

The Presidents Cup is Sept. 24-27 at Medinah, which has been entirely renovated by Ogilvy's Australia-based golf course design company.

Ogilvy didn't have the same depth from which to choose, and two of his options are South Africans who are European tour members — Casey Jarvis and Jayden Schaper, both of whom did their best work early in the season.

He went with Christiaan Bezuidenhout of South Africa, who has a 3-1-1 record in his two previous appearances; Cognizant Classic winner Nico Echavarria of Colombia; and Sungjae Im, a staple on the International team since his iron play wowed the International team at Royal Melbourne in 2019.

They join automatic qualifiers Si Woo Kim and Tom Kim of South Korea, Min Woo Lee of Australia and British Open champion Ryan Fox.

See AP’s full golf coverage here

Jacob Bridgeman putts on the second hole during the first round of the Tour Championship golf tournament, Thursday, Aug. 27, 2026, in Atlanta. (AP Photo/Colin Hubbard)

Ryo Hisatsune, of Japan, hits from the fifth tee during the third round of the BMW Championship golf tournament Saturday, Aug. 22, 2026, in St. Louis. (AP Photo/Jeff Roberson)